Related Party Transactions (Details Narrative) (USD $)	12 Months Ended			12 Months Ended		0 Months Ended	12 Months Ended
	Dec. 31, 2012	Dec. 31, 2011	Dec. 31, 2012 custom:OfficerCapeBearMember	Dec. 31, 2011 custom:InventoryMember	Dec. 31, 2011 Sales [Member]	Sep. 12, 2011 custom:PromissoryNoteMember	Dec. 31, 2012 custom:PromissoryNoteMember	Dec. 31, 2011 custom:PromissoryNoteMember	Dec. 31, 2012 Employee Advances	Apr. 30, 2012 Employee Advances
Beneficial Ownership			12.00%
Obligations Guaranteed by Shareholders			$ 1,200,000
Payments to Acquire Inventory				618,768
Concentration Percentage				11.00%	1.56%
Notes Payable Related Party	605,000	560,000				300,000
Interest Rate						5.00%
Interest Expense	1,095,881	1,021,112					15,041	4,562
Accreud Interest	410,101	176,902	19,603
Related Party Advances										391,468
Repayments of Related Party Advances									235,000
Reclassification of Employees Advances in Shares									42,860
Provision for Employee Advance									137,610
CarryingValueEmployeeAdvances									18,858
Repayments of Related Party Debt	293,812	106,188
Consulting Expense	93,800
Insurance Premium Expense	$ 47,930	$ 29,834