Consolidated Statement of Changes in Shareholders Deficiency (USD $)	12 Months Ended
	Dec. 31, 2012	Dec. 31, 2011
Balance, Amount	$ (2,856,928)	$ 1,040,587
Purchase of Treasury Stock, Amount		(3,419,715)
Stock-based Compensation	556,148	948,923
Issuance of Series B prefeered stock as payment-in-kind for dividend, Amount	244,001	33,992
Conversion of Convertible Debt into Common Stock, in Shares
Conversion of Convertible Debt into Common Stock, Amount		225,000
Debt Discount - Notes Payable		1,131,303
Cashless Exercise of Warrants into Common Stock, Amount
Exercise of Stock Options into Common Stock, in Shares	(231,357)	(87,875)
Exercise of Stock Options into Common Stock, Amount	26,662	40,000
Reclassification of Employee Advances Partially Collaterized by Common Stock	(156,468)
Provision to Establish Reserve Against Employee Advances	137,610
Common Stock Issued in Connection with Acquisition of Hocks.com, Amount		693,335
Contractual Dividends on Series B Convertible Preferred Stock	(261,084)	(244,001)
Contractual Dividends on Series C Convertible Preferred Stock	(433,606)	(92,916)
Issuance of Common Stock for Cash, net, Amount	525,004	1,972,241
Cashless Exercise of Options into Common Stock, Amount
Redeemable Series C Preferred Stock Discount		526,522
Net Loss	(5,574,775)	(5,712,199)
Balance, Amount	(7,793,436)	(2,856,928)
Convertible Series B Preferred Stock
Balance, in Shares	368,862	365,265
Balance, Amount	369	365
Issuance of Series B prefeered stock as payment-in-kind for dividend, in Shares	25,823	3,597
Issuance of Series B prefeered stock as payment-in-kind for dividend, Amount	26	4
Balance, in Shares	394,685	368,862
Balance, Amount	395	369
Common Stock [Member]
Balance, in Shares	11,283,830	10,278,934
Balance, Amount	11,284	10,279
Conversion of Convertible Debt into Common Stock, in Shares		144,618
Conversion of Convertible Debt into Common Stock, Amount		145
Cashless Exercise of Warrants into Common Stock, in Shares	1,465,578	14,135
Cashless Exercise of Warrants into Common Stock, Amount	1,466	14
Exercise of Stock Options into Common Stock, in Shares	8,332	50,000
Exercise of Stock Options into Common Stock, Amount	8	50
Common Stock Issued in Connection with Acquisition of Hocks.com, in Shares		166,667
Common Stock Issued in Connection with Acquisition of Hocks.com, Amount		167
Issuance of Common Stock for Cash, net, in Shares	116,670	597,542
Issuance of Common Stock for Cash, net, Amount	117	597
Cashless Exercise of Options into Common Stock, in Shares	155,987	31,934
Cashless Exercise of Options into Common Stock, Amount	156	32
Balance, in Shares	13,030,397	11,283,830
Balance, Amount	13,031	11,284
Additional Paid-In Capital
Balance, Amount	15,110,343	9,540,036
Stock-based Compensation		948,923
Issuance of Series B prefeered stock as payment-in-kind for dividend, Amount	243,975	33,988
Conversion of Convertible Debt into Common Stock, Amount		224,855
Debt Discount - Notes Payable		1,131,303
Cashless Exercise of Warrants into Common Stock, Amount	(1,466)	(14)
Exercise of Stock Options into Common Stock, Amount	26,654	39,950
Common Stock Issued in Connection with Acquisition of Hocks.com, Amount		693,168
Issuance of Common Stock for Cash, net, Amount	524,887	1,971,644
Cashless Exercise of Options into Common Stock, Amount	(156)	(32)
Redeemable Series C Preferred Stock Discount		526,522
Balance, Amount	16,460,385	15,110,343
Employee Advances
Reclassification of Employee Advances Partially Collaterized by Common Stock	(156,468)
Provision to Establish Reserve Against Employee Advances	137,610
Treasury Stock
Balance, in Shares
Balance, Amount
Purchase of Treasury Stock, in Shares		1,179,212
Purchase of Treasury Stock, Amount		(3,419,715)
Balance, in Shares	1,179,212	1,179,212
Balance, Amount	(3,419,715)	(3,419,715)
Accumulated Deficit
Balance, Amount	(14,559,209)	(8,510,093)
Contractual Dividends on Series B Convertible Preferred Stock	(261,084)	(244,001)
Contractual Dividends on Series C Convertible Preferred Stock	(433,606)	(92,916)
Net Loss	(5,574,775)	(5,712,199)
Balance, Amount	$ 20,828,674	$ (14,559,209)