Accrued Expenses and Other Current Liabilities - Schedule of Accrued Expenses and Other Current Liabilities (Details) (USD $)	Dec. 31, 2012	Dec. 31, 2011
Payables and Accruals [Abstract]
Deferred rent	$ 39,100	$ 31,947
Advertising	75,000
Salaries and benefits	166,118
Professional fees	81,872	49,000
Dividend payable	261,084	244,001
Accrued interest	410,101	176,902
Due to investors (1)	850,002
Other	8,159	47,161
Total	$ 1,891,436	$ 549,011