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Acquisition of Hocks (Tables)
12 Months Ended
Dec. 31, 2012
Business Combinations [Abstract]  
Schedule of Assets Acquired
Inventory
  $ 200,000  
Customer relationships
    693,335  
Net fair value of assets acquired
  $ 893,335  
Schedule of Purchase Price Allocation
Common stock
  $ 693,335  
Cash
    200,000  
Total purchase price consideration
  $ 893,335  
Schedule of Pro-forma Results
   
2011
(unaudited)
 
         
Revenue
  $ 10,697,247  
Net loss
  $ (5,719,396 )
Net loss attributable to common stockholders per share – basic and diluted
  $ (6,056,313 )
Pro-forma basic and diluted net loss per common share
  $ (0.55 )
Net loss attributable to common stockholders per share – basic and diluted
  $ (0.58 )
Weighted average common shares outstanding – basic and diluted
    10,418,215