10-Q

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

________________

FORM 10-Q

 (Mark One)

x QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended September 30, 2012

¨ TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from to

Commission File Number 0-13117

HealthWarehouse.com, Inc.

(Exact Name of Registrant as Specified in Its Charter)

Delaware	22-2413505
(State or Other Jurisdiction	(I.R.S. Employer
of Incorporation or Organization)	Identification No.)

7107 Industrial Road, Florence, Kentucky	41042
(Address of Principal Executive Offices)	(Zip Code)

(513) 618-0911

(Registrant’s Telephone Number, Including Area Code)

___________________________________________________________________

(Former Name, Former Address and Former Fiscal Year, if Changed Since Last Report)

Indicate  by check mark whether the registrant (1) has filed all reports required to be  filed by Section 13 or 15(d) of the Exchange Act of 1934 during the past 12 months (or  for such  shorter  period  that  the  registrant  was required to file such reports), and  (2) has  been subject to such filing requirements for the past 90 days.    Yes  x    No  ¨

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§ 232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).     Yes  x     No  ¨

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company.  See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.

Large Accelerated Filer  o                                                                       Accelerated Filer                     o

Non-accelerated Filer     o                                                                       Smaller Reporting Company  x

(Do not check if a smaller reporting company)

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).    Yes  ¨    No  x

There were 24,819,770 shares of Common Stock outstanding as of April 15, 2013

HEALTHWAREHOUSE.COM, INC.

QUARTERLY REPORT ON FORM 10-Q

FOR THE QUARTERLY PERIOD ENDED SEPTEMBER 30, 2012

TABLE OF CONTENTS

	Page
PART I. FINANCIAL INFORMATION
ITEM 1.      Financial Statements	3
ITEM 2.      Management’s Discussion and Analysis of Financial Condition and Results of Operations	16
ITEM 3.      Quantitative and Qualitative Disclosures About Market Risk	22
ITEM 4.      Controls and Procedures	22
PART II. OTHER INFORMATION
ITEM 1.      Legal Proceedings	25
ITEM 1A.   Risk Factors	25
ITEM 2.      Unregistered Sales of Equity Securities and Use of Proceeds	25
ITEM 3.      Defaults upon Senior Securities	25
ITEM 4.      Mine Safety Disclosures	25
ITEM 5.      Other Information	25
ITEM 6.      Exhibits	25
SIGNATURES	26

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PART I. FINANCIAL INFORMATION

ITEM 1.  Financial Statements

HEALTHWAREHOUSE.COM, INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED BALANCE SHEETS

	September 30,			December 31,
	2012			2011
	(Unaudited)
Assets
Current Assets
Cash	$	3,308		$	40
Accounts receivable, net		144,032			220,626
Inventories - finished goods, net		487,033			553,897
Employee advances		6,500			298,707
Prepaid expenses and other current assets		49,946			54,480
Total current assets		690,819			1,127,750
Property and equipment, net		804,424			943,849
Intangible assets, net of accumulated amortization
of $495,559 and $90,794 as of September 30, 2012 and
December 31, 2011, respectively		197,776			602,541
Total Assets	$	1,693,019		$	2,674,140
Liabilities and Stockholders' Deficiency
Current Liabilities
Accounts payable - trade	$	2,779,489		$	1,547,657
Accounts payable - related parties		36,210			14,209
Cash overdraft		168,412			239,567
Accrued expenses and other current liabilities		758,790			549,011
Current portion of equipment leases		47,466			3,346
Convertible notes, net of deferred debt discount
of $27,539 and $275,388 as of September 30, 2012 and
December 31, 2011, respectively		972,461			724,612
Notes payable, net of deferred debt discount of
$177,457 and $--, as of September 30, 2012 and
December 31, 2011, respectively		1,822,543			--
Note payable and other advances - from stockholders		765,000			453,812
Redeemable Preferred Stock - Series C (See Below)		1,000,000			--
Total Current Liabilities		8,350,371			3,532,214
Long-Term Liabilities
Notes payable, net of deferred debt discount of
$-- and $576,741 as of September 30, 2012 and
December 31, 2011, respectively		--			1,423,259
Long-term portion of equipment leases payable		179,146			9,201
Total Liabilities		8,529,517			4,964,674
Commitments and Contingencies
Redeemable Preferred Stock - Series C; net of
discount of $433,606 as of December 31, 2011,
respectively; par value $.001 per share;
authorized 1,000,000 shares; 10,000 shares
designated Series C: 10,000 issued and outstanding as of
September 30, 2012 and December 31, 2011(aggregate
liquidation preference $1,000,000)	$	--		$	566,394
Stockholders' Deficiency
Preferred Stock - par value $.001 per share; authorized
1,000,000 shares; issued and outstanding as of
September 30, 2012 and December 31, 2011, as follows:
Convertible preferred stock - Series A -200,000 shares
designated Series A; no shares issued and outstanding		--			--
Convertible preferred stock - Series B -625,000
shares designated Series B; 394,685 and 368,862
shares issued and outstanding, respectively
(aggregate liquidation preference $3,729,773)		395			369
Common stock - par value $.001 per share; authorized
50,000,000 shares; 12,945,046 and 11,283,830 shares
issued, respectively and 11,765,834 and 10,104,618
shares outstanding, respectively		12,945			11,284
Additional paid-in capital		16,622,908			15,110,343
Shares Issuable		50,000			--
Employee Advances (Collateralized Shares)		(155,217	)		--
Treasury stock, at cost, 1,179,212 shares as of
September 30, 2012 and December 31, 2011, respectively		(3,419,715	)		(3,419,715	)
Accumulated deficit		(19,947,814	)		(14,559,209	)
Total Stockholders' Deficiency		(6,836,498	)		(2,856,928	)
Total Liabilities and Stockholders' Deficiency	$	1,693,019		$	2,674,140

The accompanying notes are an integral part of these condensed consolidated financial statements.

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HEALTHWAREHOUSE.COM, INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

(Unaudited)

	For the Three Months Ended						For the Nine Months Ended
	September 30,						September 30,
	2012			2011			2012			2011
Net Sales	$	2,634,181		$	2,783,240		$	8,785,114		$	7,587,513
Cost of Sales		1,389,328			1,545,970			4,609,583			4,248,305
Gross Profit		1,244,853			1,237,270			4,175,531			3,339,208
Operating Expenses:
Selling, general and administrative expenses		2,563,726			2,401,289			8,072,562			6,471,723
Loss from Operations		(1,318,873	)		(1,164,019	)		(3,897,031	)		(3,132,515	)
Other Income (Expense):
Other income		1,300			842			5,058			3,639
Interest expense		(288,631	)		(173,681	)		(867,213	)		(379,355	)
Total Other Expense		(287,331	)		(172,839	)		(862,155	)		(375,716	)
Net Loss	$	(1,606,204	)	$	(1,336,858	)	$	(4,759,186	)	$	(3,508,231	)
Preferred Stock:
Series B convertible contractual dividends		(65,271	)		(61,000	)		(195,813	)		(183,000	)
Series C redeemable deemed dividends		(247,774	)		--			(433,606	)		--
Loss Attributable to Common Stockholders	$	(1,919,249	)	$	(1,397,858	)	$	(5,388,605	)	$	(3,691,231	)
Per Share Data:
Net loss per common share - basic and diluted	$	(0.14	)	$	(0.13	)	$	(0.44	)	$	(0.33	)
Contractual dividends		(0.01	)		(0.01	)		(0.02	)		(0.02	)
Deemed dividends		(0.02	)		-			(0.04	)		-
Net loss attributable to common stockholders per
share - basic and diluted	$	(0.16	)	$	(0.14	)	$	(0.50	)	$	(0.35	)
Weighted Average Number of Common Shares
Outstanding - basic and diluted		11,741,437			10,551,520			10,736,828			10,545,466

The accompanying notes are an integral part of these condensed consolidated financial statements.

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HEALTHWAREHOUSE.COM, INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

(Unaudited)

	For the Nine Months Ended
	September 30,
	2012			2011
Cash Flows from Operating Activities
Net loss	$	(4,759,186	)	$	(3,508,231	)
Adjustments to reconcile net loss to net cash used
in operating activities:
Provision for doubtful accounts		24,236			30,000
Write-off of other current assets		--			100,000
Depreciation and amortization		250,717			186,497
Stock-based compensation		818,585			674,993
Amortization of deferred debt discount		647,133			308,108
Impairment of intangible assets		264,447			--
Changes in operating assets and liabilities:
Accounts receivable		52,358			(223,233	)
Inventories - finished goods		66,864			(76,754	)
Prepaid expenses and other current assets		4,534			(26,039	)
Accounts payable - trade		1,492,462			(232,858	)
Accounts payable - related parties		22,001			673,069
Accrued expenses and other current liabilities		283,946			(72,068	)
Net Cash Used in Operating Activities		(831,903	)		(2,166,516	)
Cash Flows from Investing Activities
Acquisition of Hocks.com assets		--			(200,000	)
Employee advances		136,990			(57,289	)
Proceeds from the return of property and equipment		--			15,732
Acquisition of property and equipment		--			(668,893	)
Net Cash Provided by (Used in) Investing Activities		136,990			(910,450	)
Cash Flows from Financing Activities
Principal payments on equipment leases payable		(43,518	)		--
Proceeds from issuance of common stock		425,004			1,482,241
Proceeds from shares issuable		50,000			490,000
Cash overdraft		(71,155	)		--
Proceeds from exercise of common stock options		26,662			40,000
Repurchases of treasury stock		--			(3,419,715	)
Proceeds from notes payable and other advances -
from stockholders		605,000			3,300,000
Repayment of notes payable and other advances -
from stockholders		(293,812	)		--
Net Cash Provided by Financing Activities	$	698,181		$	1,892,526

The accompanying notes are an integral part of these condensed consolidated financial statements.

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HEALTHWAREHOUSE.COM, INC. AND SUBSIDIARIES
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (CONTINUED)
(UNAUDITED)
	For the Nine Months Ended
	September 30,
	2012		2011
Net increase (decrease) in Cash	$	3,268	$	(1,184,440	)
Cash - Beginning of Period		40		1,397,583
Cash - End of Period	$	3,308	$	213,143
Cash paid for:
Interest	$	24,148	$	9,594
Taxes	$	--	$	--
Non-Cash Investing and Financing Activities
Conversion of convertible notes into common stock	$	--	$	225,000
Exchange of common stock to acquire assets of
Hocks.com	$	--	$	693,335
Issuance of series B preferred stock for settlement
of accrued dividends	$	244,001	$	33,992
Cashless exercise of options into common stock	$	93	$	--
Cashless exercise of warrants into common stock	$	1,466	$	14
Accrued dividends	$	195,813	$	183,000
Deferred debt discount – notes payable	$	--	$	1,131,303
Reclassification of accounts payable - trade to
equipment lease payable	$	257,583	$	--
Deemed dividend - redeemable series C preferred stock	$	433,606	$	--
Purchase Price Allocation:
Current assets - inventory	$	--	$	200,000
Customer relationships	$	--	$	693,335
Net fair value of assets acquired/total purchase price	$	--	$	893,335
The accompanying notes are an integral part of these condensed consolidated financial statements.

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HEALTHWAREHOUSE.COM, INC. AND SUBSIDIARIES

Notes to Condensed Consolidated Financial Statements

(unaudited)

1.  Organization and Basis of Presentation

HealthWarehouse.com, Inc. (the “Company”) is a U.S. licensed virtual retail pharmacy (“VRP”) and healthcare e-commerce company that sells brand name and generic prescription drugs as well as over-the-counter (“OTC”) medical products. The Company’s objective is to be viewed by individual healthcare product consumers as a low-cost, reliable, and hassle-free provider of prescription drugs and OTC medical products. The Company is presently licensed as a mail-order pharmacy for sales to 50 states and the District of Columbia.

The condensed consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America for certain financial information and the instructions to Form 10-Q and Article 10 of the Regulation S-X. Accordingly, the condensed consolidated balance sheet as of September 30, 2012 and the condensed consolidated statements of operations for the three and nine months ended September 30, 2012 and 2011 and cash flows for the nine months ended September 30, 2012 and 2011, have been prepared by the Company without being audited. In the opinion of management, all adjustments (which include normal recurring adjustments) necessary to make the Company’s condensed consolidated financial position, results of operations, and cash flows at September 30, 2012 not misleading have been made. The condensed consolidated results of operations for the three and nine months ended September 30, 2012 are not necessarily indicative of results that would be expected for the full year or any other interim period.

Certain information and footnote disclosures normally included in financial statements prepared in accordance with accounting principles generally accepted in the United States of America have been condensed or omitted. It is suggested that these condensed consolidated financial statements be read in conjunction with the consolidated financial statements and notes thereto included in the current report on Form 10-K filed with the Securities and Exchange Commission on June 22, 2012.

2. Going Concern and Management’s Liquidity Plans

Since inception, the Company has financed its operations primarily through product sales to customers, debt and equity financing agreements, and advances from stockholders. As of September 30, 2012 and December 31, 2011, the Company had negligible cash and a working capital deficiency of $7,659,552 and $2,404,464, respectively. For the nine months ended September 30, 2012, cash flows included net cash used in operating activities of $831,903 net cash provided by investing activities of $136,990 and net cash provided by financing activities of $698,181. These conditions raise substantial doubt about the Company’s ability to continue as a going concern.

On December 31, 2012 and January 15, 2013, the Company failed to make required payments aggregating $3,000,000 in principal and approximately $373,000 of accrued interest due on certain notes and convertible note agreements dated November 9, 2010 and September 2, 2011.  Accordingly, the Company was in default of its obligations under the loan documents.   In February 2013, the Company issued 3,501,975 shares of common stock in two private placements for aggregate proceeds of $3,501,975 (see Note 9).  Substantially all of these proceeds were used by the Company to satisfy its obligations under the notes and convertible notes payable which were previously in default.  Also, subsequent to September 30, 2012, the Company received proceeds from the sale of common stock in the amount of $100,000 and advances from a member of management in the amount of approximately $98,000.  In February 2013, the Company also converted an aggregate $833,000 of notes payable and other advances from stockholders and accounts payable outstanding into 833,000 units at a price of $1.00 per unit (see Note 9).

On February  13, 2013, the  Company  received  a Notice  of Redemption   from  the  holders  of all10,000  authorized  and outstanding   shares  of Series  C Preferred   Stock,  which  redemption   would result  in an aggregate  payment  of $1,000,000.  The Notice of Redemption was provided by the Series C Preferred  Stock holders pursuant to the terms  of the  Certificate of Designation of Preferences, Rights, and Limitations of Series C Preferred Stock entered into on October 14,2010 ("Series C Certificate of Designation"), which provides for the Company to, within ten (10)business days after receipt of the Notice of Redemption, apply all of its assets for any such redemption, and to no other corporate purpose, except to the extent prohibited by Delaware law governing distributions to stockholders (other than those assets required to pay its debts as they come due, including the Senior Convertible Notes and Senior Secured Notes and to continue as a going  concern under  applicable Delaware  law). To the  extent that  Delaware law governing distributions  to  stockholders prevents  the  Company  from  redeeming  all  shares  of  Series C Preferred Stock, the Series C Certificate of Designation provides for the Company to ratably redeem the maximum number of shares that it may redeem consistent with Delaware law as soon as it may lawfully do so. The Company has determined that no corporate funds are available under Delaware law for the  redemption  of any shares of Series C Preferred  Stock The Company is currently reviewing its alternatives, including, but not limited to, raising capital in order to satisfy its obligations related to the Series C Redeemable Preferred Stock. There is no assurance that our plan will be successful or that the Company will be able to satisfy the redemption notice. See Note 7 to the Company's unaudited condensed consolidated financial statements for additional information.

As discussed in Note 9, the Company entered into a Loan and Security Agreement (the “Loan Agreement”) dated March 28, 2013 with a lender (the “Lender”).  Under the terms of the Loan Agreement, the Company borrowed $500,000 from the Lender (the “Loan”).  The Loan will be evidenced by a promissory note (the “Note”), and will bear interest on the unpaid principal balance of the Note until the full amount of principal has been paid at a floating rate equal to the Prime Rate plus four and one-quarter percent (4.25%) per annum with a default rate equal to five percent (5.0%) per annum above the otherwise applicable interest rate.  Under the terms of the Loan Agreement, the Company has agreed to make monthly payments of accrued interest on the first day of every month, beginning on May 1, 2013. The principal amount and all accrued interest on the Promissory Note is payable on March 1, 2015, or earlier on an event of default or a sale or liquidation of the Company.  The Loan may be prepaid in whole or in part at any time by the Company without penalty. In consideration of the Loan, the Company granted the Lender a warrant to purchase 750,000 shares of common stock at a purchase price of $0.35 per share.

- 7 -

The Company recognizes it will need to raise additional capital in order to reduce its debt, potentially renegotiate debt terms and execute its business plan. There is no assurance that additional financing will be available when needed or that management will be able to obtain financing on terms acceptable to the Company and whether the Company will become profitable and generate positive operating cash flow. If the Company is unable to raise sufficient additional funds, it will have to develop and implement a plan to further extend payables and reduce overhead until sufficient additional capital is raised to support further operations. There can be no assurance that such a plan will be successful.

Accordingly, the accompanying condensed consolidated financial statements have been prepared in conformity with accounting principles generally accepted in the United States of America, which contemplate continuation of the Company as a going concern and the realization of assets and the satisfaction of liabilities in the normal course of business. The carrying amounts of assets and liabilities presented in the condensed consolidated financial statements do not necessarily represent realizable or settlement values. The condensed consolidated financial statements do not include any adjustments that might result from the outcome of this uncertainty.

3. Summary of Significant Accounting Policies

Principles of Consolidation

The condensed consolidated financial statements include the accounts of HealthWarehouse.com, Inc., Hwareh.com, Inc., Hocks.com, Inc., ION Holding NV, and ION Belgium NV, its wholly-owned subsidiaries. ION Holding NV and ION Belgium NV are inactive subsidiaries. All material inter-company balances and transactions have been eliminated in consolidation.

Use of Estimates

The preparation of condensed consolidated financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates.  The Company’s significant estimates include reserves related to accounts receivable and inventory, the recoverability and useful lives of long-lived assets, the valuation allowance related to deferred tax assets, and the valuation of equity instruments and debt discounts.

Reclassifications

Certain amounts in the prior period condensed consolidated financial statements have been reclassified for comparative purposes to conform to the presentation in the current period condensed consolidated financial statements. These reclassifications have no effects on the previously reported net loss.

Intangible Assets

The Company reviews the carrying value of intangibles and other long-lived assets for impairment at least annually or whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. Recoverability of long-lived assets is measured by comparing the carrying amount of the asset or asset group to the undiscounted cash flows that the asset or asset group is expected to generate. If the undiscounted cash flows of such assets are less than the carrying amount, the impairment to be recognized is measured by the amount by which the carrying amount of the property, if any, exceeds its fair value.

During the third quarter of 2012 the operations within Company’s Hocks division experienced a significant and sustained decline indicating that the carrying amount of the intangible assets recorded in connection with the acquisition of Hocks may not be recoverable. As a result, the Company performed a review of its intangible assets for impairment as well as a review of the estimated useful life originally assigned. Customer relationships have previously been amortized on a straight-line basis over an estimated useful life of five years.  During the quarter ended September 30, 2012, the Company revised the estimated useful life to nine months through June 2013 and recorded the corresponding impairment.

- 8 -

The review, which included estimating the future undiscounted cashflows of the customer over the remaining useful life, indicated that the carrying value the Company’s intangible assets exceeded their estimated fair value. As a result, the Company recorded a total impairment charge of $264,447 to write-down the balance of intangibles assets to $197,776.

Net Loss Per Share of Common Stock

Basic net loss per share is computed by dividing net loss attributable to common stockholders by the weighted average number of common shares outstanding during the period.  Diluted net loss per share reflects the potential dilution that could occur if securities or other instruments to issue common stock were exercised or converted into common stock.  Potentially dilutive securities are excluded from the computation of diluted net loss per share as their inclusion would be anti-dilutive and consist of the following:

	September 30, 2012		September 30, 2011
Options		2,025,475		2,437,132
Warrants		562,846		2,646,590
Series B Convertible Preferred Stock		1,973,427		1,844,312
Convertible Promissory Notes		529,100		529,100
Totals		5,090,848		7,457,134

Stock-Based Compensation

Stock-based compensation expense for all stock-based payment awards is based on the estimated grant-date fair value. The Company recognizes these compensation costs over the requisite service period of the award, which is generally the option vesting term.  Option valuation models require the input of highly subjective assumptions including the expected life of the option. During the period ended June 30, 2011 and prior periods, the fair value of stock-based payment awards was estimated using the Black-Scholes option model with a volatility figure derived from an index of historical stock prices of comparable entities until sufficient data existed to estimate the volatility using the Company’s own historical stock prices.  Beginning in July 2011, the Company began to use the historical trading prices of its own common stock as a component in the calculation of an estimated volatility figure to determine the fair value of stock-based payment awards using the Black-Scholes model. Management determined this assumption to be a better indicator of value. The Company accounts for the expected life of options in accordance with the “simplified” method which enables the use of the simplified method for “plain vanilla” share options as defined in Staff Accounting Bulletin No. 107.

Stock-based compensation was recorded in the condensed consolidated statements of operations as a component of selling, general and administrative expenses and totaled $268,955 and $249,854, for the three months ended September 30, 2012 and 2011, respectively and $818,585 and $674,993 for the nine months ended September 30, 2012 and 2011, respectively.

As of September 30, 2012, stock compensation of approximately $2,300,000 remains unamortized and is being amortized over the weighted average remaining period of 1.23 years.

The fair value of stock-based payment awards was estimated using the Black-Scholes pricing model with the following assumptions and weighted average fair values ranges as follows:

	For the Three and Nine Months Ended September 30, 2012			For the Three and Nine Months Ended September 30, 2011
Risk-free interest rate		1.04	%	0.96% to 2.72		%
Dividend yield		N/A			N/A
Expected volatility		172.2	%		133.4	%
Expected life in years		6.00			6.00

- 9 -

In addition, the Company is required to estimate the expected forfeiture rate and only recognize expense for those shares expected to vest.  In estimating the Company’s forfeiture rate, the Company analyzed its historical forfeiture rate, the remaining lives of unvested options, and the number of vested options as a percentage of total options outstanding.  If the Company’s actual forfeiture rate is materially different from its estimate, or if the Company reevaluates the forfeiture rate in the future, the stock-based compensation expense could be significantly different from what the Company has recorded in the current period.  The Company estimated forfeitures related to option grants at an annual rate of 0% per year for options granted during the nine months ended September 30, 2012 and 2011.

4. Stockholders’ Deficiency

Common Stock

During the nine months ended September 30, 2012, the Company entered into securities purchase agreements with investors for the purchase of an aggregate of $425,004 for 94,448 shares of common stock at $4.50 per share. The Company received $50,000 in cash proceeds and recorded the transaction as shares issuable since the shares had not been issued as of September 30, 2012. The shares issuable were issued on November 5, 2012.

Preferred Stock

On January 1, 2012, the Company issued 25,823 shares of Series B convertible preferred stock valued at $244,001 to the Series B convertible preferred stock owners as payment in kind for dividends. In connection with the outstanding preferred stock, during the three and nine months ended September 30, 2012, the Company recorded $65,271 and $195,813 as contractual dividends, respectively.

Given the Company’s obligations under the Certificate of Designation of Preference, Rights, and Limitations of Series C Preferred Stock (“Series C”) entered into on October 14, 2010, the Company has accelerated the accretion rate of the deemed dividend on the Redeemable Preferred Stock – Series C and has reclassified the Redeemable Preferred Stock – Series C from Stockholders’ Deficiency to Current Liabilities as a result of the Company receiving notices of default under its notes and convertible notes payable (see Note 2). During the three and nine months ended September 30, 2012 the Company recorded Series C deemed dividends of $247,774 and $433,606, respectively.

Stock Options

On January 6, 2012, the Company’s former Chief Financial Officer was issued 92,858 shares of common stock per a cashless exercise of a stock option with an exercise price of $0.80 to purchase 105,450 shares of common stock.

On March 30, 2012, the Company granted four Directors options to purchase an aggregate of 60,000 shares of common stock under a previously approved plan with an exercise price of $6.99, which is the approximate fair value of a share of common stock on the grant date.  The options have an aggregate grant date fair value of $391,028, vest over a three year period and have a term of ten years.

On March 30, 2012, the Company granted employees options to purchase an aggregate of 30,000 shares of common stock under a previously approved plan with an exercise price of $6.99, which is the approximate fair value of a share of common stock on the grant date. The options have an aggregate grant date fair value of $195,514, vest over a three year period and have a term of ten years.

On May 7, 2012, the Company received $26,662 in proceeds from the exercise of options to purchase 4,166 shares of the common stock at $2.80 per share and 4,166 shares of common stock at $3.60 per share.

- 10 -

 Details of the options outstanding under all plans are as follows:

	Shares			Weighted Average Exercise Price		Weighted- Average Remaining Contractual Term		Aggregate Intrinsic Value
Options outstanding at January 1, 2012		2,165,925		$	2.89		6.25		-
Granted		90,000		$	6.99		--		-
Expired		--			--		--		-
Canceled		(116,668	)	$	3.97		--		-
Exercised		(113,782	)	$	0.98		--		-
Options outstanding at September 30, 2012		2,025,475		$	3.12		5.72	$	4,741,830
Options exercisable at September 30, 2012		931,321		$	2.43		5.37	$	2,759,134

Range of Exercise		Number Outstanding		Weighted Average Remaining Years of Contractual Life		Weighted Average Exercise Price		Number Exercisable		Weighted Average Exercise Price
$	0.80 – 2.00		253,475		4.54	$	0.92		244,684	$	0.93
$	2.00 – 6.99		1,772,000		5.88	$	3.43		686,637	$	2.96
$	0.80 – $6.99		2,025,475		5.72	$	3.12		931,321	$	2.43

Warrants

During the nine months ended September 30, 2012, the Company issued an aggregate of 1,465,578 shares of common stock to three holders of warrants who elected to exercise 2,353,744 warrants on a “cashless” basis under the terms of the warrants. The warrants had exercise prices of $1.60 per share (471,628 net shares), $3.00 per share (701,388 net shares) and $2.90 per share (292,562 net shares).

	Shares			Weighted Average Exercise Price		Weighted- Average Remaining Contractual Term		Aggregate Intrinsic Value
Warrants outstanding at January 1, 2012		2,916,590		$	2.67		4.00		-
Granted		--			--		--		-
Expired		--			--		--		-
Canceled		--			--		--		-
Exercised		(2,353,744	)	$	2.61		--		-
Warrants outstanding at September 30, 2012		562,846		$	2.91		3.92	$	1,397,202
Warrants exercisable at September 30, 2012		312,846		$	2.91		3.92	$	774,702

5. Commitments and Contingent Liabilities

Operating Leases

The Company’s leasehold interest in its office and warehouse space was subject to a mechanic’s lien in favor of the contractor that assisted with the construction of the facility. The amount the Company owed to the contractor was in dispute. On June 14, 2012, the Company reached a written settlement and agreed to pay the contractor the total amount of $189,000 in three equal installments. As of September 30, 2012, $63,000 remained to be paid and was included in liabilities. Such amount was paid on November 2, 2012. The Company received a general release and release of mechanic’s lien from the contractor.

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During the three months ended September 30, 2012 and 2011, the Company recorded rent expense of $50,136 and $19,907, respectively, and for the nine months ended September 30, 2012 and 2011, $148,900 and $114,347, respectively.

Equipment Leases

At December 31, 2011, the Company had $257,583 included in Accounts Payable - Trade relating to certain equipment acquired. In January 2012, the Company renegotiated the terms of the payable into a lease agreement for the same equipment. The lease term is five years with a principal amount of $257,583 and an effective interest rate of 14.7% per annum.

Future minimum lease payments, by year and in the aggregate, under equipment leases, which includes capital leases, as of September 30, 2012, are as follows:

For year ending December 31,	Amount
2012	$	19,153
2013		76,757
2014		76,727
2015		75,892
2016		48,949
Total		297,478
Less: amount representing interest		70,866
Present value of  future minimum lease payments	$	226,612

As of September 30, 2012, the equipment has a net book value of $286,566. Depreciation of assets held under capital leases in the amount of $5,094 and $15,282 is included in depreciation expense for the three and nine months ended September 30, 2012, respectively.

Litigation

On November 29, 2011, NMN Advisors, Inc. (“Plaintiff”) filed a complaint against the Company alleging that it breached a consulting agreement. The complaint seeks damages of $70,000 plus pre-judgment interest. On February 6, 2012, the Company filed its answer to the complaint denying that the Company owes any amounts under the contract, and the Company also filed a cross-complaint against the plaintiff asserting a number of causes of action, including breach of contract. Plaintiff filed its answer to the Company cross-complaint on March 5, 2012. Both the Company and the Plaintiff agreed to attempt to resolve the dispute by court mediation and on August 21, 2012, the Company paid $35,000 in full settlement of all outstanding balances.

On February 9, 2012, two of our former shareholders, Rock Castle Holdings, LLC and Jason Smith (“Plaintiffs”), filed suit against us in the Hamilton County, Ohio Court of Common Pleas, alleging that we have breached the terms of certain incentive options we granted to them in connection with our now-terminated oral consulting arrangements with them, by among other things, refusing Plaintiffs’ purported exercise of options to purchase 233,332 shares of our common stock at an exercise price of $2.00 per share in December 2011 (the "Rock Castle Litigation"). Plaintiffs have requested that the court require us to permit the exercise of the 233,332 options, and in the alternative, award damages in the amount of $2,086,000. We believe the Plaintiffs’ claims are without merit and that their damages figure is overstated and unsupported by the law applicable to the case. On March 13, 2012, the Company moved to dismiss the Rock Castle Litigation. On June 6, 2012, the Court of Common Pleas informed the parties that our motion to dismiss would be denied in its entirety if the Plaintiffs make certain amendments to the Complaint. Plaintiff made those amendments on June 12, 2012. On July 19, 2012 the Company filed a counterclaim against the Plaintiffs. On July 24, 2012, the Company filed a complaint against Dennis Smith, alleging that Mr. Smith breached a contract with the Company whereby he agreed to provide certain services to the Company in exchange for Company stock. This action was consolidated with the Rock Castle Litigation. On October 9, 2012, Dennis Smith moved to dismiss the claims asserted against him. On December 6, 2012, the Court of Common Pleas denied Dennis Smith's motion to dismiss. Discovery is proceeding as to all claims.

On March 2, 2012, a former contractor of the Company filed suit against the Company in the Hamilton County, Ohio Court of Common Pleas, alleging that, among other things, the Company failed to pay amounts due on certain credit cards that were issued in plaintiff’s name but for which the Company agreed to assume financial responsibility. Although the Company denies any responsibility for the payments owed, the Company resolved this dispute by entering into a settlement agreement with the plaintiff, and the suit was voluntarily dismissed on May 30, 2012. The settlement amount of $31,321 was paid as of June 30, 2012.

On October 9, 2012, American Express Travel Related Services Company, Inc. brought legal action against the Company in the Boone County, Kentucky Circuit Court. The action seeks to recover the unpaid balance on a credit card account in the amount of $87,029, plus interest and costs. The Company has not yet filed an answer in this action, but intends to attempt to resolve this dispute. As of September 30, 2012, this amount is included in Accounts Payable – Trade.

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On November 5, 2012, HD Smith, Inc., one of the Company’s vendors, (“Plaintiff”) filed a complaint against the Company alleging that it breached its vendor credit agreement. The Plaintiff is seeking damages of $170,316 plus pre-judgment interest and attorneys’ fees. The Company is currently working with the Plaintiff on a payment schedule to pay down the balance in full. As of September 30, 2012, the Company has approximately $162,000 included in Accounts Payable – Trade representing the amounts due to the Plaintiff for product acquired through that date. No additional provision has been made as of September 30, 2012 relating to this matter.

On March 18, 2013, a former vendor filed suit against the Company in the Hamilton County, Ohio Court of Common Pleas, alleging that the Company had breached its contract. The plaintiff is seeking damages of $17,800 plus pre-judgment interest and other costs and expenses. The Company has not yet filed an answer to this action, but intends to resolve this dispute.  As of September 30, 2012, this amount is included in Accounts Payable - Trade.

On March 20, 2013, two of the Company's  stockholders,    HWH Lending,  LLC and Milfam I L.P., (the “Plaintiffs”)filed suit against the Company  in the Delaware  Court of Chancery.  The complaint brings action pursuant to 8 Del. C. § 211 to compel the Company to hold an annual meeting of stockholders for the election of directors and to consider such other matters as properly come before the meeting.  On April 12, 2013, the Company filed an answer (the “Answer”) with the Delaware Court of Chancery to respond to the allegations in the complaint filed by the Plaintiffs on March 20, 2013. As part of the Answer, the Company also sought relief from the Delaware Court of Chancery to, among other things, deny the relief sought by the stockholders in the complaint and to dismiss it with prejudice. The Company will continue to defend the complaint filed by the Plaintiffs, however, no assurance can be provided that eh Company will be successful in doing so.

In the normal course of business the Company may be involved in legal proceedings, claims and assessments arising in the ordinary course of business. Such matters are subject to many uncertainties,  and outcomes are not predictable with assurance.  Legal fees for such matters are expensed as incurred. Currently, other than discussed above, the Company is not involved in any such matters, which are expected to have a material impact in the Company’s condensed consolidated financial statements.

6. Concentrations

During the three months ended September 30, 2012, two vendors represented 34% and 24% of total purchases. During the nine months ended September 30, 2012, three vendors represented 34%, 13% and 12% of total purchases. During the three and nine months ended September 30, 2011, one vendor represented 46% and 38% of total purchases, respectively.

As of September 30, 2012, one vendor represented 10% of total accounts payable.

7. Related Party Transactions

Between June 2009 and April 2012, an employee who is the son of the managing member of a limited liability company that beneficially owns approximately 12% of the Company’s common stock received advances from the Company in various forms. Through September 30, 2012, such advances totaled $388,967 including interest, and as of September 30, 2012, the outstanding balance of these advances was $155,218. The Company also provided fulfillment services at no charge to a business partly owned by a member of his household through September 30, 2012. As of September 30, 2012, the Company has an open payable of $38,168 to this business. The Company’s Board of Directors determined that not all of these advances were approved in accordance with the Company’s policy on related party transactions, documented appropriately or recorded correctly in the Company’s accounting system. As a result, the Company was not able to monitor the outstanding amount of these advances on a continuous basis. In April 2012, this employee voluntarily resigned from the Company. Principal repayments towards the outstanding advances aggregating $235,000 have been made through September 30, 2012. The individual agreed to repay the remaining balance by September 30, 2012 with interest based on prime rate on the first business day of the calendar quarter, and provided security for his repayment obligation. The remaining balance has not been paid in full through the date of this report. Previously included in accounts payable, the amount has been reclassified under Stockholders’ Deficiency as the Company has determined to exercise its rights through a pledge agreement for 42,860 shares as collateral.

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On October 31, 2012, the Company entered into a letter agreement (the “Series C Letter”) relating to its Series C Preferred Stock with New Atlantic Venture Fund III, L.P., New Atlantic Entrepreneur Fund III, L.P. and NAV Managers Fund, LLC (together, “New Atlantic”).  New Atlantic and its affiliates beneficially own 10,000 shares of the Company’s Series C Preferred Stock, which is all the outstanding shares of such stock, and approximately 22.45% of the Company’s common stock, on a fully diluted basis. Pursuant to the Series C Letter, New Atlantic agreed to exchange (the “Exchange”) all its shares of Series C Preferred Stock for common stock of the Company if (i) the Company receives at least $4 million in proceeds from qualifying private placements of common stock (as defined) on or prior to December 31, 2012 (the “Private Placements”) and (ii) all the Company’s 7% Senior Secured Convertible Promissory Notes due December 31, 2012 and all the Company’s 7% Senior Secured Promissory Notes due January 15, 2013 cease to be outstanding, and would not be replaced with other debt securities, other than debt securities issued to lenders approved by New Atlantic. If the Exchange had occurred, for each share of Series C Preferred exchanged, New Atlantic would have received a number of shares of common stock equal to $100 divided by the weighted average price of the shares of common stock sold in the Private Placements. As of February 1, 2013, the Company satisfied all its obligations under the 2010 Loan Documents and the 2011 Loan Documents.  However, the Company failed to raise the funds required in the Series C Letter. The Company is bound by the Series C Certificate of Designation entered into on October 14, 2010, to apply all of its assets to any such redemption, and to no other corporate purpose, except to the extent prohibited by Delaware law governing distributions to stockholders (other than those assets required to pay its debts as they come due, including the Senior Convertible Notes and Senior Secured Notes and to continue as a going concern under applicable Delaware law), should the Company receive a redemption request. To the extent that Delaware law governing distributions to stockholders prevents the Company from redeeming all shares of Series C Preferred Stock, the Series C Certificate of Designations provides for the Company to ratably redeem the maximum number of shares that it may redeem consistent with Delaware law as soon as it may lawfully do so.  On February 13, 2013, the Company received a Notice of Redemption of Series C Preferred Stock. The Company has determined that no corporate funds are available under Delaware law for the redemption of any shares of Series C Preferred Stock.  The Company is currently reviewing its alternatives, including, but not limited to, raising capital in order to satisfy its obligations related to the Series C Redeemable Preferred Stock.  There is no assurance that our plan will be successful or that the Company will be able to satisfy the redemption notice.

During the nine months ended September 30, 2012, the Company received and repaid advances of $605,000 and $293,812, respectively, from certain stockholders. Such advances are due on demand and are non-interest bearing.

8. Acquisition of Hocks

On February 14, 2011, Hocks Acquisition Corporation (“Hocks Acquisition”), the Company’s wholly-owned subsidiary, entered into an Asset Purchase Agreement (the “Asset Purchase Agreement”) with Hocks Pharmacy Inc., an Ohio corporation (“Hocks Pharmacy”) and its stockholders.  Under the Asset Purchase Agreement, Hocks Acquisition purchased all of the inventory and fixed assets (the “Purchased Assets”) owned by Hocks Pharmacy and used in the operation of its internet pharmacy business (the “Internet Business).  The Internet Business consists primarily of the internet sale of over-the-counter health and medical products and supplies.

During the three and nine months ended September 30, 2011, the Company recognized $677,552 and $2,044,754 of revenue generated by Hocks.com.

The following table presents the unaudited pro-forma combined results of operations of the Company and Hocks.com for the nine months ended September 30, 2011 as if Hocks.com had been acquired at the beginning of that period.

	For the nine months ended September 30, 2011
	(unaudited)
Revenue	$	7,921,467
Net loss	$	(3,515,426	)
Pro-forma basic and diluted net loss per common share		(0.33	)
Weighted average common shares outstanding – basic and diluted		10,712,133

9. Subsequent Events

Management has evaluated subsequent events or transactions occurring through the date on which the condensed consolidated financial statements were issued.

Subsequent to September 30, 2012, the Company granted employees options to purchase an aggregate of 76,000 shares of common stock with an exercise price of $4.95 for a total value of $359,609. The options vest over a three year period and have a term of ten years.

Subsequent to September 30, 2012, the Company granted its Chief Financial Officer options to purchase 250,000 shares of common stock with an exercise price of $4.95 for a total value of $1,182,925. The options vest over a three year period and have a term of ten years.

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Subsequent to September 30, 2012, the Company received an aggregate of $100,000 for the purchase of 22,222 shares of common stock at a per share price of $4.50.

Subsequent to September 30, 2012, the Company granted warrants to a consultant to purchase 30,000 common shares at an exercise price of $4.95.

Subsequent to September 30, 2012, the Company’s former Chief Financial Officer exercised options to purchase 63,129 shares of common stock under the Company’s 2009 Incentive Compensation Plan, at an exercise price of $0.80 per share for 14,676 shares, and $2.50 per share for 48,453 shares.

Subsequent to September 30, 2012, the Company received advances of $258,694 from its officers to assist with working capital needs. As of the date of this filing, the Company has repaid $128,165 of such advances.

Subsequent to September 30, 2012, the Company completed private placements for an aggregate of $3,501,975 for the purchase 3,501,975 units at a price of $1.00 per unit. The aggregate amount includes $500,000, which was received from the Company’s Chief Executive Officer. Each unit consists of (i) one share of the Company’s common stock, par value $0.001 per share, and (ii) warrants to purchase three shares of the Company’s common stock at an exercise price of $0.25 per share, which must be exercised within 5 years of February 1, 2013. Substantially all of the proceeds from the sale of the units were used by the Company to satisfy all its obligations under its notes and convertible notes payable (see Note 2).  As of the date of this report 125,000 shares have not been issued.

Subsequent to September 30, 2012, the Company granted 408,345 warrants with an exercise price of $1.00 to the investors who purchased shares in private placements at $4.50 during 2012.

Subsequent to September 30, 2012, the Company converted $761,000 of notes payable and other advances – from stockholders and $72,000 of accounts payable to a related party outstanding into 833,000 units at a price of $1.00 per unit. Each unit consists of (i) one share of the Company’s common stock, par value $0.001 per share, and (ii) warrants to purchase two and three-quarters shares of the Company’s common stock at an exercise price of $0.25 per share, which must be exercised within 5 years of February 15, 2013.  As of the date of this report 165,000 warrants have not been issued.

Subsequent to September 30, 2012, the Company issued an aggregate of 8,758,610 shares of common stock to several holders of warrants who elected to exercise 10,825,756 warrants on a "cashless" basis under the terms of the warrants.  The warrants had exercise prices of $0.25 per share (8,559,784 net shares) and $0.35 per share (573,826 net shares).     As the date of this report 375,000  shares have not been issued.

Subsequent to September 30, 2012, the Company granted employees options to purchase an aggregate of 330,500 shares of common stock with an exercise price of $1.60 for a total value of $507,072. The options vest over a three year period and have a term of ten years.

Subsequent to September 30, 2012, the Company entered into a settlement agreement with Guaranteed Returns for amounts owed related to the return of expired goods and inventory.  The Company received $50,000 in connection with the agreement for complete satisfaction of all outstanding and past due accounts receivable from Guaranteed Returns, which was received on February 28, 2013.  The balance due to the Company as of September 30, 2012 was $424,525 and is included in accounts receivable on the condensed consolidated balance sheet.  As of September 30, 2012, the Company had fully reserved against the past due balance.

Subsequent to September 30, 2012, the Company entered into a Loan and Security Agreement (the “Loan Agreement”) dated March 28, 2013 with a lender (the "Lender").  Under the terms of the Loan Agreement, the Company borrowed $500,000 from the Lender (the “Loan”).  The Loan will be evidenced by a promissory note (the “Note”), and will bear interest on the unpaid principal balance of the Note until the full amount of principal has been paid at a floating rate equal to the Prime Rate plus four and one-quarter percent (4.25%) per annum.  Under the terms of the Loan Agreement, the Company has agreed to make monthly payments of accrued interest on the first day of every month, beginning on May 1, 2013. The principal amount and all accrued interest on the Promissory Note is payable on March 1, 2015, or earlier on an event of default or a sale or liquidation of the Company.  The Loan may be prepaid in whole or in part at any time by the Company without penalty.

The Company granted the Lender a first, priority security interest in all of the Company’s assets, in order to secure the Company’s obligation to repay the Loan. The Loan Agreement contains customary negative covenants restricting the Company’s ability to take certain actions without the Lender’s consent, including incurring additional indebtedness, transferring or encumbering assets, paying dividends or making certain other payments, and acquiring other businesses.  Upon the occurrence of an event of default, the Lender has the right to impose interest at a rate (the “Default Rate”) equal to five percent (5.0%) per annum above the otherwise applicable interest rate. The payment of the Loan may be accelerated prior to their maturity dates upon certain specified events of default, including failure to pay, bankruptcy, breach of covenant, and breach of representations and warranties.

In consideration of the Loan, the Company granted the Lender a warrant to purchase 750,000 shares of common stock at a purchase price of $0.35 per share.  Each warrant may be exercised in whole or in part and from time to time for a term of five years from its grant date.  The warrants contain customary anti-dilution and purchase price adjustment provisions.  The warrants are transferable in whole or in part, so long as the transfers comply with applicable securities laws.

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Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations

Overview

We are a licensed U.S. pharmacy and healthcare e-commerce company that sells discounted brand name and generic prescription drugs and over-the-counter (OTC) medical products. Our web address is http://www.healthwarehouse.com. At present, we sell:

·    a range of prescription drugs;

·   diabetic supplies including glucometers, lancets, syringes and test strips;

·   OTC medications covering a range of conditions from allergy and sinus to pain and fever to smoking cessation aids;

·   home medical supplies including incontinence supplies, first aid kits and mobility aids; and

·   diet and nutritional products including supplements, weight loss aids, and vitamins and minerals.

Our objective is to make the pharmaceutical supply chain more efficient by eliminating costs and passing on the savings to the consumer.  We are becoming known by consumers as a convenient, reliable, discount provider of over the counter and prescription medications and products. We intend to continue to expand our product line as our business grows. We are presently licensed as a mail-order pharmacy for sales to all 50 states and the District of Columbia.

Results of Operations

The three months ended September 30, 2012 compared to the three months ended September 30, 2011

	The three months ended September 30, 2012			% of Revenue			The three months ended September 30, 2011			% of Revenue
Revenue	$	2,634,181			100.0	%	$	2,783,240		100.0	%
Cost of sales		1,389,328			52.7	%		1,545,970		55.5	%
Gross profit		1,244,853			47.3	%		1,237,270		44.5	%
Selling, general & administrative  expenses		2,563,724			97.3	%		2,401,289		86.3	%
Loss from operations		(1,318,871	)		(50.1)	%		(1,164,019	)	(41.8)	%
Other income		1,300			-	%		842		-	%
Interest expense		(288,631	)		(11.0)	%		(173,681	)	(6.2)	%
Net loss	$	(1,606,202	)		(61.0)	%	$	(1,336,858	)	(48.0)	%

Revenue

	The three months ended September 30, 2012		%  Change			The three months ended September 30, 2011
Total revenue	$	2,634,181		(5.4)	%	$	2,783,240
Total average net sales per order	$	56.81		1.5	%	$	55.96

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Total Revenue

Revenues for the three months ended September 30, 2012 declined to $2,634,181 from $2,783,240 for the three months ended September 30, 2011. The decline in revenue for the three months ended September 30, 2012 compared to the prior year was mostly the result of lower over-the-counter and freight sales at Hocks. Despite the decline in overall OTC sales, the Company witnessed higher prescription drug sales, which partially offset the decline. During the three months ended September 30, 2012, revenues from the Hocks acquisition totaled $267,208 compared to the three months ended September 30, 2011 of $677,552.

During the three months ended September 30, 2012, our websites attracted over 486,418 visits with over 2,084,160 pageviews compared to 929,056 visits and 3,284,063 pageviews during the three months ended September 30, 2011. The decrease in activity is due to lower advertising expenses.

Prescription Revenue

Prescription drug revenue increased to $1,637,630 for the three months ended September 30, 2012 from $1,326,203 for the three months ended September 30, 2011. The increase occurred mostly due to recurring purchases from current customers and new prescription purchases from both current and new customers.

OTC Revenue

Revenue related over-the-counter orders declined to $920,981 for the three months ended September 30, 2012 from $1,366,774 three months ended September 30, 2011. The decrease in OTC revenue is mostly attributable to a decline in sales at Hocks.

Cost of Sales and Gross Margin

	The three months ended September 30, 2012			% Change			The three months ended September 30, 2011
Total cost of sales	$	1,389,328			(10.1)	%	$	1,545,970
Total gross profit dollars	$	1,244,853			0.6	%	$	1,237,230
Total gross margin percentage		47.3	%		2.8	%		44.5	%

Total cost of sales decreased to $1,389,328 for the three months ended September 30, 2012 as compared to $1,545,970 for the three months ended September 30, 2011. Gross margin percentage increased year-over-year from 44.5% for the three months ended September 30, 2011 to 47.3% for the three months ended September 30, 2012. The increase in gross profit margins was due primarily to an increase in prescription drugs sales, which have higher margins, along with a decline in sales of over the counter products.

Selling, General and Administrative Expenses

	The three months ended September 30, 2012			% Change			The three months ended September 30, 2011
Selling, general and administrative expenses	$	2,563,724			6.8	%	$	2,401,289
Percentage of revenue		97.3	%		11.0	%		86.3	%

Selling, general and administrative expenses increased by $162,435 in the three months ended September 30, 2012 compared to the same period in 2011, an increase of 6.8%.  During the three months ended September 30, 2012, expense increases were due primarily to higher legal fees of $78,481, and accounting fees of $46,790. The increases were offset by lower advertising expenses of $246,637, travel and meal expenses of $73,207, credit-card fees of $28,716, and shipping expenses of $21,027, compared to the three months ended September 30, 2011. In addition, the Company recognized the following expenses for the three months ended September 30, 2012 compared to the three months ended September 30, 2011: (a) $268,954 for non-cash stock based compensation expense compared to $249,801, (b) and depreciation and amortization expenses of $335,515 compared to $60,370. The significant increase in depreciation and amortization expenses from previous periods is due to the write-down of intangibles related to customer assets to $197,776. Additionally, we expect that our selling, general and administrative expenses will decrease in future periods as we anticipate our legal and professional fees will go down.

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Other income (expense)

	The three months ended September 30, 2012			% Change			The three months ended September 30, 2011
Other income	$	1,300			54.4	%	$	842
Interest expense	$	(288,631	)		66.2	%	$	(173,681	)

Interest expense increased from $173,681 in the three months ended September 30, 2011 to $288,631 in the three months ended September 30, 2012, primarily due to the recognition of the non-cash accretion of debt discount for the three months ended September 30, 2012 of $215,711 compared to $138,716 for the same period in 2011. Contractual loan interest expense increased to $72,920  for the three months ended September 30, 2012 compared to $34,965 in the three months ended September 30, 2011, mainly due to increases in the average outstanding balances of our convertible notes payable and notes payable.

The nine months ended September 30, 2012 compared to the nine months ended September 30, 2011

	The nine months ended September 30, 2012			% of Revenue			The nine months ended September 30, 2011			% of Revenue
Revenue	$	8,785,114			100.0	%	$	7,587,513			100.0	%
Gross profit		4,175,531			47.5	%		3,339,208			44.0	%
Selling, general & administrative  expenses		8,072,560			91.9	%		6,471,723			85.3	%
Loss from operations		(3,897,029	)		(44.4)	%		(3,132,515	)		(41.3)	%
Other income		5,058			-	%		3,639			-	%
Interest expense		(867,213	)		(9.9)	%		(379,355	)		(5.0)	%
Net loss	$	(4,759,184	)		(54.2)	%		(3,508,231	)		(46.2)	%

Revenue

	The nine months ended September 30, 2012		%  Change			The nine  months ended September 30, 2011
Total revenue	$	8,785,114		15.8	%	$	7,587,513
Total average net sales per order	$	54.22		(8.6)	%	$	59.33

Total Revenue

Revenues for the nine months ended September 30, 2012 increased to $8,785,114 from $7,587,513 for the nine months ended September 30, 2011. The increase in revenue for the nine months ended September 30, 2012 compared to the prior year was the result of higher prescription, OTC, and freight revenue. The increase in revenue was tapered by lower sales at Hocks. During the nine months ended September 30, 2012, revenues from the Hocks acquisition totaled $1,311,936 compared to the nine months ended September 30, 2011 of $2,044,754.

During the nine months ended September 30, 2012, our websites attracted over 2,625,603 visits with over 9,172,833 pageviews compared to 2,922,148 visits and 10,288,336 pageviews during the nine months ended September 30, 2011. The decrease in visits is due to a reduction in advertising.

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Prescription Revenue

Prescription drug revenue increased to $5,033,573 for the nine months ended September 30, 2012 from $3,521,574 for the nine months ended September 30, 2011. The increase is attributable to advertising expenses in the first half of the year attracting new customers, and recurring purchases from current customers.

OTC Revenue

Revenue related to over-the-counter orders declined to $3,448,457 for the nine months ended September 30, 2012 from $3,842,725 nine months ended September 30, 2011. The decrease in OTC revenue is attributable to a decline in sales at Hocks.

Cost of Sales and Gross Margin

	The nine months ended September 30, 2012			% Change			The nine months ended September 30, 2011
Total cost of sales	$	4,609,583			8.5	%	$	4,248,305
Total gross profit dollars	$	4,175,531			25.0	%	$	3,339,208
Total gross margin percentage		47.5	%		3.5	%		44.0	%

Total cost of sales increased to $4,609,583 for the nine months ended September 30, 2012 as compared to $4,248,305 for the nine months ended September 30, 2011 as a result of growth in prescription order volume and revenue. Gross margin percentage increased year-over-year from 44.0% for the nine months ended September 30, 2011 to 47.5% for the nine months ended September 30, 2012. The increase in gross profit margins was due primarily to an increase in prescription drug sales, which have higher margins, compared to over the counter products, as well as increases in freight revenue.

Selling, General and Administrative Expenses

	The nine months ended September 30, 2012			% Change			The nine months ended September 30, 2011
Selling, general and administrative expenses	$	8,072,560			24.7	%	$	6,471,723
Percentage of revenue		91.9	%		6.6	%		85.3	%

Selling, general and administrative expenses increased by $1,600,837 in the nine months ended September 30, 2012 compared to the same period in 2011, an increase of 24.7%.  During the nine months ended September 30, 2012, expense increases were due primarily to increases in legal expenses of $345,782, shipping expenses of $287,849, health insurance expenses of $189,078, contract labor of $183,521 and accounting expenses of $150,252 compared to the nine months ended September 30, 2011. In addition, the recognition of the following expenses for the nine months ended September 30, 2012 compared to the nine months ended September 30, 2011: (a) $818,584 for non-cash stock based compensation expense compared to $674,993, (b) and depreciation and amortization expenses of $515,162 compared to $186,498. The significant increase in depreciation and amortization expenses from previous periods is due to the write-down of intangibles related to customer assets to $197,776 during the third quarter of 2012. We expect that our selling, general and administrative expenses will decrease in future periods as we anticipate our legal and professional fees will decrease.

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Other income (expense)

	The nine months ended September 30, 2012			% Change			The nine months ended September 30, 2011
Other income	$	5,058			39.0	%	$	3,639
Interest expense	$	(867,213	)		128.6	%	$	(379,355	)

Interest expense increased from $379,355 in the nine months ended September 30, 2011 to $867,213 in the nine months ended September 30, 2012, primarily due to the recognition of the non-cash accretion of debt discount for the nine months ended September 30, 2012 of $647,133 compared to $308,107 for the same period in 2011. Contractual loan interest expense increased to $220,080 for the nine months ended September 30, 2012 compared to $71,248 in the nine months ended September 30, 2011, mainly due to increases in the average outstanding balances of our convertible notes payable and notes payable.

Off-Balance Sheet Arrangements

We have not entered into any transactions with unconsolidated entities in which we have financial guarantees, subordinated retained interests, derivative instruments or other contingent arrangements that expose us to material continuing risks, contingent liabilities or any other obligations under a variable interest in an unconsolidated entity that provides us with financing, liquidity, market risk or credit risk support.

Impact of Inflation

We believe that inflation has not had a material impact on our results of operations for the nine months ended September 30, 2012 and 2011. We cannot assure you that future inflation will not have an adverse impact on our operating results and financial condition.

           Liquidity and Capital Resources

Since inception, the Company has financed its operations primarily through product sales to customers, debt and equity financing agreements, and advances from stockholders. As of September 30, 2012 and December 31, 2011, the Company had negligible cash and a working capital deficiency of $7,659,552 and $2,404,464, respectively. For the nine months ended September 30, 2012, cash flows included net cash used in operating activities of $831,903 net cash provided by investing activities of $136,990 and net cash provided by financing activities of $698,181. These conditions raise substantial doubt about the Company’s ability to continue as a going concern.

On December 31, 2012 and January 15, 2013, the Company failed to make required payments aggregating $3,000,000 in principal and approximately $373,000 of accrued interest due on certain notes and convertible note agreements dated November 9, 2010 and September 2, 2011.  Accordingly, the Company was in default of its obligations under the loan documents.   In February 2013, the Company issued 3,501,975 shares of common stock in two private placements for aggregate proceeds of $3,501,975 (see Note 9).  Substantially all of these proceeds were used by the Company to satisfy its obligations under the notes and convertible notes payable which were previously in default.  Also, subsequent to September 30, 2012, the Company received proceeds from the sale of common stock in the amount of $100,000 and advances from a member of management in the amount of approximately $98,000.  In February 2013, the Company also converted an aggregate $833,000 of notes payable and other advances from stockholders and accounts payable outstanding into 833,000 units at a price of $1.00 per unit (see Note 9).

On February   13, 2013,  the  Company  received  a Notice  of Redemption   from  the  holders  of all 10,000  authorized  and outstanding   shares  of Series  C Preferred   Stock,  which  redemption   would result  in an aggregate  payment  of $1,000,000.  The Notice of Redemption was provided by the Series C Preferred  Stock holders pursuant to the terms  of the  Certificate of Designation of Preferences, Rights, and Limitations of Series C Preferred Stock entered into on October 14, 2010 ("Series C Certificate of Designation"), which provides for the Company to, within ten (10)business days after receipt of the Notice of Redemption, apply all of its assets for any such redemption, and to no other corporate purpose, except to the extent prohibited by Delaware law governing distributions to stockholders (other than those assets required to pay its debts as they come due, including the Senior Convertible Notes and Senior Secured Notes and to continue as a going  concern under  applicable Delaware  law). To the  extent that  Delaware law governing distributions  to  stockholders prevents  the  Company  from  redeeming  all  shares  of  Series C Preferred Stock, the Series C Certificate of Designation provides for the Company to ratably redeem the maximum number of shares that it may redeem consistent with Delaware law as soon as it may lawfully do so. The Company has determined that no corporate funds are available under Delaware law for the  redemption  of any shares of Series C Preferred  Stock.  The Company is currently reviewing its alternatives, including, but not limited to, raising capital in order to satisfy its obligations related to the Series C Redeemable Preferred Stock. There is no assurance that our plan will be successful or that the Company will be able to satisfy the redemption notice. See Note 7 to the Company's unaudited condensed consolidated financial statements for additional information.

As discussed in Note 9, the Company entered into a Loan and Security Agreement (the “Loan Agreement”) dated March 28, 2013 with a lender (the “Lender”).  Under the terms of the Loan Agreement, the Company borrowed $500,000 from the Lender (the “Loan”).  The Loan will be evidenced by a promissory note (the “Note”), and will bear interest on the unpaid principal balance of the Note until the full amount of principal has been paid at a floating rate equal to the Prime Rate plus four and one-quarter percent (4.25%) per annum with a default rate equal to five percent (5.0%) per annum above the otherwise applicable interest rate.  Under the terms of the Loan Agreement, the Company has agreed to make monthly payments of accrued interest on the first day of every month, beginning on May 1, 2013. The principal amount and all accrued interest on the Promissory Note is payable on March 1, 2015, or earlier on an event of default or a sale or liquidation of the Company.  The Loan may be prepaid in whole or in part at any time by the Company without penalty. In consideration of the Loan, the Company granted the Lender a warrant to purchase 750,000 shares of common stock at a purchase price of $0.35 per share.

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The Company recognizes it will need to raise additional capital in order to reduce its debt, potentially renegotiate debt terms and execute its business plan. There is no assurance that additional financing will be available when needed or that management will be able to obtain financing on terms acceptable to the Company and whether the Company will become profitable and generate positive operating cash flow. If the Company is unable to raise sufficient additional funds, it will have to develop and implement a plan to further extend payables and reduce overhead until sufficient additional capital is raised to support further operations. There can be no assurance that such a plan will be successful.

Accordingly, the accompanying condensed consolidated financial statements have been prepared in conformity with accounting principles generally accepted in the United States of America, which contemplate continuation of the Company as a going concern and the realization of assets and the satisfaction of liabilities in the normal course of business. The carrying amounts of assets and liabilities presented in the condensed consolidated financial statements do not necessarily represent realizable or settlement values. The condensed consolidated financial statements do not include any adjustments that might result from the outcome of this uncertainty.

For the nine months ended September 30, 2012, cash flows included net cash used in operating activities of $831,903. The primary reason for the use of cash was due to the increase in net loss for the period for the expansion of the Company’s operating expenses to support increased revenues offset in part by accounts payable-trade of $1,492,462, stock-based compensation of $818,585, amortization of deferred debt discount of $647,133, and accrued expenses and other current liabilities of $283,946. The increases in Accounts Payable – Trade and accrued expenses and other current liabilities were a result of the Company extending payables in order to preserve cash balances. For the nine months ended September 30, 2011, cash flows included net cash used in operating activities of $2,166,516. The primary reason for the use of cash was due to the increase in net loss for the period for the expansion of the Company’s headcount and operating expenses to support increased revenues which was offset by non-cash items of $1,299,598 and larger increases in accounts payable compared to increases in current assets.

For the nine months ended September 30, 2012, net cash provided by investing activities was $136,990 related to net employee advances. For the nine months ended September 30, 2011, net cash used in investing activities was $910,450 primarily due to the acquisition of equipment and leasehold improvements of $668,893 and the $200,000 cash portion of the Hocks.com acquisition.

For the nine months ended September 30, 2012, net cash provided by financing activities was $698,181, due primarily to advances from certain stockholders of $605,000, of which $293,812 has been repaid to certain stockholders and proceeds from common shares issued of $425,004, offset in part by capital lease payments of $43,518 and a cash overdraft of $71,155. For the nine months ended September 30, 2011, net cash provided by financing activities was $1,892,526. The financing activities for the nine months ended September 30, 2011 were provided by the sale of 428,572 shares of the Company’s common stock for cash proceeds of $1,482,241, two notes payable for an aggregate amount of $3,000,000, and advances from a stockholder in the amount of $300,000 offset by the use of cash to purchase 1,179,212 shares of the Company’s common stock from Rock Castle Holdings, Inc.

Critical Accounting Policies and Estimates

The preparation of our condensed consolidated financial statements in conformity with accounting principles generally accepted in the United States of America requires our management to exercise its judgment. We exercise considerable judgment with respect to establishing sound accounting policies and in making estimates and assumptions that affect the reported amounts of our assets and liabilities, our recognition of revenues and expenses, and disclosures of commitments and contingencies at the date of the financial statements. Our significant estimates include reserves related to accounts receivable and inventory, the recoverability and useful lives of long-lived assets, the valuation allowance related to deferred tax assets, the valuation of equity instruments and debt discounts.  

On an ongoing basis, we evaluate our estimates and judgments. We base our estimates and judgments on a variety of factors including our historical experience, knowledge of our business and industry, current and expected economic conditions, the composition of our products/services and the regulatory environment.  We periodically re-evaluate our estimates and assumptions with respect to these judgments and modify our approach when circumstances indicate that modifications are necessary.

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While we believe that the factors we evaluate provide us with a meaningful basis for establishing and applying sound accounting policies, we cannot guarantee that the results will always be accurate.   Since the determination of these estimates requires the exercise of judgment, actual results could differ from such estimates.

We account for stock-based compensation in accordance with the fair value recognition provisions of Accounting Standards Codification (“ASC”) 718, whereby all stock-based payment awards are based on the estimated grant-date fair value. We recognize these compensation costs over the requisite service period of the award, which is generally the option vesting term.  Option valuation models require the input of highly subjective assumptions including the expected life of the option. During the period ended June 30, 2011 and prior periods, the fair value of stock-based payment awards was estimated using the Black-Scholes option model with a volatility figure derived from an index of historical stock prices of comparable entities until sufficient data existed to estimate the volatility using the Company’s own historical stock prices.  Beginning July 2011, we began to use the historical trading prices of its own common stock as a component in the calculation of an estimated volatility figure to determine the fair value of stock-based payment awards using the Black-Scholes model. Management determined this assumption to be a better indicator of value. We account for the expected life of options in accordance with the “simplified” method provisions of SEC Staff Accounting Bulletin (“SAB”) No. 110, which enables the use of the simplified method for “plain vanilla” share options as defined in SAB No. 107.

ITEM 3. Quantitative and Qualitative Disclosures About Market Risk

Not required.

ITEM 4. Controls and Procedures

Evaluation of Disclosure Controls and Procedures

Disclosure controls and procedures (as defined in Rules 13a-15 (e) and 15d–15(e) under the Exchange Act) are designed to provide reasonable assurance that information required to be disclosed in reports we file or submit under the Exchange Act is recorded, processed, summarized and reported within the time periods specified in the forms and rules of the SEC and that such information is accumulated and communicated to management, including the CEO and CFO, in a manner to allow timely decisions regarding required disclosures.

In connection with the preparation of this Form 10–Q, our management, including the CEO and CFO, evaluated the effectiveness of the design and operation of our disclosure controls and procedures as of September 30, 2012. As described below, management has identified material weaknesses in our internal control over financial reporting, which is an integral component of our disclosure controls and procedures. As a result of those material weaknesses, our management has concluded that, as of September 30, 2012 our disclosure controls and procedures were not effective.

Management’s Report on Internal Control over Financial Reporting

Our management is responsible for establishing and maintaining adequate internal control over financial reporting, as such term is defined In Exchange Act Rule 13a-15(f).  The term “internal control over financial reporting” is defined as a process designed by, or under the supervision of, the registrant’s principal executive and principal financial officers, or persons performing similar functions, and effected by the registrant’s board of directors, management and other personnel, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles and includes those policies and procedures that:

· pertain to the maintenance of records that in reasonable detail accurately and fairly reflect the transactions and dispositions of the assets of the registrant;

· provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the registrant are being made only in accordance with authorizations of management and directors of the registrant; and

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· provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use or disposition of the registrant’s assets that could have a material effect on the financial statements.

Our internal control system is designed to provide reasonable assurance to our management and board of directors regarding the preparation and fair presentation of published financial statements. All internal control systems, no matter how well designed, have inherent limitations. Therefore, even those systems determined to be effective can provide only reasonable assurance with respect to financial statement preparation and presentation. Further, the design of a control system must reflect the fact that there are resource constraints and the benefits of controls must be considered relative to their costs.  In addition, because of changes in conditions, the effectiveness of internal control may vary over time.

As of December 31, 2011, management conducted an evaluation of the effectiveness of the Company’s internal control over financial reporting based on the criteria in Internal Control-Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (COSO) and identified the material weaknesses described below. In conducting this evaluation, management took into account the information identified and conclusions reached by the non-management directors in the Review.  As of September 30, 2012, management has concluded that the material weaknesses identified continue to exist and the Company’s internal control over financial reporting was not effective. A “material weakness” is a significant deficiency, or combination of significant deficiencies, that results in more than a remote likelihood that a material misstatement of our annual or interim financial statement will not be presented or detected by our employees.

The specific material weaknesses that management identified in our internal controls as of September 30, 2012 are as follows:

· We did not develop appropriate accounting policies and procedures, including the review and supervision, for all necessary areas and did not effectively communicate our existing policies to our employees.

· We did not have a sufficient number of adequately trained technical accounting and external reporting personnel to support standalone external financial reporting under OTCQB or SEC requirements.

· We did not have personnel with sufficient experience with United States generally accepted accounting principles to address complex transactions.

· We did not have effective controls over disbursements to assure that disbursements were properly authorized and recorded.

· We did not maintain a fully integrated financial consolidation and reporting system throughout the year and as a result, extensive manual analysis, reconciliation and adjustments were required in order to produce timely financial statements for external reporting purposes.

· We did not appropriately segregate employees’ duties in connection with the review and approval of certain transactions, reconciliations and other processes in day-to-day operations.

· We did not have effective policies and procedures to ensure that senior management and the Board of Directors would receive timely information about related party transactions.

Plans For Remediation of Material Weaknesses

We are in the process of implementing changes to strengthen our internal controls.  We are in the process of developing a remediation plan for the identified material weaknesses and we expect that work on the plan will continue through 2013.  Specifically, to address the material weaknesses arising from insufficient accounting personnel, the Company removed one member of the accounting staff who was determined not to have sufficient accounting expertise, and the Company (i) hired a full-time Chief Financial Officer who will be on-site throughout the year and (ii) hired one additional full-time accountant during 2012. As of October 8, 2012, the Company engaged a second accountant on a part-time basis.  To address the material weakness arising from inadequate control over disbursements, the Company has canceled certain credit cards, limited the number of personnel with authority over the Company's bank accounts and is in the process of revising its policies and procedures for review and approval of employee disbursements and expenses.  The Company is currently evaluating what additional policies and procedures may be necessary, how to most effectively communicate the policies and procedures to its personnel and how to improve the integration of its financial consolidation and reporting system.  Where appropriate, the Company is utilizing assistance from the third-parties as it implements and refines its remediation plan.

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Additional measures may be necessary, and the measures we expect to take to improve our internal controls may not be sufficient to address the issues identified, to ensure that our internal controls are effective or to ensure that such material weakness or other material weaknesses would not result in a material misstatement of our annual or interim financial statements. In addition, other material weaknesses or significant deficiencies may be identified in the future. If we are unable to correct deficiencies in internal controls in a timely manner, our ability to record, process, summarize and report financial information accurately and within the time periods specified in the rules and forms of the SEC will be adversely affected. This failure could negatively affect the market price and trading liquidity of our common stock, cause investors to lose confidence in our reported financial information, subject us to civil and criminal investigations and penalties, and generally materially and adversely impact our business and financial condition.

Changes in Internal Control Over Financial Reporting

There were no changes in our internal control over financial reporting or in other factors during the quarter ended September 30, 2012, that have materially affected, or were reasonably likely to materially affect, our internal control over financial reporting, except as discussed below.  The Company is a non-accelerated filer and is not subject to Section 404(b) of the Sarbanes Oxley Act. The Company believes that the implementation of plans for remediation of material weaknesses, referenced in the above section, will assist in improving internal controls over financial reporting.

On September 25, 2012, the Company replaced its former CFO with a full-time employee based in Florence, KY. As discussed above, subsequent to September 30, 2012, the Company also hired temporary personnel to assist further with its financial reporting process from time to time.

On February 21, 2013, Eduardo Altamirano, the Company's Chief Financial Officer, Treasurer and Secretary, stated that he was resigning from all his positions at the Company effective April 15, 2013. The Chairman of the Audit Committee and each of the other non-management members of the Board of Directors spoke with Mr. Altamirano about the reasons for his departure.        Following these discussions, the Board of Directors accepted Mr. Altamir’asnroesignation. On April 9, 2013, Mr. Altamirano was relieved of his responsibilities as Chief Financial Officer of the Company.  On April 15, 2013, the Board of Directors of the Company appointed Lalit Dhadphale, our current President/Chief Executive Officer, as Interim Principal Financial Officer.

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PART II. OTHER INFORMATION

ITEM 1. Legal Proceedings

In the ordinary course of business, we may become subject to lawsuits and other claims and proceedings.  Such matters are subject to uncertainty and outcomes are often not predictable with assurance.  Our management does not presently expect that any such matters will have a material adverse effect on the Company’s financial condition or results of operations.  We are not currently involved in any pending or threatened material litigation or other material legal proceedings, which are expected to have a material impact in the Company’s condensed consolidated financial statements.

ITEM 1A. Risk Factors

Not required.

ITEM 2. Unregistered Sales of Equity Securities and Use of Proceeds

None.

ITEM 3. Defaults upon Senior Securities

None.

ITEM 4. Mine Safety Disclosures

None.

ITEM 5. Other Information

None.

ITEM 6. Exhibits

The following exhibits are filed as part of thisquarterly report:

Exhibit Number and Description

31.1 Certification of Chief Executive Officer pursuant to Section 302 of the Sarbanes-Oxley Act.

31.2 Certification of Principal Financial Officer pursuant to Section 302 of the Sarbanes-Oxley Act.

32.1 Certification of Chief Executive Officer pursuant to Section 906 of the Sarbanes-Oxley Act.

32.2 Certification of Principal Financial Officer pursuant to Section 906 of the Sarbanes-Oxley Act.

_____________

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 SIGNATURES

In accordance with Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

Dated:  April 22, 2013

HEALTHWAREHOUSE.COM, INC.

By: /s/ Lalit Dhadphale                                                           

   Lalit Dhadphale

   President, Chief Executive Officer,
 and Principal Financial Officer

   (principal executive officer)

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Exhibit Index

Exhibit Number and Description

31.1 * Certification of Chief Executive Officer pursuant to Section 302 of the Sarbanes-Oxley Act.

31.2 * Certification of Principal Financial Officer pursuant to Section 302 of the Sarbanes-Oxley Act.

32.1 * Certification of Chief Executive Officer pursuant to Section 906 of the Sarbanes-Oxley Act.

32.2 * Certification of Principal Financial Officer pursuant to Section 906 of the Sarbanes-Oxley Act.

_____________

* filed herewith

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EX-31.1

Exhibit 31.1

CERTIFICATION OF C.E.O. PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002

The undersigned, in the capacity and date indicated below, hereby certifies that:

1. I have reviewed this quarterly report on Form 10-Q of HealthWarehouse.com, Inc.

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4. The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(d)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

(a) designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

(b) designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

(c) evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

(d) disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

5. The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

(a) all significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

(b) any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

April 22, 2013
	/s/  Lalit Dhadphale                                                         Lalit Dhadphale
	President and Chief Executive Officer

EX-31.2

Exhibit 31.2

CERTIFICATION OF P.F.O. PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002

The undersigned, in the capacity and date indicated below, hereby certifies that:

1. I have reviewed this quarterly report on Form 10-Q of HealthWarehouse.com, Inc.

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4. The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(d)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

(a) designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

(b) designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

(c) evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

(d) disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

5. The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

(a) all significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

(b) any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

April 22, 2013	/s/ Lalit Dhadphale
	Lalit Dhadphale
	Principal Financial Officer

EX-32.1

Exhibit 32.1

CERTIFICATE PURSUANT TO 18 U.S.C. SECTION 1350, SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

In connection with the quarterly report of HealthWarehouse.com, Inc. (the “Company”) on Form 10-Q for the three months ended September 30, 2012 as filed with the Securities and Exchange Commission (the “Report”), I, Lalit Dhadphale, President and Chief Executive Officer, certify, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that:

1. The Report fully complies with the requirements of section 13(a) or 15(d) of the Securities Exchange Act of 1934; and

2. The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

April 22, 2013
	/s/   Lalit Dhadphale                                                               Lalit Dhadphale
	President and Chief Executive Officer

A signed original of this written statement required by section 906 has been provided to HealthWarehouse.com, Inc. and will be retained by HealthWarehouse.com, Inc. and furnished to the Securities and Exchange Commission or its staff upon request.

EX-32.2

Exhibit 32.2

CERTIFICATE PURSUANT TO 18 U.S.C. SECTION 1350, SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

In connection with the quarterly report of HealthWarehouse.com, Inc. (the “Company”) on Form 10-Q for the three months ended September 30, 2012 as filed with the Securities and Exchange Commission (the “Report”), I, Lalit Dhadphale, Principal Financial Officer, certify, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that:

1. The Report fully complies with the requirements of section 13(a) or 15(d) of the Securities Exchange Act of 1934; and

2. The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

April 22, 2013
	/s/   Lalit Dhadphale
	Lalit Dhadphale         Principal Financial Officer

A signed original of this written statement required by section 906 has been provided to HealthWarehouse.com, Inc. and will be retained by HealthWarehouse.com, Inc. and furnished to the Securities and Exchange Commission or its staff upon request.

XML

Acquisition of Hocks (Details Narrative) (USD $)	3 Months Ended	9 Months Ended
	Sep. 30, 2011	Sep. 30, 2011
Business Combinations [Abstract]
Revenue from Acquisition	$ 677,552	$ 2,044,754

XML

Stockholders' Deficiency - Schedule of Options Exercise (Details) (USD $)	Sep. 30, 2012	Dec. 31, 2011
Number Outstanding	2,025,475	2,165,925
Weighted Average Exercise Price	$ 3.12	$ 2.89
Number Exercisable	931,321
Weighted Average Exercise Price	$ 2.43
$0.80-2.00
Number Outstanding	253,475
Weighted Average Remaining Years of Contractual Life	4.54
Weighted Average Exercise Price	$ 0.92
Number Exercisable	244,684
Weighted Average Exercise Price	$ 0.93
$2.00-6.99
Number Outstanding	1,772,000
Weighted Average Remaining Years of Contractual Life	5.88
Weighted Average Exercise Price	$ 3.43
Number Exercisable	686,637
Weighted Average Exercise Price	$ 2.96
$0.80-6.99
Number Outstanding	2,025,475
Weighted Average Remaining Years of Contractual Life	5.72
Weighted Average Exercise Price	$ 3.12
Number Exercisable	931,321
Weighted Average Exercise Price	$ 2.43

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Stockholders' Deficiency

3 Months Ended

Sep. 30, 2012

Equity [Abstract]

Stockholders' Deficiency

4. Stockholders’ Deficiency

Common Stock

During the nine months ended September 30, 2012, the Company entered into securities purchase agreements with investors for the purchase of an aggregate of $425,004 for 94,448 shares of common stock at $4.50 per share. The Company received $50,000 in cash proceeds and recorded the transaction as shares issuable since the shares had not been issued as of September 30, 2012. The shares issuable were issued on November 5, 2012.

Preferred Stock

On January 1, 2012, the Company issued 25,823 shares of Series B convertible preferred stock valued at $244,001 to the Series B convertible preferred stock owners as payment in kind for dividends. In connection with the outstanding preferred stock, during the three and nine months ended September 30, 2012, the Company recorded $65,271 and $195,813 as contractual dividends, respectively.

Given the Company’s obligations under the Certificate of Designation of Preference, Rights, and Limitations of Series C Preferred Stock (“Series C”) entered into on October 14, 2010, the Company has accelerated the accretion rate of the deemed dividend on the Redeemable Preferred Stock – Series C and has reclassified the Redeemable Preferred Stock – Series C from Stockholders’ Deficiency to Current Liabilities as a result of the Company receiving notices of default under its notes and convertible notes payable (see Note 2). During the three and nine months ended September 30, 2012 the Company recorded Series C deemed dividends of $247,774 and $433,606, respectively.

Stock Options

On January 6, 2012, the Company’s former Chief Financial Officer was issued 92,858 shares of common stock per a cashless exercise of a stock option with an exercise price of $0.80 to purchase 105,450 shares of common stock.

On March 30, 2012, the Company granted four Directors options to purchase an aggregate of 60,000 shares of common stock under a previously approved plan with an exercise price of $6.99, which is the approximate fair value of a share of common stock on the grant date.  The options have an aggregate grant date fair value of $391,028, vest over a three year period and have a term of ten years.

On March 30, 2012, the Company granted employees options to purchase an aggregate of 30,000 shares of common stock under a previously approved plan with an exercise price of $6.99, which is the approximate fair value of a share of common stock on the grant date. The options have an aggregate grant date fair value of $195,514, vest over a three year period and have a term of ten years.

On May 7, 2012, the Company received $26,662 in proceeds from the exercise of options to purchase 4,166 shares of the common stock at $2.80 per share and 4,166 shares of common stock at $3.60 per share.

Details of the options outstanding under all plans are as follows:

	Shares			Weighted Average Exercise Price		Weighted- Average Remaining Contractual Term		Aggregate Intrinsic Value
Options outstanding at January 1, 2012		2,165,925		$	2.89		6.25		-
Granted		90,000		$	6.99		--		-
Expired		--			--		--		-
Canceled		(116,668	)	$	3.97		--		-
Exercised		(113,782	)	$	0.98		--		-
Options outstanding at September 30, 2012		2,025,475		$	3.12		5.72	$	4,741,830
Options exercisable at September 30, 2012		931,321		$	2.43		5.37	$	2,759,134

Range of Exercise		Number Outstanding		Weighted Average Remaining Years of Contractual Life		Weighted Average Exercise Price		Number Exercisable		Weighted Average Exercise Price
$	0.80 – 2.00		253,475		4.54	$	0.92		244,684	$	0.93
$	2.00 – 6.99		1,772,000		5.88	$	3.43		686,637	$	2.96
$	0.80 – $6.99		2,025,475		5.72	$	3.12		931,321	$	2.43

Warrants

During the nine months ended September 30, 2012, the Company issued an aggregate of 1,465,578 shares of common stock to three holders of warrants who elected to exercise 2,353,744 warrants on a “cashless” basis under the terms of the warrants. The warrants had exercise prices of $1.60 per share (471,628 net shares), $3.00 per share (701,388 net shares) and $2.90 per share (292,562 net shares).

	Shares			Weighted Average Exercise Price		Weighted- Average Remaining Contractual Term		Aggregate Intrinsic Value
Warrants outstanding at January 1, 2012		2,916,590		$	2.67		4.00		-
Granted		--			--		--		-
Expired		--			--		--		-
Canceled		--			--		--		-
Exercised		(2,353,744	)	$	2.61		--		-
Warrants outstanding at September 30, 2012		562,846		$	2.91		3.92	$	1,397,202
Warrants exercisable at September 30, 2012		312,846		$	2.91		3.92	$	774,702

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Commitments and Contingent Liabilities (Details Narrative) (USD $)			3 Months Ended		9 Months Ended				1 Months Ended	3 Months Ended	6 Months Ended			9 Months Ended	0 Months Ended				0 Months Ended	1 Months Ended
	Sep. 30, 2012	Dec. 31, 2011	Sep. 30, 2012 Operating Lease	Sep. 30, 2011 Operating Lease	Sep. 30, 2012 Operating Lease	Sep. 30, 2011 Operating Lease	Jun. 30, 2012 Operating Lease	Jun. 14, 2012 Operating Lease	Jan. 31, 2012 Equipment Leases	Jun. 30, 2012 Equipment Leases	Jun. 30, 2012 Equipment Leases	Sep. 30, 2012 Equipment Leases	Dec. 31, 2011 Equipment Leases	Aug. 21, 2012 Litigation NMN Advisors	Feb. 09, 2012 Litigation Rock Castle	Mar. 02, 2012 Litigation Contractor	Nov. 05, 2012 Litigation HD Smith	Jun. 30, 2012 Litigation HD Smith	Oct. 09, 2012 Litigation AMEX Travel	Mar. 18, 2013 Litigation Former Vendor
Operating Lease Settlement								$ 189,000
Accounts Payable							63,000						257,583					162,000
Rent Expense			50,136	19,907	148,900	114,347
Lease Term									5 years
Lease Obligation									257,583
Lease Rate									14.70%
Equipment Value, Net	804,424	943,849										286,566
Depreciation Expense										5,094	10,188
Damages Sought														70,000	2,086,000		170,316		87,029	17,800
Payments for legal settlement														$ 35,000		$ 31,321
Shares Available to Purchase with Option															233,332
Exercise Price Per Share	$ 2.43														$ 2.00

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Commitments and Contingent Liabilities - Schedule of Future Minimum Lease Payments (Details) (USD $)	Sep. 30, 2012
Commitments and Contingencies Disclosure [Abstract]
2012	$ 19,153
2013	76,757
2014	76,727
2015	75,892
2016	48,949
Total	297,478
Less: amount representing interest	70,866
Present value of future minimum lease payments	$ 226,612

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Concentrations (Details Narrative)	3 Months Ended	9 Months Ended
	Sep. 30, 2012	Sep. 30, 2012	Sep. 30, 2011
Vendor 1
Concentration of Vendor Purchases	34.00%	34.00%	46.00%
Concentration of Accounts Payable	10.00%	10.00%
Vendor 2
Concentration of Vendor Purchases	24.00%	13.00%	38.00%
Vendor 3
Concentration of Vendor Purchases		12.00%

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Related Party Transactions (Details Narrative) (USD $)	1 Months Ended	9 Months Ended		35 Months Ended
	Feb. 28, 2013	Sep. 30, 2012	Sep. 30, 2011	Apr. 30, 2012	Oct. 31, 2012
Related Party Transactions [Abstract]
Percentage of Company Owned by LLC		12.00%
Advances to Related Party				$ 388,967
Receivable Related Party		155,218
Repayments of Related Party Receivable				235,000
Accounts Payable Related Party		38,168
Shares pledged as collateral for Related Party Advances Receivable		42,860
Series C Preferred Stock Owned					10,000
Percent of Common Stock Attributed to Series C Preferred on Fully Diluted Basis					22.45%
Proceeds Required from Private Placement					4,000,000
Proceeds from Related Party Debt	98,000	605,000	3,300,000
Repayments of Related Party Debt		$ 293,812

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Summary of Significant Accounting Policies

3 Months Ended

Sep. 30, 2012

Accounting Policies [Abstract]

Summary of Significant Accounting Policies

3. Summary of Significant Accounting Policies

Principles of Consolidation

The condensed consolidated financial statements include the accounts of HealthWarehouse.com, Inc., Hwareh.com, Inc., Hocks.com, Inc., ION Holding NV, and ION Belgium NV, its wholly-owned subsidiaries. ION Holding NV and ION Belgium NV are inactive subsidiaries. All material inter-company balances and transactions have been eliminated in consolidation.

Use of Estimates

The preparation of condensed consolidated financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates.  The Company’s significant estimates include reserves related to accounts receivable and inventory, the recoverability and useful lives of long-lived assets, the valuation allowance related to deferred tax assets, and the valuation of equity instruments and debt discounts.

Reclassifications

Certain amounts in the prior period condensed consolidated financial statements have been reclassified for comparative purposes to conform to the presentation in the current period condensed consolidated financial statements. These reclassifications have no effects on the previously reported net loss.

Intangible Assets

The Company reviews the carrying value of intangibles and other long-lived assets for impairment at least annually or whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. Recoverability of long-lived assets is measured by comparing the carrying amount of the asset or asset group to the undiscounted cash flows that the asset or asset group is expected to generate. If the undiscounted cash flows of such assets are less than the carrying amount, the impairment to be recognized is measured by the amount by which the carrying amount of the property, if any, exceeds its fair value.

During the third quarter of 2012 the operations within Company’s Hocks division experienced a significant and sustained decline indicating that the carrying amount of the intangible assets recorded in connection with the acquisition of Hocks may not be recoverable. As a result, the Company performed a review of its intangible assets for impairment as well as a review of the estimated useful life originally assigned. Customer relationships have previously been amortized on a straight-line basis over an estimated useful life of five years.  During the quarter ended September 30, 2012, the Company revised the estimated useful life to nine months through June 2013 and recorded the corresponding impairment.

The review, which included estimating the future undiscounted cashflows of the customer over the remaining useful life, indicated that the carrying value the Company’s intangible assets exceeded their estimated fair value. As a result, the Company recorded a total impairment charge of $264,447 to write-down the balance of intangibles assets to $197,776.

Net Loss Per Share of Common Stock

Basic net loss per share is computed by dividing net loss attributable to common stockholders by the weighted average number of common shares outstanding during the period.  Diluted net loss per share reflects the potential dilution that could occur if securities or other instruments to issue common stock were exercised or converted into common stock.  Potentially dilutive securities are excluded from the computation of diluted net loss per share as their inclusion would be anti-dilutive and consist of the following:

	September 30, 2012		September 30, 2011
Options		2,025,475		2,437,132
Warrants		562,846		2,646,590
Series B Convertible Preferred Stock		1,973,427		1,844,312
Convertible Promissory Notes		529,100		529,100
Totals		5,090,848		7,457,134

Stock-Based Compensation

Stock-based compensation expense for all stock-based payment awards is based on the estimated grant-date fair value. The Company recognizes these compensation costs over the requisite service period of the award, which is generally the option vesting term.  Option valuation models require the input of highly subjective assumptions including the expected life of the option. During the period ended June 30, 2011 and prior periods, the fair value of stock-based payment awards was estimated using the Black-Scholes option model with a volatility figure derived from an index of historical stock prices of comparable entities until sufficient data existed to estimate the volatility using the Company’s own historical stock prices.  Beginning in July 2011, the Company began to use the historical trading prices of its own common stock as a component in the calculation of an estimated volatility figure to determine the fair value of stock-based payment awards using the Black-Scholes model. Management determined this assumption to be a better indicator of value. The Company accounts for the expected life of options in accordance with the “simplified” method which enables the use of the simplified method for “plain vanilla” share options as defined in Staff Accounting Bulletin No. 107.

Stock-based compensation was recorded in the condensed consolidated statements of operations as a component of selling, general and administrative expenses and totaled $268,955 and $249,854, for the three months ended September 30, 2012 and 2011, respectively and $818,585 and $674,993 for the nine months ended September 30, 2012 and 2011, respectively.

As of September 30, 2012, stock compensation of approximately $2,300,000 remains unamortized and is being amortized over the weighted average remaining period of 1.23 years.

The fair value of stock-based payment awards was estimated using the Black-Scholes pricing model with the following assumptions and weighted average fair values ranges as follows:

	For the Three and Nine Months Ended September 30, 2012			For the Three and Nine Months Ended September 30, 2011
Risk-free interest rate		1.04	%	0.96% to 2.72		%
Dividend yield		N/A			N/A
Expected volatility		172.2	%		133.4	%
Expected life in years		6.00			6.00

In addition, the Company is required to estimate the expected forfeiture rate and only recognize expense for those shares expected to vest.  In estimating the Company’s forfeiture rate, the Company analyzed its historical forfeiture rate, the remaining lives of unvested options, and the number of vested options as a percentage of total options outstanding.  If the Company’s actual forfeiture rate is materially different from its estimate, or if the Company reevaluates the forfeiture rate in the future, the stock-based compensation expense could be significantly different from what the Company has recorded in the current period.  The Company estimated forfeitures related to option grants at an annual rate of 0% per year for options granted during the nine months ended September 30, 2012 and 2011.

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Acquisition of Hocks - Schedule of Acquisition Proforma Results (Details) (USD $)	9 Months Ended
	Sep. 30, 2011
Business Combinations [Abstract]
Revenue	$ 7,921,467
Net loss	$ (3,515,426)
Pro-forma basic and diluted net loss per common share	$ (0.33)
Weighted average common shares outstanding – basic and diluted	10,712,133

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Condensed Consolidated Balance Sheets (USD $)	Sep. 30, 2012	Dec. 31, 2011
Statement of Financial Position [Abstract]
Cash	$ 3,308	$ 40
Accounts receivable, net	144,032	220,626
Inventories - finished goods, net	487,033	553,897
Employee advances	6,500	298,707
Prepaid expenses and other current assets	49,946	54,480
Total current assets	690,819	1,127,750
Property and equipment, net	804,424	943,849
Intangible assets, net of accumulated amortization of $495,559 and $90,794 as of September 30, 2012 and December 31, 2011, respectively	197,776	602,541
Total Assets	1,693,019	2,674,140
Accounts payable - trade	2,779,489	1,547,657
Accounts payable - related parties	36,210	14,209
Cash overdraft	168,412	239,567
Accrued expenses and other current liabilities	758,790	549,011
Current portion of equipment leases	47,466	3,346
Convertible notes, net of deferred debt discount of $27,539 and $275,388 as of September 30, 2012 and December 31, 2011, respectively	972,461	724,612
Notes payable, net of deferred debt discount of $177,457 and $--, as of September 30, 2012 and December 31, 2011, respectively	1,822,543
Note payable and other advances - from stockholders	765,000	453,812
Redeemable Preferred Stock - Series C (See Below)	1,000,000
Total Current Liabilities	8,350,371	3,532,214
Notes payable, net of deferred debt discount of $-- and $576,741 as of September 30, 2012 and December 31, 2011, respectively		1,423,259
Long-term portion of equipment leases payable	179,146	9,201
Total Liabilities	8,529,517	4,964,674
Redeemable Preferred Stock - Series C; net of discount of $433,606 as of December 31, 2011, respectively; par value $.001 per share; authorized 1,000,000 shares; 10,000 shares designated Series C: 10,000 issued and outstanding as of September 30, 2012 and December 31, 2011(aggregate liquidation preference $1,000,000)		566,394
Convertible preferred stock - Series A -200,000 shares designated Series A; no shares issued and outstanding
Convertible preferred stock - Series B -625,000 shares designated Series B; 394,685 and 368,862 shares issued and outstanding, respectively (aggregate liquidation preference $3,729,773)	395	369
Common stock - par value $.001 per share; authorized 50,000,000 shares; 12,945,046 and 11,283,830 shares issued, respectively and 11,765,834 and 10,104,618 shares outstanding, respectively	12,945	11,284
Additional paid-in capital	16,622,908	15,110,343
Shares Issuable	50,000
Employee Advances (Collateralized Shares)	(155,217)
Treasury stock, at cost, 1,179,212 shares as of September 30, 2012 and December 31, 2011, respectively	(3,419,715)	(3,419,715)
Accumulated deficit	(19,947,814)	(14,559,209)
Total Stockholders' Deficiency	(6,836,498)	(2,856,928)
Total Liabilities and Stockholders' Deficiency	$ 1,693,019	$ 2,674,140

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Organization and Basis of Presentation

3 Months Ended

Sep. 30, 2012

Organization, Consolidation and Presentation of Financial Statements [Abstract]

Organization and Basis of Presentation

1. Organization and Basis of Presentation

HealthWarehouse.com, Inc. (the “Company”) is a U.S. licensed virtual retail pharmacy (“VRP”) and healthcare e-commerce company that sells brand name and generic prescription drugs as well as over-the-counter (“OTC”) medical products. The Company’s objective is to be viewed by individual healthcare product consumers as a low-cost, reliable, and hassle-free provider of prescription drugs and OTC medical products. The Company is presently licensed as a mail-order pharmacy for sales to 50 states and the District of Columbia.

The condensed consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America for certain financial information and the instructions to Form 10-Q and Article 10 of the Regulation S-X. Accordingly, the condensed consolidated balance sheet as of September 30, 2012 and the condensed consolidated statements of operations for the three and nine months ended September 30, 2012 and 2011 and cash flows for the nine months ended September 30, 2012 and 2011, have been prepared by the Company without being audited. In the opinion of management, all adjustments (which include normal recurring adjustments) necessary to make the Company’s condensed consolidated financial position, results of operations, and cash flows at September 30, 2012 not misleading have been made. The condensed consolidated results of operations for the three and nine months ended September 30, 2012 are not necessarily indicative of results that would be expected for the full year or any other interim period.

Certain information and footnote disclosures normally included in financial statements prepared in accordance with accounting principles generally accepted in the United States of America have been condensed or omitted. It is suggested that these condensed consolidated financial statements be read in conjunction with the consolidated financial statements and notes thereto included in the current report on Form 10-K filed with the Securities and Exchange Commission on June 22, 2012.

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Summary of Significant Accounting Policies - Schedule of Fair Value Assumptions (Details)	3 Months Ended		9 Months Ended
	Sep. 30, 2012	Sep. 30, 2011	Sep. 30, 2012	Sep. 30, 2011
Accounting Policies [Abstract]
Risk-free interest rate	1.04%		1.04%
Risk-free interest rate minimum		0.96%		0.96%
Risk-free interest rate maximum		2.72%		2.72%
Dividend yield
Expected volatility	172.20%	133.40%	172.20%	133.40%
Expected life in years	6 years	6 years	6 years	6 years

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Stockholders' Deficiency - Schedule of Options Outstanding (Details) (USD $)	9 Months Ended
	Sep. 30, 2012 Y
Equity [Abstract]
Options outstanding at January 1, 2012	2,165,925
Options outstanding at January 1, 2012, Per Share	$ 2.89
Options outstanding at January 1, 2012, Term	6.25
Options outstanding at January 1, 2012, Value
Granted	90,000
Granted, Per Share	$ 6.99
Granted, Term
Granted, Value
Expired
Expired, Per Share
Expired, Term
Expired, Value
Canceled	(116,668)
Canceled, Per Share	$ 3.97
Canceled, Term
Canceled, Value
Exercised	(113,782)
Exercised, Per Share	$ 0.98
Exercised, Term
Exercised, Value
Options outstanding at September 30, 2012	2,025,475
Options outstanding at September 30, 2012, Per Share	$ 3.12
Options outstanding at September 30, 2012	5.72
Options outstanding at September 30, 2012, Value	4,741,830
Options exercisable at September 30, 2012	931,321
Options exercisable at September 30, 2012, Per Share	$ 2.43
Options exercisable at September 30, 2012	5.37
Options exercisable at September 30, 2012, Value	$ 2,759,134

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Going Concern and Management's Liquidity Plans

3 Months Ended

Sep. 30, 2012

Notes to Financial Statements

Going Concern and Management's Liquidity Plans

2. Going Concern and Management’s Liquidity Plans

Since inception, the Company has financed its operations primarily through product sales to customers, debt and equity financing agreements, and advances from stockholders. As of September 30, 2012 and December 31, 2011, the Company had negligible cash and a working capital deficiency of $7,659,552 and $2,404,464, respectively. For the nine months ended September 30, 2012, cash flows included net cash used in operating activities of $831,903 net cash provided by investing activities of $136,990 and net cash provided by financing activities of $698,181. These conditions raise substantial doubt about the Company’s ability to continue as a going concern.

On December 31, 2012 and January 15, 2013, the Company failed to make required payments aggregating $3,000,000 in principal and approximately $373,000 of accrued interest due on certain notes and convertible note agreements dated November 9, 2010 and September 2, 2011.  Accordingly, the Company was in default of its obligations under the loan documents.   In February 2013, the Company issued 3,501,975 shares of common stock in two private placements for aggregate proceeds of $3,501,975 (see Note 9).  Substantially all of these proceeds were used by the Company to satisfy its obligations under the notes and convertible notes payable which were previously in default.  Also, subsequent to September 30, 2012, the Company received proceeds from the sale of common stock in the amount of $100,000 and advances from a member of management in the amount of approximately $98,000.  In February 2013, the Company also converted an aggregate $833,000 of notes payable and other advances from stockholders and accounts payable outstanding into 833,000 units at a price of $1.00 per unit (see Note 9).

On February   13, 2013,  the  Company  received  a Notice  of Redemption   from  the  holders  of all 10,000  authorized  and outstanding   shares  of Series  C Preferred   Stock,  which  redemption   would result  in an aggregate  payment  of $1,000,000.  The Notice of Redemption was provided by the Series C Preferred  Stock holders pursuant to the terms  of the  Certificate of Designation of Preferences, Rights, and Limitations of Series C Preferred Stock entered into on October 14,2010 ("Series C Certificate of Designation"), which provides for the Company to, within ten (10)business days after receipt of the Notice of Redemption, apply all of its assets for any such redemption, and to no other corporate purpose, except to the extent prohibited by Delaware law governing distributions to stockholders (other than those assets required to pay its debts as they come due, including the Senior Convertible Notes and Senior Secured Notes and to continue as a going  concern under  applicable Delaware  law). To the  extent that  Delaware law governing distributions  to  stockholders prevents  the  Company  from  redeeming  all  shares  of  Series C Preferred Stock, the Series C Certificate of Designation provides for the Company to ratably redeem the maximum number of shares that it may redeem consistent with Delaware law as soon as it may lawfully do so. The Company has determined that no corporate funds are available under Delaware law for the  redemption  of any shares of Series C Preferred  Stock The Company is currently reviewing its alternatives, including, but not limited to, raising capital in order to satisfy its obligations related to the Series C Redeemable Preferred Stock. There is no assurance that our plan will be successful or that the Company will be able to satisfy the redemption notice. See Note 7 to the Company's unaudited condensed consolidated financial statements for additional information.

As discussed in Note 9, the Company entered into a Loan and Security Agreement (the “Loan Agreement”) dated March 28, 2013 with a lender (the “Lender”).  Under the terms of the Loan Agreement, the Company borrowed $500,000 from the Lender (the “Loan”).  The Loan will be evidenced by a promissory note (the “Note”), and will bear interest on the unpaid principal balance of the Note until the full amount of principal has been paid at a floating rate equal to the Prime Rate plus four and one-quarter percent (4.25%) per annum with a default rate equal to five percent (5.0%) per annum above the otherwise applicable interest rate.  Under the terms of the Loan Agreement, the Company has agreed to make monthly payments of accrued interest on the first day of every month, beginning on May 1, 2013. The principal amount and all accrued interest on the Promissory Note is payable on March 1, 2015, or earlier on an event of default or a sale or liquidation of the Company.  The Loan may be prepaid in whole or in part at any time by the Company without penalty. In consideration of the Loan, the Company granted the Lender a warrant to purchase 750,000 shares of common stock at a purchase price of $0.35 per share.

The Company recognizes it will need to raise additional capital in order to reduce its debt, potentially renegotiate debt terms and execute its business plan. There is no assurance that additional financing will be available when needed or that management will be able to obtain financing on terms acceptable to the Company and whether the Company will become profitable and generate positive operating cash flow. If the Company is unable to raise sufficient additional funds, it will have to develop and implement a plan to further extend payables and reduce overhead until sufficient additional capital is raised to support further operations. There can be no assurance that such a plan will be successful.

Accordingly, the accompanying condensed consolidated financial statements have been prepared in conformity with accounting principles generally accepted in the United States of America, which contemplate continuation of the Company as a going concern and the realization of assets and the satisfaction of liabilities in the normal course of business. The carrying amounts of assets and liabilities presented in the condensed consolidated financial statements do not necessarily represent realizable or settlement values. The condensed consolidated financial statements do not include any adjustments that might result from the outcome of this uncertainty.

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Condensed Consolidated Balance Sheets (Parenthetical) (USD $)	Sep. 30, 2012	Dec. 31, 2011
Statement of Financial Position [Abstract]
Intangible assets, accumulated amortization	$ 495,559	$ 90,794
Current Portion Convertible Notes Payable, deferred debt discount	27,539	275,388
Current Portion Notes Payable, deferred debt discount	177,457
Noncurrent Portion Notes payable, deferred debt discount		576,741
Noncurrent Portion Convertible Notes Payable, deferred debt discount
Common stock, par value	$ 0.001	$ 0.001
Common stock, authorized	50,000,000	50,000,000
Common stock, shares issued	12,945,046	11,283,830
Common stock, shares outstanding	11,765,834	10,104,618
Treasury stock, shares	1,179,212	1,179,212
Preferred stock, par value	$ 0.001	$ 0.001
Preferred stock, authorized	1,000,000	1,000,000
Series A Convertible preferred stock, shares designated	200,000	200,000
Series A Convertible preferred stock, shares issued
Series A Convertible preferred stock, shares outstanding
Series B Convertible preferred stock, shares designated	625,000	625,000
Series B Convertible preferred stock, shares issued	394,685	368,862
Series B Convertible preferred stock, shares outstanding	394,685	368,862
Series B Convertible preferred stock, aggregate liquidation preference	3,729,773	3,729,773
Redeemable Series C preferred stock, shares designated	10,000	10,000
Redeemable Series C preferred stock, shares issued	10,000	10,000
Redeemable Series C preferred stock, shares outstanding	10,000	10,000
Redeemable Series C preferred stock, aggregate liquidation preference	1,000,000	1,000,000
Discount on Redeemable Series C preferred stock		$ 433,606

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Stockholders' Deficiency (Tables)

3 Months Ended

Sep. 30, 2012

Equity [Abstract]

Schedule of Options Outstanding

	Shares			Weighted Average Exercise Price		Weighted- Average Remaining Contractual Term		Aggregate Intrinsic Value
Options outstanding at January 1, 2012		2,165,925		$	2.89		6.25		-
Granted		90,000		$	6.99		--		-
Expired		--			--		--		-
Canceled		(116,668	)	$	3.97		--		-
Exercised		(113,782	)	$	0.98		--		-
Options outstanding at September 30, 2012		2,025,475		$	3.12		5.72	$	4,741,830
Options exercisable at September 30, 2012		931,321		$	2.43		5.37	$	2,759,134

Options Details

Range of Exercise		Number Outstanding		Weighted Average Remaining Years of Contractual Life		Weighted Average Exercise Price		Number Exercisable		Weighted Average Exercise Price
$	0.80 – 2.00		253,475		4.54	$	0.92		244,684	$	0.93
$	2.00 – 6.99		1,772,000		5.88	$	3.43		686,637	$	2.96
$	0.80 – $6.99		2,025,475		5.72	$	3.12		931,321	$	2.43

Schedule of Warrant Activity

	Shares			Weighted Average Exercise Price		Weighted- Average Remaining Contractual Term		Aggregate Intrinsic Value
Warrants outstanding at January 1, 2012		2,916,590		$	2.67		4.00		-
Granted		--			--		--		-
Expired		--			--		--		-
Canceled		--			--		--		-
Exercised		(2,353,744	)	$	2.61		--		-
Warrants outstanding at September 30, 2012		562,846		$	2.91		3.92	$	1,397,202
Warrants exercisable at September 30, 2012		312,846		$	2.91		3.92	$	774,702

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Document and Entity Information	3 Months Ended
	Sep. 30, 2012	Apr. 02, 2013
Document And Entity Information
Entity Registrant Name	HealthWarehouse.com, Inc.
Entity Central Index Key	0000754813
Document Type	10-Q
Document Period End Date	Sep. 30, 2012
Amendment Flag	false
Current Fiscal Year End Date	--12-31
Is Entity a Well-known Seasoned Issuer?	No
Is Entity a Voluntary Filer?	No
Is Entity's Reporting Status Current?	Yes
Entity Filer Category	Smaller Reporting Company
Entity Common Stock, Shares Outstanding		23,569,770
Document Fiscal Period Focus	Q3
Document Fiscal Year Focus	2012

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Commitments and Contingent Liabilities (Tables)

3 Months Ended

Sep. 30, 2012

Commitments and Contingencies Disclosure [Abstract]

Schedule of Future Minimum Lease Payments

For year ending December 31,	Amount
2012	$	19,153
2013		76,757
2014		76,727
2015		75,892
2016		48,949
Total		297,478
Less: amount representing interest		70,866
Present value of  future minimum lease payments	$	226,612

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Condensed Consolidated Statements of Operations (USD $)	3 Months Ended		9 Months Ended
	Sep. 30, 2012	Sep. 30, 2011	Sep. 30, 2012	Sep. 30, 2011
Income Statement [Abstract]
Net Sales	$ 2,634,181	$ 2,783,240	$ 8,785,114	$ 7,587,513
Cost of Sales	1,389,328	1,545,970	4,609,583	4,248,305
Gross Profit	1,244,853	1,237,270	4,175,531	3,339,208
Operating Expenses:
Selling, general and administrative expenses	2,563,726	2,401,289	8,072,562	6,471,723
Loss from Operations	(1,318,873)	(1,164,019)	(3,897,031)	(3,132,515)
Other Income (Expense):
Other income	1,300	842	5,058	3,639
Interest expense	(288,631)	(173,681)	(867,213)	(379,355)
Total Other Expense	(287,331)	(172,839)	(862,155)	(375,716)
Net Loss	(1,606,204)	(1,336,858)	(4,759,186)	(3,508,231)
Series B convertible contractual dividends	(65,271)	(61,000)	(195,813)	(183,000)
Series C redeemable deemed dividends	(247,774)		(433,606)
Loss Attributable to Common Stockholders	$ (1,919,249)	$ (1,397,858)	$ (5,388,605)	$ (3,691,231)
Per Share Data:
Net loss per common share - basic and diluted	$ (0.14)	$ (0.13)	$ (0.44)	$ (0.33)
Contractual dividends	$ (0.01)	$ (0.01)	$ (0.02)	$ (0.02)
Deemed dividends	$ (0.02)		$ (0.04)
Net loss attributable to common stockholders per share - basic and diluted	$ (0.16)	$ (0.14)	$ (0.50)	$ (0.35)
Weighted Average Number of Common Shares Outstanding - basic and diluted	11,741,437	10,551,520	10,736,828	10,545,466

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Related Party Transactions

3 Months Ended

Sep. 30, 2012

Related Party Transactions [Abstract]

Related Party Transactions

7. Related Party Transactions

Between June 2009 and April 2012, an employee who is the son of the managing member of a limited liability company that beneficially owns approximately 12% of the Company’s common stock received advances from the Company in various forms. Through September 30, 2012, such advances totaled $388,967 including interest, and as of September 30, 2012, the outstanding balance of these advances was $155,218. The Company also provided fulfillment services at no charge to a business partly owned by a member of his household through September 30, 2012. As of September 30, 2012, the Company has an open payable of $38,168 to this business. The Company’s Board of Directors determined that not all of these advances were approved in accordance with the Company’s policy on related party transactions, documented appropriately or recorded correctly in the Company’s accounting system. As a result, the Company was not able to monitor the outstanding amount of these advances on a continuous basis. In April 2012, this employee voluntarily resigned from the Company. Principal repayments towards the outstanding advances aggregating $235,000 have been made through September 30, 2012. The individual agreed to repay the remaining balance by September 30, 2012 with interest based on prime rate on the first business day of the calendar quarter, and provided security for his repayment obligation. The remaining balance has not been paid in full through the date of this report. Previously included in accounts payable, the amount has been reclassified under Stockholders’ Deficiency as the Company has determined to exercise its rights through a pledge agreement for 42,860 shares as collateral.

On October 31, 2012, the Company entered into a letter agreement (the “Series C Letter”) relating to its Series C Preferred Stock with New Atlantic Venture Fund III, L.P., New Atlantic Entrepreneur Fund III, L.P. and NAV Managers Fund, LLC (together, “New Atlantic”).  New Atlantic and its affiliates beneficially own 10,000 shares of the Company’s Series C Preferred Stock, which is all the outstanding shares of such stock, and approximately 22.45% of the Company’s common stock, on a fully diluted basis. Pursuant to the Series C Letter, New Atlantic agreed to exchange (the “Exchange”) all its shares of Series C Preferred Stock for common stock of the Company if (i) the Company receives at least $4 million in proceeds from qualifying private placements of common stock (as defined) on or prior to December 31, 2012 (the “Private Placements”) and (ii) all the Company’s 7% Senior Secured Convertible Promissory Notes due December 31, 2012 and all the Company’s 7% Senior Secured Promissory Notes due January 15, 2013 cease to be outstanding, and would not be replaced with other debt securities, other than debt securities issued to lenders approved by New Atlantic. If the Exchange had occurred, for each share of Series C Preferred exchanged, New Atlantic would have received a number of shares of common stock equal to $100 divided by the weighted average price of the shares of common stock sold in the Private Placements. As of February 1, 2013, the Company satisfied all its obligations under the 2010 Loan Documents and the 2011 Loan Documents.  However, the Company failed to raise the funds required in the Series C Letter. The Company is bound by the Series C Certificate of Designation entered into on October 14, 2010, to apply all of its assets to any such redemption, and to no other corporate purpose, except to the extent prohibited by Delaware law governing distributions to stockholders (other than those assets required to pay its debts as they come due, including the Senior Convertible Notes and Senior Secured Notes and to continue as a going concern under applicable Delaware law), should the Company receive a redemption request. To the extent that Delaware law governing distributions to stockholders prevents the Company from redeeming all shares of Series C Preferred Stock, the Series C Certificate of Designations provides for the Company to ratably redeem the maximum number of shares that it may redeem consistent with Delaware law as soon as it may lawfully do so.  On February 13, 2013, the Company received a Notice of Redemption of Series C Preferred Stock. The Company has determined that no corporate funds are available under Delaware law for the redemption of any shares of Series C Preferred  Stock The Company is currently reviewing its alternatives, including, but not  limited to, raising capital in order to satisfy its obligations related to the Series C Redeemable Preferred Stock.  There is no assurance that our plan will be successful or that the Company will be able to satisfy the redemption notice.

During the nine months ended September 30, 2012, the Company received and repaid advances of $605,000 and $293,812, respectively, from certain stockholders. Such advances are due on demand and are non-interest bearing.

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Concentrations

3 Months Ended

Sep. 30, 2012

Risks and Uncertainties [Abstract]

Concentrations

6. Concentrations

During the three months ended September 30, 2012, two vendors represented 34% and 24% of total purchases. During the nine months ended September 30, 2012, three vendors represented 34%, 13% and 12% of total purchases. During the three and nine months ended September 30, 2011, one vendor represented 46% and 38% of total purchases, respectively.

As of September 30, 2012, one vendor represented 10% of total accounts payable.

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Summary of Significant Accounting Policies (Details Narrative) (USD $)	3 Months Ended		9 Months Ended
	Sep. 30, 2012	Sep. 30, 2011	Sep. 30, 2012	Sep. 30, 2011	Dec. 31, 2011
Accounting Policies [Abstract]
Impairment of Intangible Assets			$ 264,447
Stock-based Compensation	268,955	249,854	818,585	674,993
Unamortized Stock Compensation	2,300,000		2,300,000
Amortization Term of Unamortized Stock Compensation	1.23		1.23
Forfeiture Rate of Option Grants			0.00%
Intangible Assets	$ 197,776		$ 197,776		$ 602,541

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Acquisition of Hocks (Tables)

3 Months Ended

Sep. 30, 2012

Notes to Financial Statements

Schedule of Combined Pro Forma

	For the nine  months ended  September 30, 2011
	(unaudited)
Revenue	$	7,921,467
Net loss	$	(3,515,426	)
Pro-forma basic and diluted net loss per common share		(0.33	)
Weighted average common shares outstanding – basic and diluted		10,712,133

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Summary of Significant Accounting Policies (Policies)

3 Months Ended

Sep. 30, 2012

Accounting Policies [Abstract]

Principles of Consolidation

Principles of Consolidation

The condensed consolidated financial statements include the accounts of HealthWarehouse.com, Inc., Hwareh.com, Inc., Hocks.com, Inc., ION Holding NV, and ION Belgium NV, its wholly-owned subsidiaries. ION Holding NV and ION Belgium NV are inactive subsidiaries. All material inter-company balances and transactions have been eliminated in consolidation.

Use of Estimates

Use of Estimates

The preparation of condensed consolidated financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates.  The Company’s significant estimates include reserves related to accounts receivable and inventory, the recoverability and useful lives of long-lived assets, the valuation allowance related to deferred tax assets, and the valuation of equity instruments and debt discounts.

Reclassifications

Reclassifications

Certain amounts in the prior period condensed consolidated financial statements have been reclassified for comparative purposes to conform to the presentation in the current period condensed consolidated financial statements. These reclassifications have no effects on the previously reported net loss.

Intangible Assets

Intangible Assets

The Company reviews the carrying value of intangibles and other long-lived assets for impairment at least annually or whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. Recoverability of long-lived assets is measured by comparing the carrying amount of the asset or asset group to the undiscounted cash flows that the asset or asset group is expected to generate. If the undiscounted cash flows of such assets are less than the carrying amount, the impairment to be recognized is measured by the amount by which the carrying amount of the property, if any, exceeds its fair value.

During the third quarter of 2012 the operations within Company’s Hocks division experienced a significant and sustained decline indicating that the carrying amount of the intangible assets recorded in connection with the acquisition of Hocks may not be recoverable. As a result, the Company performed a review of its intangible assets for impairment as well as a review of the estimated useful life originally assigned. Customer relationships have previously been amortized on a straight-line basis over an estimated useful life of five years.  During the quarter ended September 30, 2012, the Company revised the estimated useful life to nine months through June 2013 and recorded the corresponding impairment.

The review, which included estimating the future undiscounted cashflows of the customer over the remaining useful life, indicated that the carrying value the Company’s intangible assets exceeded their estimated fair value. As a result, the Company recorded a total impairment charge of $264,447 to write-down the balance of intangibles assets to $197,776.

Net Loss Per Share of Common Stock

Net Loss Per Share of Common Stock

Basic net loss per share is computed by dividing net loss attributable to common stockholders by the weighted average number of common shares outstanding during the period.  Diluted net loss per share reflects the potential dilution that could occur if securities or other instruments to issue common stock were exercised or converted into common stock.  Potentially dilutive securities are excluded from the computation of diluted net loss per share as their inclusion would be anti-dilutive and consist of the following:

	September 30, 2012		September 30, 2011
Options		2,025,475		2,437,132
Warrants		562,846		2,646,590
Series B Convertible Preferred Stock		1,973,427		1,844,312
Convertible Promissory Notes		529,100		529,100
Totals		5,090,848		7,457,134

Stock-Based Compensation

Stock-Based Compensation

Stock-based compensation expense for all stock-based payment awards is based on the estimated grant-date fair value. The Company recognizes these compensation costs over the requisite service period of the award, which is generally the option vesting term.  Option valuation models require the input of highly subjective assumptions including the expected life of the option. During the period ended June 30, 2011 and prior periods, the fair value of stock-based payment awards was estimated using the Black-Scholes option model with a volatility figure derived from an index of historical stock prices of comparable entities until sufficient data existed to estimate the volatility using the Company’s own historical stock prices.  Beginning in July 2011, the Company began to use the historical trading prices of its own common stock as a component in the calculation of an estimated volatility figure to determine the fair value of stock-based payment awards using the Black-Scholes model. Management determined this assumption to be a better indicator of value. The Company accounts for the expected life of options in accordance with the “simplified” method which enables the use of the simplified method for “plain vanilla” share options as defined in Staff Accounting Bulletin No. 107.

Stock-based compensation was recorded in the condensed consolidated statements of operations as a component of selling, general and administrative expenses and totaled $268,955 and $249,854, for the three months ended September 30, 2012 and 2011, respectively and $818,585 and $674,933 for the nine months ended September 30, 2012 and 2011, respectively.

As of September 30, 2012, stock compensation of approximately $2,300,000 remains unamortized and is being amortized over the weighted average remaining period of 1.23 years.

The fair value of stock-based payment awards was estimated using the Black-Scholes pricing model with the following assumptions and weighted average fair values ranges as follows:

	For the Three and Nine Months Ended September 30, 2012			For the Three and Nine Months Ended September 30, 2011
Risk-free interest rate		1.04	%	0.96% to 2.72		%
Dividend yield		N/A			N/A
Expected volatility		172.2	%		133.4	%
Expected life in years		6.00			6.00

In addition, the Company is required to estimate the expected forfeiture rate and only recognize expense for those shares expected to vest.  In estimating the Company’s forfeiture rate, the Company analyzed its historical forfeiture rate, the remaining lives of unvested options, and the number of vested options as a percentage of total options outstanding.  If the Company’s actual forfeiture rate is materially different from its estimate, or if the Company reevaluates the forfeiture rate in the future, the stock-based compensation expense could be significantly different from what the Company has recorded in the current period.  The Company estimated forfeitures related to option grants at an annual rate of 0% per year for options granted during the nine months ended September 30, 2012 and 2011.

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Acquisition of Hocks

3 Months Ended

Sep. 30, 2012

Notes to Financial Statements

Acquisition of Hocks

8. Acquisition of Hocks

On February 14, 2011, Hocks Acquisition Corporation (“Hocks Acquisition”), the Company’s wholly-owned subsidiary, entered into an Asset Purchase Agreement (the “Asset Purchase Agreement”) with Hocks Pharmacy Inc., an Ohio corporation (“Hocks Pharmacy”) and its stockholders.  Under the Asset Purchase Agreement, Hocks Acquisition purchased all of the inventory and fixed assets (the “Purchased Assets”) owned by Hocks Pharmacy and used in the operation of its internet pharmacy business (the “Internet Business).  The Internet Business consists primarily of the internet sale of over-the-counter health and medical products and supplies.

During the three and nine months ended September 30, 2011, the Company recognized $677,552 and $2,044,754 of revenue generated by Hocks.com.

The following table presents the unaudited pro-forma combined results of operations of the Company and Hocks.com for the nine months ended September 30, 2011 as if Hocks.com had been acquired at the beginning of that period.

	For the nine months ended  September 30, 2011
	(unaudited)
Revenue	$	7,921,467
Net loss	$	(3,515,426	)
Pro-forma basic and diluted net loss per common share		(0.33	)
Weighted average common shares outstanding – basic and diluted		10,712,133

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Subsequent Events

3 Months Ended

Sep. 30, 2012

Subsequent Events [Abstract]

Subsequent Events

9. Subsequent Events

Management has evaluated subsequent events or transactions occurring through the date on which the condensed consolidated financial statements were issued.

Subsequent to September 30, 2012, the Company granted employees options to purchase an aggregate of 76,000 shares of common stock with an exercise price of $4.95 for a total value of $359,609. The options vest over a three year period and have a term of ten years.

Subsequent to September 30, 2012, the Company granted its Chief Financial Officer options to purchase 250,000 shares of common stock with an exercise price of $4.95 for a total value of $1,182,925. The options vest over a three year period and have a term of ten years.

Subsequent to September 30, 2012, the Company received an aggregate of $100,000 for the purchase of 22,222 shares of common stock at a per share price of $4.50.

Subsequent to September 30, 2012, the Company granted warrants to a consultant to purchase 30,000 common shares at an exercise price of $4.95.

Subsequent to September 30, 2012, the Company’s former Chief Financial Officer exercised options to purchase 63,129 shares of common stock under the Company’s 2009 Incentive Compensation Plan, at an exercise price of $0.80 per share for 14,676 shares, and $2.50 per share for 48,453 shares.

Subsequent to September 30, 2012, the Company received advances of $258,694 from its officers to assist with working capital needs. As of the date of this filing, the Company has repaid $128,165 of such advances.

Subsequent to September 30, 2012, the Company completed private placements for an aggregate of $3,501,975 for the purchase 3,501,975 units at a price of $1.00 per unit. The aggregate amount includes $500,000, which was received from the Company’s Chief Executive Officer. Each unit consists of (i) one share of the Company’s common stock, par value $0.001 per share, and (ii) warrants to purchase three shares of the Company’s common stock at an exercise price of $0.25 per share, which must be exercised within 5 years of February 1, 2013. Substantially all of the proceeds from the sale of the units were used by the Company to satisfy all its obligations under its notes and convertible notes payable (see Note 2).  As of the date of this report 125,000 shares have not been issued.

Subsequent to September 30, 2012, the Company granted 408,345 warrants with an exercise price of $1.00 to the investors who purchased shares in private placements at $4.50 during 2012.

Subsequent to September 30, 2012, the Company converted $761,000 of notes payable and other advances – from stockholders and $72,000 of accounts payable to a related party outstanding into 833,000 units at a price of $1.00 per unit. Each unit consists of (i) one share of the Company’s common stock, par value $0.001 per share, and (ii) warrants to purchase two and three-quarters shares of the Company’s common stock at an exercise price of $0.25 per share, which must be exercised within 5 years of February 15, 2013.  As of the date of this report 165,000 warrants have not been issued.

Subsequent to September 30, 2012, the Company issued an aggregate of 8,758,610 shares of common stock to several holders of warrants who elected to exercise 10,825,756 warrants on a "cashless" basis under the terms of the warrants.  The warrants had exercise prices of $0.25 per share (8,559,784 net shares) and $0.35 per share (573,826 net shares).  As of the date of this report 375,000 shares have not been issued.

Subsequent to September 30, 2012, the Company granted employees options to purchase an aggregate of 330,500 shares of common stock with an exercise price of $1.60 for a total value of $507,072. The options vest over a three year period and have a term of ten years.

Subsequent to September 30, 2012, the Company entered into a settlement agreement with Guaranteed Returns for amounts owed related to the return of expired goods and inventory.  The Company received $50,000 in connection with the agreement for complete satisfaction of all outstanding and past due accounts receivable from Guaranteed Returns, which was received on February 28, 2013.  The balance due to the Company as of September 30, 2012 was $424,525 and is included in accounts receivable on the condensed consolidated balance sheet.  As of September 30, 2012, the Company had fully reserved against the past due balance.

Subsequent to September 30, 2012, the Company entered into a Loan and Security Agreement (the “Loan Agreement”) dated March 28, 2013 with a lender (the "Lender").  Under the terms of the Loan Agreement, the Company borrowed $500,000 from the Lender (the “Loan”).  The Loan will be evidenced by a promissory note (the “Note”), and will bear interest on the unpaid principal balance of the Note until the full amount of principal has been paid at a floating rate equal to the Prime Rate plus four and one-quarter percent (4.25%) per annum.  Under the terms of the Loan Agreement, the Company has agreed to make monthly payments of accrued interest on the first day of every month, beginning on May 1, 2013. The principal amount and all accrued interest on the Promissory Note is payable on March 1, 2015, or earlier on an event of default or a sale or liquidation of the Company.  The Loan may be prepaid in whole or in part at any time by the Company without penalty.

The Company granted the Lender a first, priority security interest in all of the Company’s assets, in order to secure the Company’s obligation to repay the Loan. The Loan Agreement contains customary negative covenants restricting the Company’s ability to take certain actions without the Lender’s consent, including incurring additional indebtedness, transferring or encumbering assets, paying dividends or making certain other payments, and acquiring other businesses.  Upon the occurrence of an event of default, the Lender has the right to impose interest at a rate (the “Default Rate”) equal to five percent (5.0%) per annum above the otherwise applicable interest rate. The payment of the Loan may be accelerated prior to their maturity dates upon certain specified events of default, including failure to pay, bankruptcy, breach of covenant, and breach of representations and warranties.

In consideration of the Loan, the Company granted the Lender a warrant to purchase 750,000 shares of common stock at a purchase price of $0.35 per share.  Each warrant may be exercised in whole or in part and from time to time for a term of five years from its grant date.  The warrants contain customary anti-dilution and purchase price adjustment provisions.  The warrants are transferable in whole or in part, so long as the transfers comply with applicable securities laws.

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Summary of Significant Accounting Policies (Tables)

3 Months Ended

Sep. 30, 2012

Accounting Policies [Abstract]

Schedule of Potentially Dilutive Securities

	September 30, 2012		September 30, 2011
Options		2,025,475		2,437,132
Warrants		562,846		2,646,590
Series B Convertible Preferred Stock		1,973,427		1,844,312
Convertible Promissory Notes		529,100		529,100
Totals		5,090,848		7,457,134

Schedule of Fair Value Assumptions

	For the Three and Nine Months Ended September 30, 2012			For the Three and Nine Months Ended September 30, 2011
Risk-free interest rate		1.04	%	0.96% to 2.72		%
Dividend yield		N/A			N/A
Expected volatility		172.2	%		133.4	%
Expected life in years		6.00			6.00

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Subsequent Events (Details Narrative) (USD $)	1 Months Ended	9 Months Ended			6 Months Ended										6 Months Ended				6 Months Ended						6 Months Ended
	Feb. 28, 2013	Sep. 30, 2012	Sep. 30, 2011	Dec. 31, 2011	Apr. 02, 2013 Employees $4.95	Apr. 02, 2013 CFO	Apr. 02, 2013 Stock Sale	Apr. 02, 2013 Consultant	Apr. 02, 2013 Former CFO	Apr. 02, 2013 Former CFO Former CFO $0.80	Apr. 02, 2013 Former CFO Former CFO $2.50	Apr. 02, 2013 Officers	Apr. 02, 2013 Private Placement	Apr. 04, 2013 Private Placement	Apr. 02, 2013 Private Placement CFO	Apr. 02, 2013 Private Placement Warrants	Apr. 02, 2013 Conversion	Apr. 04, 2013 Conversion	Apr. 02, 2013 Warrants	Apr. 02, 2013 Warrants Warrants025Member	Apr. 02, 2013 Warrants Warrants035Member	Apr. 02, 2013 Employees $1.60	Apr. 02, 2013 Guaranteed Returns	Apr. 04, 2013 Guaranteed Returns	Apr. 02, 2013 Loan Agreement
Options Granted					76,000	250,000																330,500
Option Exercise Price per Share					$ 4.95	$ 4.95																$ 1.60
Options Value					$ 359,609	$ 1,182,925																$ 507,072
Option Vesting Period					3 years	3 years																3 years
Option Term					10 years	10 years																10 years
Proceeds from Sale of Common Stock	$ 100,000	$ 425,004	$ 1,482,241				$ 100,000
Shares Issued during period							22,222
Stock Per Share Price							$ 4.5
Warrants Granted								30,000
Warrant Exercise Price								$ 4.95
Options Exercised		(113,782)							63,129	14,676	48,453
Proceeds from Related Party Advances	98,000	605,000	3,300,000									258,694
Repayments of Related Party Advances		293,812										128,165
Proceeds from Private Placements	3,501,975												3,501,975		500,000
Units Private Placement	3,501,975												3,501,975
Price per Unit													$ 1.00				$ 1.00
Shares per Unit													1
Common Stock Par Value		$ 0.001		$ 0.001										$ 0.001				$ 0.001
Warrants Per Unit													3				2
Warrant Exercise Price per Share													$ 0.25			$ 1.00	$ 0.25								$ 0.35
Warrant Term													5 years				5 years								5 years
Unissued Shares													125,000						375,000
Warrants Granted																408,345									750,000
Converted Value Notes Payable Other Advances																	761,000
Converted Value Related Party Accounts Payable																	72,000
Units Converted																	833,000
Warrants Unissued																	165,000
Shares Issued upon Warrant Exercise																			8,758,610
Warrants Exercised																			10,825,756	8,559,784	573,826
Proceeds from Agreement																							50,000
Accounts Receivable																								424,525
Proceeds from Loan																									$ 500,000

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Summary of Significant Accounting Policies - Schedule of Potentially Dilutive Securities (Details) (USD $)	Sep. 30, 2012	Sep. 30, 2011
Accounting Policies [Abstract]
Options	$ 2,025,475	$ 2,437,132
Warrants	562,846	2,646,590
Series B Convertible Preferred Stock	1,973,427	1,844,312
Convertible Promissory Notes	529,100	529,100
Totals	$ 5,090,848	$ 7,457,134

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Stockholders' Deficiency - Schedule of Warrant Activity (Details) (USD $)	9 Months Ended
	Sep. 30, 2012 Y
Equity [Abstract]
Warrants outstanding at January 1, 2012	2,916,590
Warrants outstanding at January 1, 2012, Per Share	$ 2.67
Warrants outstanding at January 1, 2012	4.00
Warrants outstanding at January 1, 2012, Value
Exercised	(2,353,744)
Exercised, Per Share	$ 2.61
Exercised
Exercised, Value
Warrants outstanding at September 30, 2012	562,846
Warrants outstanding at September 30, 2012, Per Share	$ 2.91
Warrants outstanding at September 30, 2012	3.92
Warrants outstanding at September 30, 2012, Value	1,397,202
Warrants exercisable at September 30, 2012	312,846
Warrants exercisable at September 30, 2012, Per Share	$ 2.91
Warrants exercisable at September 30, 2012	3.92
Warrants exercisable at September 30, 2012, Value	$ 774,702

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Condensed Consolidated Statements of Cash Flows (USD $)	9 Months Ended
	Sep. 30, 2012	Sep. 30, 2011
Statement of Cash Flows [Abstract]
Net loss	$ (4,759,186)	$ (3,508,231)
Provision for doubtful accounts	24,236	30,000
Write-off of other current assets		100,000
Depreciation and amortization	250,717	186,497
Stock-based compensation	818,585	674,993
Amortization of deferred debt discount	647,133	308,108
Impairment of intangible assets	264,447
Accounts receivable	52,358	(223,233)
Inventories - finished goods	66,864	(76,754)
Prepaid expenses and other current assets	4,534	(26,039)
Accounts payable - trade	1,492,462	(232,858)
Accounts payable - related parties	22,001	673,069
Accrued expenses and other current liabilities	283,946	(72,068)
Net Cash Used in Operating Activities	(831,903)	(2,166,516)
Acquisition of Hocks.com assets		(200,000)
Employee advances	136,990	(57,289)
Proceeds from the return of property and equipment		15,732
Acquisition of property and equipment		(668,893)
Net Cash Provided by (Used in) Investing Activities	136,990	(910,450)
Principal payments on equipment leases payable	(43,518)
Proceeds from issuance of common stock	425,004	1,482,241
Proceeds from shares issuable	50,000	490,000
Cash overdraft	(71,155)
Proceeds from exercise of common stock options	26,662	40,000
Repurchases of treasury stock		(3,419,715)
Proceeds from notes payable and other advances - from stockholders	605,000	3,300,000
Repayment of notes payable and other advances - from stockholders	(293,812)
Net Cash Provided by Financing Activities	698,181	1,892,526
Net increase (decrease) in Cash	3,268	(1,184,440)
Cash - Beginning of Period	40	1,397,583
Cash - End of Period	3,308	213,143
Interest	24,148	9,594
Taxes
Conversion of convertible notes into common stock		225,000
Exchange of common stock to acquire assets of Hocks.com		693,335
Issuance of series B preferred stock for settlement of accrued dividends	244,001	33,992
Cashless exercise of options into common stock	93
Cashless exercise of warrants into common stock	1,466	14
Accrued dividends	195,813	183,000
Deferred debt discount – notes payable		1,131,303
Reclassification of accounts payable - trade to equipment lease payable	257,583
Deemed dividend - redeemable series C preferred stock	433,606
Current assets - inventory		200,000
Customer relationships		693,335
Net fair value of assets acquired/total purchase price		$ 893,335

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Commitments and Contingent Liabilities

3 Months Ended

Sep. 30, 2012

Commitments and Contingencies Disclosure [Abstract]

Commitments and Contingent Liabilities

5. Commitments and Contingent Liabilities

Operating Leases

The Company’s leasehold interest in its office and warehouse space was subject to a mechanic’s lien in favor of the contractor that assisted with the construction of the facility. The amount the Company owed to the contractor was in dispute. On June 14, 2012, the Company reached a written settlement and agreed to pay the contractor the total amount of $189,000 in three equal installments. As of September 30, 2012, $63,000 remained to be paid and was included in liabilities. Such amount was paid on November 2, 2012. The Company received a general release and release of mechanic’s lien from the contractor.

During the three months ended September 30, 2012 and 2011, the Company recorded rent expense of $50,136 and $19,907, respectively, and for the nine months ended September 30, 2012 and 2011, $148,900 and $114,347, respectively.

Equipment Leases

At December 31, 2011, the Company had $257,583 included in Accounts Payable - Trade relating to certain equipment acquired. In January 2012, the Company renegotiated the terms of the payable into a lease agreement for the same equipment. The lease term is five years with a principal amount of $257,583 and an effective interest rate of 14.7% per annum.

Future minimum lease payments, by year and in the aggregate, under equipment leases, which includes capital leases, as of September 30, 2012, are as follows:

For year ending December 31,	Amount
2012	$	19,153
2013		76,757
2014		76,727
2015		75,892
2016		48,949
Total		297,478
Less: amount representing interest		70,866
Present value of  future minimum lease payments	$	226,612

As of September 30, 2012, the equipment has a net book value of $286,566. Depreciation of assets held under capital leases in the amount of $5,094 and $15,282 is included in depreciation expense for the three and nine months ended September 30, 2012, respectively.

Litigation

On November 29, 2011, NMN Advisors, Inc. (“Plaintiff”) filed a complaint against the Company alleging that it breached a consulting agreement. The complaint seeks damages of $70,000 plus pre-judgment interest. On February 6, 2012, the Company filed its answer to the complaint denying that the Company owes any amounts under the contract, and the Company also filed a cross-complaint against the plaintiff asserting a number of causes of action, including breach of contract. Plaintiff filed its answer to the Company cross-complaint on March 5, 2012. Both the Company and the Plaintiff agreed to attempt to resolve the dispute by court mediation and on August 21, 2012, the Company paid $35,000 in full settlement of all outstanding balances.

On February 9, 2012, two of our former shareholders, Rock Castle Holdings, LLC and Jason Smith (“Plaintiffs”), filed suit against us in the Hamilton County, Ohio Court of Common Pleas, alleging that we have breached the terms of certain incentive options we granted to them in connection with our now-terminated oral consulting arrangements with them, by among other things, refusing Plaintiffs’ purported exercise of options to purchase 233,332 shares of our common stock at an exercise price of $2.00 per share in December 2011 (the "Rock Castle Litigation"). Plaintiffs have requested that the court require us to permit the exercise of the 233,332 options, and in the alternative, award damages in the amount of $2,086,000. We believe the Plaintiffs’ claims are without merit and that their damages figure is overstated and unsupported by the law applicable to the case. On March 13, 2012, the Company moved to dismiss the Rock Castle Litigation. On June 6, 2012, the Court of Common Pleas informed the parties that our motion to dismiss would be denied in its entirety if the Plaintiffs make certain amendments to the Complaint. Plaintiff made those amendments on June 12, 2012. On July 19, 2012 the Company filed a counterclaim against the Plaintiffs. On July 24, 2012, the Company filed a complaint against Dennis Smith, alleging that Mr. Smith breached a contract with the Company whereby he agreed to provide certain services to the Company in exchange for Company stock. This action was consolidated with the Rock Castle Litigation. On October 9, 2012, Dennis Smith moved to dismiss the claims asserted against him. On December 6, 2012, the Court of Common Pleas denied Dennis Smith's motion to dismiss. Discovery is proceeding as to all claims.

On March 2, 2012, a former contractor of the Company filed suit against the Company in the Hamilton County, Ohio Court of Common Pleas, alleging that, among other things, the Company failed to pay amounts due on certain credit cards that were issued in plaintiff’s name but for which the Company agreed to assume financial responsibility. Although the Company denies any responsibility for the payments owed, the Company resolved this dispute by entering into a settlement agreement with the plaintiff, and the suit was voluntarily dismissed on May 30, 2012. The settlement amount of $31,321 was paid as of June 30, 2012.

On October 9, 2012, American Express Travel Related Services Company, Inc. brought legal action against the Company in the Boone County, Kentucky Circuit Court. The action seeks to recover the unpaid balance on a credit card account in the amount of $87,029, plus interest and costs. The Company has not yet filed an answer in this action, but intends to attempt to resolve this dispute. As of September 30, 2012, this amount is included in Accounts Payable – Trade.

On November 5, 2012, HD Smith, Inc., one of the Company’s vendors, (“Plaintiff”) filed a complaint against the Company alleging that it breached its vendor credit agreement. The Plaintiff is seeking damages of $170,316 plus pre-judgment interest and attorneys’ fees. The Company is currently working with the Plaintiff on a payment schedule to pay down the balance in full. As of September 30, 2012, the Company has approximately $162,000 included in Accounts Payable – Trade representing the amounts due to the Plaintiff for product acquired through that date. No additional provision has been made as of September 30, 2012 relating to this matter.

On March 18, 2013, a former vendor filed suit against the Company in the Hamilton County, Ohio Court of Common Pleas, alleging that the Company had breached its contract. The plaintiff is seeking damages of $17,800 plus pre-judgment interest and other costs and expenses. The Company has not yet filed an answer to this action, but intends to resolve this dispute.  As of September 30, 2012, this amount is included in Accounts Payable - Trade.

On March 20, 2013, two of the Company's  stockholders,    HWH Lending,  LLC and Milfam I L.P., (the “Plaintiffs”)filed suit against the Company  in the Delaware  Court of Chancery.  The complaint brings action pursuant to 8 Del. C. § 211 to compel the Company to hold an annual meeting of stockholders for the election of directors and to consider such other matters as properly come before the meeting.  On April 12, 2013, the Company filed an answer (the “Answer”) with the Delaware Court of Chancery to respond to the allegations in the complaint filed by the Plaintiffs on March 20, 2013. As part of the Answer, the Company also sought relief from the Delaware Court of Chancery to, among other things, deny the relief sought by the stockholders in the complaint and to dismiss it with prejudice. The Company will continue to defend the complaint filed by the Plaintiffs, however, no assurance can be provided that eh Company will be successful in doing so.

In the normal course of business the Company may be involved in legal proceedings, claims and assessments arising in the ordinary course of business. Such matters are subject to many uncertainties,  and outcomes are not predictable with assurance. Legal fees for such matters are expensed as incurred. Currently, other than discussed above, the Company is not involved in any such matters, which are expected to have a material impact in the Company’s condensed consolidated financial statements.

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Stockholders' Deficiency (Details Narrative) (USD $)	1 Months Ended	9 Months Ended			9 Months Ended	3 Months Ended	9 Months Ended			0 Months Ended		1 Months Ended		9 Months Ended
	Feb. 28, 2013	Sep. 30, 2012	Sep. 30, 2011	Dec. 31, 2011	Sep. 30, 2012 Common Stock	Sep. 30, 2012 Preferred Stock	Sep. 30, 2012 Preferred Stock	Jan. 02, 2012 Preferred Stock	Jan. 06, 2012 Stock Options	May 07, 2012 Stock Options $2.80	May 07, 2012 Stock Options $3.60	Mar. 30, 2012 Stock Options Directors	Mar. 30, 2012 Stock Options Employees	Sep. 30, 2012 Warrants	Sep. 30, 2012 Warrants $1.60	Sep. 30, 2012 Warrants $3.00	Sep. 30, 2012 Warrants $2.90
Proceeds from Issuance of Common Stock	$ 100,000	$ 425,004	$ 1,482,241		$ 425,004
Shares Issued during Period for Cash					94,448					4,166	4,166
Price per Share					$ 4.50					$ 2.80	$ 3.60
Preferred Stock Issued								25,823
Value of Preferred Stock Issued								244,001
Contractual Dividends						65,271	195,813
Deemed Dividends						247,774	433,606
Common Stock Issued per Cashless Exercise									92,858						471,628	701,388	292,562
Exercise Price per Share									$ 0.80			$ 6.99	$ 6.99
Shares Issued		12,945,046		11,283,830					105,450				30,000	1,465,578
Options Granted												60,000
Aggregate Grant Date Fair Value												391,028	195,514
Option Vesting Period												3 years	3 years
Options Term												10 years	10 years
Proceeds from the Exercise of Options		$ 26,662	$ 40,000							$ 26,662
Warrants Exercised														2,353,744
Warrant Price Per Share															$ 1.60	$ 3.00	$ 2.90

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Going Concern and Management's Liquidity Plans (Details Narrative) (USD $)	1 Months Ended		9 Months Ended
	Mar. 31, 2013	Feb. 28, 2013	Sep. 30, 2012	Sep. 30, 2011	Feb. 13, 2013	Dec. 31, 2012	Dec. 31, 2011
Notes to Financial Statements
Working Capital Deficiency			$ 7,659,552				$ 2,404,464
Net Cash Used in Operating Activities			831,903	2,166,516
Net Cash Provide by Investing Activities			136,990	(910,450)
Net Cash Used in Financing Activities			698,181	1,892,526
Required Principle Payments						3,000,000
Required Interest Payments						373,000
Shares Issued		3,501,975
Proceeds from Private Placement		3,501,975
Proceeds from Issuance of Common Stock		100,000	425,004	1,482,241
Proceeds from Related Party Advances		98,000	605,000	3,300,000
Proceeds from Conversion of Notes Payable		833,000
Shares Issued on Conversion of Debt		833,000		225,000
Price per Unit	$ 0.35	$ 1.00
Notice of Redemption Series C Preferred					1,000,000
Proceeds from Loan	$ 500,000
Rate above Prime	4.25%
Max Rate Increase	5.00%
Warrants Issued for Loan Consideration	750,000