Condensed Consolidated Statements of Cash Flows (USD $)	6 Months Ended		12 Months Ended
	Jun. 30, 2012	Jun. 30, 2011	Dec. 31, 2011
Statement of Cash Flows [Abstract]
Net loss	$ (3,152,982)	$ (2,171,373)
Adjustments to reconcile net loss to net cash used in operating activities:
Provision for doubtful accounts	10,521	30,000
Depreciation and amortization	179,647	126,127
Stock-based compensation	549,630	425,193
Amortization of deferred debt discount	431,422	169,391
Changes in operating assets and liabilities:
Accounts receivable	34,386	(139,154)
Inventories - finished goods	26,878	(104,327)
Prepaid expenses and other current assets	10,542	(21,532)
Accounts payable - trade	1,120,686	455,102
Accounts payable - related parties	(4,116)	330,450
Accrued expenses and other current liabilities	211,438	(106,557)
Net Cash Used in Operating Activities	(581,948)	(1,006,680)
Acquisition of Hocks.com assets		(200,000)
Employee advances	138,241	(6,142)
Proceeds from the return of property and equipment		15,732
Acquisition of property and equipment		(88,606)
Net Cash Provided by (Used in) Investing Activities	138,241	(279,016)
Cash Flows from Financing Activities
Principal payments on equipment leases payable	(32,691)
Proceeds from issuance of common stock	175,000		350,004
Cash overdraft	(46,313)
Proceeds from exercise of common stock options	26,662
Proceeds from notes payable and other advances - from stockholders	605,000		168,000
Repayment of notes payable and other advances - from stockholders	(283,812)
Net Cash Provided by Financing Activities	443,846
Net increase (decrease) in cash	139	(1,285,696)
Cash - Beginning of Period	40	1,397,583	1,397,583
Cash - End of Period	179	111,887	40
Cash paid for:
Interest	21,491	9,117
Taxes
Non-Cash Investing and Financing Activities
Conversion of convertible notes into common stock		225,000
Exchange of common stock to acquire assets of Hocks.com		693,335
Issuance of series B preferred stock for settlement of accrued dividends	244,001	33,992
Cashless exercise of options into common stock	93
Cashless exercise of warrants into common stock	1,465	14
Accrued dividends	130,542	122,000
Reclassification of accounts payable - trade to equipment leases payable	257,583
Deemed dividend - redeemable series C preferred stock	185,832
Purchase Price Allocation:
Current assets - inventory		200,000
Customer relationships		693,335
Net fair value of assets acquired/total purchase price		$ 893,335