Condensed Consolidated Statements of Operations (USD $)	3 Months Ended		6 Months Ended
	Jun. 30, 2012	Jun. 30, 2011	Jun. 30, 2012	Jun. 30, 2011
Income Statement [Abstract]
Net Sales	$ 2,997,326	$ 2,519,721	$ 6,150,933	$ 4,804,273
Cost of Sales	1,515,608	1,404,192	3,220,255	2,702,335
Gross Profit	1,481,718	1,115,529	2,930,678	2,101,938
Operating Expenses:
Selling, general and administrative expenses	2,824,358	2,116,736	5,508,836	4,070,434
Loss from Operations	(1,342,640)	(1,001,207)	(2,578,158)	(1,968,496)
Other Income (Expense):
Other income	1,210	1,635	3,758	2,797
Interest expense	(261,240)	(100,522)	(578,582)	(205,674)
Total Other Expense	(260,030)	(98,887)	(574,824)	(202,877)
Net Loss	(1,602,670)	(1,100,094)	(3,152,982)	(2,171,373)
Series B convertible contractual dividends	(65,271)	(61,000)	(130,542)	(122,000)
Series C redeemable deemed dividends	(92,916)		(185,832)
Loss Attributable to Common Stockholders	$ (1,760,857)	$ (1,161,094)	$ (3,469,356)	$ (2,293,373)
Per Share Data:
Net loss per common share - basic and diluted	$ (0.15)	$ (0.10)	$ (0.31)	$ (0.21)
Contractual dividends	$ (0.01)	$ (0.01)	$ (0.01)	$ (0.01)
Deemed dividends	$ (0.01)		$ (0.02)
Net loss attributable to common stockholders per share - basic and diluted	$ (0.17)	$ (0.11)	$ (0.34)	$ (0.22)
Weighted Average Number of Common Shares Outstanding - basic and diluted	10,378,713	10,597,125	10,229,003	10,542,390