Exhibit 99.1

	FOR:	OshKosh B'Gosh, Inc.
	CONTACT:	David L. Omachinski Executive Vice President, Chief Operating Officer, Chief Financial OfficerOshKosh B'Gosh, Inc. 920-232-4140
For Immediate Release
		CONTACT:Investor Relations: Cara O'Brien/Melissa Myron Financial Dynamics 212-850-5600

OSHKOSH B'GOSH, INC. REPORTS FOURTH QUARTER 2003 RESULTS

Oshkosh, WI -- February 4, 2004 -- OshKosh B'Gosh, Inc. (NASDAQ:GOSHA), today reported financial results for its fourth quarter and year ended January 3, 2004.

Net sales in the fourth quarter were $109.3 million compared to $118.1 million in 2002. Wholesale net sales represented $32.5 million and retail net sales represented $76.3 million of total net sales. This compares to $42.6 million and $74.9 million, respectively, last year. Several factors negatively impacted net sales, including softer Holiday 2003 bookings, margin support to wholesale customers, and a substantially higher level of "close out" sales to liquidate excess inventory. Comparable store sales declined 2.1% for the quarter.

Fourth quarter gross margin was 32.1% of sales versus 43.6% of sales last year. Fourth quarter 2003 gross margin was adversely affected by the high level of "close out" sales at substantially reduced selling prices, margin support levels and a charge against cost of sales to reduce excess inventory and related Spring 2004 purchase commitments resulting from the decision of a major customer to close their children's apparel stores in early 2004. Gross margin in the Company's retail business unit was negatively impacted by aggressive markdowns taken to better position retail inventories for 2004. Selling, general and administrative expenses were $37.5 million, which includes a charge of approximately $1.0 million related to personnel reductions that were announced in December. This compares to $36.5 million of selling, general and administrative expenses in the fourth quarter of 2002.

Net income was $1.0 million, or $0.08 per diluted share, compared to $11.1 million, or $0.90 per diluted share, last year. During the quarter, the Company opened three stores and ended the year with a total of 165 stores.

Douglas W. Hyde, Chairman, President and Chief Executive Officer, said, "Fiscal 2003 was one of the most challenging years we have faced and our results did not meet our expectations. While we did plan for a year over year decline, particularly in our wholesale business, the magnitude was much greater than expected."

In line with previously updated expectations, net sales for the full year were $417.3 million compared to $437.0 million in the prior year. Also as expected, net income totaled $7.2 million, or $0.60 per diluted share, compared to net income of $32.0 million, or $2.54 per diluted share, last year.

Mr. Hyde continued, "While the year ahead will be one of continued transition and challenges remain, we have a plan in place to stabilize and revitalize the business and are fully focused on executing the following:

• Reinvigorating the OshKosh brand
• Improving the core wholesale and outlet store businesses
• Developing new channels for growth

Importantly, we have already made significant progress toward achieving these goals. For instance, in our children's wholesale business, which is and will continue to be one of our core businesses, we have implemented strategies to improve performance and have seen early signs that our initiatives are working. Our new design team's first full line, Holiday 2003, featured special fabrications and designs that provided the customer a fresh look that is uniquely OshKosh and resulted in some of the strongest sell-throughs in recent history."

Mr. Hyde continued, "In addition to strengthening our core businesses, we have been implementing two key initiatives designed to diversify our revenue stream. Our primary channel for additional growth is The OshKosh Company Store concept, which will help firmly establish our brand as a premier family lifestyle brand. We plan to open 14 stores in 2004 with the longer-term goal of up to 120 locations by the end of 2007. In addition, our Genuine Kids sub-brand at Target Stores has achieved very positive results thus far and we have further line extensions, including footwear, planned for fall. We expect Genuine Kids to continue its positive momentum and become a key contributor to our bottom line over the next few years."

For fiscal 2004, the Company currently projects net sales will be in the range of $390 million to $410 million, with retail sales accounting for approximately 65% of the total, and earnings per diluted share will be between $0.75 and $0.95.

Mr. Hyde concluded, "We remain very committed to and optimistic about our brand and our business. We are not looking for short-term fixes but are making the decisions that will provide the most benefit for all of our stakeholders over the long run. Our Company has a solid balance sheet with no long-term debt and substantial cash on hand, a 109-year history, and very strong brand equity to build upon. These assets provide us with a solid foundation and the resources to successfully execute our long-term strategic plan."

During the quarter, the Company repurchased 238,500 shares of its Class A common stock. There are 151,200 shares remaining under the current stock repurchase program.

OshKosh B'Gosh will host a webcast of its fourth quarter results conference call today at 10:00 a.m., Eastern Time. Investors and the media are invited to listen to the call at the Company's web site, www.oshkoshbgosh.com. An archive of the webcast will be available on the same site.

OshKosh B'Gosh, Inc. is best known as a premier marketer of quality children's apparel and accessories, available in over 50 countries around the world. The Company is headquartered in Oshkosh, Wisconsin.

Statements contained herein that relate to the Company's future performance including, without limitation, statements with respect to the Company's anticipated financial position, results of operations or level of business for 2004 or any other future period, are "forward-looking statements" within the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such statements, which are generally indicated by words or phrases such as "plan", "estimate", "project", "anticipate", "the Company believes", "management expects", "currently anticipates", "intends", and similar phrases are based on current expectations only and are subject to certain risks, uncertainties and assumptions. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those anticipated, projected, or estimated.

Among the factors that could cause actual results to materially differ include the level of consumer spending for apparel, particularly in the children's wear segment, the impact of deflation on children's wear apparel prices; risks associated with competition in the market place, including the financial condition of and consolidations, restructurings and other ownership changes in, the apparel and related products industry and the retail industry, the introduction of new products or pricing changes by the Company's competitors, and the Company's ability to remain competitive with respect to product, service and value; risks associated with the Company's dependence on sales to a limited number of large department and specialty store customers, including risks related to customer requirements for vendor margin support, as well as risks related to extending credit to large customers; risks associated with possible deterioration in the strength of the retail industry, including, but not limited to, business conditions and the economy, natural disasters, and the unanticipated loss of a major customer; risks related to the failure of Company suppliers to timely deliver needed raw materials, risks associated with importing its products into the United States under current and future customs and quota rules and regulations, risks associated with using a global transportation matrix and the Company's ability to correctly balance the level of its commitments with actual orders; risks associated with terrorist activities as well as risks associated with foreign operations; risks related to the Company's ability to defend and protect its trademarks and other proprietary rights and other risks related to managing intellectual property issues. In addition, the inability to ship Company products within agreed time frames due to unanticipated manufacturing, distribution system or freight carrier delays or the failure of Company contractors to deliver products within scheduled time frames are risk factors in ongoing business. As a part of the Company's product sourcing strategy, it routinely contracts for apparel products produced by contractors in Asia, Mexico and Central America. If financial, political or other related difficulties were to adversely impact the Company's contractors in these regions, it could disrupt the supply of product contracted for by the Company.

The forward-looking statements included herein are only made as of the date of this press release. The Company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

OSHKOSH B'GOSH, INC. AND SUBSIDIARIESSummary of Net Sales
(In millions)

		Net Sales (in millions)
		Domestic
			Wholesale			Retail			Other			Total
Three month period ended:
	January 3, 2004	$	32.5		$	76.3		$	0.6		$	109.4
	December 28, 2002		42.6			74.9			0.6			118.1
	Increase (decrease)	$	(10.1	)	$	1.4		$	--		$	(8.7	)
Percent increase (decrease)			(23.7	%)		1.9	%		--	%		(7.4	%)
Twelve month period ended:
	January 3, 2004	$	165.7		$	248.7		$	2.9		$	417.3
	December 28, 2002		182.7			250.6			3.7			437.0
	Increase (decrease)	$	(17.0	)	$	(1.9	)	$	(0.8	)	$	(19.7	)
Percent increase (decrease)			(9.3	%)		(0.8	%)		(21.6	%)		(4.5	%)

OSHKOSH B'GOSH, INC. AND SUBSIDIARIES
Condensed Consolidated Balance Sheets
(In thousands)

			January 3, 2004*		December 28, 2002*
ASSETS
Current assets
	Cash and cash equivalents		$	23,931	$	36,198
	Accounts receivable, net			16,669		16,729
	Inventories			61,358		57,114
	Prepaid expenses and other current assets			8,316		1,685
	Deferred income taxes			10,100		9,600
Total current assets				120,374		121,326
Property, plant and equipment				72,416		70,342
	Less accumulated depreciation and amortization			48,720		43,215
Net property, plant and equipment				23,696		27,127
Non-current deferred income taxes				2,000		2,300
Other assets				5,855		5,001
Total assets			$	151,925	$	155,754
LIABILITIES AND SHAREHOLDERS' EQUITY
Current liabilities
	Accounts payable		$	16,961	$	11,907
	Accrued liabilities			33,552		38,396
Total current liabilities				50,513		50,303
Employee benefit plan liabilities				13,647		13,062
Shareholders' equity
	Preferred stock			--		--
	Common stock:
		Class A		94		97
		Class B		22		22
	Retained earnings			87,649		92,290
	Unearned compensation under restricted stock plan			--		(20	)
Total shareholders' equity				87,765		92,389
Total liabilities and shareholders' equity			$	151,925	$	155,754

*Condensed from audited financial statements

OSHKOSH B'GOSH, INC. AND SUBSIDIARIES
Condensed Consolidated Statements of Income
(In thousands, except per share amounts)

		Three Month Period Ended						Twelve Month Period Ended
		January 3, 2004			December 28, 2002			January 3, 2004			December 28, 2002
Net Sales		$	109,342		$	118,145		$	417,272		$	436,989
Cost of products sold			74,249			66,600			266,119			246,744
Gross profit			35,093			51,545			151,153			190,245
Selling, general and administrative expenses			37,506			36,513			151,251			148,947
Royalty income, net			(3,843	)		(2,234	)		(11,688	)		(10,188	)
Operating income			1,430			17,266			11,590			51,486
Other income (expense):
	Interest expense		(245	)		(144	)		(718	)		(1,097	)
	Interest income		44			150			200			528
	Miscellaneous		179			2			162			(56	)
Other income (expense) -- net			(22	)		8			(356)			(625	)
Income before income taxes			1,408			17,274			11,234			50,861
Income taxes			409			6,221			4,045			18,816
Net income		$	999		$	11,053		$	7,189		$	32,045
Net income per common share
	Basic	$	0.09		$	0.91		$	0.61		$	2.59
	Diluted	$	0.08		$	0.90		$	0.60		$	2.54
Weighted average common shares outstanding
	Basic		11,685			12,115			11,833			12,381
	Diluted		11,757			12,291			11,944			12,641
Cash dividends per common share
	Class A	$	0.1100		$	0.0700		$	0.3600		$	0.2600
	Class B	$	0.0950		$	0.0600		$	0.3100		$	0.2250

OSHKOSH B'GOSH, INC. AND SUBSIDIARIES
Condensed Consolidated Statements of Cash Flows
(In thousands)

			Twelve Month Period Ended
			January 3, 2004			December 28, 2002
Cash flows from operating activities
	Net income		$	7,189		$	32,045
	Depreciation and amortization			7,372			7,919
	Deferred income taxes			(200	)		5,400
	Income tax benefit from stock options exercised			321			4,108
	Items in net income not affecting cash and cash
		equivalents		(517	)		(3,283	)
	Changes in current assets			(10,815	)		7,205
	Changes in current liabilities			210			671
Net cash provided by operating activities				3,560			54,065
Cash flows from investing activities
	Additions to property, plant and equipment			(3,695	)		(5,400	)
	Proceeds from disposal of assets			510			369
	Changes in other assets			(421	)		(402	)
Net cash used in investing activities				(3,606	)		(5,433	)
Cash flows from financing activities
	Payments on long-term debt			--			(24,000	)
	Dividends paid			(4,139	)		(3,130	)
	Net proceeds from issuance of common shares			868			6,618
	Repurchase of common shares			(8,950	)		(21,244	)
Net cash used in financing activities				(12,221	)		(41,756	)
Net increase (decrease) in cash and cash equivalents				(12,267	)		6,876
Cash and cash equivalents at beginning of period				36,198			29,322
Cash and cash equivalents at end of period			$	23,931		$	36,198