8-K

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

FORM 8-K

CURRENT REPORT
Pursuant to Section 13 OR 15(d) of the Securities Exchange Act of 1934

December 10, 2003
(Date of Report)

Oshkosh B'Gosh, Inc.
(Exact name of registrant as specified in its charter)

Delaware		0-13365	39-0519915
(State or other jurisdiction of incorporation)	Commission file number		(IRS Employer Identification Number)
112 Otter Avenue Oshkosh, Wisconsin 54901 (Address of principal executive offices)

(920) 231-8800
(Registrant's telephone number, including area code)

NOT APPLICABLE
(Former name, former address and former fiscal year, if changed since last report)

Item 5. Other Events and Regulation FD Disclosure

On December 10, 2003, Oshkosh B'Gosh, Inc. issued a press release providing an update on recent business developments including the financial impact on its business of an anticipated significant reduction in sales to a major customer. A copy of this press release is attached as Exhibit 99.1.

Signatures

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

Date: December 10, 2003	By: /S/ David L. Omachinski
	David L. Omachinski
	Executive Vice President, Chief Operating and Financial Officer & Treasurer

EX-99

Exhibit 99.1

	FOR:	OshKosh B'Gosh, Inc.
	CONTACT:	David L. Omachinski Executive Vice President, Chief Operating Officer, Chief Financial Officer, OshKosh B'Gosh, Inc. 920-232-4140
For Immediate Release
		CONTACT: Investor Relations: Cara O'Brien/Melissa Myron Financial Dynamics 212-850-5600

OSHKOSH B'GOSH, INC. PROVIDES BUSINESS UPDATE

Oshkosh, WI -- December 10, 2003 -- OshKosh B'Gosh, Inc. (NASDAQ:GOSHA) today provided an update on recent business developments as well as net sales and earnings expectations for fiscal 2003.

Toys 'R' Us recently announced its decision to close 146 freestanding Kids 'R' Us stores on or before January 31, 2004. Currently, OshKosh sells into all of the 146 Kids 'R' Us locations that will be closing, which the Company expects will amount to approximately $12 million of net sales for 2003.

Douglas W. Hyde, Chairman, President and Chief Executive Officer, said, "The decision by Toys 'R' Us to exit its freestanding kids apparel stores highlights the challenges of doing business in the children's apparel market today. Despite the closure of the Kids 'R' Us stores, we will continue to sell into Babies 'R' Us, where we are currently experiencing solid sell-through."

As a result of significant order cancellations from Kids 'R' Us along with the challenges impacting the Company's overall wholesale business, the Company currently anticipates it will incur an approximate $3.5 million pre-tax inventory related charge in the fourth quarter of 2003. Additionally, the Company will be eliminating approximately 50 positions throughout the Company including 14 at its headquarters in Oshkosh, Wisconsin. In conjunction with this headcount reduction, along with the recently announced closing of the Company's Albany, Kentucky facility and downsizing of its Celina, Tennessee facility, the Company will incur a charge of approximately $1.0 million in the fourth quarter of 2003 for severance and other related costs. After the effect of these charges, the Company now projects diluted earnings per share for fiscal 2003 to be in the range of $0.58 to $0.64.

Mr. Hyde continued, "Unfortunately, the staff reductions announced today are necessary to remain competitive and position us for a strong future. We remain on schedule with our key strategic initiatives - our Genuine Kids from OshKosh license arrangement with Target stores and our family lifestyle store concept. With a successful execution of these initiatives, along with stabilization of our core wholesale and outlet retail businesses, we are optimistic that we can return the Company to higher levels of profitability."

OshKosh B'Gosh, Inc. is best known as a premier marketer of quality children's apparel and accessories, available in over 50 countries around the world. The Company is headquartered in Oshkosh, Wisconsin.

Statements contained herein that relate to the Company's future performance including, without limitation, statements with respect to the Company's anticipated financial position, results of operations or level of business for 2003 or any other future period, are "forward-looking statements" within the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such statements, which are generally indicated by words or phrases such as "plan", "estimate", "project", "anticipate", "the Company believes", "management expects", "currently anticipates", "intends", and similar phrases are based on current expectations only and are subject to certain risks, uncertainties and assumptions. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those anticipated, projected, or estimated.

Among the factors that could cause actual results to materially differ include the level of consumer spending for apparel, particularly in the children's wear segment, the impact of deflation on children's wear apparel prices; risks associated with competition in the market place, including the financial condition of and consolidations, restructurings and other ownership changes in, the apparel and related products industry and the retail industry, the introduction of new products or pricing changes by the Company's competitors, and the Company's ability to remain competitive with respect to product, service and value; risks associated with the Company's dependence on sales to a limited number of large department and specialty store customers, including risks related to customer requirements for vendor margin support, as well as risks related to extending credit to large customers; risks associated with possible deterioration in the strength of the retail industry, including, but not limited to, business conditions and the economy, natural disasters, and the unanticipated loss of a major customer; risks related to the failure of Company suppliers to timely deliver needed raw materials, risks associated with importing its products using a global transportation matrix and the Company's ability to correctly balance the level of its commitments with actual orders; risks associated with terrorist activities as well as risks associated with foreign operations; risks related to the Company's ability to defend and protect its trademarks and other proprietary rights and other risks related to managing intellectual property issues. In addition, the inability to ship Company products within agreed time frames due to unanticipated manufacturing, distribution system or freight carrier delays or the failure of Company contractors to deliver products within scheduled time frames are risk factors in ongoing business. As a part of the Company's product sourcing strategy, it routinely contracts for apparel products produced by contractors in Asia, Mexico and Central America. If financial, political or other related difficulties were to adversely impact the Company's contractors in these regions, it could disrupt the supply of product contracted for by the Company.

The forward-looking statements included herein are only made as of the date of this press release. The Company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.