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Acquisitions - Aggregate Disclosure Related to Business Acquisitions (Details) - USD ($)
$ in Millions
12 Months Ended
Dec. 31, 2019
Dec. 31, 2018
Dec. 31, 2017
Business Acquisition [Line Items]      
Cash paid, net of cash acquired $ 0.0 $ 297.0 $ 58.0
Contingent acquisition consideration 14.0 45.0  
Excess purchase price allocated to goodwill 3,280.0 3,280.0 2,956.0
Spicerack Media [Member]      
Business Acquisition [Line Items]      
Goodwill deductible for income tax purposes $ 13.0    
Aggregate total 2018      
Business Acquisition [Line Items]      
Total consideration   46.0  
Cash paid, net of cash acquired   34.0  
Contingent acquisition consideration   9.0  
Allocation of purchase price to intangible assets, net   $ 42.0  
Weighted average useful life of acquired intangible assets   9 years 4 months 24 days  
Excess purchase price allocated to goodwill   $ 11.0  
Aggregate total 2017      
Business Acquisition [Line Items]      
Total consideration     66.0
Cash paid, net of cash acquired     $ 58.0
Contingent acquisition consideration   8.0  
Allocation of purchase price to intangible assets, net   56.0  
Weighted average useful life of acquired intangible assets     8 years 3 months 18 days
Excess purchase price allocated to goodwill   $ 13.0  
Minimum      
Business Acquisition [Line Items]      
Discount rate   9.00%  
Royalty rate   1.00%  
Maximum      
Business Acquisition [Line Items]      
Discount rate   20.00%  
Royalty rate   16.00%