EXHIBIT 23.1 - CONSENT OF INDEPENDENT AUDITORS

CONSENT OF INDEPENDENT PUBLIC ACCOUNTANTS

We  consent to the  reference  to our firm under the  caption  "Experts"  in the
Registration Statement of Action Products International,  Inc., on Form S-3, for
the registration of 60,000 shares of its common stock, and to the  incorporation
by reference therein, and in the related prospectus, of our report dated January
30,  2003,  except  for Note 11, as to which the date is March  12,  2003,  with
respect  to  the   consolidated   financial   statements   of  Action   Products
International,  Inc. and subsidiary included in its Annual Report on Form 10-KSB
for the year ended  December 31, 2002,  filed with the  Securities  and Exchange
Commission.

/s/ MOORE STEPHENS LOVELACE, P.A.

MOORE STEPHENS LOVELACE, P.A.
CERTIFIED PUBLIC ACCOUNTANTS
Orlando, Florida
July 22, 2003