8-K

                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 8-K
                                 CURRENT REPORT

                     PURSUANT TO SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

          Date of Report (Date of earliest event reported) July 9, 2003

                       Action Products International, Inc.
             (Exact name of registrant as specified in its charter)

          Florida                   001-13118                59-2095427
          -------                   ---------                ----------
(State of incorporation)     (Commission File Number)    (I.R.S. Employer
                                                        Identification No.)

                         390 N. Orange Ave., Suite 2185
                                Orlando, Florida
           (Address of principal executive office, including zip code)

                                 (407) 481-8007
                     (Telephone number, including area code)

Item 7.  Financial Statements, Pro Forma Financial Information and Exhibits.

(a)      Financial Statements of Business Acquired: None

(b)      Pro Forma Financial Information: None

(c)      Exhibits:

Exhibit No.   Description
- -----------   -----------
99.1          Press Release dated July 9, 2003, announcing revenues for the
              quarter ended June 30, 2003 (furnished pursuant to Item 12 of Form
              8-K, under Item 9 of this report.)

Item 9.  Regulation FD Disclosure.

         The information  furnished under this Item 9 "Regulation FD Disclosure"
is intended to be furnished  under Item 12 "Results of Operations  and Financial
Condition". On July 9, 2003, the Registrant issued a press release announcing an
increase of 53% in revenue for the quarter  ending June 30, 2003 compared to the
quarter ended June 30, 2002.

                                   SIGNATURES

         Pursuant to the  requirements  of the Securities  Exchange Act of 1934,
the  Registrant  has duly caused this Form 8-K to be signed on its behalf by the
undersigned hereunto duly authorized.

                                     ACTION PRODUCTS INTERNATIONAL, INC.


                                     By: /s/ ROBERT L. BURROWS
                                     -----------------------------------------
                                     Robert L. Burrows
                                     Chief Financial Officer

Date: July 10, 2003

EX-99.1

Exhibit 99.1


FOR:                       ACTION PRODUCTS INTERNATIONAL, INC.

CONTACTS:                  Warren Kaplan, Chairperson
                           407-481-8007 Ext 723
                           investor@apii.com

    Action Products International Reports Strong Second Quarter Sales Results

  Company's Revenues of $2.265 Million Exceed Previous Guidance of $2 million;
                       Strong Growth Expected to Continue
                               Throughout the Year

ORLANDO,   Florida  (July,  9,  2003)  -  Action  Products   International  Inc.
(NASDAQ-SC:  APII), a leading specialty toy manufacturer  producing  educational
and non-violent  branded toys for children in preschool  through primary grades,
reported today second quarter  revenues of $2.265 million,  for the period ended
June 30,  2003,  a 53%  increase  versus the same  period in 2002.  The  company
previously  expected  second  quarter  sales to be up 30%. The  Company's  sales
increase is a result of growing interest in its educational toy brands including
I DIG DINOSAURS(R),  Space  Voyagers(R),  Jay Jay The Jet Plane Wooden Adventure
System(TM), and Climb-@-Tron(TM).

"The gains represent growing consumer  acceptance of all of our branded lines of
fun,  educational  and  non-violent  toys,"  said Ron  Kaplan,  Action  Products
International's CEO. "We are receiving increasing re-orders from independent toy
retailers,  and our preorder backlog is at a record high. We expect strong sales
in the third quarter as we continue to build  relationships  with more specialty
toy retailers.  Our industry is hopeful for a good holiday season driven by pent
up spending on consumer products leading up to the current quarter."

The company  expects to report  second  quarter  results later this month and to
provide guidance for the balance of 2003 at that time.

ABOUT ACTION PRODUCTS INTERNATIONAL

Action  Products  International,  Inc.  is a  manufacturer  of  educational  and
non-violent toys for children in preschool  through primary grades,  emphasizing
fun, quality brands including Jay Jay The Jet Plane Wooden Adventure System(TM),
I Dig  Dinosaurs(R)  and I Dig  Treasures(R)  excavation  activity  kits,  Space
Voyagers(R)   ("The  most  authentic  Space  Toys  on  Earth"),   Climb@Tron(TM)
window-climbing  animals and robots,  Play and Store(TM) themed  playsets,  Kidz
Workshop(TM)  wooden  projects,  and Drop Zone  Extreme(TM)  parachute toys. Its
products  are marketed and sold to  specialty  retailers,  museums,  toy stores,
theme parks,  attractions,  zoos, catalog  companies,  Internet  retailers,  and
educational markets in the United States and worldwide.





For more information on Action Products toys, email marketing@apii.com
                                                    ------------------

Any  statements  that are not  historical  facts  contained  in this release are
forward-looking  statements.  It  is  possible  that  the  assumptions  made  by
management for purposes of such statements may not  materialize.  Actual results
may differ  materially  from those  projected or implied in any  forward-looking
statements.  Such statements may involve risks and uncertainties,  including but
not limited to those relating to product demand, pricing, market acceptance, the
effect of economic conditions,  and intellectual property rights and the outcome
of competitive products, risks in product development,  the results of financing
efforts, the ability to complete transactions,  and other factors discussed from
time to time in the Company's  Securities and Exchange Commission  filings.  The
Company  undertakes  no  obligation  to  update or  revise  any  forward-looking
statement for events or circumstances  after the date on which such statement is
made.