EXHIBIT 23.1

                    CONSENT OF INDEPENDENT PUBLIC ACCOUNTANTS


We consent to the incorporation by reference in the Registration Statement of
Action Products International, Inc. on Form S-8 for the registration of 900,000
shares of its common stock issuable pursuant to its 1996 Stock Option Plan (SEC
File Number 333-76675) and in the related prospectus of our report dated
February 2, 2001, except for Note 12, as to which the date is March 22, 2001,
with respect to the consolidated financial statements of Action Products
International, Inc. and subsidiary included in this Annual Report on Form 10-KSB
for the year ended December 31, 2000.


/s/ MOORE STEPHENS LOVELACE, P.A.
---------------------------------
MOORE STEPHENS LOVELACE, P.A.
CERTIFIED  PUBLIC  ACCOUNTANTS


Orlando,  Florida
March 29, 2001