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Major Customers
9 Months Ended
Sep. 30, 2012
Concentration Risks, Types, Major Customers [Abstract]  
Major Customers
Major Customers
Major customers are those customers / wholesale partners that account for more than 10% of revenues. For the nine and three months ended September 30, 2012, approximately 38% and 38% of revenues, respectively, were derived from three major wholesale partners and the accounts receivable from these major partners represented approximately 48% of total accounts receivable as of September 30, 2012. For the nine and three months ended September 30, 2011, approximately 25% and 24% of revenues, respectively, were derived from two major wholesale partners. The loss of any one of these partners would have a material adverse affect on the Company’s operations.