8-K

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549
FORM 8-K
CURRENT REPORT
Pursuant to Section 13 OR 15(d) of the Securities Exchange Act of 1934
Date of Report (Date of earliest event reported)			August 18, 2009
MidSouth Bancorp, Inc.
(Exact name of registrant as specified in its charter)
Louisiana		1-11826		72-1020809
(State or other jurisdiction of incorporation)		(Commission File Number)		(I.R.S. Employer Identification No.)
102 Versailles Boulevard, Lafayette, Louisiana				70501
(Address of principal executive offices)				(Zip Code)
Registrant’s telephone number, including area code    337-237-8343
(Former name or former address, if changed since last report.)
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
¨	Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
¨	Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
¨	Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
¨	Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Item 8.01.  OTHER EVENTS AND REGULATION FD DISCLOSURE

On August 18, 2009, MidSouth Bancorp, Inc. (the “Company”) participated in the Howe Barnes, Hoefer & Arnett Conference.  The presentation is attached as Exhibit 99.1.

Item 9.01.  FINANCIAL STATEMENTS AND EXHIBITS

(d)           Exhibits

99.1    Presentation for the Howe Barnes, Hoefer & Arnett Conference.

Signature

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

		MIDSOUTH BANCORP, INC.
		Registrant
By:	/s/ C. R. Cloutier
	C. R. Cloutier
	President and CEO
Date:	August 20, 2009

EX-99.1

MSL

Howe Barnes

Hoefer & Arnett
14th Annual Bank Conference

The Ritz-Carlton - Chicago, IL

August 18, 2009

__________________________________________________________________________________________________________

C.R. “Rusty” Cloutier

President & ChiefExecutive Officer

NYSE Alternext: MSL

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The Private Securities Litigation Act of 1995 provides a safe harbor for
disclosure of information about a company’s anticipated future financial
performance. This act protects a company from unwarranted litigation if actual
results differ from management expectations. This discussion and analysis
reflects management’s current views and estimates of future economic
circumstances, industry conditions, MidSouth’s performance and financial
results. A number of factors and uncertainties could cause actual results to
differ from the anticipated results and expectations expressed in the
discussion.

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Strategic Focus

• Concentrate heavily on growth markets: Southeast Texas and South Louisiana

• Capital and balance sheet management

• Strengthen infrastructure in regards to operations, human capital and technology

• Leverage branch build out completed in 2005 - 2008

• Enhance middle market strategy and resources

• Preserve customer service focus

• Maximize shareholder value

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Current Market Footprint

§Strategically located along I-10, I-49 and Hwy 90 corridors

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Market Employment and Locations

§Unemployment rates significantly below national averages

§ Sustained job growth

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4.6

6.4

6.9

9.0

5.9

5.4

7.0

5.0

6.2

4.8

6.3

6.8

4.3

4.2

1

2

1

4

4

9

5

3

7

Source: Bureau of Labor
Statistics (as of May ‘09)

Unemployment rate

Number of Locations

U.S Average = 9.4%

MidSouth Market Average = 6.0%

Seven Principles of Responsible Banking—Rule 1

STICK TO THE 3 Cs OF CREDIT

• Capacity

• Character

• Collateral

Ensure all loan processing is accurate, prompt, and efficient and
follows bank policy and regulatory guidelines

Banking should be an extremely simple business

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Seven Principles of Responsible Banking—Rule 2

STAY CLOSE TO YOUR CUSTOMER

• Reach out to your customer

• Understand your customer’s competitor

• Empower your employees

• Maintain a keen interest in your customer’s business

It’s our business to understand our customer’s business

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Seven Principles of Responsible Banking—Rule 3

PLAN FOR A RAINY DAY

• Take a conservative approach to balance sheet management

• Maintain a strong net interest margin

• Maintain a strong capital base

Keep a sharp focus on maintaining a strong net interest margin

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Seven Principles of Responsible Banking—Rule 4

PROVIDE PRODUCTS AND SERVICES THE CUSTOMER
ACTUALLY WANTS AND NEEDS

• Offer products and services that are right for the customer

• Continuously assess your customers’ changing needs

• Align your product offering on your understanding of your
customer segments

Assessing customers’ changing needs is the best way to stay
ahead of the competition

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Seven Principles of Responsible Banking—Rule 5

CREATE A TWO-WAY DIALOGUE WITH YOUR COMMUNITY

• Proactively identify customers in need of financing

• Remain a community partner regardless of economic challenges

• Put corporate giving decision in the local markets

Good corporate citizens have an obligation to remain active

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Seven Principles of Responsible Banking—Rule 6

CONTINUE TO IMPROVE CUSTOMER CARE

• Technology is not the only solution for providing world-class
customer service

• High quality customer care is not delivered through a low-cost,
automated response system

• Customers and potential customers are becoming increasingly
quality-conscious

It is essential to maintain a personal touch with each and every customer

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Seven Principles of Responsible Banking—Rule 7

INVEST IN YOUR EMPLOYEES

• Well-trained employees are the best insurance for holding onto
valuable customers

• Ensure a consistent and comprehensive flow of information to your
employees

• Keep employees abreast of changes in the organization

Hire the best and brightest and do everything to retain them

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Financial Performance

-

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Financial Performance - Balance Sheet

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Tier 1 Leverage Ratio

Sound Capital

Levels

§Company is well
capitalized

§Conservation of
capital is primary
emphasis

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Financial Performance - Credit Quality Metrics

•Of the total $15.7 million in nonaccrual loans reported at June 30, 2009, $12.9 million, or
82%, are in the Baton Rouge market.

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Financial Performance - Nonperforming Assets

Asset Quality

§Engaged & Focused
on Regional
Economies

§Experienced and
Accomplished
Management &
Board

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Yields

§NIM remains near
the top of peer group

§Balanced interest
rate sensitivity

§Active management
of Loan/Deposit
Pricing

§Focus on deposit mix

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Financial Performance – Yield Cost / NIM

Financial Performance - Asset Mix

Average Earning

Asset Mix

(Taxable Equivalent

Yields)

§ Sustained Strong
Yields

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7.99%

4.36%

6.93%

4.28%

Financial Performance - Liquidity

Liquidity

§Funding Capacity

§Challenging Macro
Environment

§Loan Growth
Suppressed by
Customer Liquidity

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Financial Performance - Deposit Mix

Deposit Mix

§Strong & Stable Core
Funding Sources

§Maintaining Solid
Non-Interest
Bearing Base

§Regional Economies
Affecting Deposit
Levels

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Financial Performance - Loan Mix

Loan Mix

§Diversified Loan
Portfolio: Industry &
Geography

§Focused on C & I
Lending

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Financial Performance - Commercial and Industrial

Commercial and
Industrial Loan
Mix

§Diversified C&I loan
portfolio across major
business sectors

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Financial Performance - Loan Mix

Real Estate Loan
Portfolio Mix

§Zero Sub-Prime RE
Loans

§RE Portfolio is heavily
weighted in
Commercial Sector

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Financial Performance - Loan Mix

Consumer Real
Estate Loan
Mix

§Over two-thirds
of Consumer Real
Estate Loan Dollars
are in 1st Mortgages

§Very low exposure in
HELOC's (only 0.2%
of Total Real Estate
Loan Portfolio)

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Financial Performance - Loan Mix

Diversified Loan Portfolio Across Industrial Sectors

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Peer Group Comparison - Revenue Generation

§Significantly higher
revenue generation
relative to peer group

§Revenues (NIM plus
noninterest income)
to average earning
assets

*Peer group is all banks with assets between $750 million and $1.5
billion in Louisiana and contiguous states

Source: BancIntelligence

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§Consistently and
significantly higher
loan yields relative to
peer group

*Peer group is all banks with assets between $750 million and $1.5
billion in Louisiana and contiguous states

Source: BancIntelligence

Peer Group Comparison- Loan Yield

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§Consistently lower
cost of funds
compared to peer
group

*Peer group is all banks with assets between $750 million and $1.5
billion in Louisiana and contiguous states

Source: BancIntelligence

Peer Group Comparison- Cost of Funds

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Peer Group Comparison- Service Charge Fee Income

§Consistently higher
service charge fee
income to average
earning assets
relative to peer group

*Peer group is all banks with assets between $750 million and $1.5
billion in Louisiana and contiguous states

Source: BancIntelligence

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§Higher delivery
system expense
relative to peer group

§Attributable to the
recent branch build
out(2005 - - 2008) -
Positioning the bank
to realize significant
operating leverage
going forward

§Premises & fixed
asset expense to
average earning
assets

*Peer group is all banks with assets between $750 million and $1.5
billion in Louisiana and contiguous states

Source: BancIntelligence

Peer Group Comparison- Delivery System Expense

§ Target Markets

§ Existing Growth Markets

§ Focus on TX/LA Footprint

§ “Buy & Build” Opportunities

§ Preserve Culture

§ CRM Implementation

§ Expense Governance

§ Vendor Management

§ Charter Merger

§ Maintain Sound
Capital Levels

§ Asset Quality
Management

§ Focus on Deposit Mix
Versus Competing on
Price

§ Retain Veteran Team

§ Compensation Structure

§ Strategic Initiatives

§ Strengthen Infrastructure

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Strategic Recap

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P.O. Box 3745 - Lafayette, LA 70502

C.R. “Rusty” Cloutier

President & ChiefExecutive Officer

cloutier@midsouthbank.com

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