-----BEGIN PRIVACY-ENHANCED MESSAGE----- Proc-Type: 2001,MIC-CLEAR Originator-Name: webmaster@www.sec.gov Originator-Key-Asymmetric: MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB MIC-Info: RSA-MD5,RSA, Ta5lPApCvTEfswp+pNj7OSDvgyx5bf/sCPS7z56uD/0OWmzOlyWTay+C4y+u0oTz 5ZK3yrTQQQVg545qpUdBGg== 0001209191-04-019822.txt : 20040407 0001209191-04-019822.hdr.sgml : 20040407 20040407110744 ACCESSION NUMBER: 0001209191-04-019822 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20040405 FILED AS OF DATE: 20040407 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: RHODES ROBERT M CENTRAL INDEX KEY: 0001229329 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-10466 FILM NUMBER: 04721600 MAIL ADDRESS: STREET 1: 245 RIVERSIDE AVE STREET 2: STE 500 CITY: JACKSONVILLE STATE: FL ZIP: 32202 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: ST JOE CO CENTRAL INDEX KEY: 0000745308 STANDARD INDUSTRIAL CLASSIFICATION: LAND SUBDIVIDERS & DEVELOPERS (NO CEMETERIES) [6552] IRS NUMBER: 590432511 STATE OF INCORPORATION: FL FISCAL YEAR END: 1231 BUSINESS ADDRESS: STREET 1: 245 RIVERSIDE AVENUE STE 500 CITY: JACKSONVILLE STATE: FL ZIP: 32202 BUSINESS PHONE: 9043014200 MAIL ADDRESS: STREET 1: 245 RIVERSIDE AVENUE STREET 2: SUITE 500 CITY: JACKSONVILLE STATE: FL ZIP: 32202 FORMER COMPANY: FORMER CONFORMED NAME: ST JOE CORP DATE OF NAME CHANGE: 19980430 FORMER COMPANY: FORMER CONFORMED NAME: ST JOE PAPER CO DATE OF NAME CHANGE: 19920703 4 1 doc4.xml FORM 4 SUBMISSION X0201 4 2004-04-05 0 0000745308 ST JOE CO JOE 0001229329 RHODES ROBERT M 245 RIVERSIDE AVENUE JACKSONVILLE FL 32202 0 1 0 0 EVP Common 2004-04-05 4 M 0 14585.0000 16.6900 A 15872.0000 D Common 2004-04-05 4 M 0 17200.0000 28.2900 A 33072.0000 D Common 2004-04-05 4 S 0 1900.0000 40.7200 D 31172.0000 D Common 2004-04-05 4 S 0 200.0000 40.8100 D 30972.0000 D Common 2004-04-05 4 S 0 1800.0000 40.9000 D 29172.0000 D Common 2004-04-05 4 S 0 200.0000 40.9500 D 28972.0000 D Common 2004-04-05 4 S 0 100.0000 40.9800 D 28872.0000 D Common 2004-04-05 4 S 0 1100.0000 41.0000 D 27772.0000 D Common 2004-04-05 4 S 0 400.0000 41.0300 D 27372.0000 D Common 2004-04-05 4 S 0 1400.0000 41.1000 D 25972.0000 D Common 2004-04-05 4 S 0 200.0000 41.1100 D 25772.0000 D Common 2004-04-05 4 S 0 100.0000 41.1200 D 25672.0000 D Common 2004-04-05 4 S 0 200.0000 41.1400 D 25472.0000 D Common 2004-04-05 4 S 0 200.0000 41.1900 D 25272.0000 D Common 2004-04-05 4 S 0 400.0000 41.2000 D 24872.0000 D Common 2004-04-05 4 S 0 200.0000 41.2100 D 24672.0000 D Common 2004-04-05 4 S 0 1000.0000 41.2200 D 23672.0000 D Common 2004-04-05 4 S 0 300.0000 41.3100 D 23372.0000 D Common 2004-04-05 4 S 0 1000.0000 41.4500 D 22372.0000 D Common 2004-04-05 4 S 0 100.0000 41.5200 D 22272.0000 D Common 2004-04-05 4 S 0 600.0000 41.5400 D 21672.0000 D Common 2004-04-05 4 S 0 3200.0000 41.5500 D 18472.0000 D Common 2004-04-05 4 S 0 700.0000 41.5600 D 17772.0000 D Common 2004-04-05 4 S 0 4400.0000 41.5700 D 13372.0000 D Common 2004-04-05 4 S 0 300.0000 41.5800 D 13072.0000 D Common 2004-04-05 4 S 0 500.0000 41.5900 D 12572.0000 D Common 2004-04-05 4 S 0 1100.0000 41.6000 D 11472.0000 D Common 2004-04-05 4 S 0 200.0000 41.6100 D 11272.0000 D Common 2004-04-05 4 S 0 100.0000 41.6200 D 11172.0000 D Common 2004-04-05 4 S 0 400.0000 41.6400 D 10772.0000 D Stock Option 16.6900 2004-04-05 4 M 0 14585.0000 0 D 2001-02-22 2010-02-22 Common 14585.0000 14585.0000 D Stock Option 28.2900 2004-04-05 4 M 0 17200.0000 0 D 2002-08-21 2011-08-21 Common 17200.0000 92100.0000 D The options vested in five equal installments commencing February 22, 2001. The options vest in five equal installments commencing August 21, 2002. This is the the first of two forms being filed which comprise a single Form 4. The transactions reflected in this Form are effected pursuant to a Rule 10b5-1 sales plan. /s/ Robert M. Rhodes 2004-04-07 -----END PRIVACY-ENHANCED MESSAGE-----