-----BEGIN PRIVACY-ENHANCED MESSAGE-----
Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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 TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB
MIC-Info: RSA-MD5,RSA,
 LyIP1Zqo4LviM2+gOILGEB4FYQj/GZMPszi6PatVrcuiOtVZGj89FQO6g7NkU7r6
 VM/NcUes/q56goNn1IBjWA==

<SEC-DOCUMENT>0001209191-03-035726.txt : 20031218
<SEC-HEADER>0001209191-03-035726.hdr.sgml : 20031218
<ACCEPTANCE-DATETIME>20031218132234
ACCESSION NUMBER:		0001209191-03-035726
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20031216
FILED AS OF DATE:		20031218

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			RAY JERRY M
		CENTRAL INDEX KEY:			0001201596

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-10466
		FILM NUMBER:		031061821

	BUSINESS ADDRESS:	
		STREET 1:		ST. JOE
		STREET 2:		1650 PRUDENTIAL DR.
		CITY:			JACKSONVILLE
		STATE:			FL
		ZIP:			32207

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			ST JOE CO
		CENTRAL INDEX KEY:			0000745308
		STANDARD INDUSTRIAL CLASSIFICATION:	LAND SUBDIVIDERS & DEVELOPERS (NO CEMETERIES) [6552]
		IRS NUMBER:				590432511
		STATE OF INCORPORATION:			FL
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		245 RIVERSIDE AVENUE STE 500
		CITY:			JACKSONVILLE
		STATE:			FL
		ZIP:			32202
		BUSINESS PHONE:		9043014200

	MAIL ADDRESS:	
		STREET 1:		245 RIVERSIDE AVENUE
		STREET 2:		SUITE 500
		CITY:			JACKSONVILLE
		STATE:			FL
		ZIP:			32202

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	ST JOE CORP
		DATE OF NAME CHANGE:	19980430

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	ST JOE PAPER CO
		DATE OF NAME CHANGE:	19920703
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>doc4.xml
<DESCRIPTION>FORM 4 SUBMISSION
<TEXT>
<XML>
<?xml version="1.0"?><ownershipDocument><schemaVersion>X0201</schemaVersion>    <documentType>4</documentType><periodOfReport>2003-12-16</periodOfReport><notSubjectToSection16>0</notSubjectToSection16><issuer><issuerCik>0000745308</issuerCik><issuerName>ST JOE CO</issuerName>        <issuerTradingSymbol>Joe</issuerTradingSymbol></issuer><reportingOwner><reportingOwnerId><rptOwnerCik>0001201596</rptOwnerCik><rptOwnerName>RAY JERRY M</rptOwnerName></reportingOwnerId><reportingOwnerAddress><rptOwnerStreet1>245 RIVERSIDE AVENUE</rptOwnerStreet1><rptOwnerStreet2>SUITE 500</rptOwnerStreet2><rptOwnerCity>JACKSONVILLE</rptOwnerCity><rptOwnerState>FL</rptOwnerState><rptOwnerZipCode>32202</rptOwnerZipCode><rptOwnerStateDescription></rptOwnerStateDescription></reportingOwnerAddress><reportingOwnerRelationship><isDirector>0</isDirector><isOfficer>1</isOfficer><isTenPercentOwner>0</isTenPercentOwner><isOther>0</isOther><officerTitle>SVP</officerTitle></reportingOwnerRelationship></reportingOwner><nonDerivativeTable><nonD
erivativeTransaction><securityTitle><value>Common</value></securityTitle><transactionDate><value>2003-12-16</value></transactionDate><deemedExecutionDate></deemedExecutionDate><transactionCoding><transactionFormType>4</transactionFormType><transactionCode>M</transactionCode><equitySwapInvolved>0</equitySwapInvolved></transactionCoding><transactionTimeliness><value></value></transactionTimeliness><transactionAmounts><transactionShares><value>2023.0000</value></transactionShares><transactionPricePerShare><value>18.5300</value></transactionPricePerShare><transactionAcquiredDisposedCode><value>A</value></transactionAcquiredDisposedCode></transactionAmounts><postTransactionAmounts><sharesOwnedFollowingTransaction><value>3461.0000</value></sharesOwnedFollowingTransaction></postTransactionAmounts><ownershipNature><directOrIndirectOwnership><value>D</value></directOrIndirectOwnership></ownershipNature></nonDerivativeTransaction><nonDerivativeTransaction><securityTitle><value>Common</value></securityTitle><transactio
nDate><value>2003-12-16</value></transactionDate><deemedExecutionDate></deemedExecutionDate><transactionCoding><transactionFormType>4</transactionFormType><transactionCode>M</transactionCode><equitySwapInvolved>0</equitySwapInvolved></transactionCoding><transactionTimeliness><value></value></transactionTimeliness><transactionAmounts><transactionShares><value>17977.0000</value></transactionShares><transactionPricePerShare><value>21.8500</value></transactionPricePerShare><transactionAcquiredDisposedCode><value>A</value></transactionAcquiredDisposedCode></transactionAmounts><postTransactionAmounts><sharesOwnedFollowingTransaction><value>21438.0000</value></sharesOwnedFollowingTransaction></postTransactionAmounts><ownershipNature><directOrIndirectOwnership><value>D</value></directOrIndirectOwnership></ownershipNature></nonDerivativeTransaction><nonDerivativeTransaction><securityTitle><value>Common</value></securityTitle><transactionDate><value>2003-12-16</value></transactionDate><deemedExecutionDate></deemedExec
utionDate><transactionCoding><transactionFormType>4</transactionFormType><transactionCode>S</transactionCode><equitySwapInvolved>0</equitySwapInvolved></transactionCoding><transactionTimeliness><value></value></transactionTimeliness><transactionAmounts><transactionShares><value>20000.0000</value></transactionShares><transactionPricePerShare><value>35.9056</value></transactionPricePerShare><transactionAcquiredDisposedCode><value>D</value></transactionAcquiredDisposedCode></transactionAmounts><postTransactionAmounts><sharesOwnedFollowingTransaction><value>1438.0000</value></sharesOwnedFollowingTransaction></postTransactionAmounts><ownershipNature><directOrIndirectOwnership><value>D</value></directOrIndirectOwnership></ownershipNature></nonDerivativeTransaction></nonDerivativeTable><derivativeTable><derivativeTransaction><securityTitle><value>Stock Option</value></securityTitle><conversionOrExercisePrice><value>18.5300</value></conversionOrExercisePrice><transactionDate><value>2003-12-16</value></transactionDat
e><deemedExecutionDate></deemedExecutionDate><transactionCoding><transactionFormType>4</transactionFormType><transactionCode>M</transactionCode><equitySwapInvolved>0</equitySwapInvolved></transactionCoding><transactionTimeliness><value></value></transactionTimeliness><transactionAmounts><transactionShares><value>2023.0000</value></transactionShares><transactionPricePerShare><value>0</value></transactionPricePerShare><transactionAcquiredDisposedCode><value>D</value></transactionAcquiredDisposedCode></transactionAmounts><exerciseDate><value>2000-05-10</value><footnoteId id="F1" /></exerciseDate><expirationDate><value>2009-05-10</value></expirationDate><underlyingSecurity><underlyingSecurityTitle><value>Common</value></underlyingSecurityTitle><underlyingSecurityShares><value>2023.0000</value></underlyingSecurityShares></underlyingSecurity><postTransactionAmounts><sharesOwnedFollowingTransaction><value>7256.0000</value></sharesOwnedFollowingTransaction></postTransactionAmounts><ownershipNature><directOrIndirectO
wnership><value>D</value></directOrIndirectOwnership></ownershipNature></derivativeTransaction><derivativeTransaction><securityTitle><value>Stock Option</value></securityTitle><conversionOrExercisePrice><value>21.8500</value></conversionOrExercisePrice><transactionDate><value>2003-12-16</value></transactionDate><deemedExecutionDate></deemedExecutionDate><transactionCoding><transactionFormType>4</transactionFormType><transactionCode>M</transactionCode><equitySwapInvolved>0</equitySwapInvolved></transactionCoding><transactionTimeliness><value></value></transactionTimeliness><transactionAmounts><transactionShares><value>17977.0000</value></transactionShares><transactionPricePerShare><value>0</value></transactionPricePerShare><transactionAcquiredDisposedCode><value>D</value></transactionAcquiredDisposedCode></transactionAmounts><exerciseDate><value>1998-12-08</value><footnoteId id="F2" /></exerciseDate><expirationDate><value>2007-12-08</value></expirationDate><underlyingSecurity><underlyingSecurityTitle><value>C
ommon</value></underlyingSecurityTitle><underlyingSecurityShares><value>17977.0000</value></underlyingSecurityShares></underlyingSecurity><postTransactionAmounts><sharesOwnedFollowingTransaction><value>47522.0000</value></sharesOwnedFollowingTransaction></postTransactionAmounts><ownershipNature><directOrIndirectOwnership><value>D</value></directOrIndirectOwnership></ownershipNature></derivativeTransaction></derivativeTable><footnotes><footnote id="F1">Options of this class vested in five equal annual installments beginning on May 10, 2000.</footnote><footnote id="F2">Options of this class vested in five equal annual installments beginning on December 8, 1998.</footnote></footnotes><remarks></remarks><ownerSignature><signatureName>/s/ Jerry M. Ray</signatureName><signatureDate>2003-12-18</signatureDate></ownerSignature></ownershipDocument>

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