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Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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MIC-Info: RSA-MD5,RSA,
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 EWHYalzFzX7L4Ztx4O3W4Q==

<SEC-DOCUMENT>0001209191-03-011009.txt : 20030707
<SEC-HEADER>0001209191-03-011009.hdr.sgml : 20030704
<ACCEPTANCE-DATETIME>20030707145827
ACCESSION NUMBER:		0001209191-03-011009
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20030707
FILED AS OF DATE:		20030707

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			ST JOE CO
		CENTRAL INDEX KEY:			0000745308
		STANDARD INDUSTRIAL CLASSIFICATION:	LAND SUBDIVIDERS & DEVELOPERS (NO CEMETERIES) [6552]
		IRS NUMBER:				590432511
		STATE OF INCORPORATION:			FL
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		1650 PRUDENTIAL DR STE 400
		CITY:			JACKSONVILLE
		STATE:			FL
		ZIP:			32207
		BUSINESS PHONE:		9043966600

	MAIL ADDRESS:	
		STREET 1:		P O BOX 1380
		STREET 2:		P O BOX 1380
		CITY:			JACKSONVILLE
		STATE:			FL
		ZIP:			32201

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	ST JOE CORP
		DATE OF NAME CHANGE:	19980430

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	ST JOE PAPER CO
		DATE OF NAME CHANGE:	19920703

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			DUPONT ALFRED I TESTAMENTARY TRUST
		CENTRAL INDEX KEY:			0001051094

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-10466
		FILM NUMBER:		03776842

	BUSINESS ADDRESS:	
		STREET 1:		1650 PRUDENTIAL DR
		STREET 2:		SUITE 300
		CITY:			JACKSONVILLE
		STATE:			FL
		ZIP:			32207
		BUSINESS PHONE:		9048583121

	MAIL ADDRESS:	
		STREET 1:		1650 PRUDENTIAL DR
		STREET 2:		SUITE 300
		CITY:			JACKSONVILLE
		STATE:			FL
		ZIP:			32207
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>doc4.xml
<DESCRIPTION>FORM 4 SUBMISSION
<TEXT>
<XML>
<?xml version="1.0"?><ownershipDocument>
    <schemaVersion>X0101</schemaVersion>

    <documentType>4</documentType><periodOfReport>2003-07-07</periodOfReport><notSubjectToSection16>0</notSubjectToSection16>
    <issuer>
        <issuerCik>0000745308</issuerCik>
        <issuerName>ST JOE CO</issuerName>
        <issuerTradingSymbol>Joe</issuerTradingSymbol></issuer><reportingOwner><reportingOwnerId>
            <rptOwnerCik>0001051094</rptOwnerCik>
            <rptOwnerName>DUPONT ALFRED I TESTAMENTARY TRUST</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>  </rptOwnerStreet1>
            <rptOwnerStreet2>  </rptOwnerStreet2>
            <rptOwnerCity>  </rptOwnerCity>
            <rptOwnerState>  </rptOwnerState>
            <rptOwnerZipCode>  </rptOwnerZipCode>
        </reportingOwnerAddress>
            <reportingOwnerRelationship>
<isDirector>0</isDirector><isOfficer>0</isOfficer><isTenPercentOwner>1</isTenPercentOwner><isOther>0</isOther><officerTitle></officerTitle><otherText></otherText></reportingOwnerRelationship></reportingOwner><nonDerivativeSecurity><securityTitle><value>Common</value></securityTitle><transactionDate><value>2003-07-07</value></transactionDate><transactionCoding><transactionFormType>4</transactionFormType><transactionCode>J</transactionCode><equitySwapInvolved>0</equitySwapInvolved><footnoteId id="F1" /></transactionCoding><transactionTimeliness><value></value></transactionTimeliness><transactionAmounts><transactionShares><value>7200</value></transactionShares><transactionValue><value>31.235</value></transactionValue><transactionAcquiredDisposedCode><value>D</value></transactionAcquiredDisposedCode></transactionAmounts><postTransactionAmounts><sharesOwnedFollowingTransaction><value>33351546</value></sharesOwnedFollowingTransaction></postTransactionAmounts><ownershipNature><directOrIndirectOwnership><value>D</va
lue></directOrIndirectOwnership></ownershipNature></nonDerivativeSecurity><footnotes><footnote id="F1">On July 7, 2003, the Reporting Person sold 7,200 shares of the Issuer's Common Stock to the Issuer as part of the Issuer's Stock Repurchase Program.</footnote></footnotes><ownerSignature><signatureName>Alfred I. duPont Testamentary Trust
By: /s/ David Gonino</signatureName><signatureDate>2003-07-07</signatureDate></ownerSignature></ownershipDocument>

</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
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