SCHEDULE 14A INFORMATION

Proxy Statement Pursuant to Section 14(a) of

the Securities Exchange Act of 1934

(Amendment No.     )

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¨ Preliminary Proxy Statement

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¨ Definitive Proxy Statement

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The St. Joe Company

(Name of Registrant as Specified In Its Charter)

(Name of Person(s) Filing Proxy Statement, if other than the Registrant)

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*** Exercise Your Right to Vote ***

Important Notice Regarding the Availability of Proxy Materials for the

Shareholder Meeting to Be Held on May 17, 2012.

			Meeting Information
	THE ST. JOE COMPANY
			Meeting Type:	Annual Meeting
			For holders as of:	March 15, 2012
			Date:    May 17, 2012      Time:    10:00 a.m., CDT
			Location:    WaterColor Inn   34 Goldenrod Circle   Santa Rosa Beach, FL 32459
	THE ST. JOE COMPANY 133 SOUTH WATERSOUND PARKWAY	You are receiving this communication because you hold shares in the above named company.
	WATERSOUND, FL 32413 ATTN: KENNETH M. BORICK	This is not a ballot. You cannot use this notice to vote these shares. This communication presents only an overview of the more complete proxy materials that are available to you on the Internet. You may view the proxy materials online at www.proxyvote.com or easily request a paper copy (see reverse side). We encourage you to access and review all of the important information contained in the proxy materials before voting.
			See the reverse side of this notice to obtain proxy materials and voting instructions.

	— Before You Vote — How to Access the Proxy Materials
	Proxy Materials Available to VIEW or RECEIVE:
	NOTICE AND PROXY STATEMENT        ANNUAL REPORT How to View Online: Have the information that is printed in the box marked by the arrow (located on the following page) and visit: www.proxyvote.com. How to Request and Receive a PAPER or E-MAIL Copy: If you want to receive a paper or e-mail copy of these documents, you must request one. There is NO charge for requesting a copy. Please choose one of the following methods to make your request:
	1) BY INTERNET:	www.proxyvote.com
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	Requests, instructions and other inquiries sent to this e-mail address will NOT be forwarded to your investment advisor. Please make the request as instructed above on or before May 3, 2012 to facilitate timely delivery.
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	Vote In Person: Many shareholder meetings have attendance requirements including, but not limited to, the possession of an attendance ticket issued by the entity holding the meeting. Please check the meeting materials for any special requirements for meeting attendance. At the meeting, you will need to request a ballot to vote these shares. Vote By Internet: To vote now by Internet, go to www.proxyvote.com. Have the information that is printed in the box marked by the arrow available and follow the instructions. Vote By Mail: You can vote by mail by requesting a paper copy of the materials, which will include a proxy card.

Voting Items

	The Board of Directors recommends   you vote FOR the following proposal:
		1.	Election of Directors
			Nominees:
			1a.    Cesar L. Alvarez 1b.    Bruce R. Berkowitz 1c.    Park Brady 1d.    Charles J. Crist, Jr. 1e.    Howard S. Frank 1f.    Jeffrey C. Keil 1g.    Stanley Martin 1h.    Thomas P. Murphy, Jr.	The Board of Directors recommends you vote FOR the following proposal: 2.       Ratification of the appointment of KPMG LLP as our independent registered public accounting firm for the 2012 fiscal year. The Board of Directors recommends you vote FOR the following proposal: 3.       Approve, on an advisory basis, the compensation of our named executive officers. NOTE: Such other business as may properly come before the meeting or any adjournment thereof.