8-K

                       SECURITIES AND EXCHANGE COMMISSION
                              WASHINGTON, DC 20549


                                    FORM 8-K

                             CURRENT REPORT PURSUANT
                         TO SECTION 13 OR 15 (d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934


       Date of report (Date of earliest event reported) February 1, 2005
                                                        ----------------


                               The St. Joe Company
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             (Exact Name of Registrant as Specified in Its Charter)

                                     Florida
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                 (State or Other Jurisdiction of Incorporation)

           1-10466                             59-0432511
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   (Commission File Number)            (IRS Employer Identification No.)

   245 Riverside Avenue, Suite 500, Jacksonville, FL         32202
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       (Address of Principal Executive Offices)            (Zip Code)

                                 (904) 301-4200
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              (Registrant's Telephone Number, Including Area Code)

                                       N/A
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          (Former Name or Former Address, if Changed Since Last Report)

[ ] Written communications pursuant to Rule 425 under the Securities Act
   (17 CFR 230.425)

[ ] Soliciting material pursuant to Rule 14a-12 under the Exchange Act
   (17 CFR 240.14a-12)

[ ] Pre-commencement communications pursuant to Rule 14d-2(b) under the
    Exchange Act (17 CFR 240.14d-2(b))

[ ] Pre-commencement communications pursuant to Rule 13e-4(c) under the
    Exchange Act (17 CFR 240.13e-4(c))










ITEM 7.01.  REGULATION FD DISCLOSURE

             The purpose of this Form 8-K is to furnish a press release dated
             February 1, 2005. A copy of the press release is furnished with
             this Form 8-K as Exhibit 99.1 and is incorporated by reference.




                                   SIGNATURES

           Pursuant to the requirements of the Securities Exchange Act of 1934,
the registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.


                                        THE ST. JOE COMPANY



Dated:  February 1, 2005                By:   /s/ Christine M. Marx
                                        -----------------------------------
                                              Name:  Christine M. Marx
                                              Title:    Corporate Secretary

EX-99.1

            Anthony Corriggio to Join JOE As Chief Financial Officer;
         Kevin Twomey Continues as President and Chief Operating Officer

    JACKSONVILLE, Fla.--(BUSINESS WIRE)--Jan. 31, 2005--The St. Joe
Company (NYSE:JOE) announced today that Anthony M. Corriggio will be
joining JOE as Chief Financial Officer. Corriggio is a highly
experienced financial executive and former investment banker at Morgan
Stanley Real Estate in New York. Corriggio will report to Peter S.
Rummell, chairman and CEO of JOE, and Kevin M. Twomey, president and
COO.
    "Tony Corriggio's experience and strategic thinking will be a real
asset to JOE and our shareholders," said Rummell. "Having worked
extensively with JOE in the past, Tony understands the JOE value
creation story and will add to our team's financial expertise as we
move into JOE's next generation of real estate value creation."
    "We continue to build on the great financial management team Kevin
has assembled," said Rummell. "With Tony's arrival, we'll be adding
significant depth that will allow Kevin to devote more time and energy
to our growing and exciting business opportunities. With Tony on board
to handle our financial matters, Kevin, who is currently CFO in
addition to his duties as president and COO, will now devote all of
his energies to the operations of our growing company."
    "We are delighted that we will have a new member of our top
management team with the experience, energy and insight that Tony
brings," said Twomey. "Since I joined JOE six years ago, the number of
projects has quadrupled and the number of entitlements in our pipeline
has doubled. We are excited about current and future opportunities
across all our businesses. I look forward to continuing to work with
Peter, Tony and the entire JOE team as we make the most of these new
opportunities and maximize value for shareholders."
    "I'm excited to be joining this dynamic JOE team," said Corriggio.
"It's rare to have the opportunity to work for a company so committed
to creating and delivering shareholder value. I've been tremendously
impressed by JOE's focus on creating long-term value - both for
shareholders and the people who call Northwest Florida home."
    At Morgan Stanley, Corriggio served in a number of capacities in
the real estate group, including senior roles in Morgan Stanley's real
estate investing and real estate investment banking businesses.
Corriggio was also a key person on the JOE banking team where he
executed several offerings for JOE on behalf of the Alfred I. duPont
Testamentary Trust and advised on other strategic initiatives.
    Corriggio served as a captain in the United States Air Force in
the 15th and 31st Civil Engineering Squadrons. He holds a MBA with a
concentration in finance from the Wharton School at the University of
Pennsylvania, a Bachelor of Science degree in Engineering with a
concentration in civil engineering from the University of Pennsylvania
and a Bachelor of Science degree in economics with a concentration in
real estate from the Wharton School.
    The St. Joe Company, a publicly held company based in
Jacksonville, is one of Florida's largest real estate operating
companies. It is engaged in town, resort, commercial and industrial
development, land sales and commercial real estate services. JOE also
has significant interests in timber.
    More information about JOE can be found at our web site at
http://www.joe.com.

    Copyright 2005, The St. Joe Company. "St. Joe," "JOE," and the
"taking flight" design are service marks of The St. Joe Company.


    CONTACT: The St. Joe Company, Jacksonville
             Media Contact: Jerry M. Ray, 904-301-4430
             jray@joe.com
             or
             Investor Contact: Steve Swartz, 904-301-4347
             sswartz@joe.com