Exhibit 23.1

Consent of Independent Registered Public Accounting Firm

The Board of Directors
The St. Joe Company:

We consent to the incorporation by reference in the registration statements (No. 333-23571, No. 333-43007, No. 333-51726, No. 333-51728, No. 333-106046, No. 333-127344, and No. 333-127345) on Form S-8 of The St. Joe Company of our reports dated March 2, 2011, with respect to the consolidated balance sheets of The St. Joe Company as of December 31, 2010 and 2009, and the related consolidated statements of operations, changes in equity, and cash flow for each of the years in the three-year period ended December 31, 2010, and the related financial statement schedule, and the effectiveness of internal control over financial reporting as of December 31, 2010, which reports appear in the December 31, 2010 annual report on Form 10-K of The St. Joe Company.

/s/ KPMG LLP

March 2, 2011
Jacksonville, Florida
Certified Public Accountants