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SUMMARY OF ACCOUNTING POLICIES (Detail Textuals) (USD $)
3 Months Ended
Dec. 31, 2012
Dec. 31, 2011
Sep. 30, 2012
Net Loss Per Share      
Fully diluted shares outstanding (in shares) 783,834,587 645,163,955  
Stock Based Compensation      
Stock-based compensation expense $ 417,866 $ 785,719  
Employee stock options outstanding (in shares) 127,308,192   125,208,825
Number of shares vested and exercisable (in shares) 97,571,325    
Research and Development      
Research and development 147,666 78,473  
Advertising      
Advertising Expense 37,459 19,608  
Accumulated deficit (177,711,896)   (169,007,139)
Amortization on intangible assets $ 0   $ 0
Patents
     
Acquired Finite-Lived Intangible Assets [Line Items]      
Estimated useful life (in years) 5 years    
Intellectual property
     
Acquired Finite-Lived Intangible Assets [Line Items]      
Estimated useful life (in years) 7 years