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SUMMARY OF ACCOUNTING POLICIES (Detail Textuals 1) (USD $)
12 Months Ended
Sep. 30, 2012
Sep. 30, 2011
Net Loss Per Share    
Fully diluted shares outstanding (in shares) 576,091,498 376,833,809
Stock Based Compensation    
Stock-based compensation expense $ 1,953,844 $ 1,485,068
Employee stock options outstanding (in shares) 125,208,825  
Number of shares vested and exercisable (in shares) 97,196,325  
Research and Development    
Research and development 432,669 268,876
Advertising    
Advertising Expense $ 97,877 $ 131,938
Patents
   
Acquired Finite-Lived Intangible Assets [Line Items]    
Weighted average life (in years) 5 years  
Intellectual property
   
Acquired Finite-Lived Intangible Assets [Line Items]    
Weighted average life (in years) 7 years