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Intangible Assets (Schedule Of Acquired Intangible Assets) (Details) - USD ($)
Jun. 30, 2018
Dec. 31, 2017
Finite-Lived Intangible Assets [Line Items]    
Intangible assets, Gross $ 11,115,201 $ 9,990,201
Intangible assets, Accumulated Amortization 930,798 443,444
Intangible assets, Net 10,184,403 9,546,757
Customer List [Member]    
Finite-Lived Intangible Assets [Line Items]    
Intangible assets, Gross 2,770,000 2,370,000
Intangible assets, Accumulated Amortization 843,346 403,003
Intangible assets, Net 1,926,654 1,966,997
Non-Compete Agreements [Member]    
Finite-Lived Intangible Assets [Line Items]    
Intangible assets, Gross 280,000 280,000
Intangible assets, Accumulated Amortization 85,556 38,889
Intangible assets, Net 194,444 241,111
Domain Name And Trademark [Member]    
Finite-Lived Intangible Assets [Line Items]    
Intangible assets, Gross 30,201 30,201
Intangible assets, Accumulated Amortization 1,896 1,552
Intangible assets, Net 28,305 28,649
Brand Name [Member]    
Finite-Lived Intangible Assets [Line Items]    
Intangible assets, Gross 2,160,000 2,060,000
Intangible assets, Accumulated Amortization
Intangible assets, Net 2,160,000 2,060,000
Goodwill [Member]    
Finite-Lived Intangible Assets [Line Items]    
Intangible assets, Gross 5,875,000 5,250,000
Intangible assets, Accumulated Amortization
Intangible assets, Net $ 5,875,000 $ 5,250,000