0001065949-18-000115.txt : 20180814 0001065949-18-000115.hdr.sgml : 20180814 20180814153634 ACCESSION NUMBER: 0001065949-18-000115 CONFORMED SUBMISSION TYPE: 10-Q PUBLIC DOCUMENT COUNT: 70 CONFORMED PERIOD OF REPORT: 20180630 FILED AS OF DATE: 20180814 DATE AS OF CHANGE: 20180814 FILER: COMPANY DATA: COMPANY CONFORMED NAME: CLOUDCOMMERCE, INC. CENTRAL INDEX KEY: 0000743758 STANDARD INDUSTRIAL CLASSIFICATION: RETAIL-MISCELLANEOUS RETAIL [5900] IRS NUMBER: 300050402 STATE OF INCORPORATION: NV FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 10-Q SEC ACT: 1934 Act SEC FILE NUMBER: 000-13215 FILM NUMBER: 181016941 BUSINESS ADDRESS: STREET 1: 1933 CLIFF DRIVE, SUITE 1 CITY: SANTA BARBARA STATE: CA ZIP: 93109 BUSINESS PHONE: 805-964-3313 MAIL ADDRESS: STREET 1: 1933 CLIFF DRIVE, SUITE 1 CITY: SANTA BARBARA STATE: CA ZIP: 93109 FORMER COMPANY: FORMER CONFORMED NAME: WARP 9, INC. DATE OF NAME CHANGE: 20061114 FORMER COMPANY: FORMER CONFORMED NAME: ROAMING MESSENGER INC DATE OF NAME CHANGE: 20020522 FORMER COMPANY: FORMER CONFORMED NAME: JNS MARKETING INC DATE OF NAME CHANGE: 19940610 10-Q 1 cloudcommercejune2018.htm

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

 

FORM 10-Q

 

(Mark One)

 

[ X ] QUARTERLY REPORT UNDER SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934

 

For quarterly period ended June 30, 2018.

or

 

[   ] TRANSITION REPORT UNDER SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934

 

For the Transition period from _______________ to ______________

 

Commission File Number:  000-13215  
   
CLOUDCOMMERCE, INC.  
(Exact name of registrant as specified in its charter)  
   
NEVADA 30-0050402
(State or other jurisdiction of incorporation or organization) (I.R.S. Employer Identification No.)
   
1933 Cliff Drive, Suite 1, Santa Barbara, CA 93109  
(Address of principal executive offices) (Zip Code)  
   
(805) 964-3313  
Registrant’s telephone number, including area code  
   
   
(Former name, former address and former fiscal year, if changed since last report)  
       

 

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.

Yes   No x

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§ 232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).

Yes x  No 

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an emerging growth company.  See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.

 

Large accelerated filer   Accelerated filer
Non-accelerated filer (Do not check if a smaller reporting company)   Smaller reporting company x
      Emerging growth company

 

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.

 

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).

Yes   No x

 

1 

 

Indicate the number of shares outstanding of each of the issuer’s classes of common stock as of the latest practicable date.

 

As of August 14, 2018, the number of shares outstanding of the registrant’s class of common stock was 136,279,079.

 

 

Table of Contents

 

 

PART I – FINANCIAL INFORMATION   Page
         
Item 1.   Condensed Consolidated Financial Statements   3
    Condensed Consolidated Balance Sheets as of June 30, 2018 (unaudited) and December 31, 2017   4
    Condensed Consolidated Statements of Operations for the three and six months ended June 30, 2018 and June 30, 2017 (unaudited)   5
    Condensed Consolidated Statement of Shareholders’ Equity for the six months ended June 30, 2018 (unaudited)   6
    Condensed Consolidated Statements of Cash Flows for the six months ended June 30, 2018 and June 30, 2017 (unaudited)   7
    Notes to Condensed Consolidated Financial Statements (unaudited)   8
         
Item 2.   Management’s Discussion and Analysis of Financial Condition and Results of Operations   26
         
Item 3.   Quantitative and Qualitative Disclosures About Market Risk   31
         
Item 4.   Controls and Procedures   31
         
PART II - OTHER INFORMATION    
         
Item 1.   Legal Proceedings   32
         
Item 1A.   Risk Factors   32
         
Item 2.   Unregistered Sales of Equity Securities and Use of Proceeds   32
         
Item 3.   Defaults Upon Senior Securities   32
         
Item 4.   Mine Safety Disclosures   32
         
Item 5.   Other Information   32
         
Item 6.   Exhibits   32
         
  Signatures   33

 

  

 

2 

 

 

PART I. - FINANCIAL INFORMATION

 

Item 1.  CONSOLIDATED FINANCIAL STATEMENTS

 

3 

 

CLOUDCOMMERCE, INC. AND SUBSIDIARIES 

CONDENSED CONSOLIDATED BALANCE SHEETS   

   June 30, 2018  December 31, 2017
   (unaudited)   
ASSETS      
CURRENT ASSETS          
     Cash  $743,764   $272,321 
     Accounts receivable, net   1,218,737    877,570 
     Accounts receivable, net - related party   148,024    398,410 
     Prepaid and other current Assets   82,972    39,168 
TOTAL CURRENT ASSETS   2,193,497    1,587,469 
           
PROPERTY & EQUIPMENT, net   148,295    161,325 
           
OTHER ASSETS          
      Lease deposit   18,600    13,300 
      Goodwill and other intangible assets, net   10,184,403    9,546,757 
               TOTAL OTHER ASSETS   10,203,003    9,560,057 
           
  TOTAL ASSETS  $12,544,795   $11,308,851 
           
LIABILITIES AND SHAREHOLDERS' EQUITY          
           
CURRENT LIABILITIES          
Accounts payable  $1,206,464   $1,004,203 
Accrued expenses   641,323    522,794 
Lines of credit   484,173    475,468 
Deferred income and customer deposit   710,893    620,504 
Convertible notes and interest payable, current, net   277,801    97,013 
Capital lease obligation, current   32,382    32,382 
Notes payable   750,000    —   
Notes payable, related parties   1,657,020    670,819 
TOTAL CURRENT LIABILITIES   5,760,056    3,423,183 
           
LONG TERM LIABILITIES          
Capital lease obligation, long term   38,704    54,693 
Deferred tax liability   910,780    1,021,566 
Accrued expenses, long term   205,703    207,803 
TOTAL LONG TERM LIABILITIES   1,155,187    1,284,062 
           
TOTAL LIABILITIES   6,915,243    4,707,245 
COMMITMENTS AND CONTINGENCIES (see Note 13)   —      —   
           
SHAREHOLDERS' EQUITY          
Preferred stock, $0.001 par value;          
5,000,000 Authorized shares:          
Series A Preferred stock; 10,000 authorized, 10,000 shaes issued and          
outstanding;   10    10 
Series B Preferred stock; 25,000 authorized, 18,025 shares issued and          
outstanding;   18    18 
Series C Preferred Stock; 25,000 authorized, 14,425 shares issued and          
outstanding;   14    14 
Series D Preferred Stock; 90,000 authorized, 90,000 shares issued and          
outstanding;   90    90 
Series E Preferred stock; 10,000 authorized, 10,000 shares issued and          
outstanding;   10    10 
Common stock, $0.001 par value;          
2,000,000,000 authorized shares; 136,279,079 and 130,252,778 shares          
 issued and outstanding, respectively   136,279    130,252 
Additional paid in capital   29,268,409    29,094,147 
Accumulated deficit   (23,775,278)   (22,622,935)
TOTAL SHAREHOLDERS' EQUITY   5,629,552    6,601,606 
           
  TOTAL LIABILITIES AND SHAREHOLDERS' EQUITY  $12,544,795   $11,308,851 

  

The accompanying notes are an integral part of these unaudited condensed consolidated financial statements.

 

4 

CLOUDCOMMERCE, INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

(UNAUDITED)

 

 

 

   Three Months Ended  Six Months Ended
   June 30, 2018  June 30, 2017  June 30, 2018  June 30, 2017
             
REVENUE  $2,050,766   $723,817   $3,446,042   $1,209,925 
REVENUE - related party   546,884    —      2,028,317    —   
        TOTAL REVENUE   2,597,650    723,817    5,474,359    1,209,925 
                     
OPERATING EXPENSES                    
  Salaries and outside services   1,462,011    784,862    2,952,351    1,563,455 
  Selling, general and administrative expenses   1,128,626    209,432    2,933,804    460,461 
  Stock based compensation   125,904    124,836    285,976    248,937 
  Depreciation and amortization   254,791    117,170    508,186    180,081 
                     
TOTAL OPERATING EXPENSES   2,971,332    1,236,300    6,680,317    2,452,934 
                     
LOSS FROM OPERATIONS BEFORE OTHER INCOME AND TAXES   (373,682)   (512,483)   (1,205,958)   (1,243,009)
                     
OTHER INCOME (EXPENSE)                    
   Other expense   (39,506)   (14,111)   (63,126)   (13,072)
   Loss on sale of fixed assets   —      (1,567)   (22,358)   (1,567)
   Gain on extinguishment of debt   5,750         5,750      
Interest expense   (59,336)   (33,024)   (102,437)   (63,783)
                     
TOTAL OTHER INCOME (EXPENSE)   (93,092)   (48,702)   (182,171)   (78,422)
                     
LOSS FROM OPERATIONS BEFORE PROVISION FOR TAXES   (466,774)   (561,185)   (1,388,129)   (1,321,431)
                     
PROVISION (BENEFIT) FOR INCOME TAXES   (105,795)   (400)   (235,786)   (400)
                     
NET LOSS   (360,979)   (560,785)   (1,152,343)   (1,321,031)
                     
PREFERRED DIVIDENDS   75,315    20,000    129,794    40,000 
                     
NET LOSS ATTRIBUTABLE TO COMMON SHAREHOLDERS  $(436,294)  $(580,785)  $(1,282,137)  $(1,361,031)
                     
NET LOSS PER SHARE                    
    BASIC  $(0.00)  $(0.01)  $(0.01)  $(0.01)
    DILUTED  $(0.00)  $(0.01)  $(0.01)  $(0.01)
                     
WEIGHTED-AVERAGE COMMON SHARES OUTSTANDING                    
    BASIC   135,195,699    130,252,778    132,710,431    129,899,595 
    DILUTED   135,195,699    130,252,778    132,710,431    129,899,595 

 

 

The accompanying notes are an integral part of these unaudited condensed consolidated financial statements.

 

5 

CLOUDCOMMERCE, INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENT OF SHAREHOLDERS' EQUITY

 

 

 

               Additional      
   Preferred Stock  Common Stock  Paid-in  Accumulated   
   Shares  Amount  Shares  Amount  Capital  Deficit  Total
Balance, December 31, 2017   142,450   $142    130,252,778   $130,252   $29,094,147   $(22,622,935)  $6,601,606 
                                    
Conversion of convertible note   —      —      6,026,301    6,027    18,079    —      24,106 
                                    
Dividend on Series A Preferred stock   —      —      —      —      (40,000)   —      (40,000)
                                    
Dividend on Series D Preferred stock   —      —      —      —      (89,793)   —      (89,793)
                                    
Stock based compensation   —      —      —      —      285,976    —      285,976 
                                    
Net loss   —      —      —      —      —      (1,152,343)   (1,152,343)
                                    
Balance, June 30, 2018 (unaudited)   142,450   $142    136,279,079   $136,279   $29,268,409   $(23,775,278)  $5,629,552 

 

 

 

 

The accompanying notes are an integral part of these unaudited condensed consolidated financial statements.

 

 

6 

CLOUDCOMMERCE, INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS 

(UNAUDITED)

 

 

 

   Six Months Ended
   June 30, 2018  June 30, 2017
CASH FLOWS FROM OPERATING ACTIVITIES:          
Net loss  $(1,152,343)  $(1,321,031)
Adjustment to reconcile net loss to net cash          
(used in) operating activities          
Depreciation and amortization   508,186    180,081 
Bad debt expense   68,029    (41,467)
Stock based compensation   285,976    248,937 
Loss on sale of fixed assets   22,358    1,567 
Gain on extinguishment of debt   (5,750)   —   
Change in assets and liabilities:          
(Increase) Decrease in:          
Accounts receivable   (158,810)   (43,908)
Prepaid and other assets   (43,804)   (1,898)
Lease deposit   (5,300)   —   
Increase (Decrease) in:          
Accounts payable   202,261    (17,488)
Accrued expenses   183,701    61,355 
Capital lease obligation   (16,503)   —   
Deferred income   47,751    579,260 
Deferred tax liability   (235,786)   —   
           
NET CASH USED IN OPERATING ACTIVITIES   (300,034)   (354,592)
           
CASH FLOWS FROM INVESTING ACTIVITIES:          
Purchase of property and equipment   (41,304)   (6,025)
Proceeds from the sale of property and equipment   20,658    —   
           
NET CASH USED IN INVESTING ACTIVITIES   (20,646)   (6,025)
           
CASH FLOWS FROM FINANCING ACTIVITIES:          
Dividend paid   (93,132)   (40,000)
Net proceeds (payments) on line of credit   8,705    28,659 
Payments on capital lease obligation   (9,000)   —   
Payments on promissory notes   (255,450)   —   
Proceeds from issuance of notes payable   1,141,000    386,000 
           
NET CASH  PROVIDED BY FINANCING ACTIVITIES   792,123    374,659 
           
NET INCREASE IN CASH   471,443    14,042 
           
CASH, BEGINNING OF PERIOD   272,321    16,827 
           
CASH, END OF PERIOD  $743,764   $30,869 
           
SUPPLEMENTAL DISCLOSURES OF CASH FLOW INFORMATION          
Interest paid  $71,074   $31,119 
Taxes paid  $16,156   $3,629 
Conversion of notes payable to common stock  $24,106   $—   

 

 

 

The accompanying notes are an integral part of these unaudited condensed consolidated financial statements.

7 

CLOUDCOMMERCE, INC. AND SUBSIDIARIES

 NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS - UNAUDITED

JUNE 30, 2018

 

1.  BASIS OF PRESENTATION

The accompanying unaudited condensed consolidated financial statements of CloudCommerce, Inc. (“CloudCommerce,” “we,” “us,” or the “Company”), have been prepared in accordance with generally accepted accounting principles for interim financial information and with the instructions to Form 10-Q and Rule 10-01 of Regulation S-X.  Accordingly, they do not include all of the information and footnotes required by generally accepted accounting principles for complete financial statements. In the opinion of management, all normal recurring adjustments considered necessary for a fair presentation have been included.  Operating results for the three and six months ended June 30, 2018 are not necessarily indicative of the results that may be expected for the year ending December 31, 2018.  For further information, refer to the financial statements and footnotes thereto included in the Company's transition report Form 10-KT for the transition period from July 1, 2017 to December 31, 2017.

2.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

This summary of significant accounting policies of CloudCommerce is presented to assist in understanding the Company’s financial statements. The financial statements and notes are representations of the Company’s management, which is responsible for their integrity and objectivity. These accounting policies conform to accounting principles generally accepted in the United States of America and have been consistently applied in the preparation of the financial statements.

The Consolidated Financial Statements include the Company and its wholly owned subsidiaries, Indaba Group, Inc., a Delaware corporation (“Indaba”), Parscale Digital, Inc., a Nevada corporation (“Parscale Digital”), WebTegrity, Inc., a Nevada corporation, Data Propria, Inc., a Nevada corporation (“Data Propria”), Parscale Media, LLC, a Texas limited liability company (“Parscale Media”), and Giles Design Bureau, Inc., a Nevada corporation (“Giles Design Bureau”). All significant inter-company transactions are eliminated in consolidation.

Accounts Receivable

The Company extends credit to its customers, who are located nationwide. Accounts receivable are customer obligations due under normal trade terms. The Company performs continuing credit evaluations of its customers’ financial condition. Management reviews accounts receivable on a regular basis, based on contracted terms and how recently payments have been received to determine if any such amounts will potentially be uncollected. The Company includes any balances that are determined to be uncollectible in its allowance for doubtful accounts. After all attempts to collect a receivable have failed, the receivable is written off. The balance of the allowance account at June 30, 2018 and December 31, 2017 are $74,213 and $6,184 respectively.

On November 30, 2016, the Company entered into an agreement with a third party to sell the rights, with recourse, to accounts receivable amounts due from our customers to Indaba. Under the terms of the agreement, the Company may receive advances in amounts up to $400,000, based on the amounts we invoice our customers, for a period of one year. Because the Company maintains the collectability risk of all outstanding balances, we record the amounts due from customers as a secured borrowing arrangement, with the customer balances at fair value in accounts receivable, including an allowance for any balances at risk of collectability, and the amount due to the third party as a liability. On March 23, 2017, the Company amended the secured borrowing arrangement, which increased the maximum allowable balance by $100,000, to a total of $500,000. As of June 30, 2018, the balance due from this arrangement was $101,326.

On October 19, 2017, the Company entered into an agreement with a third party to sell the rights, with recourse, to accounts receiveable amounts due from our customers to Parscale Digital. Under the terms of the agreement, the Company may receive advances in amounts up to $500,000, based on the amounts we invoice our customers, for a period of one year. Because the Company maintains the collectability risk of all outstanding balances, we record the amounts due from customers as a secured borrowing arrangement, with the customer balances at fair value in accounts receivable, including an allowance for any balances at risk of collectability, and the amount due to the third party as a liability. On April 12, 2018, the Company amended the secured borrowing arrangement, which increased the maximum allowable balance by $250,000, to a total of $750,000. As of June 30, 2018, the balance due from this arrangement was $382,847.

Use of Estimates

The preparation of financial statements in conformity with generally accepted accounting principles requires management to make estimates and assumptions that affect the amounts reported in the accompanying financial statements. Significant estimates made in preparing these financial statements include revenue recognition, the allowance

8 

 

for doubtful accounts, long-lived assets, intangible assets, business combinations, the deferred tax valuation allowance, and the fair value of stock options and warrants. Actual results could differ from those estimates.

Cash and Cash Equivalents

The Company considers all highly liquid investments with an original maturity of three months or less to be cash equivalents. As of June 30, 2018, the Company held cash and cash equivalents in the amount of $743,764, which was held in the operating bank accounts. Of this amount, $709,668 was held in the CloudCommerce bank account. Since this amount exceeds the FDIC insured limit of $250,000, the balance at risk was $459,668.

Revenue Recognition

The Company recognizes income when the service is provided or when product is delivered. We present revenue, net of customer incentives. Most of the income is generated from professional services and site development fees. We provide online marketing services that we purchase from third parties. The gross revenue presented in our statement of operations includes digital advertising revenue. We also offer professional services such as development services.  The fees for development services with multiple deliverables constitute a separate unit of accounting in accordance with ASC 605-25, which are recognized as the work is performed. Upfront fees for development services or other customer services are deferred until certain implementation or contractual milestones have been achieved. If we have performed work for our clients, but have not invoiced clients for that work, then we record the value of the work in either deferred revenue, as a negative liability balance, or as an asset in costs in excess of billings. The terms of services contracts generally are for periods of less than one year. The deferred revenue and customer deposits as of June 30, 2018 and December 31, 2017 was $710,893 and $620,504, respectively.

We always strive to satisfy our customers by providing superior quality and service. Since we typically bill based on a Time and Materials basis, there are no returns for work delivered. When discrepancies or disagreements arise, we do our best to reconcile those by assessing the situation on a case-by-case basis and determining if any discounts can be given. Historically, no significant discounts have been granted.

Included in revenue are costs that are reimbursed by our clients, including third party services, such as photographers and stylists, furniture, supplies, and the largest component, digital advertising. We have determined, based on our review, that the amounts classified as reimbursable costs should be recorded as gross, due to the following factors:

·The Company is the primary obligor in the arrangement;
·We have latitude in establishing price;
·We have discretion in supplier selection; and
·The Company has credit risk.

During the six months ended June 30, 2018 and 2017, we included $1,813,527 and zero, respectively, in revenue, related to reimbursable costs.

The Company records revenue into the following five categories:

·Data Sciences – Includes polling, research, modeling, data fees, consulting and reporting.
·Design – Includes branding, photography, copyrighting, printing, signs and interior design.
·Development – Includes website coding.
·Digital Advertising – Includes ad spend, SEO management and digital ad support.
·Other – Includes domain name management, account management, email marketing, web hosting, email hosting, client training, reimbursed expenses and partner commissions.

 

9 

 

For the six months ended June 30, 2018 and 2017, revenue was disaggregated into the five categories as follows:

   Six months ended June 30, 2018  Six months ended June 30, 2017
   Third Parties  Related Parties  Total  Third Parties  Related Parties  Total
Data Sciences  $226,100   $20,000   $246,100   $—     $—     $—   
Design   948,012    154,731    1,102,743    —      —      —   
Development   780,941    111,879    892,820    1,128,658    —      1,128,658 
Digital Advertising   1,013,738    1,544,015    2,557,753    —      —      —   
Other   477,251    197,692    674,943    81,267    —      81,267 
Total  $3,446,042   $2,028,317   $5,474,359   $1,209,925   $—     $1,209,925 

 

Research and Development

Research and development costs are expensed as incurred. Total research and development costs were zero for the six months ended June 30, 2018 and 2017.

Advertising Costs

The Company expenses the cost of advertising and promotional materials when incurred. Total advertising costs were $30,449 and $3,316 for the six months ended June 30, 2018 and 2017, respectively.

Fair value of financial instruments

The Company’s financial instruments, including cash and cash equivalents, accounts receivable, accounts payable, and accrued liabilities are carried at cost, which approximates their fair value, due to the relatively short maturity of these instruments. As of June 30, 2018 and December 31, 2017, the Company’s notes payable have stated borrowing rates that are consistent with those currently available to the Company and, accordingly, the Company believes the carrying value of these debt instruments approximates their fair value.

Fair value is defined as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. ASC Topic 820 established a three-tier fair value hierarchy which prioritizes the inputs used in measuring fair value. The hierarchy gives the highest priority to unadjusted quoted prices in active markets for identical assets or liabilities (level 1 measurements) and the lowest priority to unobservable inputs (level 3 measurements). These tiers include:

·Level 1, defined as observable inputs such as quoted prices for identical instruments in active markets;
·Level 2, defined as inputs other than quoted prices in active markets that are either directly or indirectly observable such as quoted prices for similar instruments in active markets or quoted prices for identical or similar instruments in markets that are not active; and
·Level 3, defined as unobservable inputs in which little or no market data exists, therefore requiring an entity to develop its own assumptions, such as valuations derived from valuation techniques in which one or more significant inputs or significant value drivers are unobservable.

As of June 30, 2018 and December 31, 2017, the Company had no assets or liabilities that are required to be valued on a recurring basis.

Property and Equipment

Property and equipment are stated at cost, and are depreciated or amortized using the straight-line method over the following estimated useful lives:

Furniture, fixtures & equipment   7 Years
Computer equipment   5 Years
Commerce server   5 Years
Computer software   3 - 5 Years
Leasehold improvements   Length of the lease

 

10 

 

Depreciation expenses were $20,832 and $13,075 for the six months ended June 30, 2018 and 2017, respectively.

 

Impairment of Long-Lived Assets

The Company reviews its long-lived assets for impairment whenever events or changes in circumstances indicate that the carrying amount of the assets may not be fully recoverable. To determine recoverability of a long-lived asset, management evaluates whether the estimated future undiscounted net cash flows from the asset are less than its carrying amount. If impairment is indicated, the long-lived asset would be written down to fair value. Fair value is determined by an evaluation of available price information at which assets could be bought or sold, including quoted market prices, if available, or the present value of the estimated future cash flows based on reasonable and supportable assumptions.

Indefinite Lived Intangibles and Goodwill Assets 

The Company accounts for business combinations under the acquisition method of accounting in accordance with ASC 805, “Business Combinations,” where the total purchase price is allocated to the tangible and identified intangible assets acquired and liabilities assumed based on their estimated fair values. Significant estimates in valuing certain intangible assets include, but are not limited to, future expected cash flows from acquired customer lists, acquired technology, and trade names from a market participant perspective, useful lives and discount rates. Management’s estimates of fair value are based upon assumptions believed to be reasonable, but which are inherently uncertain and unpredictable and, as a result, actual results may differ from estimates. The purchase price is allocated using the information currently available, and may be adjusted, up to one year from acquisition date, after obtaining more information regarding, among other things, asset valuations, liabilities assumed and revisions to preliminary estimates. The purchase price in excess of the fair value of the tangible and identified intangible assets acquired less liabilities assumed is recognized as goodwill.

The Company tests for indefinite lived intangibles and goodwill impairment in the fourth quarter of each year and whenever events or circumstances indicate that the carrying amount of the asset exceeds its fair value and may not be recoverable. In accordance with its policies, the Company performed a qualitative assessment of indefinite lived intangibles and goodwill at December 31, 2017, and determined there was impairment of indefinite lived intangibles and goodwill from our Indaba acquisition. Accordingly, all intangible assets and goodwill related to the Indaba acquisition has been written off, amounting to $1,239,796.

Business Combinations 

The acquisition of subsidiaries is accounted for using the purchase method. The cost of the acquisition is measured at the aggregate of the fair value, at the acquisition date, of assets received, liabilities incurred or assumed, and equity instruments issued by the Company in exchange for control of the acquiree. Any costs directly attributable to the business combination are expensed in the period incurred. The acquiree’s identifiable assets and liabilities are recognized at their fair values at the acquisition date.

Goodwill arising on acquisition is recognized as an asset and initially measured at cost, being the excess of the cost of the business combination over the Company’s interest in the net fair value of the identifiable assets, liabilities and contingent liabilities recognized.

Concentrations of Business and Credit Risk

The Company operates in a single industry segment. The Company markets its services to companies and individuals in many industries and geographic locations. The Company’s operations are subject to rapid technological advancement and intense competition. Accounts receivable represent financial instruments with potential credit risk. The Company typically offers its customers credit terms. The Company makes periodic evaluations of the credit worthiness of its enterprise customers and other than obtaining deposits pursuant to its policies, it generally does not require collateral. In the event of nonpayment, the Company has the ability to terminate services. As of June 30, 2018, the Company held cash and cash equivalents in the amount of $743,764, which was held in the operating bank accounts. Of this amount, $709,668 was held in the CloudCommerce bank account. Since this amount exceeds the FDIC insured limit of $250,000, the balance at risk was $459,668.

Stock-Based Compensation

The Company addressed the accounting for share-based payment transactions in which an enterprise receives employee services in exchange for either equity instruments of the enterprise or liabilities that are based on the fair value of the enterprise’s equity instruments or that may be settled by the issuance of such equity instruments. The transactions are accounted for using a fair-value-based method and recognized as expenses in our statement of operations.

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Stock-based compensation expense recognized during the period is based on the value of the portion of stock-based payment awards that is ultimately expected to vest. Stock-based compensation expense recognized in the consolidated statement of operations during the six months ended June 30, 2018, included compensation expense for the stock-based payment awards granted prior to, but not yet vested, as of June 30, 2018 based on the grant date fair value estimated. Stock-based compensation expense recognized in the statement of operations for the six months ended June 30, 2018 is based on awards ultimately expected to vest, or has been reduced for estimated forfeitures. Forfeitures are estimated at the time of grant and revised, if necessary, in subsequent periods if actual forfeitures differ from those estimates. The stock-based compensation expense recognized in the consolidated statements of operations during the six months ended June 30, 2018, and 2017 were $285,976 and $248,937, respectively.

Basic and Diluted Net Income (Loss) per Share Calculations

Income (Loss) per Share dictates the calculation of basic earnings per share and diluted earnings per share. Basic earnings per share are computed by dividing income available to common shareholders by the weighted-average number of common shares available. Diluted earnings per share is computed similar to basic earnings per share except that the denominator is increased to include the number of additional common shares that would have been outstanding if the potential common shares had been issued and if the additional common shares were dilutive. The shares for employee options, warrants and convertible notes were used in the calculation of the income per share.

For the six months ended June 30, 2018, the Company has excluded 154,800,000 shares of common stock underlying options, 10,000 Series A Preferred shares convertible into 100,000,000 shares of common stock, 18,025 Series B Preferred shares convertible into 450,625,000 shares of common stock, 14,425 Series C Preferred shares convertible into 144,250,000 shares of common stock, 90,000 Series D Preferred shares convertible into 225,000,000 shares of common stock, 10,000 Series E Preferred shares convertible into 20,000,000 shares of common stock and 39,158,500 shares of common stock underlying $277,801 in convertible notes, because their impact on the loss per share is anti-dilutive.

For the six months ended June 30, 2017, the Company has excluded 123,000,000 shares of common stock underlying options, 10,000 Series A Preferred shares convertible into 100,000,000 shares of common stock, 18,025 Series B Preferred shares convertible into 450,625,000 shares of common stock, and 23,421,500 shares of common stock underlying $93,686 in convertible notes, because their impact on the loss per share is anti-dilutive.

Dilutive per share amounts are computed using the weighted-average number of common shares outstanding and potentially dilutive securities, using the treasury stock method if their effect would be dilutive.

Recently Issued Accounting Pronouncements

Management reviewed accounting pronouncements issued during the six months ended June 30, 2018, and the following pronouncements were adopted during the period.

In May 2014, the FASB issued ASU No. 2014-09, Revenue from Contracts with Customers (“ASU 2014-09”). The core principle of ASU 2014-09 is to recognize revenues when promised goods or services are transferred to customers in an amount that reflects the consideration to which an entity expects to be entitled for those goods or services. The standard is effective for annual periods beginning after December 15, 2017, and interim periods therein. The Company follows paragraph 606 of the FASB Accounting Standards Codification for revenue recognition and ASU 2014-09, adopting the pronouncements on January 1, 2018. The company considers revenue realized or realizable and earned when services are performed to such a degree that the performed service is delivered or deliverable to the client, or when a tangible item, such as interior décor or signage, is delivered to the client. Since the Company was already recognizing revenue in a manner consistent with paragraph 606 of the FASB Accounting Standards Codification, there was no material impact on prior year results.

ASU 2014-09 supersedes existing guidance on revenue recognition with a five-step model for recognizing and measuring revenue from contracts with customers. The objective of the new standard is to provide a single, comprehensive revenue recognition model for all contracts with customers to improve comparability within industries, across industries, and across capital markets. The underlying principle is that an entity will recognize revenue to depict the transfer of goods or services to customers at an amount that the entity expects to be entitled to in exchange for those goods or services. The guidance also requires a number of disclosures regarding the nature, amount, timing, and uncertainty of revenue and the related cash flows. The guidance can be applied retrospectively to each prior reporting period presented (full retrospective method) or retrospectively with a cumulative effect adjustment to retained earnings for initial application of the guidance at the date of initial adoption (modified retrospective method). The Company adopted the new standard effective January 1, 2018 using the modified retrospective method applied to those contracts that were not completed or substantially completed as of January 1, 2018. The timing and measurement of revenue

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recognition under the new standard is not materially different than under the old standard. The adoption of the new standard did not have an impact on the Company’s consolidated financial statements.

In January 2017, the FASB issued 2017-04, Intangibles - Goodwill and Other (Topic 350): Simplifying the Test for Goodwill Impairment. The amendments in this ASU simplify the subsequent measurement of goodwill by eliminating Step 2 from the goodwill impairment test and eliminating the requirement for a reporting unit with a zero or negative carrying amount to perform a qualitative assessment. Instead, under this pronouncement, an entity would perform its annual, or interim, goodwill impairment test by comparing the fair value of a reporting unit with its carrying amount and would recognize an impairment change for the amount by which the carrying amount exceeds the reporting unit’s fair value; however, the loss recognized is not to exceed the total amount of goodwill allocated to that reporting unit. In addition, income tax effects will be considered, if applicable. This ASU is effective for fiscal years, and interim periods within those fiscal years, beginning after December 15, 2019. Early adoption is permitted. The Company is currently evaluating the impact of this ASU on its consolidated financial statements and related disclosures.

Income Taxes

The Company uses the liability method of accounting for income taxes. Deferred tax assets and liabilities are recognized for the future tax consequences attributable to financial statements carrying amounts of existing assets and liabilities and their respective tax bases and operating loss and tax credit carry-forwards. The measurement of deferred tax assets and liabilities is based on provisions of applicable tax law. The measurement of deferred tax assets is reduced, if necessary, by a valuation allowance based on the amount of tax benefits that, based on available evidence, is not expected to be realized.

3.    LIQUIDITY AND OPERATIONS

The Company had net loss of $1,152,343 for the six months ended June 30, 2018, and $1,321,031 for the six months ended June 30, 2017, and net cash used in operating activities of $300,034 and $354,592, in the same periods, respectively.

While the Company expects that its capital needs in the foreseeable future may be met by cash-on-hand and projected positive cash-flow, there is no assurance that the Company will be able to generate enough positive cash flow or have sufficient capital to finance its growth and business operations, or that such capital will be available on terms that are favorable to the Company or at all. In the current financial environment, it could become difficult for the Company to obtain working capital and other business financing.  There is no assurance that the Company would be able to obtain additional working capital through the private placement of common stock or from any other source.

Going Concern

The accompanying financial statements have been prepared on a going concern basis of accounting, which contemplates continuity of operations, realization of assets and liabilities and commitments in the normal course of business.  The accompanying financial statements do not reflect any adjustments that might result if the Company is unable to continue as a going concern.  The Company does not generate significant revenue, and has negative cash flows from operations, which raise substantial doubt about the Company’s ability to continue as a going concern.  The ability of the Company to continue as a going concern and appropriateness of using the going concern basis is dependent upon, among other things, an additional cash infusion. The Company has obtained funds from its shareholders since its inception. It is management’s plan to generate additional working capital from increasing sales from its desktop and mobile service offerings, and then continue to pursue its business plan and purposes.

4. BUSINESS ACQUISITIONS

Parscale Creative, Inc.

On August 1, 2017, the Company completed the acquisition of Parscale Creative, Inc., a Nevada corporation (“Parscale Creative”). As of that date, the Company’s wholly owned operating subsidiary, Parscale Digital, Inc., a Nevada corporation (“Parscale Digital”), merged with Parscale Creative, and the name of the combined subsidiary was changed to Parscale Digital. The total purchase price of $7,945,000, was paid in the form of the issuance of ninety thousand (90,000) shares of the Company's Series D Convertible Preferred Stock, at a liquidation preference of one hundred dollars ($100) per share, plus dividend payments based on 5% of adjusted revenue of Parscale Digital. Adjusted revenue is defined as total revenue, minus digital marketing media buys. Based on the growth of the Parscale Digital, the actual amount of the dividend payments is estimated to be in the range of $850,000 and $1,300,000, over 36 months, if we achieve 0.5% to 3% monthly adjusted revenue growth. The dividend payments are recorded as a reduction to additional paid in capital. For the period from acquisition, August 1, 2017 through December 31, 2017, we paid $106,260 related to the Series D Convertible Preferred dividend, and during the six months ended June 30, 2018, we paid $53,132. As of the date of closing,

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Brad Parscale, the 100% owner of Parscale Creative, was appointed to the Company’s Board of Directors. The Company assumed net liabilities of $535,000, related to this acquisition.

Under the purchase method of accounting, the transactions were valued for accounting purposes at $7,945,000, which was the fair value of Parscale Creative at the time of acquisition. The assets and liabilities of Parscale Creative were recorded at their respective fair values as of the date of acquisition. The acquisition date estimated fair value of the consideration transferred and purchase price allocation consisted of the following:

 

Cash  $200,000 
Customer deposits and accrued expenses   (535,000)
Net tangible liabilities  $(335,000)
      
Non-compete agreements  $280,000 
Brand name   1,930,000 
Customer list   2,090,000 
Goodwill   4,720,000 
Deferred tax liability   (1,075,000)
Total purchase price  $7,945,000 

 

Issuance of series D convertible preferred stock  $7,610,000 
Net tangible liabilities   335,000 
Total purchase price  $7,945,000 
      

 

WebTegrity, LLC

On November 15, 2017, the Company completed the acquisition of WebTegrity, LLC, a Texas limited liability company (“WebTegrity”). As of that date, the Company’s operating subsidiary, Parscale Digital, Inc., a Nevada corporation, merged with WebTegrity and the name of the combined subsidiary remains unchanged as Parscale Digital. On April 16, 2018, we organized WebTegrity as a Nevada corporation, and split WebTegrity from Parscale Digital. The total purchase price of $900,000, was paid in the form of the issuance of ten thousand (10,000) shares of the Company's Series E Convertible Preferred Stock, at a liquidation preference of one hundred dollars ($100) per share.

Under the purchase method of accounting, the transactions were valued for accounting purposes at $900,000, which was the fair value of WebTegrity at the time of acquisition. The assets and liabilities of WebTegrity were recorded at their respective fair values as of the date of acquisition. The acquisition date estimated fair value of the consideration transferred and purchase price allocation consisted of the following:

Current assets  $78,000 
Fixed assets   30,000 
Liabilities   (48,000)
Net assets   60,000 
Brand name   130,000 
Customer list   280,000 
Goodwill   530,000 
Deferred tax liability   (100,000)
Total purchase price  $900,000 
      

 

Issuance of Series E Convertible Preferred Stock  $900,000 

 

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The above Parscale Creative and WebTegrity acquisitions are based on a preliminary purchase price allocation, and include identifiable intangible assets, which were based on their estimated fair values as of the acquisition date. The excess of purchase price over the estimated fair value of the net tangible and identifiable intangible assets acquired was recorded as goodwill. The allocation of the purchase price required management to make significant estimates in determining the fair values of assets acquired and liabilities assumed, especially with respect to identifiable intangible assets. These estimated fair values were based on information obtained from management of the acquired companies and historical experience and, with respect to the long-lived tangible and intangible assets, were made with the assistance of an independent valuation firm.

Parscale Media, LLC

On August 1, 2017, the Company entered into a purchase agreement with Brad Parscale, to purchase Parscale Media, LLC, a website hosting business, formed under the laws of Texas. Under the terms of the agreement, the Company agreed to pay Mr. Parscale $1,000,000 in cash, upon closing the transaction, but in no event later than January 1, 2018.

On February 1, 2018, the Company entered into an amended purchase agreement which provided for the issuance of a promissory note with Mr. Parscale as consideration for the acquisition, under which the Company agreed to pay Mr. Parscale $1,000,000 in twelve equal installments, and interest of 4% on the promissory note. For the six months ended June 30, 2018, the Company made total payments of $255,450 on the promissory note, and included $13,930 in interest expense.

 

Current assets  $—   
Brand name   100,000 
Customer list   400,000 
Goodwill   625,000 
Deferred tax liability   (125,000)
Total purchase price  $1,000,000 

 

Pro forma results

The following tables set forth the unaudited pro forma results of the Company as if the acquisitions of Parscale Creative and WebTegrity had taken place on the first day of the period presented. These combined results are not necessarily indicative of the results that may have been achieved had the companies been combined as of the first day of the period presented.

  

Six months ended,

June 30, 2018

 

Six months ended,

June 30, 2017

Total revenues  $5,474,359   $4,427,416 
Net income (loss)   (1,152,343)   255,460 
Basic and diluted net earnings per common share  $(0.01)  $0.00 

 

5.INTANGIBLE ASSETS

Domain Name

On June 26, 2015, the Company purchased the rights to the domain “CLOUDCOMMERCE.COM”, from a private party at a purchase price of $20,000, plus transaction costs of $202, which is used as the main landing page for the Company. The total recorded cost of this domain of $20,202 has been included in other assets on the balance sheet. As of June 30, 2018, we have determined that this domain has an indefinite useful life, and as such, is not included in depreciation and amortization expense. The Company will assess this intangible asset annually for impairment, in addition to it being classified with indefinite useful life.

Trademark

On September 22, 2015, the Company purchased the trademark rights of “CLOUDCOMMERCE”, from a private party at a purchase price of $10,000. The total recorded cost of this trademark of $10,000 has been included in other assets on the balance sheet. The trademark expires in 2020 and may be renewed for an additional 10 years. As of September 30,

 

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2015, we determined that this intangible asset has a definite useful life of 174 months, and as such, will be included in depreciation and amortization expense. For the six months ended June 30, 2018 and 2017, the Company included $345 and $345, respectively, in depreciation and amortization expense related to this trademark.

Non-Compete Agreements

On October 1, 2015, the Company acquired Indaba from three members of the limited liability company. At that time, we retained two of the members, who served as the Chief Executive Officer and Chief Technology Officer of Indaba. Both employees have non-compete agreements in place to protect the Company against the risk of either employee leaving Indaba to compete directly with us. We have calculated the value of those non-compete agreements at $201,014, with a useful life of two years, which coincides with the term of the non-compete agreement. This amount was included in depreciation and amortization expense until September 30, 2017. For the six months ended June 30, 2018 and 2017, the Company included zero and $50,254, respectively, in depreciation and amortization expense related to these non-compete agreements.

On August 1, 2017, the Company signed a merger agreement with Brad Parscale, in which Parscale Creative merged with and into Parscale Digital. The terms of the merger agreement include a non-compete agreement with Brad Parscale, for a period of three years. The Company has placed a value of this non-compete agreement at $280,000, amortized over a period of 36 months. For the six months ended June 30, 2018, we have included $46,667 in amortization expense related to this non-compete agreement. As of June 30, 2018, the balance on this intangible asset was $194,444.

Customer List

On October 1, 2015, the Company acquired Indaba, and have calculated the value of the customer list at $447,171, with a useful life of 3 years. This amount was to be included in depreciation and amortization expense until September 30, 2018. During the six months ended December 31, 2017, we determined that the Customer List intangible asset was impaired. Therefore, we have written off the remaining balance at December 31, 2017, totaling $111,793. As of June 30, 2018 the balance is zero.

On August 1, 2017, the Company acquired Parscale Creative, and have calculated the value of the customer list at $2,090,000, with a useful life of 3 years. For the six months ended June 30, 2018, we included $339,972 in depreciation and amortization expense related to the customer list, and as of June 30, 2018, the remaining balance of this intangible asset was $1,381,712.

On November 15, 2017, the Company acquired WebTegrity, and have calculated the value of the customer list at $280,000, with a useful life of 3 years. For the six months ended June 30, 2018, we included $44,815 in depreciation and amortization expense related to the customer list, and as of June 30, 2018, the remaining balance of this intangible asset was $200,497.

On February 1, 2018, the Company acquired Parscale Media, and have calculated the value of the customer list at $400,000, with a useful life of 3 years. For the six months ended June 30, 2018, we included $55,556 in depreciation and amortization expense related to the customer list, and as of June 30, 2018, the remaining balance of this intangible asset was $344,444.

Brand Name

On August 1, 2017, the Company acquired Parscale Creative, and have calculated the value of the brand name at $1,930,000, which is included in other assets on the balance sheet. As of June 30, 2018, we have determined that this brand name has an indefinite useful life, and as such, is not included in depreciation and amortization expense. The Company will assess this intangible asset annually for impairment, in addition to it being classified with an indefinite useful life.

On November 15, 2017, the Company acquired WebTegrity, and have calculated the value of the brand name at $130,000, which is included in other assets on the balance sheet. As of June 30, 2018, we have determined that this brand name has an indefinite useful life, and as such, is not included in depreciation and amortization expense. The Company will assess this intangible asset annually for impairment, in addition to it being classified with an indefinite useful life.

On February 1, 2018, the Company acquired Parscale Media, and have calculated the value of the brand name at $100,000, which is included in other assets on the balance sheet. As of June 30, 2018, we have determined that this brand name has an indefinite useful life, and as such, is not included in depreciation and amortization expense. The Company will assess this intangible asset annually for impairment, in addition to it being classified with an indefinite useful life.

Goodwill

On August 1, 2017, the Company acquired Indaba, and have calculated the value of the goodwill at $1,128,003, which was included in other assets on the balance sheet at June 30, 2017. During the six months ended December 31, 2017, we

 

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determined that the goodwill related to the Indaba acquisition was impaired. Therefore, all remaining goodwill was written off. The amount of the write off was $1,128,003.

On August 1, 2017, the Company acquired Parscale Creative, and have calculated the value of the goodwill at $4,720,000, which is included in other assets on the balance sheet. The Company will assess this intangible asset for impairment, if an event occurs that may effect the fair value, or at least annually.

On November 15, 2017, the Company acquired WebTegrity, and have calculated the value of the goodwill at $530,000, which is included in other assets on the balance sheet. The Company will assess this intangible asset for impairment, if an event occurs that may effect the fair value, or at least annually.

On February 1, 2018, the Company acquired Parscale Media, and have calculated the value of the goodwill at $625,000, which is included in other assets on the balance sheet. The Company will assess this intangible asset for impairment, if an event occurs that may effect the fair value, or at least annually.

The Company’s intangible assets consist of the following:

   June 30, 2018  December 31, 2017
   Gross  Accumulated Amortization  Net  Gross  Accumulated Amortization  Net
Customer list   2,770,000    (843,346)   1,926,654    2,370,000    (403,003)   1,966,997 
Non-compete agreement   280,000    (85,556)   194,444    280,000    (38,889)   241,111 
Domain name and trademark   30,201    (1,896)   28,305    30,201    (1,552)   28,649 
Brand name   2,160,000    —      2,160,000    2,060,000    —      2,060,000 
Goodwill   5,875,000    —      5,875,000    5,250,000    —      5,250,000 
Total   11,115,201    (930,798)   10,184,403    9,990,201    (443,444)   9,546,757 

 

Total amortization expense charged to operations for the six months ended June 30, 2018 and 2017 was $487,354 and $125,127, respectively. The following table of remaining amortization of finite life intangible assets, for the years ended December 31, includes the intangible assets acquired, in addition to the CloudCommerce trademark:

 2018   $488,253 
 2019    976,506 
 2020    646,953 
 2021    11,801 
 2022 and thereafter    5,690 
 Total   $2,129,203 

 

6. CREDIT FACILITIES       

Secured Borrowing

On November 30, 2016, Indaba entered into a 12 month agreement with a third party to sell the rights to amounts due from our customers, in exchange for a borrowing facility in amounts up to a total of $400,000. The agreement was amended on March 23, 2017, which increased the allowable borrowing amount by $100,000, to a maximum of $500,000. On November 30, 2017, the agreement auto renewed for another twelve months. The proceeds from the facility are determined by the amounts we invoice our customers. The Company evaluated this facility in accordance with ASC 860, classifying it

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as a secured borrowing arrangement. As such, we record the amounts due from customers in accounts receivable and the amount due to the third party as a liability, presented as a “line of credit” on the Balance Sheet. The principal borrowed through this facility is secured by the accounts receivable balances, in addition to the other assets of the Company. During the term of this facility, the third party lender has a first priority security interest in the Company, and therefore, we will require such third party lender’s written consent to obligate the Company further or pledge our assets against additional borrowing facilities. Because of this position, it may be difficult for the Company to secure additional secured borrowing facilities. The cost of this secured borrowing facility is 0.05% of the daily balance. During the six months ended June 30, 2018 and 2017, the Company included $15,079 and $31,161, respectively, in interest expense, related to this secured borrowing facility, and as of June 30, 2018 and December 31, 2017, the outstanding balances were $101,326 and $296,631, respectively.

On October 19, 2017, Parscale Digital entered into a 12 month agreement with a third party to sell the rights to amounts due from our customers, in exchange for a borrowing facility in amounts up to a total of $500,000. The agreement was amended on April 12, 2018, which increased the allowable borrowing amount by $250,000, to a maximum of $750,000. The proceeds from the facility are determined by the amounts we invoice our customers. The Company evaluated this facility in accordance with ASC 860, classifying it as a secured borrowing arrangement. As such, we record the amounts due from customers in accounts receivable and the amount due to the third party as a liability, presented as a “line of credit” on the Balance Sheet. The principal borrowed through this facility is secured by the accounts receivable balances, in addition to the other assets of the Company. During the term of this facility, the third party lender has a first priority security interest in the Company, and will, therefore, we will require such third party lender’s written consent to obligate the Company further or pledge our assets against additional borrowing facilities. Because of this position, it may be difficult for the Company to secure additional secured borrowing facilities. The cost of this secured borrowing facility is 0.05% of the daily balance. During the six months ended June 30, 2018 and 2017, the Company included $16,712 and zero, respectively, in interest expense, related to this secured borrowing facility, and as of June 30, 2018 and December 31, 2017, the outstanding balances were $382,847 and $178,837, respectively.

7.    CONVERTIBLE NOTES PAYABLE

During the quarter ended December 31, 2015, the Company signed an addenda to each of its outstanding convertible notes, fixing the conversion price at $0.004. Before the addenda, the conversion price for each of the notes was tied to the trading price of the Company’s common stock. Because of that fluctuation, the Company was required to report derivative gains and losses each quarter, which was included in earnings, and an overall derivative liability balance on the balance sheet. Since the addenda, the Company has eliminated the derivative liability balance on the balance sheet and discontinued the gain/loss reporting on the income statement.

On March 25, 2013, the Company issued a convertible promissory note (the “March 2013 Note”) in the amount of up to $100,000, at which time an initial advance of $50,000 was received to cover operational expenses. The lender, a related party, advanced an additional $20,000 on April 16, 2013, $15,000 on May 1, 2013 and $15,000 on May 16, 2013, for a total draw of $100,000. The terms of the March 2013 Note, as amended, allow the lender to convert all or part of the outstanding balance plus accrued interest, at any time after the effective date, at a conversion price of $0.004 per share. The March 2013 Note bears interest at a rate of 10% per year and matures on March 25, 2018. The Company is working with the lender to extend the maturity date. On May 23, 2014, the lender converted $17,000 of the outstanding balance and accrued interest of $1,975 into 4,743,699 shares of common stock. On October 14, 2014, the lender converted $17,000 of the outstanding balance and accrued interest of $2,645 into 4,911,370 shares of common stock. On April 17, 2018, the lender converted $16,000 of the outstanding balance and accrued interest of $8,106 into 6,026,301 shares of common stock. The balance of the March 2013 Note, as of June 30, 2018 was $75,856, which includes $25,856 of accrued interest.

On April 20, 2018, the Company issued a convertible promissory note (the “April 2018 Note”) in the amount of up to $200,000, at which time an initial advance of $200,000 was received to cover operational expenses. The terms of the April 2018 Note, as amended, allow the lender, a related party, to convert all or part of the outstanding balance plus accrued interest, at any time after the effective date, at a conversion price of $0.01 per share. The April 2018 Note bears interest at a rate of 5% per year and matures on April 20, 2021. The balance of the April 2018 Note, as of June 30, 2018 was $201,945, which includes $1,945 of accrued interest.

8.    NOTES PAYABLE

On July 31, 2017, the Company signed an exchange agreement with the holder of our notes, which exchanged ten convertible notes, totaling $1,485,914, for 14,425 shares of Series C Preferred stock. Each share of Series C Preferred stock has a face value of $100 and is convertible into common stock at a price of $0.01 per share. At the time of the exchange, all accrued interest was forgiven. The following notes were converted:

 

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(a) On January 12, 2016, the Company borrowed $100,000 from Bountiful Capital, LLC to cover operating costs. The loan was offered interest free on a short term basis, and was due February 12, 2016. On July 31, 2017, the principal balance of $100,000 was exchanged for Series C Preferred stock, leaving a balance of zero as of July 31, 2017. The other notes exchanged with Bountiful Capital, LLC, are noted below.

(b) On April 18, 2016, the Company issued a promissory note (the “April 2016 Note”) in the amount of up to $500,000, at which time an initial advance of $35,500 was received to cover operational expenses. The lender advanced an additional $41,000 on May 2, 2016, $35,000 on May 17, 2016, $160,000 on May 19, 2016, $34,000 on June 1, 2016, $21,000 on June 21, 2016, $33,500 on June 30, 2016, $10,000 on July 15, 2016, $33,000 on July 29, 2016, $35,500 on August 16, 2016, $28,000 on August 31, 2016, $33,500 on September 14, 2016, for a total draw of $500,000. The April 2016 Note bears interest at a rate of 5% per year and is payable upon demand, but in no event later than 60 months from the effective date of each tranche. On July 31, 2017, the principal balance of $500,000 was exchanged for Series C Preferred stock, and all accrued interest was forgiven, leaving a balance of zero as of July 31, 2017.

(c) On October 3, 2016, the Company issued a promissory note (the “October 2016 Note”) in the amount of up to $500,000, at which time an initial advance of $36,000 was received to cover operational expenses. The lender advanced an additional $48,000 on October 17, 2016, $34,000 on October 31, 2016, $27,000 on November 15, 2016, $34,000 on November 30, 2016, $28,500 on December 16, 2016, $21,000 on January 3, 2017, $50,000 on January 17, 2017, $29,000 on January 31, 2017, $15,000 on February 2, 2017, $30,000 on February 16, 2017, $29,000 on March 1, 2017, $28,000 on March 16, 2017, $46,500 on April 3, 2017, $23,500 on April 17, 2017, and $20,500 on May 2, 2017, for a total draw of $500,000. The October 2016 Note bears interest at a rate of 5% per year and is payable upon demand, but in no event later than 60 months from the effective date of each tranche. On July 31, 2017, the principal balance of $500,000 was exchanged for Series C Preferred stock, and all accrued interest was forgiven, leaving a balance of zero as of July 31, 2017.

(d) On May 16, 2017, the Company issued a promissory note (the “May 16, 2017 Note”) in the amount of $38,000, at which time the entire balance of $38,000 was received to cover operational expenses. The May 16, 2017 Note bears interest at a rate of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date. On July 31, 2017, the principal balance of $38,000 was exchanged for Series C Preferred stock, and all accrued interest was forgiven, leaving a balance of zero as of July 31, 2017.

(e) On May 30, 2017, the Company issued a promissory note (the “May 30, 2017 Note”) in the amount of $46,000, at which time the entire balance of $46,000 was received to cover operational expenses. The May 30, 2017 Note bears interest at a rate of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date. On July 31, 2017, the principal balance of $46,000 was exchanged for Series C Preferred stock, and all accrued interest was forgiven, leaving a balance of zero as of July 31, 2017.

(f) On June 14, 2017, the Company issued a promissory note (the “June 14, 2017 Note”) in the amount of $26,000, at which time the entire balance of $26,000 was received to cover operational expenses. The June 14, 2017 Note bears interest at a rate of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date. On July 31, 2017, the principal balance of $26,000 was exchanged for Series C Preferred stock, and all accrued interest was forgiven, leaving a balance of zero as of July 31, 2017.

(g) On June 29, 2017, the Company issued a promissory note (the “June 29, 2017 Note”) in the amount of $23,500, at which time the entire balance of $23,500 was received to cover operational expenses. The June 29, 2017 Note bears interest at a rate of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date. On July 31, 2017, the principal balance of $23,500 was exchanged for Series C Preferred stock, and all accrued interest was forgiven, leaving a balance of zero as of July 31, 2017.

(h) On July 10, 2017, the Company issued a promissory note (the “July 10, 2017 Note”) in the amount of $105,000, at which time the entire balance of $105,000 was received to cover operational expenses. The July 10, 2017 Note bears interest at a rate of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date. On July 31, 2017, the principal balance of $105,000 was exchanged for Series C Preferred stock, and all accrued interest was forgiven, leaving a balance of zero as of July 31, 2017.

(i) On July 14, 2017, the Company issued a promissory note (the “July 14, 2017 Note”) in the amount of $50,500, at which time the entire balance of $50,500 was received to cover operational expenses. The July 14, 2017 Note bears interest at a rate of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date. On July 31, 2017, the principal balance of $50,500 was exchanged for Series C Preferred stock, and all accrued interest was forgiven, leaving a balance of zero as of July 31, 2017.

(j) On July 30, 2017, the Company issued a promissory note (the “July 30, 2017 Note”) in the amount of $53,500, at which time the entire balance of $53,500 was received to cover operational expenses. The July 30, 2017 Note bears interest

 

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at a rate of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date. On July 31, 2017, the principal balance of $53,500 was exchanged for Series C Preferred stock, and all accrued interest was forgiven, leaving a balance of zero as of July 31, 2017.

Subsequent to July 31, 2017, the Company entered into the following new notes payable:

On August 3, 2017, the Company issued a promissory note (the “August 3, 2017 Note”) in the amount of $25,000, at which time the entire balance of $25,000 was received to cover operational expenses. The August 3, 2017 Note bears interest at a rate of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date. The balance of the August 3, 2017 Note, as of June 30, 2018 is $26,332, which includes $1,332 of accrued interest.

On August 15, 2017, the Company issued a promissory note (the “August 15, 2017 Note”) in the amount of $34,000, at which time the entire balance of $34,000 was received to cover operational expenses. The August 15, 2017 Note bears interest at a rate of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date. The balance of the August 15, 2017 Note, as of June 30, 2018 is $35,695, which includes $1,695 of accrued interest.

On August 28, 2017, the Company issued a promissory note (the “August 28, 2017 Note”) in the amount of $92,000, at which time the entire balance of $92,000 was received to cover operational expenses. The August 28, 2017 Note bears interest at a rate of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date. The balance of the August 28, 2017 Note, as of June 30, 2018 is $96,272, which includes $4,272 of accrued interest.

On September 28, 2017, the Company issued a promissory note (the “September 28, 2017 Note”) in the amount of $63,600, at which time the entire balance of $63,600 was received to cover operational expenses. The September 28, 2017 Note bears interest at a rate of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date. The balance of the September 28, 2017 Note, as of June 30, 2018 is $66,013, which includes $2,413 of accrued interest.

On October 11, 2017, the Company issued a promissory note (the “October 11, 2017 Note”) in the amount of $103,500, at which time the entire balance of $103,500 was received to cover operational expenses. The October 11, 2017 Note bears interest at a rate of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date. The balance of the October 11, 2017 Note, as of June 30, 2018 is $107,215, which includes $3,715 of accrued interest.

On October 27, 2017, the Company issued a promissory note (the “October 27, 2017 Note”) in the amount of $106,000, at which time the entire balance of $106,000 was received to cover operational expenses. The October 27, 2017 Note bears interest at a rate of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date. The balance of the October 27, 2017 Note, as of June 30, 2018 is $109,572, which includes $3,572 of accrued interest.

On November 15, 2017, the Company issued a promissory note (the “November 15, 2017 Note”) in the amount of $62,000, at which time the entire balance of $62,000 was received to cover operational expenses. The November 15, 2017 Note bears interest at a rate of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date. The balance of the November 15, 2017 Note, as of June 30, 2018 is $63,928, which includes $1,928 of accrued interest.

On November 27, 2017, the Company issued a promissory note (the “November 27, 2017 Note”) in the amount of $106,000, at which time the entire balance of $106,000 was received to cover operational expenses. The November 27, 2017 Note bears interest at a rate of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date. The balance of the November 27, 2017 Note, as of June 30, 2018 is $109,122, which includes $3,122 of accrued interest.

On November 30, 2017, the Company issued a promissory note (the “November 30, 2017 Note”) in the amount of $30,000, at which time the entire balance of $30,000 was received to cover operational expenses. The November 30, 2017 Note bears interest at a rate of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date. The balance of the November 30, 2017 Note, as of June 30, 2018 is $30,871, which includes $871 of accrued interest.

On December 19, 2017, the Company issued a promissory note (the “December 19, 2017 Note”) in the amount of $42,000, at which time the entire balance of $42,000 was received to cover operational expenses. The December 19, 2017 Note bears interest at a rate of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date. The balance of the December 19, 2017 Note, as of June 30, 2018 is $43,110, which includes $1,110 of accrued interest.

On January 3, 2018, the Company issued a promissory note (the “January 3, 2018 Note”) in the amount of $49,000, at which time the entire balance of $49,000 was received to cover operational expenses. The January 3, 2018 Note bears

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interest at a rate of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date. The balance of the January 3, 2018 Note, as of June 30, 2018 is $50,195, which includes $1,195 of accrued interest.

On January 30, 2018, the Company issued a promissory note (the “January 30, 2018 Note”) in the amount of $72,000, at which time the entire balance of $72,000 was received to cover operational expenses. The January 30, 2018 Note bears interest at a rate of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date. The balance of the January 30, 2018 Note, as of June 30, 2018 is $73,489, which includes $1489 of accrued interest.

On February 1, 2018, the Company entered into an amended purchase agreement and promissory note with Mr. Parscale, which facilitated the closing of the Parscale Media transaction and established a revised payment arrangement, under which the Company agreed to pay Mr. Parscale $1,000,000 in twelve equal installments, which includes 4% interest. For the six months ended June 30, 2018, the Company made total payments of $255,450 on the promissory note, which includes $9,181 of interest expense. For the six months ended June 30, 2018, we included $13,930 in interest expense related to this liability.

On February 2, 2018, the Company issued a promissory note (the “February 2, 2018 Note”) in the amount of $85,000, at which time the entire balance of $85,000 was received to cover operational expenses. The February 2, 2018 Note bears interest at a rate of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date. The balance of the February 2, 2018 Note, as of June 30, 2018 is $86,723, which includes $1,723 of accrued interest.

As of June 30, 2018 and December 31, 2017, the notes payable due to related parties totaled $1,657,020 and $670,819, respectively.

9.    CAPITAL STOCK

At June 30, 2018 the Company’s authorized stock consists of 2,000,000,000 shares of common stock, par value $0.001 per share. The Company is also authorized to issue 5,000,000 shares of preferred stock, par value of $0.001 per share.  The rights, preferences and privileges of the holders of the preferred stock will be determined by the Board of Directors prior to issuance of such shares. The conversion of certain outstanding preferred stock could have a significant impact on our common stockholders.

Series A Preferred

The Company has designated 10,000 shares of its preferred stock as Series A Preferred Stock. Each share of Series A Preferred Stock is convertible into 10,000 shares of the Company’s common stock. The holders of outstanding shares of Series A Preferred Stock shall be entitled to receive dividends, payable quarterly, out of any assets of the Corporation legally available therefor, at the rate of $8 per share per annum, payable in preference and priority to any payment of any dividend on the common stock. As of June 30, 2018, the Company has 10,000 shares of Series A Preferred Stock outstanding.

Series B Preferred

The Company has designated 25,000 shares of its preferred stock as Series B Preferred Stock. Each share of Series B Preferred Stock shall have a stated value of $100. The Series B Preferred Stock is convertible into shares of fully paid and non-assessable shares of the Company's common stock by dividing the stated value by a conversion price of $0.004 per share. Series B Preferred Stock shall not be entitled to vote, as a separate class or otherwise, on any matter presented to the stockholders of the Company for their action or consideration at any meeting of stockholders of the Company. As of June 30, 2018, the Company has 18,025 shares of Series B Preferred Stock outstanding.

Series C Preferred

The Company has designated 25,000 shares of its preferred stock as Series C Preferred Stock. Each share of Series C Preferred Stock shall have a stated value of $100. The Series C Preferred Stock is convertible into shares of fully paid and non-assessable shares of the Company's common stock by dividing the stated value by a conversion price of $0.01 per share. Series C Preferred Stock shall not be entitled to vote, as a separate class or otherwise, on any matter presented to the stockholders of the Company for their action or consideration at any meeting of stockholders of the Company. As of June 30, 2018, the Company has 14,425 shares of Series C Preferred Stock outstanding.

Series D Preferred

The Company has designated 90,000 shares of its preferred stock as Series D Preferred Stock. Each share of Series D Preferred Stock shall have a stated value of $100. The Series D Preferred Stock is convertible into common stock at a ratio of 2,500 shares of common stock per share of preferred stock, and pays a quarterly dividend, calculated as (1/90,000) x (5% of the Adjusted Gross Revenue) of the Company’s subsidiary Parscale Digital. Adjusted Gross Revenue shall mean the top line gross revenue of Parscale Digital, as calculated under GAAP (generally accepted accounting principles) less any reselling revenue attributed to third party advertising products or service, such as, but not limited to, search engine

 

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keyword campaign fees, social media campaign fees, radio or television advertising fees, and the like. Series D Preferred Stock shall not be entitled to vote, as a separate class or otherwise, on any matter presented to the stockholders of the Company for their action or consideration at any meeting of stockholders of the Company. As of June 30, 2018, the Company has 90,000 shares of Series D Preferred Stock outstanding.

Series E Preferred

The Company has designated 10,000 shares of its preferred stock as Series E Preferred Stock. Each share of Series E Preferred Stock shall have a stated value of $100. The Series E Preferred Stock is convertible into shares of fully paid and non-assessable shares of the Company's common stock by dividing the stated value by a conversion price of $0.05 per share. Series E Preferred Stock shall not be entitled to vote, as a separate class or otherwise, on any matter presented to the stockholders of the Company for their action or consideration at any meeting of stockholders of the Company. As of June 30, 2018, the Company has 10,000 shares of Series E Preferred Stock outstanding.

10.  STOCK OPTIONS AND WARRANTS

Stock Options

On July 10, 2003, the Company adopted the Warp 9, Inc. Stock Option Plan for directors, executive officers, and employees of and key consultants to the Company. Pursuant to the now terminated plan, the Company could issue 5,000,000 shares of common stock. The plan was administered by the Company’s Board of Directors, and options granted under the plan could be either incentive options or nonqualified options. Each option was exercisable in full or in installment and at such time as designated by the Board. Notwithstanding any other provision of the plan or of any option agreement, each option expired on the date specified in the option agreement, which date was to be no later than the tenth anniversary of the date on which the option was granted (fifth anniversary in the case of an incentive option granted to a greater-than-10% stockholder). The purchase price per share of the common stock under each incentive option was to be no less than the fair market value of the common stock on the date the option was granted (110% of the fair market value in the case of a greater-than-10% stockholder). The purchase price per share of the common stock under each nonqualified option was to be specified by the Board at the time the option is granted, and could be less than, equal to or greater than the fair market value of the shares of common stock on the date such nonqualified option was granted, but was to be no less than the par value of shares of common stock. The plan provided specific language as to the termination of options granted thereunder.

On August 1, 2017, we granted non-qualified stock options to purchase up to 10,000,000 shares of our common stock to Jill Giles, at a price of $0.01 per share. The stock options vest equally over a period of 36 months and expire August 1, 2022.

On September 18, 2017, we granted non-qualified stock options to purchase up to 1,800,000 shares of our common stock to three key employees, at a price of $0.05 per share. The stock options vest equally over a period of 36 months and expire September 18, 2022.

On January 3, 2018, we granted non-qualified stock options to purchase up to 20,000,000 shares of our common stock to three key employees, at a price of $0.04 per share. The stock options vest equally over a period of 36 months and expire January 3, 2023.

The Company used the historical industry index to calculate volatility, since the Company’s stock history did not represent the expected future volatility of the Company’s common stock. The fair value of options granted during the six months ended June 30, 2018 and year ended December 31, 2017, were determined using the Black Scholes method with the following assumptions:

   Six months ended  Year ended
   June 30, 2018  December 31, 2017
Risk free interest rate   5.00%   5.00%
Stock volatility factor   397%   397%
Weighted average expected option life   5 years    5 years 
Expected dividend yield   none    none 

 

 

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A summary of the Company’s stock option activity and related information follows:

    Six Months ended
June 30, 2018
   Six Months ended
June 30, 2017
      Weighted average     Weighted average
   Options  exercise price  Options  exercise price
Outstanding -beginning of period   134,800,000   $0.013    123,000,000   $0.013 
Granted   20,000,000   $0.040    —     $—   
Exercised   —     $—      —     $—   
Forfeited   —     $—      —     $—   
Outstanding - end of period   154,800,000   $0.017    123,000,000   $0.013 
Exercisable at the end of the period   125,738,995   $0.013    94,095,890   $0.012 
Weighted average fair value of                    
 options granted during the year       $800,000        $—   

  

As of June 30, 2018 and December 31, 2017, the intrinsic value of the stock options was approximately $1,783,750 and $3,632,450, respectively. Stock option expense for the six months ended June 30, 2018 and 2017 was $285,976 and $248,937, respectively.

The Black Scholes option valuation model was developed for use in estimating the fair value of traded options, which do not have vesting restrictions and are fully transferable. In addition, option valuation models require the input of highly subjective assumptions, including the expected stock price volatility. Because the Company’s employee stock options have characteristics significantly different from those of traded options, and because changes in the subjective input assumptions can materially affect the fair value estimate, in management’s opinion, the existing models do not necessarily provide a reliable single measure of the fair value of its employee stock options.

The weighted average remaining contractual life of options outstanding, as of June 30, 2018 was as follows:

      Weighted
      Average
   Number of  remaining
Exercise  options  contractual
prices  outstanding  life (years)
$0.050    1,800,000    4.22 
$0.040    20,000,000    4.52 
$0.015    35,000,000    4.16 
$0.013    60,000,000    3.60 
$0.013    15,000,000    3.72 
$0.010    10,000,000    4.09 
$0.005    12,500,000    1.12 
$0.004    500,000    3.29 
      154,800,000      

 

Warrants

During the six months ended June 30, 2018 and 2017, the Company issued no warrants for services, and no warrants were outstanding.

11.  RELATED PARTIES

Bountiful Capital, LLC, loaned the Company $100,000 on January 12, 2016, $500,000 through multiple fundings on the April 2016 Note, $500,000 through multiple fundings on the October 2016 Note, $38,000 on May 16, 2017, $46,000 on May 30, 2017, $26,000 on June 14, 2017, $23,500 on June 29, 2017, $105,000 on July 10, 2017, $50,500 on July 14, 2017, $53,500 on July 30, 2017, $25,000 on August 3, 2017, $34,000 on August 16, 2017, $92,000 on August 28, 2017, $63,600 on September 28, 2017, $103,500 on October 11, 2017, $106,000 on October 27, 2017, $62,000 on November 15, 2017, $106,000 on November 27, 2017, $30,000 on November 30, 2017, $42,000 on December 19, 2017, $49,000 on January 3, 2018, $72,000 on January 30, 2018 and $85,000 on February 2, 2018, as unsecured promissory notes. The terms of the notes include interest of 5% and are due and payable upon demand, but in no case later than 36 months after the effective date. On July 31,

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2017, notes payable amounting to $1,442,500 and accrued interest of $43,414 were converted into 14,425 shares of Series C preferred stock. At June 30, 2018, notes payable and accrued interest amount to $898,539. The Company’s chief financial officer, Greg Boden, also serves as the president of Bountiful Capital, LLC.

Brad Parscale has served on the board of directors of the Company since the acquisition of Parscale Creative on August 1, 2017. Mr. Parscale is also the owner of Parscale Strategy, LLC (“Parscale Strategy”), the largest customer of Parscale Digital. During the six months ended June 30, 2018, the Company earned $2,008,317 in revenue from providing services to Parscale Strategy, and as of June 30, 2018, Parscale Strategy had an outstanding accounts receivable of $148,024.

On August 1, 2017, Parscale Digital signed a lease with Giles-Parscale, Inc., a related party, to provide a workplace for the employees of Parscale Digital. Giles-Parscale, Inc., is wholly owned by Jill Giles, an employee of the Company. Details on this lease are included in Note 13.

On August 1, 2017, Parscale Digital signed a lease with Parscale Strategy for computer equipment and office furniture. Parscale Strategy is wholly owned by Brad Parscale, who serves on the CloudCommerce board of directors. Details of this lease are included in Note 13.

On February 1, 2018, the Company entered into an amended purchase agreement and promissory note with Mr. Parscale, which facilitated the closing of the Parscale Media transaction and established a revised payment arrangement, under which the Company agreed to pay Mr. Parscale $1,000,000 in twelve equal installments, which includes 4% interest. For the six months ended June 30, 2018, the Company made total payments of $255,450 on the promissory note, which includes $9,181 of interest expense.

On April 28, 2018, Data Propria entered into an agreement to lease approximately 2,073 square feet of office space located at 311 Sixth Street, San Antonio, TX 78215, for a period of twelve months, commensing May 1, 2018, at a cost of $4,000 per month, plus a pro rata share of building maintenance expenses. This lease was signed with a related party, Jill Giles, an employee of the Company.

12. CONCENTRATIONS

For the six months ended June 30, 2018 and 2017, the Company had one and three major customers who represented approximately 37% and 58% of total revenue. At June 30, 2018 and December 31, 2017, accounts receivable from two and four customers, represented approximately 19% and 56% of total accounts receivable, respectively. The customers comprising the concentrations within the accounts receivable are not the same customers that comprise the concentrations with the revenues discussed above.

13.  COMMITMENTS AND CONTINGENCIES

Operating Leases

As a result of the WebTegrity acquisition, we assumed a lease for office space used by the WebTegrity employees, at 14603 Huebner Road, Suite 3402, San Antonio, TX 78230. The lease was executed on March 20, 2017 for a period of 36 months, commencing March 20, 2017, at a rate of $2,750 per month.

On August 1, 2017, Parscale Digital signed a lease agreement with Giles-Parscale, Inc., a related party, which commenced on August 1, 2017, for approximately 8,290 square feet, at 321 Sixth Street, San Antonio, TX 78215, for $9,800 per month, plus a pro rata share of the common building expenses. The lease expires on July 31, 2022.

On April 15, 2016, the CloudCommerce signed a lease for approximately 1,800 square feet of office space at 1933 Cliff Dr., Suite 1, Santa Barbara, California 93109 for approximately $3,000 per month, on a month-to-month basis which lease commenced on March 1, 2016 and concluded February 15, 2018. On October 24, 2017, we executed a lease agreement for the same space, commencing March 1, 2018 for a period of 36 months, at a rate of $2,795 per month, plus a pro rata share of the common area maintenance.

On December 10, 2012, Indaba signed a lease, which commenced January 16, 2013 for approximately 3,300 square feet at 2854 Larimer Street, Denver, CO 80205, for approximately $3,500 per month. The original lease term expired February 28, 2016, but was extended until February 28, 2017, at a rate of $5,800 per month. This lease was further extended until February 28, 2018, at a rate of $5,850 per month. We did not renew this lease and moved out of the space by February 28, 2018. On February 12, 2018, we executed a lease agreement for office space at 1415 Park Avenue West, Denver, CO 80205, expiring August 14, 2018, at a cost of $800 per month. This lease was cancelled June 30, 2018.

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The following is a schedule, by years, of future minimum lease payments required under the operating leases.

Years Ending
December 31,
  Amount
 2018   $117,667 
 2019    204,334 
 2020    160,854 
 2021    125,984 
 2022    68,600 

  

Total operating lease expense for the six months ended June 30, 2018 and 2017 was $118,957 and $52,801, respectively. The Company is also required to pay its pro rata share of taxes, building maintenance costs, and insurance in according to the lease agreement.

On May 21, 2014, the Company entered into a settlement agreement with the landlord of our previous location, to make monthly payments on past due rent totaling $227,052. Under the terms of the agreement, the Company will make monthly payments of $350 on a reduced balance of $40,250. Upon payment of $40,250, the Company will record a gain on extinguishment of debt of $186,802. As of June 30, 2018, the Company recorded the outstanding balance under this settlement agreement as a long-term accrued expense, with the current portion of the debt recorded in accrued expenses. As of June 30, 2018 and December 31, 2017, the Company owed $23,100 and $25,200 on the outstanding reduced payment terms, respectively.

Capital Lease

On August 1, 2017, Parscale Digital signed a lease agreement with Parscale Strategy, a related party, for the use of office equipment and furniture. The lease provides for a term of thirty-six (36) months, at a monthly payment of $3,000, and an option to purchase all items at the end of the lease for one dollar. We have evaluated this lease in accordance with ASC 840-30 and determined that it meets the definition of a capital lease.

The following is a schedule of the net book value of the capital lease.

Assets  June 30, 2018  December 31, 2017
Leased equipment under capital lease,  $100,097   $100,097 
 less accumulated amortization   (22,761)   (13,023)
 Net  $77,336   $87,075 

 

Liabilities  June 30, 2018  December 31, 2017
Obligations under capital lease (current)  $32,382   $32,382 
Obligations under capital lease (noncurrent)   37,804   $54,693 
 Total  $71,086   $87,075 

 

 The following is a schedule, by years, of future minimum lease payments required under the capital lease.

 

Years ended December 31,  Lease Payments  Imputed Interest  Present Value of Payments
 2018   $18,000   $(1,607)  $16,393 
 2019    36,000    (1,962)   34,038 
 2020    21,000    (345)   20,655 
 2021    —      —      —   
 2022    —      —      —   
     $75,000   $(3,914)  $71,086 

 

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The Company is required to pay its pro rata share of taxes, building maintenance costs, and insurance in accordance with the operating lease agreements of CloudCommerce, Parscale Digital, WebTegrity, Parscale Media, Giles Design Bureau and Data Propria.

Legal Matters

The Company may be involved in legal actions and claims arising in the ordinary course of business, from time to time, none of which at the time are considered to be material to the Company’s business or financial condition.

14. SUPPLEMENTAL STATEMENT OF CASH FLOWS INFORMATION

During the six months ended June 30, 2018, there were the following non-cash financing activities:

-On February 1, 2018, the Company acquired Parscale Media for $1,000,000 payable by a note over twelve months.
-On April 17, 2018, a lender converted a portion of the March 2013 Note into common stock. The conversion included $16,000 of principal, plus $8,106 of interest, which was converted into 6,026,301 common shares.

During the six months ended June 30, 2017, there were no non-cash financing activities.

15.  SUBSEQUENT EVENTS

Management has evaluated subsequent events according to ASC TOPIC 855 as of the date of the financial statements and has determined that there are no reportable events.

 

Item 2.MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Cautionary Statements

The following Management’s Discussion and Analysis should be read in conjunction with our financial statements and the related notes thereto included elsewhere herein. The Management’s Discussion and Analysis contains forward-looking statements that involve risks and uncertainties, such as statements of our plans, objectives, expectations and intentions. Any statements that are not statements of historical fact are forward-looking statements. When used, the words “believe,” “plan,” “intend,” “anticipate,” “target,” “estimate,” “expect,” and the like, and/or future-tense or conditional constructions (“will,” “may,” “could,” “should,” etc.), or similar expressions, identify certain of these forward-looking statements. These forward-looking statements are subject to risks and uncertainties that could cause actual results or events to differ materially from those expressed or implied by the forward-looking statements in this quarterly report. Our actual results and the timing of events could differ materially from those anticipated in these forward-looking statements as a result of several factors including, but not limited to, those noted under “Risk Factors” of the reports filed with the Securities and Exchange Commission. We do not undertake any obligation to update forward-looking statements to reflect events or circumstances occurring after the date of this quarterly report.

Overview

CloudCommerce, Inc. (“CloudCommerce,” “we,” “us,” “our,” or the “Company”) is a leading provider of data driven solutions. We develop solutions that help our clients acquire, engage, and retain their customers by leveraging cutting edge digital strategies and technologies. We focus intently on using data analytics to drive the creation of great user experiences and effective digital marketing campaigns. Whether it is creating omni-channel experiences, engaging a specific audience, or energizing voters in political campaigns, we believe data is the key to digital success. Our goal is to become the industry leader by always applying a “data first” strategy and acquiring other companies that can help us achieve this vision. 

To better serve our customers and create value for our shareholders, we strategically acquire profitable cloud commerce solutions providers with strong management teams.

We believe our products and services allow our clients to lower costs and focus on promoting and marketing their brand, product line and website while leveraging the investments we have made in technology and infrastructure to operate a dynamic digital presence.

Data Analytics

To deliver the highest Return on Investment (“ROI”) for our customer’s digital marketing campaign, we utilize sophisticated data science to identify the correct universes to target relevant audiences. Our ability to understand and translate data drives every decision we make. By listening to and analyzing our customers’ data we are able to make informed decisions that positively impact our customers’ business. We leverage industry-best tools to aggregate and visualize data

26 

 

across multiple sources, and then our data and behavioral scientists segment and model that data to be deployed in targeted marketing campaigns. We have data analytics expertise in retail, wholesale, distribution, logistics, manufacturing, political, and several other industries.

Digital Marketing

We help our customers get their message out, educate their market and tell their story. We do so creatively and effectively by deploying powerful call-to-action digital campaigns with national reach, and boosting exposure and validation with coordinated advertising in print media. Our fully-developed marketing plans are founded on sound research methodologies, brand audits and exploration of the competitive landscape. Whether our customer is a challenger brand, a political candidate, or a well-known household name, our strategists are skillful at leveraging data and creating campaigns that move people to make decisions.

Branding and Creative Services

We approach branding from a “big picture” perspective, establishing a strong identity and then building on that to develop a comprehensive branding program that tells our customer’s story, articulates what sets our customer apart from their competitors and establishes our customer in their market.

Development and Managed Infrastructure Support

Commerce-focused, user-friendly digital websites and apps, elevates our customer’s marketing position and draw consumers to their products and services. Our platform-agnostic approach allows us to architect and build solutions that are the best fit for each customer. Once the digital properties are built, our experts will help manage and protect the website or app and provide the expertise needed to scale the infrastructure needed as our customer’s business grows.

Critical Accounting Policies

Our discussion and analysis of our financial condition and results of operations, including the discussion on liquidity and capital resources, are based upon our financial statements, which have been prepared in accordance with accounting principles generally accepted in the United States. The preparation of these financial statements requires us to make estimates and judgments that affect the reported amounts of assets, liabilities, revenues and expenses, and related disclosure of contingent assets and liabilities. On an ongoing basis, management re-evaluates its estimates and judgments, particularly those related to the determination of the estimated recoverable amounts of trade accounts receivable, impairment of long-lived assets, revenue recognition, and deferred tax assets. We believe the following critical accounting policies require more significant judgment and estimates used in the preparation of the financial statements.

Among the significant judgments made by management in the preparation of our financial statements are the following:

Revenue recognition

The Company recognizes income when the service is provided or when the product is delivered. We present service revenue, net of customer incentives. Most of the income is generated from professional services and site development fees. We provide online marketing services that we purchase from third parties. The gross revenue presented in our statement of operations is in accordance with ASC 605-45, and includes digital advertising revenue. We also offer professional services such as development services.  The fees for development services with multiple deliverables constitute a separate unit of accounting in accordance with ASC 605-25, which are recognized as the work is performed. Upfront fees for development services or other customer services are deferred until certain implementation or contractual milestones have been achieved. If we have performed work for our clients, but have not invoiced clients for that work, then we record the value of the work in either deferred revenue, as a negative liability balance, or as an asset in costs in excess of billings.

Accounts receivable

The Company extends credit to its customers who are located nationwide. Accounts receivable are customer obligations due under normal trade terms. The Company performs continuing credit evaluations of its customers’ financial condition. Management reviews accounts receivable on a regular basis, based on contracted terms and how recently payments have been received to determine if any such amounts will potentially be uncollected. The Company includes any balances that are determined to be uncollectible in its allowance for doubtful accounts.

Impairment of Long-Lived Assets

The Company reviews its long-lived assets for impairment whenever events or changes in circumstances indicate that the carrying amount of the assets may not be fully recoverable. To determine recoverability of a long-lived asset, management evaluates whether the estimated future undiscounted net cash flows from the asset are less than its carrying amount. If impairment is indicated, the long-lived asset would be written down to fair value. Fair value is determined by an evaluation of available price information at which assets could be bought or sold, including quoted market prices, if available, or the present value of the estimated future cash flows based on reasonable and supportable assumptions.

 

27 

Indefinite Lived Intangibles and Goodwill Assets 

The Company accounts for business combinations under the acquisition method of accounting in accordance with ASC 805, “Business Combinations,” where the total purchase price is allocated to the tangible and identified intangible assets acquired and liabilities assumed based on their estimated fair values. The purchase price is allocated using the information currently available, and may be adjusted, up to one year from acquisition date, after obtaining more information regarding, among other things, asset valuations, liabilities assumed and revisions to preliminary estimates. The purchase price in excess of the fair value of the tangible and identified intangible assets acquired less liabilities assumed is recognized as goodwill.

The Company tests for indefinite lived intangibles and goodwill impairment in the fourth quarter of each year and whenever events or circumstances indicate that the carrying amount of the asset exceeds its fair value and may not be recoverable. In accordance with its policies, the Company performed a qualitative assessment of indefinite lived intangibles and goodwill at December 31, 2017, and determined there was impairment of indefinite lived intangibles and goodwill from our Indaba acquisition. Accordingly, all intangible assets and goodwill related to the Indaba acquisition has been written off at that time, amounting to $1,239,796.

Business Combinations 

The Company allocates the fair value of purchase consideration to the tangible assets acquired, liabilities assumed and intangible assets acquired based on their estimated fair values. The excess of the fair value of purchase consideration over the fair values of these identifiable assets and liabilities is recorded as goodwill. Such valuations require management to make significant estimates and assumptions, especially with respect to intangible assets. Significant estimates in valuing certain intangible assets include, but are not limited to, future expected cash flows from acquired customer lists, acquired technology, and trade names from a market participant perspective, useful lives and discount rates. Management’s estimates of fair value are based upon assumptions believed to be reasonable, but which are inherently uncertain and unpredictable and, as a result, actual results may differ from estimates. During the measurement period, which is one year from the acquisition date, we may record adjustments to the assets acquired and liabilities assumed, with the corresponding offset to goodwill. Upon the conclusion of the measurement period, any subsequent adjustments are recorded to earnings.

Fair value of financial instruments

The Company’s financial instruments, including cash and cash equivalents, accounts receivable, accounts payable, and accrued liabilities are carried at cost, which approximates their fair value, due to the relatively short maturity of these instruments. As of June 30, 2018 and December 31, 2017, the Company’s notes payable have stated borrowing rates that are consistent with those currently available to the Company and, accordingly, the Company believes the carrying value of these debt instruments approximates their fair value.

Fair value is defined as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. ASC Topic 820 established a three-tier fair value hierarchy which prioritizes the inputs used in measuring fair value. The hierarchy gives the highest priority to unadjusted quoted prices in active markets for identical assets or liabilities (level 1 measurements) and the lowest priority to unobservable inputs (level 3 measurements). These tiers include:

·Level 1, defined as observable inputs such as quoted prices for identical instruments in active markets;
·Level 2, defined as inputs other than quoted prices in active markets that are either directly or indirectly observable such as quoted prices for similar instruments in active markets or quoted prices for identical or similar instruments in markets that are not active; and
·Level 3, defined as unobservable inputs in which little or no market data exists, therefore requiring an entity to develop its own assumptions, such as valuations derived from valuation techniques in which one or more significant inputs or significant value drivers are unobservable.

Off-Balance Sheet Arrangements

We do not have any off-balance sheet arrangements.

Recent Accounting Pronouncements

There were various updates recently issued, most of which represented technical corrections to the accounting literature or application to specific industries and are not expected to have a material impact on the Company's consolidated financial position, results of operations or cash flows.

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Results of Operations for the Three Months Ended June 30, 2018, compared to the Three Months Ended June 30, 2017.

REVENUE

Total revenue for the three months ended June 30, 2018 increased by $1,873,833 to $2,597,650, compared to $723,817 for the three months ended June 30, 2017.  The increase was primarily due to revenues generated from the recently acquired Parscale Creative and WebTegrity, and the addition of the newly formed Data Propria, partially offset by a reduction in revenue at Indaba.

SALARIES AND OUTSIDE SERVICES

Salaries and outside services for the three months ended June 30, 2018 increased by $677,149 to $1,462,011, compared to $784,862 for the three months ended June 30, 2017.  The increase was primarily due to expenses related to the recently acquired Parscale Creative and WebTegrity, and newly established Data Propria, due to additional employees added to payroll expense.

SELLING, GENERAL, AND ADMINISTRATIVE EXPENSES

Selling, general, and administrative (“SG&A”) expenses for the three months ended June 30, 2018 increased by $919,194 to $1,128,626, compared to $209,432 for the three months ended June 30, 2017.  The increase was primarily due to operating expenses related to the recently acquired Parscale Creative and WebTegrity, and the increase in costs to maintain the additional offices in San Antonio.

STOCK BASED COMPENSATION

Stock based compensation expenses for the three months ended June 30, 2018 increased by $1,068 to $125,904, compared to $124,836 for the three months ended June 30, 2017. The increase was due to additional stock options offered to employees, partially offset by stock options that have been fully expensed.

DEPRECIATION AND AMORTIZATION

Depreciation and amortization expenses for the three months ended June 30, 2018 increased by $137,621 to $254,791, compared to $117,170 for the three months ended June 30, 2017. The increase was primarily due to additional intangible assets amortized as a result of the additional fixed and intangible assets acquired from Parscale Creative and WebTegrity.

OTHER INCOME AND EXPENSE

Total other income and expense for the three months ended June 30, 2018 increased by $44,390 to net other expense of $93,092, compared to net other expense of $48,702 for the three months ended June 30, 2017. The increase in net other expense was primarily due to the utilization of a secured borrowing arrangement, resulting in higher interest expense, as well as an increase in bad debt expense.

NET LOSS

The consolidated net loss for the three months ended June 30, 2018 was $360,979, compared to the consolidated net loss of $560,785 for the three months ended June 30, 2017.  The decrease in net loss for the period was primarily due to higher revenue, partially offset by increases in costs.

Results of Operations for the Six Months Ended June 30, 2018, compared to the Six Months Ended June 30, 2017.

REVENUE

Total revenue for the six months ended June 30, 2018 increased by $4,264,434 to $5,474,359, compared to $1,209,925 for the six months ended June 30, 2017.  The increase was primarily due to revenues generated from the recently acquired Parscale Creative and WebTegrity, and the addition of the newly formed Data Propria, partially offset by a reduction in revenue at Indaba.

SALARIES AND OUTSIDE SERVICES

Salaries and outside services for the six months ended June 30, 2018 increased by $1,388,896 to $2,952,351, compared to $1,563,455 for the six months ended June 30, 2017.  The increase was primarily due to expenses related to the recently acquired Parscale Creative and WebTegrity, and newly established Data Propria, due to additional employees added to payroll expense.

SELLING, GENERAL, AND ADMINISTRATIVE EXPENSES

Selling, general, and administrative (“SG&A”) expenses for the six months ended June 30, 2018 increased by $2,473,343 to $2,933,804, compared to $460,461 for the six months ended June 30, 2017.  The increase was primarily due to

29 

 

operating expenses related to the recently acquired Parscale Creative and WebTegrity, and the increase in costs to maintain the additional offices in San Antonio.

STOCK BASED COMPENSATION

Stock based compensation expenses for the six months ended June 30, 2018 increased by $37,039 to $285,976, compared to $248,937 for the six months ended June 30, 2017. The increase was due to additional stock options offered to employees, partially offset by stock options that have been fully expensed.

DEPRECIATION AND AMORTIZATION

Depreciation and amortization expenses for the six months ended June 30, 2018 increased by $328,105 to $508,186, compared to $180,081 for the six months ended June 30, 2017. The increase was primarily due to additional intangible assets amortized as a result of the additional fixed and intangible assets acquired from Parscale Creative and WebTegrity.

OTHER INCOME AND EXPENSE

Total other income and expense for the six months ended June 30, 2018 increased by $103,749 to net other expense of $182,171, compared to net other expense of $78,422 for the six months ended June 30, 2017. The increase in net other expense was primarily due to the utilization of a secured borrowing arrangement, resulting in higher interest expense, in addition to losses incurred from the disposal of fixed assets and an increase in bad debt expense.

NET LOSS

The consolidated net loss for the six months ended June 30, 2018 was $1,152,343, compared to the consolidated net loss of $1,321,031 for the six months ended June 30, 2017.  The decrease in net loss for the period was primarily due to higher revenue, partially offset by increases in costs.

LIQUIDITY AND CAPITAL RESOURCES

The Company had a net working capital deficit (i.e. the difference between current assets and current liabilities) of ($3,566,559) at June 30, 2018 compared to a net working capital deficit of ($1,835,714) at fiscal year ended December 31, 2017.  

Cash flow used in operating activities was $300,034 for the six months ended June 30, 2018, compared to cash flow used in operating activities of $354,592 for the six months ended June 30, 2017. The decrease in cash flow used in operating activities of $54,558 was primarily due to increases in depreciation and amortization expense and accounts payable, partially offset by increases in accounts receivable.

Cash flow used in investing activities was $20,646 for the six months ended June 30, 2018, compared to cash flow used in investing activities of $6,025 for the six months ended June 30, 2017.  The increase in cash flow used in investing activities of $14,621 was primarily due to the purchase of computers, partially offset by the sale of other computer equipment.

Cash flow provided by financing activities was $792,123 for the six months ended June 30, 2018, compared to cash flow provided by financing activities of $374,659 for the six months ended June 30, 2017.  The increase in cash flow provided by financing activities of $417,464 was due to additional borrowings, partially offset by debt repayments and dividends paid.

Liquidity is the ability of a company to generate funds to support its current and future operations, satisfy its obligations, and otherwise operate on an ongoing basis. Significant factors in the management of liquidity are funds generated by operations, levels of accounts receivable and accounts payable and capital expenditures.

The financial statements have been prepared on a going concern basis of accounting, which contemplates continuity of operations, realization of assets and liabilities and commitments in the normal course of business. The accompanying consolidated financial statements do not reflect any adjustments that might result if we are unable to continue as a going concern. Our independent auditors, in their report on our audited financial statements for the years ended December 31, 2017 and June 30, 2017 expressed substantial doubt about our ability to continue as a going concern. Our ability to continue as a going concern is dependent upon, among other things, additional cash infusion. Management believes that the additional cash needed to meet our obligations as they become due, and which will allow the development of our core business operations, will be received through investments in the Company made by our existing shareholders, prospective new investors and future revenue generated by our operations.

As a result of the recent economic recession, and the continuing economic uncertainty, it has been difficult for companies to obtain equity or debt financing. While the credit markets have improved over the last year, it remains difficult for smaller companies to obtain financing on reasonable terms.

Any additional capital raised through the sale of equity or equity-backed securities may dilute current stockholders’ ownership percentages and could also result in a decrease in the fair market value of our equity securities. The terms of the

 

30 

securities issued by us in future capital transactions may be more favorable to new investors and may include preferences, superior voting rights and the issuance of warrants or other derivative securities which may have a further dilutive effect.

Furthermore, any additional debt or equity or other financing that we may need may not be available on terms favorable to us, or at all. If we are unable to obtain required additional capital, we may have to curtail our growth plans or cut back on existing business. Further, we may not be able to continue operations if we do not generate sufficient revenues from operations.

We may incur substantial costs in pursuing future capital financing, including investment banking fees, legal fees, accounting fees, securities law compliance fees, printing and distribution expenses and other costs. We may also be required to recognize non-cash expenses in connection with certain securities we issue, such as convertible notes and warrants, which may adversely impact our reported financial results.

Off-Balance Sheet Arrangements

None.

Item 3.  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

Not Applicable.

Item 4.  CONTROLS AND PROCEDURES

Evaluation of Disclosure Controls and Procedures

Management, with the participation of the Company's principal executive and principal financial officers, or persons performing similar functions, evaluated the effectiveness of the Company's disclosure controls and procedures (as defined in Rule 13a-15(e) and Rule 15d-15(e) of the Exchange Act of 1934, as amended), as of the end of the period covered by this report to ensure that information required to be disclosed by the Company in the reports that it files or submits under the Act is (i) recorded, processed, summarized and reported, within the time periods specified in the Commission's rules and forms and (ii) accumulated and communicated to the Company's management, including its principal executive and principal financial officers, or persons performing similar functions, as appropriate to allow timely decisions regarding required disclosure.

Based on that evaluation, our management concluded that, as of June 30, 2018, our disclosure controls and procedures were not effective due to the following material weaknesses:

1. lack of segregation of duties; and

2. failure to implement accounting controls of acquired businesses.

To the extent reasonably possible given our limited resources, we intend to take measures to cure the aforementioned weaknesses.

Our management, including our principal executive officer and principal financial officer, do not expect that our disclosure controls and procedures or our internal controls will prevent all error or fraud.  A control system, no matter how well conceived and operated, can provide only reasonable, not absolute, assurance that the objectives of the control system are met.  Further, the design of a control system must reflect the fact that there are resource constraints and the benefits of controls must be considered relative to their costs.  Due to the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that all control issues and instances of fraud, if any, have been detected. 

To address the material weaknesses, we performed additional analysis and other post-closing procedures in an effort to ensure our consolidated financial statements included in this report have been prepared in accordance with generally accepted accounting principles.  Accordingly, management believes that the financial statements included in this report fairly present in all material respects our financial condition, results of operations and cash flows for the periods presented.

No Attestation Report by Independent Registered Accountant

The effectiveness of our internal control over financial reporting as of June 30, 2018 has not been audited by our independent registered public accounting firm by virtue of our exemption from such requirement as a smaller reporting company.

31 

 

Changes in Internal Controls over Financial Reporting

There have been no changes in the Company’s internal control over financial reporting that occurred during the Company’s last fiscal quarter ended June 30, 2018 that have materially affected, or are reasonably likely to materially affect, the Company’s internal control over financial reporting.

Inherent Limitations on Effectiveness of Controls

The Company’s management does not expect that its disclosure controls or its internal control over financial reporting will prevent or detect all error and all fraud. A control system, no matter how well designed and operated, can provide only reasonable, not absolute, assurance that the control system’s objectives will be met. The design of a control system must reflect the fact that there are resource constraints, and the benefits of controls must be considered relative to their costs. Further, because of the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that misstatements due to error or fraud will not occur or that all control issues and instances of fraud, if any, within the Company have been detected. These inherent limitations include the realities that judgments in decision making can be faulty and that breakdowns can occur because of simple error or mistake. Controls can also be circumvented by the individual acts of some persons, by collusion of two or more people, or management override of the controls. The design of any system of controls is based in part on certain assumptions about the likelihood of future events, and there can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions. Projections of any evaluation of controls effectiveness to future periods are subject to risks. Over time, controls may become inadequate because of changes in conditions or deterioration in the degree of compliance with policies or procedures.

PART II.  - OTHER INFORMATION

Item 1.  LEGAL PROCEEDINGS

The Company may be involved in legal actions and claims arising in the ordinary course of business from time to time in the future. However, at this time there are no current legal proceedings to which the Company or any of its subsidiaries is a party or of which any of their property is the subject.

Item 1A.  RISK FACTORS

There have been no material changes to the risk factors disclosed in “Risk Factors” in our transition report on Form 10-KT/A filed with the SEC on June 18, 2018.

Item 2.  UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS

None.

Item 3.  DEFAULTS UPON SENIOR SECURITIES

None.

Item 4.  MINE SAFETY DISCLOSURES

Not applicable.

Item 5.  OTHER INFORMATION

None

Item 6.  EXHIBITS

(a)           Exhibits

EXHIBIT NO.   DESCRIPTION
31.1   Section 302 Certification
31.2   Section 302 Certification
32.1   Section 906 Certification
32.2   Section 906 Certification
EX-101.INS   XBRL INSTANCE DOCUMENT*
EX-101.SCH   XBRL TAXONOMY EXTENSION SCHEMA DOCUMENT*
EX-101.CAL   XBRL TAXONOMY EXTENSION CALCULATION LINKBASE*
EX-101.DEF   XBRL TAXONOMY EXTENSION DEFINITION LINKBASE*
EX-101.LAB   XBRL TAXONOMY EXTENSION LABELS LINKBASE*
EX-101.PRE   XBRL TAXONOMY EXTENSION PRESENTATION LINKBASE*

 

* Furnished herewith. Pursuant to Rule 406T of Regulation S-T, the interactive data files on Exhibit 101 hereto are deemed not filed or part of a registration statement or prospectus for purposes of Sections 11 or 12 of the Securities Act of 1933, as amended, and otherwise are not subject to liability under those sections. 

32 

 

SIGNATURES

 

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, as amended, the Registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

 

 

  CLOUDCOMMERCE, INC.  
  (Registrant)  
       
Dated: August 14, 2018 By: /s/ Andrew Van Noy  
   

Andrew Van Noy

Chief Executive Officer and President

(Principal Executive Officer)

 

 

 
    /s/ Gregory Boden  
   

Gregory Boden

Chief Financial Officer

(Principal Financial and Accounting Officer)

 

 

 

33 

EX-31.1 2 ex31_1.htm

EXHIBIT 31.1

 

CERTIFICATION

 

 
 

EXHIBIT 31.1

CERTIFICATION

 

I, Andrew Van Noy, certify that:

 

1.I have reviewed this Quarterly Report on Form 10-Q of CloudCommerce, Inc.

 

2.Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report.

 

3.Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report.

 

4.The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

 

a.Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

 

b.Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

 

c.Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

 

d.Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting.

 

5.The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (of persons performing the equivalent functions):

 

a.All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

 

b.Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

 

Dated: August 14, 2018

 

 

By: /s/ Andrew Van Noy

Andrew Van Noy, Chief Executive Officer and President

(Principal Executive Officer)

EX-31.2 3 ex31_2.htm

EXHIBIT 31.2

 

CERTIFICATION

 

 
 

EXHIBIT 31.2

CERTIFICATION

 

I, Gregory Boden, certify that:

 

1.I have reviewed this Quarterly Report on Form 10-Q of CloudCommerce, Inc.

 

2.Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report.

 

3.Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report.

 

4.The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

 

a.Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

 

b.Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

 

c.Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation.

 

d.Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

 

5.The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (of persons performing the equivalent functions):

 

a.All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

 

b.Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

 

Dated: August 14, 2018

 

 

By: /s/ Gregory Boden

Gregory Boden, Chief Financial Officer

(Principal Financial and Accounting Officer)

EX-32.1 4 ex32_1.htm

EXHIBIT 32.1

 

CERTIFICATION

 
 

Exhibit 32.1

 

CERTIFICATION PURSUANT TO

18 U.S.C. SECTION 1350,

AS ADOPTED PURSUANT TO

SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

 

In connection with the Quarterly Report of CloudCommerce, Inc. (the “Company”) on Form 10-Q for the period ending June 30, 2018 (the “Report”) I, Andrew Van Noy, Chief Executive Officer and President of the Company, certify, pursuant to 18 USC Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that to the best of my knowledge and belief:

 

(1)       The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and

 

(2)       The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

 

 

 

Date: August 14, 2018  
   
By: /s/  Andrew Van Noy  
Andrew Van Noy, Chief Executive Officer and President  
(Principal Executive Officer)  

 

This certification accompanies the Report pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 and shall not, except to the extent required by the Sarbanes-Oxley Act of 2002, be deemed filed by the Company for purposes of Section 18 of the Securities Exchange Act of 1934, as amended.

EX-32.2 5 ex32_2.htm

 

 

 

EXHIBIT 32.2

 

CERTIFICATION

 

 

 
 

 

 

Exhibit 32.2

 

CERTIFICATION PURSUANT TO

18 U.S.C. SECTION 1350,

AS ADOPTED PURSUANT TO

SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

 

In connection with the Quarterly Report of CloudCommerce, Inc. (the “Company”) on Form 10-Q for the period ending June 30, 2018 (the “Report”) I, Gregory Boden, Chief Financial Officer of the Company, certify, pursuant to 18 USC Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that to the best of my knowledge and belief:

 

(1)       The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and

 

(2)       The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

 

 

Date: August 14, 2018  
   
By: /s/  Gregory Boden    
Gregory Boden, Chief Financial Officer  
(Principal Financial and Accounting Officer)  
       

 

This certification accompanies the Report pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 and shall not, except to the extent required by the Sarbanes-Oxley Act of 2002, be deemed filed by the Company for purposes of Section 18 of the Securities Exchange Act of 1934, as amended.

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The lease provides for a term of thirty-six (36) months, at a monthly payment of $3,000, and an option to purchase all items at the end of the lease for one dollar. We have evaluated this lease in accordance with ASC 840-30 and determined that it meets the definition of a capital lease.</p> 3000 1000000 74213 6184 <p style="margin: 0"><font style="font: 10pt Times New Roman, Times, Serif">On November 30, 2016, the Company entered into an agreement with a third party to sell the rights, with recourse, to accounts receivable amounts due from our customers to Indaba. Under the terms of the agreement, the Company may receive advances in amounts up to $400,000, based on the amounts we invoice our customers, for a period of one year. Because the Company maintains the collectability risk of all outstanding balances, we record the amounts due from customers as a secured borrowing arrangement, with the customer balances at fair value in accounts receivable, including an allowance for any balances at risk of collectability, and the amount due to the third party as a liability.</font></p> <p style="margin: 0"><font style="font: 10pt Times New Roman, Times, Serif">On March 23, 2017, the Company amended the secured borrowing arrangement, which increased the maximum allowable balance by $100,000, to a total of $500,000.</font></p> <p style="font: 10pt Times New Roman, Times, Serif"><font style="font-weight: normal">On October 19, 2017, the Company entered into an agreement with a third party to sell the rights, with recourse, to accounts receiveable amounts due from our customers to Parscale Digital. Under the terms of the agreement, the Company may receive advances in amounts up to $500,000, based on the amounts we invoice our customers, for a period of one year. Because the Company maintains the collectability risk of all outstanding balances, we record the amounts due from customers as a secured borrowing arrangement, with the customer balances at fair value in accounts receivable, including an allowance for any balances at risk of collectability, and the amount due to the third party as a liability.</font></p> <p style="font: 10pt Times New Roman, Times, Serif"><font style="font-weight: normal">On April 12, 2018, the Company amended the secured borrowing arrangement, which increased the maximum allowable balance by $250,000, to a total of $750,000. </font></p> 1813527 0 0 0 30449 3316 20832 13075 1239796 123000000 10000 18025 23421500 154800000 10000 18025 14425 90000 10000 39158500 100000000 450625000 100000000 450625000 144250000 225000000 20000000 93686 277801 7945000 900000 90000 10000 100 100 <p style="margin: 0"><font style="font-size: 10pt">Based on 5% of adjusted revenue of Parscale Digital. Adjusted revenue is defined as total revenue, minus digital marketing media buys. 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margin: 0 0 6pt 0.25in; text-indent: -0.25in"><font style="font: 10pt Times New Roman, Times, Serif">1.&#160;&#9;BASIS OF PRESENTATION</font></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in"><font style="font: 10pt Times New Roman, Times, Serif; color: black">The accompanying unaudited condensed consolidated financial statements of </font><font style="font: 10pt Times New Roman, Times, Serif">CloudCommerce, Inc. (&#8220;CloudCommerce,&#8221; &#8220;we,&#8221; &#8220;us,&#8221; or the &#8220;Company&#8221;), <font style="color: black">have been prepared in accordance with generally accepted accounting principles for interim financial information and with the instructions to Form 10-Q and Rule 10-01 of Regulation S-X.&#160;&#160;Accordingly, they do not include all of the information and footnotes required by generally accepted accounting principles for complete financial statements. In the opinion of management, all normal recurring adjustments considered necessary for a fair presentation have been included.&#160;&#160;Operating results for the three and six months ended June 30, 2018 are not necessarily indicative of the results that may be expected for the year ending December 31, 2018.&#160;&#160;For further information, refer to the financial statements and footnotes thereto included in the Company's transition report Form 10-KT for the transition period from July 1, 2017 to December 31, 2017.</font></font></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-indent: -0.25in"><font style="font: 10pt Times New Roman, Times, Serif">2.&#160;&#9;SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES</font></p> <p style="font: 10pt/normal Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in"><font style="font: 10pt Times New Roman, Times, Serif">This summary of significant accounting policies of CloudCommerce is presented to assist in understanding the Company&#8217;s financial statements. The financial statements and notes are representations of the Company&#8217;s management, which is responsible for their integrity and objectivity. These accounting policies conform to accounting principles generally accepted in the United States of America and have been consistently applied in the preparation of the financial statements.</font></p> <p style="font: 10pt/normal Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in"><font style="font: 10pt Times New Roman, Times, Serif">The Consolidated Financial Statements include the Company and its wholly owned subsidiaries, Indaba Group, Inc., a Delaware corporation (&#8220;Indaba&#8221;), Parscale Digital, Inc., a Nevada corporation (&#8220;Parscale Digital&#8221;), WebTegrity, Inc., a Nevada corporation, Data Propria, Inc., a Nevada corporation (&#8220;Data Propria&#8221;), Parscale Media, LLC, a Texas limited liability company (&#8220;Parscale Media&#8221;), and Giles Design Bureau, Inc., a Nevada corporation (&#8220;Giles Design Bureau&#8221;). 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The Company includes any balances that are determined to be uncollectible in its allowance for doubtful accounts. After all attempts to collect a receivable have failed, the receivable is written off. The balance of the allowance account at <font style="color: black">June 30, 2018</font> and December 31, 2017 are $74,213 and $6,184 respectively.</font></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 20pt; text-align: justify; text-indent: 20pt"><font style="font: normal 10pt Times New Roman, Times, Serif; color: #252525">On November 30, 2016, the Company entered into an agreement with a third party to sell the rights, with recourse, to accounts receivable amounts due from our customers to Indaba. Under the terms of the agreement, the Company may receive advances in amounts up to $400,000, based on the amounts we invoice our customers, for a period of one year. Because the Company maintains the collectability risk of all outstanding balances, we record the amounts due from customers as a secured borrowing arrangement, with the customer balances at fair value in accounts receivable, including an allowance for any balances at risk of collectability, and the amount due to the third party as a liability. On March 23, 2017, the Company amended the secured borrowing arrangement, which increased the maximum allowable balance by $100,000, to a total of $500,000. 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Because the Company maintains the collectability risk of all outstanding balances, we record the amounts due from customers as a secured borrowing arrangement, with the customer balances at fair value in accounts receivable, including an allowance for any balances at risk of collectability, and the amount due to the third party as a liability. On April 12, 2018, the Company amended the secured borrowing arrangement, which increased the maximum allowable balance by $250,000, to a total of $750,000. 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Significant estimates made in preparing these financial statements include revenue recognition, the allowance for doubtful accounts, long-lived assets, intangible assets, business combinations, the deferred tax valuation allowance, and the fair value of stock options and warrants. Actual results could differ from those estimates.</font></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt; text-indent: 0.25in"><font style="font: 10pt Times New Roman, Times, Serif"><u>Cash and Cash Equivalents </u></font></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in"><font style="font: 10pt Times New Roman, Times, Serif">The Company considers all highly liquid investments with an original maturity of three months or less to be cash equivalents. As of June 30, 2018, the Company held cash and cash equivalents in the amount of $743,764, which was held in the operating bank accounts. 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We also offer professional services such as development services.&#160; The fees for development services with multiple deliverables constitute a separate unit of accounting in accordance with ASC 605-25, which are recognized as the work is performed. Upfront fees for development services or other customer services are deferred until certain implementation or contractual milestones have been achieved. If we have performed work for our clients, but have not invoiced clients for that work, then we record the value of the work in either deferred revenue, as a negative liability balance, or as an asset in costs in excess of billings. The terms of services contracts generally are for periods of less than one year. 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The lender advanced an additional $48,000 on October 17, 2016, $34,000 on October 31, 2016, $27,000 on November 15, 2016, $34,000 on November 30, 2016, $28,500 on December 16, 2016, $21,000 on January 3, 2017, $50,000 on January 17, 2017, $29,000 on January 31, 2017, $15,000 on February 2, 2017, $30,000 on February 16, 2017, $29,000 on March 1, 2017, $28,000 on March 16, 2017, $46,500 on April 3, 2017, $23,500 on April 17, 2017, and $20,500 on May 2, 2017, for a total draw of $500,000. The October 2016 Note bears interest at a rate of 5% per year and is payable upon demand, but in no event later than 60 months from the effective date of each tranche. On July 31, 2017, the principal balance of $500,000 was exchanged for Series C Preferred stock, and all accrued interest was forgiven, leaving a balance of zero as of July 31, 2017.</font></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in"><font style="font: 10pt Times New Roman, Times, Serif">(d) On May 16, 2017, the Company issued a promissory note (the &#8220;May 16, 2017 Note&#8221;) in the amount of $38,000, at which time the entire balance of $38,000 was received to cover operational expenses. The May 16, 2017 Note bears interest at a rate of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date. On July 31, 2017, the principal balance of $38,000 was exchanged for Series C Preferred stock, and all accrued interest was forgiven, leaving a balance of zero as of July 31, 2017.</font></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in"><font style="font: 10pt Times New Roman, Times, Serif">(e) On May 30, 2017, the Company issued a promissory note (the &#8220;May 30, 2017 Note&#8221;) in the amount of $46,000, at which time the entire balance of $46,000 was received to cover operational expenses. The May 30, 2017 Note bears interest at a rate of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date. On July 31, 2017, the principal balance of $46,000 was exchanged for Series C Preferred stock, and all accrued interest was forgiven, leaving a balance of zero as of July 31, 2017.</font></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in"><font style="font: 10pt Times New Roman, Times, Serif">(f) On June 14, 2017, the Company issued a promissory note (the &#8220;June 14, 2017 Note&#8221;) in the amount of $26,000, at which time the entire balance of $26,000 was received to cover operational expenses. The June 14, 2017 Note bears interest at a rate of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date. On July 31, 2017, the principal balance of $26,000 was exchanged for Series C Preferred stock, and all accrued interest was forgiven, leaving a balance of zero as of July 31, 2017.</font></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in"><font style="font: 10pt Times New Roman, Times, Serif">(g) On June 29, 2017, the Company issued a promissory note (the &#8220;June 29, 2017 Note&#8221;) in the amount of $23,500, at which time the entire balance of $23,500 was received to cover operational expenses. The June 29, 2017 Note bears interest at a rate of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date. On July 31, 2017, the principal balance of $23,500 was exchanged for Series C Preferred stock, and all accrued interest was forgiven, leaving a balance of zero as of July 31, 2017.</font></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in"><font style="font: 10pt Times New Roman, Times, Serif">(h) On July 10, 2017, the Company issued a promissory note (the &#8220;July 10, 2017 Note&#8221;) in the amount of $105,000, at which time the entire balance of $105,000 was received to cover operational expenses. The July 10, 2017 Note bears interest at a rate of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date. On July 31, 2017, the principal balance of $105,000 was exchanged for Series C Preferred stock, and all accrued interest was forgiven, leaving a balance of zero as of July 31, 2017.</font></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in"><font style="font: 10pt Times New Roman, Times, Serif">(i) On July 14, 2017, the Company issued a promissory note (the &#8220;July 14, 2017 Note&#8221;) in the amount of $50,500, at which time the entire balance of $50,500 was received to cover operational expenses. The July 14, 2017 Note bears interest at a rate of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date. On July 31, 2017, the principal balance of $50,500 was exchanged for Series C Preferred stock, and all accrued interest was forgiven, leaving a balance of zero as of July 31, 2017.</font></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in"><font style="font: 10pt Times New Roman, Times, Serif">(j) On July 30, 2017, the Company issued a promissory note (the &#8220;July 30, 2017 Note&#8221;) in the amount of $53,500, at which time the entire balance of $53,500 was received to cover operational expenses. The July 30, 2017 Note bears interest at a rate of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date. On July 31, 2017, the principal balance of $53,500 was exchanged for Series C Preferred stock, and all accrued interest was forgiven, leaving a balance of zero as of July 31, 2017.</font></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt; text-align: justify; text-indent: 0.25in"><font style="font: 10pt Times New Roman, Times, Serif">Subsequent to July 31, 2017, the Company entered into the following new notes payable:</font></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in"><font style="font: 10pt Times New Roman, Times, Serif">On August 3, 2017, the Company issued a promissory note (the &#8220;August 3, 2017 Note&#8221;) in the amount of $25,000, at which time the entire balance of $25,000 was received to cover operational expenses. The August 3, 2017 Note bears interest at a rate of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date. The balance of the August 3, 2017 Note, as of June 30, 2018 is $26,332, which includes $1,332 of accrued interest.</font></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in"><font style="font: 10pt Times New Roman, Times, Serif">On August 15, 2017, the Company issued a promissory note (the &#8220;August 15, 2017 Note&#8221;) in the amount of $34,000, at which time the entire balance of $34,000 was received to cover operational expenses. The August 15, 2017 Note bears interest at a rate of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date. The balance of the August 15, 2017 Note, as of June 30, 2018 is $35,695, which includes $1,695 of accrued interest.</font></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in"><font style="font: 10pt Times New Roman, Times, Serif">On August 28, 2017, the Company issued a promissory note (the &#8220;August 28, 2017 Note&#8221;) in the amount of $92,000, at which time the entire balance of $92,000 was received to cover operational expenses. The August 28, 2017 Note bears interest at a rate of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date. The balance of the August 28, 2017 Note, as of June 30, 2018 is $96,272, which includes $4,272 of accrued interest.</font></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in"><font style="font: 10pt Times New Roman, Times, Serif">On September 28, 2017, the Company issued a promissory note (the &#8220;September 28, 2017 Note&#8221;) in the amount of $63,600, at which time the entire balance of $63,600 was received to cover operational expenses. The September 28, 2017 Note bears interest at a rate of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date. The balance of the September 28, 2017 Note, as of June 30, 2018 is $66,013, which includes $2,413 of accrued interest.</font></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in"><font style="font: 10pt Times New Roman, Times, Serif">On October 11, 2017, the Company issued a promissory note (the &#8220;October 11, 2017 Note&#8221;) in the amount of $103,500, at which time the entire balance of $103,500 was received to cover operational expenses. The October 11, 2017 Note bears interest at a rate of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date. The balance of the October 11, 2017 Note, as of June 30, 2018 is $107,215, which includes $3,715 of accrued interest.</font></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in"><font style="font: 10pt Times New Roman, Times, Serif">On October 27, 2017, the Company issued a promissory note (the &#8220;October 27, 2017 Note&#8221;) in the amount of $106,000, at which time the entire balance of $106,000 was received to cover operational expenses. The October 27, 2017 Note bears interest at a rate of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date. The balance of the October 27, 2017 Note, as of June 30, 2018 is $109,572, which includes $3,572 of accrued interest.</font></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in"><font style="font: 10pt Times New Roman, Times, Serif">On November 15, 2017, the Company issued a promissory note (the &#8220;November 15, 2017 Note&#8221;) in the amount of $62,000, at which time the entire balance of $62,000 was received to cover operational expenses. The November 15, 2017 Note bears interest at a rate of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date. 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The balance of the November 27, 2017 Note, as of June 30, 2018 is $109,122, which includes $3,122 of accrued interest.</font></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in"><font style="font: 10pt Times New Roman, Times, Serif">On November 30, 2017, the Company issued a promissory note (the &#8220;November 30, 2017 Note&#8221;) in the amount of $30,000, at which time the entire balance of $30,000 was received to cover operational expenses. The November 30, 2017 Note bears interest at a rate of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date. The balance of the November 30, 2017 Note, as of June 30, 2018 is $30,871, which includes $871 of accrued interest.</font></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in"><font style="font: 10pt Times New Roman, Times, Serif">On December 19, 2017, the Company issued a promissory note (the &#8220;December 19, 2017 Note&#8221;) in the amount of $42,000, at which time the entire balance of $42,000 was received to cover operational expenses. The December 19, 2017 Note bears interest at a rate of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date. The balance of the December 19, 2017 Note, as of June 30, 2018 is $43,110, which includes $1,110 of accrued interest.</font></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in"><font style="font: 10pt Times New Roman, Times, Serif">On January 3, 2018, the Company issued a promissory note (the &#8220;January 3, 2018 Note&#8221;) in the amount of $49,000, at which time the entire balance of $49,000 was received to cover operational expenses. The January 3, 2018 Note bears interest at a rate of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date. The balance of the January 3, 2018 Note, as of June 30, 2018 is $50,195, which includes $1,195 of accrued interest.</font></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in"><font style="font: 10pt Times New Roman, Times, Serif">On January 30, 2018, the Company issued a promissory note (the &#8220;January 30, 2018 Note&#8221;) in the amount of $72,000, at which time the entire balance of $72,000 was received to cover operational expenses. The January 30, 2018 Note bears interest at a rate of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date. The balance of the January 30, 2018 Note, as of June 30, 2018 is $73,489, which includes $1489 of accrued interest.</font></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in"><font style="font: 10pt Times New Roman, Times, Serif">On February 1, 2018, the Company entered into an amended purchase agreement and promissory note with Mr. Parscale, which facilitated the closing of the Parscale Media transaction and established a revised payment arrangement, under which the Company agreed to pay Mr. Parscale $1,000,000 in twelve equal installments, which includes 4% interest. For the six months ended <font style="color: black">June 30</font>, 2018, the Company made total payments of $255,450 on the promissory note, which includes $9,181 of interest expense. For the six months ended June 30, 2018, we included $13,930 in interest expense related to this liability.</font></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in"><font style="font: 10pt Times New Roman, Times, Serif">On February 2, 2018, the Company issued a promissory note (the &#8220;February 2, 2018 Note&#8221;) in the amount of $85,000, at which time the entire balance of $85,000 was received to cover operational expenses. The February 2, 2018 Note bears interest at a rate of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date. 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The Company is also authorized to issue 5,000,000 shares of preferred stock, par value of $0.001 per share.&#160;&#160;The rights, preferences and privileges of the holders of the preferred stock will be determined by the Board of Directors prior to issuance of such shares. The conversion of certain outstanding preferred stock could have a significant impact on our common stockholders.</font></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify"><font style="font: 10pt Times New Roman, Times, Serif"><u>Series A Preferred</u></font></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in"><font style="font: 10pt Times New Roman, Times, Serif">The Company has designated 10,000 shares of its preferred stock as Series A Preferred Stock. Each share of Series A Preferred Stock is convertible into 10,000 shares of the Company&#8217;s common stock. The holders of outstanding shares of Series A Preferred Stock shall be entitled to receive dividends, payable quarterly, out of any assets of the Corporation legally available therefor, at the rate of $8 per share per annum, payable in preference and priority to any payment of any dividend on the common stock. As of June 30, 2018, the Company has 10,000 shares of Series A Preferred Stock outstanding.</font></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify"><font style="font: 10pt Times New Roman, Times, Serif"><u>Series B Preferred</u></font></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in"><font style="font: 10pt Times New Roman, Times, Serif">The Company has designated 25,000 shares of its preferred stock as Series B Preferred Stock. Each share of Series B Preferred Stock shall have a stated value of $100. The Series B Preferred Stock is convertible into shares of fully paid and non-assessable shares of the Company's common stock by dividing the stated value by a conversion price of $0.004 per share. Series B Preferred Stock shall not be entitled to vote, as a separate class or otherwise, on any matter presented to the stockholders of the Company for their action or consideration at any meeting of stockholders of the Company. As of June 30, 2018, the Company has 18,025 shares of Series B Preferred Stock outstanding.</font></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify"><font style="font: 10pt Times New Roman, Times, Serif"><u>Series C Preferred</u></font></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in"><font style="font: 10pt Times New Roman, Times, Serif">The Company has designated 25,000 shares of its preferred stock as Series C Preferred Stock. Each share of Series C Preferred Stock shall have a stated value of $100. The Series C Preferred Stock is convertible into shares of fully paid and non-assessable shares of the Company's common stock by dividing the stated value by a conversion price of $0.01 per share. Series C Preferred Stock shall not be entitled to vote, as a separate class or otherwise, on any matter presented to the stockholders of the Company for their action or consideration at any meeting of stockholders of the Company. As of June 30, 2018, the Company has 14,425 shares of Series C Preferred Stock outstanding.</font></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify"><font style="font: 10pt Times New Roman, Times, Serif"><u>Series D Preferred</u></font></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in"><font style="font: 10pt Times New Roman, Times, Serif; color: black">The Company has designated 90,000 shares of its preferred stock as Series D Preferred Stock. Each share of Series D Preferred Stock shall have a stated value of $100. The Series D Preferred Stock </font><font style="font: 10pt Times New Roman, Times, Serif">is convertible into common stock at a ratio of 2,500 shares of common stock per share of preferred stock, and pays a quarterly dividend, calculated as (1/90,000) x (5% of the Adjusted Gross Revenue) of the Company&#8217;s subsidiary Parscale Digital. <font style="color: black">Adjusted Gross Revenue shall mean the top line gross revenue of Parscale Digital, as calculated under GAAP (generally accepted accounting principles) less any reselling revenue attributed to third party advertising products or service, such as, but not limited to, search engine keyword campaign fees, social media campaign fees, radio or television advertising fees, and the like. Series D Preferred Stock shall not be entitled to vote, as a separate class or otherwise, on any matter presented to the stockholders of the Company for their action or consideration at any meeting of stockholders of the Company. 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Series E Preferred Stock shall not be entitled to vote, as a separate class or otherwise, on any matter presented to the stockholders of the Company for their action or consideration at any meeting of stockholders of the Company. As of June 30, 2018, the Company has 10,000 shares of Series E Preferred Stock outstanding.</font></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt; text-align: justify"><font style="font: 10pt Times New Roman, Times, Serif">10.&#160;&#160;STOCK OPTIONS AND WARRANTS</font></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt; text-align: justify; text-indent: 0.25in"><font style="font: 10pt Times New Roman, Times, Serif"><u>Stock Options</u></font></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in"><font style="font: normal 10pt Times New Roman, Times, Serif">On July 10, 2003, the Company adopted the Warp 9, Inc. Stock Option Plan for directors, executive officers, and employees of and key consultants to the Company. Pursuant to the now terminated plan, the Company could issue 5,000,000 shares of common stock. The plan was administered by the Company&#8217;s Board of Directors, and options granted under the plan could be either incentive options or nonqualified options. Each option was exercisable in full or in installment and at such time as designated by the Board. Notwithstanding any other provision of the plan or of any option agreement, each option expired on the date specified in the option agreement, which date was to be no later than the tenth anniversary of the date on which the option was granted (fifth anniversary in the case of an incentive option granted to a greater-than-10% stockholder). The purchase price per share of the common stock under each incentive option was to be no less than the fair market value of the common stock on the date the option was granted (110% of the fair market value in the case of a greater-than-10% stockholder). The purchase price per share of the common stock under each nonqualified option was to be specified by the Board at the time the option is granted, and could be less than, equal to or greater than the fair market value of the shares of common stock on the date such nonqualified option was granted, but was to be no less than the par value of shares of common stock. The plan provided specific language as to the termination of options granted thereunder. </font></p> <p style="font: 10pt Times New Roman, Times, Serif; margin: 0 0 6pt 0.25in; text-align: justify; text-indent: 0.25in"><font style="font: normal 10pt Times New Roman, Times, Serif">On August 1, 2017, we granted non-qualified stock options to purchase up to 10,000,000 shares of our common stock to Jill Giles, at a price of $0.01 per share. 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link:presentationLink link:calculationLink link:definitionLink 00000053 - Disclosure - Commitments and Contingencies (Narrative) (Details) link:presentationLink link:calculationLink link:definitionLink 00000054 - Disclosure - Supplemental Statement Of Cash Flows Information (Narrative) (Details) link:presentationLink link:calculationLink link:definitionLink EX-101.CAL 8 clwd-20180630_cal.xml EX-101.DEF 9 clwd-20180630_def.xml EX-101.LAB 10 clwd-20180630_lab.xml Class of Stock [Axis] Series A Preferred Stock [Member] Series B Preferred Stock [Member] Exercise Price Range [Axis] Exercise Price 0.015 [Member] Award Type [Axis] Stock Options [Member] Exercise Price 0.013 [Member] Exercise Price 0.013 [Member] Exercise Price 0.005 [Member] Exercise Price 0.004 [Member] Property, Plant and Equipment, Type [Axis] Furniture, Fixtures & Equipment [Member] Computer Equipment [Member] Commerce Server [Member] Computer Software [Member] Range [Axis] Minimum [Member] Leasehold Improvements [Member] Maximum [Member] Series C Preferred Stock [Member] Series D Preferred Stock [Member] Exercise Price 0.050 [Member] Exercise Price 0.010 [Member] Series E Preferred Stock [Member] Business Acquisition [Axis] Parscale Creative, Inc. [Member] WebTegrity, LLC [Member] Finite-Lived Intangible Assets by Major Class [Axis] Customer List [Member] Non-Compete Agreements [Member] Domain Name And Trademark [Member] Brand Name [Member] Goodwill [Member] Intangible Assets [Member] Stock Option [Member] Parscale Creative And WebTegrity [Member] Other Commitments [Axis] Lease Payments [Member] Income Statement Location [Axis] Imputed Interest [Member] Present Value Of Payments [Member] Equity Components [Axis] Preferred Stock [Member] Common Stock Additional Paid-in Capital [Member] Accumulated Deficit [Member] Parscale Media, LLC [Member] Exercise Price 0.040 [Member] Debt Instrument [Axis] Convertible Notes Payable [Member] Convertible Promissory Note Dated March 25, 2013 - The March 2013 Note [Member] Related Party [Axis] Bountiful Capital, LLC - A Company Related To Greg Boden, CFO Of The Company [Member] Ten Convertible Notes [Member] Notes Payable Dated January 12, 2016 [Member] Promissory Note Dated April 18, 2016 - The April 2016 Note [Member] Promissory Note Dated October 03, 2016 - The October 2016 Note [Member] Convertible Promissory Note Dated May 16, 2017 - The May 16, 2017 Note [Member] Convertible Promissory Note Dated May 30, 2017 - The May 30, 2017 Note [Member] Convertible Promissory Note Dated June 14, 2017 - The June 14, 2017 Note [Member] Convertible Promissory Note Dated June 29, 2017 - The June 29, 2017 Note [Member] Convertible Promissory Note Dated July 10, 2017 - The July 10, 2017 Note [Member] Convertible Promissory Note Dated July 14, 2017 - The July 14, 2017 Note [Member] Convertible Promissory Note Dated July 30, 2017 - The July 30, 2017 Note [Member] Convertible Promissory Note Dated August 03, 2017 - The August 3, 2017 Note [Member] Convertible Promissory Note Dated August 15, 2017 - The August 15, 2017 Note [Member] Convertible Promissory Note Dated August 28, 2017 - The August 28, 2017 Note [Member] Convertible Promissory Note Dated September 28, 2017 - The September 28, 2017 Note [Member] Convertible Promissory Note Dated October 11, 2017 - The October 11, 2017 Note [Member] Convertible Promissory Note Dated October 27, 2017 - The October 27, 2017 Note [Member] Convertible Promissory Note Dated November 15, 2017 - The November 15, 2017 Note [Member] Convertible Promissory Note Dated November 27, 2017 - The November 27, 2017 Note [Member] Convertible Promissory Note Dated November 30, 2017 - The November 30, 2017 Note [Member] Convertible Promissory Note Dated December 19, 2017 - The December 19, 2017 Note [Member] Convertible Promissory Note Dated January 03, 2018 - The January 3, 2018 Note [Member] Convertible Promissory Note Dated January 30, 2018 - The January 30, 2018 Note [Member] Convertible Promissory Note Dated February 2, 2018 - The February 2, 2018 Note [Member] Plan Name [Axis] Stock Option Plan - July 10, 2003 [Member] Non-Qualified Stock Options [Member] Title of Individual [Axis] Jill Giles [Member] Three Key Employees [Member] Promissory Notes [Member] Parscale Strategy, LLC - A Largest Customer Of Parscale Digital Owned By Mr.Brad Parscale, Director Of The Company [Member] Mr.Brad Parscale, Director Of The Company [Member] Promissory Note Dated February 01, 2018 [Member] Concentration Risk Benchmark [Axis] Total Revenue [Member] Customer [Axis] One Major Customers [Member] Three Major Customers [Member] Accounts Receivable [Member] Two Customers [Member] Four Customers [Member] Lease Assumed On Acquisition Of WebTegrity Dated November 15, 2017 [Member] Lease Agreements With Giles-Parscale, Inc., Commenced On August 01, 2017 [Member] Giles-Parscale, Inc., - Wholly Owned By Jill Giles, An Employee Of The Company [Member] Legal Entity [Axis] Parscale Digital [Member] Lease Agreements For Office Space Commenced On March 01, 2016 [Member] Lease Agreement Commenced On January 16, 2013 [Member] Indaba [Member] Lease Agreement For Office Space Dated February 12, 2018 [Member] Settlement With A Prior Landlord [Member] Capital Lease Agreement For Use Of Office Equipment And Furniture [Member] Jill Giles, An Employee Of The Company [Member] Lease Agreement Commencing On May 01, 2018 [Member] Data Propria [Member] Agreement [Axis] Agreement With Third Party For Accounts Receivables Due From Our Customers To Indaba [Member] Receivable Type [Axis] Accounts Receivable [Member] Agreement With Third Party For Accounts Receivables Due From Our Customers To Parscale Digital [Member] Indaba Group, LLC [Member] Antidilutive Securities [Axis] Convertible Notes [Member] Parscale Digital, Inc. [Member] Series D Convertible Preferred Stock [Member] Series E Convertible Preferred Stock [Member] Indefinite-lived Intangible Assets [Axis] Domain Name - CLOUDCOMMERCE.COM [Member] Balance Sheet Location [Axis] Other Assets [Member] Trademark Rights - CLOUDCOMMERCE [Member] Non-Compete Agreements [Member] Non-Compete Agreements Signed With Mr.Brad Parscale [Member] Customer List [Member] Brand Name [Member] Credit Facility [Axis] Secured Borrowing With Third Party [Member] Product and Service [Axis] Data Sciences [Member Design [Member Development [Member Digital Advertising [Member Other [Member Convertible Promissory Note Dated April 20, 2018 - The April 2018 Note [Member] Document And Entity Information Entity Registrant Name Entity Central Index Key Document Type Document Period End Date Amendment Flag Current Fiscal Year End Date Is Entity a Well-known Seasoned Issuer? Is Entity a Voluntary Filer? Is Entity's Reporting Status Current? Entity Filer Category Entity Public Float Entity Common Stock, Shares Outstanding Document Fiscal Period Focus Document Fiscal Year Focus Statement [Table] Statement [Line Items] ASSETS CURRENT ASSETS Cash Accounts receivable, net Accounts receivable, net - related party Prepaid and other current Assets TOTAL CURRENT ASSETS PROPERTY & EQUIPMENT, net OTHER ASSETS Lease deposit Goodwill and other intangible assets, net TOTAL OTHER ASSETS TOTAL ASSETS LIABILITIES AND SHAREHOLDERS' EQUITY CURRENT LIABILITIES Accounts payable Accrued expenses Lines of credit Deferred income and customer deposit Convertible notes and interest payable, current, net Capital lease obligation, current Notes payable Notes payable, related parties TOTAL CURRENT LIABILITIES LONG TERM LIABILITIES Capital lease obligation, long term Deferred tax liability Accrued expenses, long term TOTAL LONG TERM LIABILITIES TOTAL LIABILITIES COMMITMENTS AND CONTINGENCIES (see Note 13) SHAREHOLDERS' EQUITY Preferred stock, $0.001 par value; 5,000,000 Authorized shares: Series A Preferred stock; 10,000 authorized, 10,000 shares issued and outstanding; Series B Preferred stock; 25,000 authorized, 18,025 shares issued and outstanding; Series C Preferred Stock; 25,000 authorized, 14,425 shares issued and outstanding; Series D Preferred Stock; 90,000 authorized, 90,000 shares issued and outstanding; Series E Preferredstock, 10,000 authorized, 10,000 shares issued and outstanding; Common stock, $0.001 par value; 2,000,000,000 authorized shares; 136,279,079 and 130,252,778 shares issued and outstanding, respectively Additional paid in capital Accumulated deficit TOTAL SHAREHOLDERS' EQUITY TOTAL LIABILITIES AND SHAREHOLDERS' EQUITY Preferred stock, par value per share Preferred stock, shares authorized Preferred stock, shares issued Preferred stock, shares outstanding Common stock, par value per share Common stock, shares authorized Common stock, shares issued Common stock, shares outstanding Income Statement [Abstract] REVENUE REVENUE - related party TOTAL REVENUE OPERATING EXPENSES Salaries and outside services Selling, general and administrative expenses Stock based compensation Depreciation and amortization TOTAL OPERATING EXPENSES LOSS FROM OPERATIONS BEFORE OTHER INCOME AND TAXES OTHER INCOME (EXPENSE) Other expense Loss on sale of fixed assets Gain on extinguishment of debt Interest expense TOTAL OTHER INCOME (EXPENSE) LOSS FROM OPERATIONS BEFORE PROVISION FOR TAXES PROVISION (BENEFIT) FOR INCOME TAXES NET LOSS PREFERRED DIVIDENDS NET LOSS ATTRIBUTABLE TO COMMON SHAREHOLDERS NET LOSS PER SHARE BASIC DILUTED WEIGHTED-AVERAGE COMMON SHARES OUTSTANDING BASIC DILUTED Balance Preferred Stock, shares Balance Common Stock, shares Balance, value Conversion of convertible note, shares Conversion of convertible note, value Dividend on Series A Preferred stock Dividend on Series D Preferred stock Stock based compensation Net loss Balance Preferred Stock, shares Balance Common Stock, shares Balance, value Statement of Cash Flows [Abstract] CASH FLOWS FROM OPERATING ACTIVITIES: Adjustment to reconcile net loss to net cash (used in) operating activities Depreciation and amortization Bad debt expense Change in assets and liabilities: (Increase) Decrease in: Accounts receivable Prepaid and other assets Lease deposit Increase (Decrease) in: Accounts payable Accrued expenses Capital lease obligation Deferred income Deferred tax liability NET CASH USED IN OPERATING ACTIVITIES CASH FLOWS FROM INVESTING ACTIVITIES: Purchase of property and equipment Proceeds from the sale of property and equipment NET CASH USED IN INVESTING ACTIVITIES CASH FLOWS FROM FINANCING ACTIVITIES: Dividend paid Net proceeds (payments) on line of credit Payments on capital lease obligation Payments on promissory notes Proceeds from issuance of notes payable NET CASH PROVIDED BY FINANCING ACTIVITIES NET INCREASE IN CASH CASH, BEGINNING OF PERIOD CASH, END OF PERIOD SUPPLEMENTAL DISCLOSURES OF CASH FLOW INFORMATION Interest paid Taxes paid Accounting Policies [Abstract] Basis of Presentation Summary of Significant Accounting Policies Organization, Consolidation and Presentation of Financial Statements [Abstract] Liquidity and Operations Business Combinations [Abstract] Business Acquisitions Intangible Assets Intangible Assets Credit Facilities Credit Facilities Debt Disclosure [Abstract] Convertible Notes Payable Notes Payable Notes Payable Capital Stock Capital Stock Stock Options And Warrants Stock Options and Warrants Related Party Transactions [Abstract] Related Parties Risks and Uncertainties [Abstract] Concentrations Commitments and Contingencies Disclosure [Abstract] Commitments Supplemental Statement of Cash Flows Information Subsequent Events Subsequent Events Accounts Receivable Use of Estimates Cash and Cash Equivalents Revenue Recognition Research and Development Advertising Costs Fair Value of Financial Instruments Property and Equipment Impairment of Long-Lived Assets Indefinite Lived Intangibles and Goodwill Assets Business Combinations Concentrations of Business and Credit Risk Stock-Based Compensation Basic and Diluted Net Income (Loss) Per Share Calculations Recently Issued Accounting Pronouncements Income Taxes Summary Of Significant Accounting Policies Schedule of Five Categories of Revenue Schedule of Property and Equipment Schedule of Estimated Fair Value of the Consideration Transferred Schedule of Unaudited Pro Forma Results of Acquisition of Parscale Creative Intangible Assets Schedule of Acquired Intangible Assets Schedule of Amortization of Finite Life Intangible Assets Stock Options And Warrants Tables Summary of Fair Value Assumptions of Options Summary of Stock Option Activity Summary of Weighted Average Remaining Contractual Life of Options Outstanding Commitments And Contingencies Schedule of Future Minimum Rental Payments for Operating lease Schedule of Net Book Value of Capital Lease Schedule of Future Minimum Lease Payments for Capital Lease Third parties Related parties Total Property, Plant and Equipment [Table] Property, Plant and Equipment [Line Items] Property and equipment estimated useful lives in years Property and equipment estimated useful lives description Schedule of Business Acquisitions, by Acquisition [Table] Business Acquisition [Line Items] Current assets Fixed assets Liabilities Cash Customer deposits and accrued expenses Net assets Net tangible liabilities Non-compete agreements Brand name Customer list Goodwill Deferred tax liability Total purchase price Issuance of Convertible Preferred Stock Net tangible liabilities Total purchase price Business Acquisition, Pro Forma Information, Nonrecurring Adjustments [Table] Business Acquisition, Pro Forma Information, Nonrecurring Adjustment [Line Items] Total revenues Net income (loss) Basic and diluted net earnings per common share Schedule of Finite-Lived Intangible Assets [Table] Finite-Lived Intangible Assets [Line Items] Intangible assets, Gross Intangible assets, Accumulated Amortization Intangible assets, Net For the years ended December 31: 2018 2019 2020 2021 2022 and thereafter Total Schedule of Share-based Compensation Arrangements by Share-based Payment Award [Table] Share-based Compensation Arrangement by Share-based Payment Award [Line Items] Fair Value Assumptions Of Options - Black Scholes Model Risk free interest rate Stock volatility factor Weighted average expected option life Expected dividend yield Stock Options And Warrants Summary Of Stock Option Activity Options Outstanding -beginning of period Granted Exercised Forfeited Outstanding - end of period Exercisable at the end of the period Weighted average exercise price Outstanding -beginning of period Granted Exercised Forfeited Outstanding - end of period Excercisable at the end of the period Weighted average fair value of options granted during the year Excerise prices Number of options outstanding Weighted Average remaining contractual life (years) Schedule of Operating Leased Assets [Table] Operating Leased Assets [Line Items] Years Ending December 31, 2018 2019 2020 2021 2022 Commitments And Contingencies Schedule Of Net Book Value Of Capital Lease Assets Leased equipment under capital lease, less accumulated amortization Net Liabilities Obligations under capital lease (current) Obligations under capital lease (noncurrent) Total Other Commitments [Table] Other Commitments [Line Items] Years Ending December 31, 2018 2019 2020 2021 2022 Total AgreementAxis [Axis] Allowance for accounts receivable Terms of agreement with third party related to accounts receivable CloudCommerce bank account balance FDIC insured limit FDIC balance at risk Reimbursable costs included in revenue Research and development costs Advertising costs Depreciation expenses Intangible assets and goodwill written off related to acquisition Antidilutive securities excluded from computation of earnings per share Common shares issuable upon conversion of preferred shares Convertible note outstanding value excluded from computation of earnings per share Schedule of Business Acquisitions by Acquisition, Equity Interest Issued or Issuable [Table] Business Acquisition, Equity Interests Issued or Issuable [Line Items] Business acquisition total purchase price Business acquisition, shares issued Preferred stock liquidation price per share Contingent consideration description related to dividend payments Business acquisition ownership percentage owned by Mr.Brad Parscale Assumed net liabilities in business acquisition Agreed amount to pay under purchase agreement Indefinite intangible asset purchase price Indefinite lived intangible assets transaction cost Indefinite intangible asset value Finite lived intangible asset purchase price Finite lived intangible assets, gross Finite lived intangible asset renewal terms Finite lived intangible asset useful life Amortization expenses for finite lived intangible assets Agreement period Finite lived intangible assets, net Written off of remining balance Line of Credit Facility [Table] Line of Credit Facility [Line Items] Consolidated Entities [Axis] Line of credit facility description Line of credit facility maximum borrowing capacity Line of credit facility borrowing capacity description Line of credit facility collateral terms Line of credit facility restriction terms Line of credit facility interest description Line of credit Increased in line of credit facility maximum borrowing capacity Schedule of Long-term Debt Instruments [Table] Debt Instrument [Line Items] Debt instrument conversion price Debt instrument face amount Debt instrument interest rate Debt instrument maturity date Debt conversion original debt amount Accrued interest portion of debt converted Debt conversion converted instrument, shares Debt instrument carrying amount Accrued interest included in carrying value of debt Preferred stock face value Debt conversion price Debt instrument interest terms Debt instrument carrying amount inclusive of accrued interest Debt instrument maturity description Debt instrument description Accrued interest Preferred stock conversion terms Preferred stock dividend terms Preferred stock stated or face value per share Preferred stock voting rights Total common stock shares could be issued under stock option plan Description of stock option plan Options exercise price Vesting period Expiration date Intrinsic value of the stock options Schedule of Related Party Transactions, by Related Party [Table] Related Party Transaction [Line Items] Debt conversion converted instrument amount Notes payable, related party Revenue from providing services to Parscale strategy Accounts receivable from Parscale strategy Note payable period Interest portion included in payments on promissory note Interest expenses Operating lease terms Monthly rent Lease period Concentration Risk [Table] Concentration Risk [Line Items] Customer concentration percentage Number of customer Lease expiration date Extended lease expiration date Total operating lease expenses Total amount due in settlement with landlord Committed amount in settlement with landlord Monthly payment of committed amount in settlement Description of settlement terms with landlord Outstanding amount owed with related to settlement agreement Capital lease terms Monthly capital lease payment Other Significant Noncash Transactions [Table] Other Significant Noncash Transactions [Line Items] Non-cash financing activities: Notes issued for consideration of acquisition Stock Options And Warrants Tables Portion of accrued interest of debt which has been converted into shares of common stock. Total amount due in settlement with landlord Monthly payment of committed amount in settlement Common shares issuable upon conversion of preferred shares Convertible note outstanding value excluded from computation of earnings per share Indefinite lived intangible assets transaction cost ExercisePriceZeroPointZeroOneThreeOneMember Trade Accounts Receivable [Member] Noncompete Agreements [Member] Customer Lists [Member] Trade Names [Member] Assets, Current Other Assets, Noncurrent Assets [Default Label] Liabilities, Current Liabilities, Noncurrent Liabilities [Default Label] Stockholders' Equity Attributable to Parent Liabilities and Equity Operating Expenses Operating Income (Loss) Nonoperating Income (Expense) Income (Loss) from Continuing Operations before Income Taxes, Domestic Net Income (Loss) Available to Common Stockholders, Basic Weighted Average Number of Shares Outstanding, Basic Weighted Average Number of Shares Outstanding, Diluted Adjustments to Additional Paid in Capital, Share-based Compensation and Exercise of Stock Options Depreciation, Depletion and Amortization Increase (Decrease) in Other Operating Assets Increase (Decrease) in Accounts Payable Increase (Decrease) in Accrued Liabilities Increase (Decrease) in Deferred Liabilities Net Cash Provided by (Used in) Operating Activities Net Cash Provided by (Used in) Investing Activities Net Cash Provided by (Used in) Financing Activities Cash and Cash Equivalents, Period Increase (Decrease) Intangible Assets Disclosure [Text Block] Short-term Debt [Text Block] Debt Disclosure [Text Block] Stockholders' Equity Note Disclosure [Text Block] Subsequent Events [Text Block] Business Combination, Recognized Identifiable Assets Acquired and Liabilities Assumed, Cash and Equivalents Business Combination, Recognized Identifiable Assets Acquired and Liabilities Assumed, Net Schedule Of Prepaid Expense [Line Items] Business Combination, Recognized Identifiable Assets Acquired and Liabilities Assumed, Deferred Tax Liabilities Business Combination, Recognized Identifiable Assets Acquired, Goodwill, and Liabilities Assumed, Net TotalPurchasePrice Finite-Lived Intangible Assets, Amortization Expense, Remainder of Fiscal Year Share-based Compensation Arrangement by Share-based Payment Award, Options, Exercisable, Number Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Weighted Average Exercise Price Share-based Compensation Arrangements by Share-based Payment Award, Options, Grants in Period, Weighted Average Exercise Price Share-based Compensation Arrangements by Share-based Payment Award, Options, Exercises in Period, Weighted Average Exercise Price Share-based Compensation Arrangements by Share-based Payment Award, Options, Forfeitures in Period, Weighted Average Exercise Price Operating Leases, Future Minimum Payments Due, Next Twelve Months Operating Leases, Future Minimum Payments, Due in Two Years Operating Leases, Future Minimum Payments, Due in Three Years Operating Leases, Future Minimum Payments, Due in Four Years Capital Leases, Balance Sheet, Assets by Major Class, Net Capital Lease Obligations Capital Leases, Future Minimum Payments Due, Next Twelve Months Capital Leases, Future Minimum Payments Due in Two Years Capital Leases, Future Minimum Payments Due in Three Years Capital Leases, Future Minimum Payments Due in Four Years Capital Leases, Future Minimum Payments Due in Five Years Capital Leases, Future Minimum Payments Due EX-101.PRE 11 clwd-20180630_pre.xml XML 12 R1.htm IDEA: XBRL DOCUMENT v3.10.0.1
Document and Entity Information - shares
6 Months Ended
Jun. 30, 2018
Aug. 14, 2018
Document And Entity Information    
Entity Registrant Name CLOUDCOMMERCE, INC.  
Entity Central Index Key 0000743758  
Document Type 10-Q  
Document Period End Date Jun. 30, 2018  
Amendment Flag false  
Current Fiscal Year End Date --12-31  
Is Entity a Well-known Seasoned Issuer? No  
Is Entity a Voluntary Filer? No  
Is Entity's Reporting Status Current? Yes  
Entity Filer Category Smaller Reporting Company  
Entity Common Stock, Shares Outstanding   136,279,079
Document Fiscal Period Focus Q2  
Document Fiscal Year Focus 2018  
XML 13 R2.htm IDEA: XBRL DOCUMENT v3.10.0.1
Condensed Consolidated Balance Sheets - USD ($)
Jun. 30, 2018
Dec. 31, 2017
CURRENT ASSETS    
Cash $ 743,764 $ 272,321
Accounts receivable, net 1,218,737 877,570
Accounts receivable, net - related party 148,024 398,410
Prepaid and other current Assets 82,972 39,168
TOTAL CURRENT ASSETS 2,193,497 1,587,469
PROPERTY & EQUIPMENT, net 148,295 161,325
OTHER ASSETS    
Lease deposit 18,600 13,300
Goodwill and other intangible assets, net 10,184,403 9,546,757
TOTAL OTHER ASSETS 10,203,003 9,560,057
TOTAL ASSETS 12,544,795 11,308,851
CURRENT LIABILITIES    
Accounts payable 1,206,464 1,004,203
Accrued expenses 641,323 522,794
Lines of credit 484,173 475,468
Deferred income and customer deposit 710,893 620,504
Convertible notes and interest payable, current, net 277,801 97,013
Capital lease obligation, current 32,382 32,382
Notes payable 750,000
Notes payable, related parties 1,657,020 670,819
TOTAL CURRENT LIABILITIES 5,760,056 3,423,183
LONG TERM LIABILITIES    
Capital lease obligation, long term 38,704 54,693
Deferred tax liability 910,780 1,021,566
Accrued expenses, long term 205,703 207,803
TOTAL LONG TERM LIABILITIES 1,155,187 1,284,062
TOTAL LIABILITIES 6,915,243 4,707,245
COMMITMENTS AND CONTINGENCIES (see Note 13)
SHAREHOLDERS' EQUITY    
Preferred stock, $0.001 par value; 5,000,000 Authorized shares: Series A Preferred stock; 10,000 authorized, 10,000 shares issued and outstanding; Series B Preferred stock; 25,000 authorized, 18,025 shares issued and outstanding; Series C Preferred Stock; 25,000 authorized, 14,425 shares issued and outstanding; Series D Preferred Stock; 90,000 authorized, 90,000 shares issued and outstanding; Series E Preferredstock, 10,000 authorized, 10,000 shares issued and outstanding; 142 142
Common stock, $0.001 par value; 2,000,000,000 authorized shares; 136,279,079 and 130,252,778 shares issued and outstanding, respectively 136,279 130,252
Additional paid in capital 29,268,409 29,094,147
Accumulated deficit (23,775,278) (22,622,935)
TOTAL SHAREHOLDERS' EQUITY 5,629,552 6,601,606
TOTAL LIABILITIES AND SHAREHOLDERS' EQUITY 12,544,795 11,308,851
Series A Preferred Stock [Member]    
SHAREHOLDERS' EQUITY    
Preferred stock, $0.001 par value; 5,000,000 Authorized shares: Series A Preferred stock; 10,000 authorized, 10,000 shares issued and outstanding; Series B Preferred stock; 25,000 authorized, 18,025 shares issued and outstanding; Series C Preferred Stock; 25,000 authorized, 14,425 shares issued and outstanding; Series D Preferred Stock; 90,000 authorized, 90,000 shares issued and outstanding; Series E Preferredstock, 10,000 authorized, 10,000 shares issued and outstanding; 10 10
TOTAL SHAREHOLDERS' EQUITY 10 10
TOTAL LIABILITIES AND SHAREHOLDERS' EQUITY 10 10
Series B Preferred Stock [Member]    
SHAREHOLDERS' EQUITY    
Preferred stock, $0.001 par value; 5,000,000 Authorized shares: Series A Preferred stock; 10,000 authorized, 10,000 shares issued and outstanding; Series B Preferred stock; 25,000 authorized, 18,025 shares issued and outstanding; Series C Preferred Stock; 25,000 authorized, 14,425 shares issued and outstanding; Series D Preferred Stock; 90,000 authorized, 90,000 shares issued and outstanding; Series E Preferredstock, 10,000 authorized, 10,000 shares issued and outstanding; 18 18
TOTAL SHAREHOLDERS' EQUITY 18 18
TOTAL LIABILITIES AND SHAREHOLDERS' EQUITY 18 18
Series C Preferred Stock [Member]    
SHAREHOLDERS' EQUITY    
Preferred stock, $0.001 par value; 5,000,000 Authorized shares: Series A Preferred stock; 10,000 authorized, 10,000 shares issued and outstanding; Series B Preferred stock; 25,000 authorized, 18,025 shares issued and outstanding; Series C Preferred Stock; 25,000 authorized, 14,425 shares issued and outstanding; Series D Preferred Stock; 90,000 authorized, 90,000 shares issued and outstanding; Series E Preferredstock, 10,000 authorized, 10,000 shares issued and outstanding; 14 14
TOTAL SHAREHOLDERS' EQUITY 14 14
TOTAL LIABILITIES AND SHAREHOLDERS' EQUITY 14 14
Series D Preferred Stock [Member]    
SHAREHOLDERS' EQUITY    
Preferred stock, $0.001 par value; 5,000,000 Authorized shares: Series A Preferred stock; 10,000 authorized, 10,000 shares issued and outstanding; Series B Preferred stock; 25,000 authorized, 18,025 shares issued and outstanding; Series C Preferred Stock; 25,000 authorized, 14,425 shares issued and outstanding; Series D Preferred Stock; 90,000 authorized, 90,000 shares issued and outstanding; Series E Preferredstock, 10,000 authorized, 10,000 shares issued and outstanding; 90 90
TOTAL SHAREHOLDERS' EQUITY 90 90
TOTAL LIABILITIES AND SHAREHOLDERS' EQUITY 90 90
Series E Preferred Stock [Member]    
SHAREHOLDERS' EQUITY    
Preferred stock, $0.001 par value; 5,000,000 Authorized shares: Series A Preferred stock; 10,000 authorized, 10,000 shares issued and outstanding; Series B Preferred stock; 25,000 authorized, 18,025 shares issued and outstanding; Series C Preferred Stock; 25,000 authorized, 14,425 shares issued and outstanding; Series D Preferred Stock; 90,000 authorized, 90,000 shares issued and outstanding; Series E Preferredstock, 10,000 authorized, 10,000 shares issued and outstanding; 10 10
TOTAL SHAREHOLDERS' EQUITY 10 10
TOTAL LIABILITIES AND SHAREHOLDERS' EQUITY $ 10 $ 10
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Condensed Consolidated Balance Sheets (Parenthetical) - $ / shares
Jun. 30, 2018
Dec. 31, 2017
Preferred stock, par value per share $ 0.001 $ 0.001
Preferred stock, shares authorized 5,000,000 5,000,000
Preferred stock, shares issued 142,450 142,450
Preferred stock, shares outstanding 142,450 142,450
Common stock, par value per share $ 0.001 $ 0.001
Common stock, shares authorized 2,000,000,000 2,000,000,000
Common stock, shares issued 136,279,079 130,252,778
Common stock, shares outstanding 136,279,079 130,252,778
Series A Preferred Stock [Member]    
Preferred stock, par value per share $ 0.001 $ 0.001
Preferred stock, shares authorized 10,000 10,000
Preferred stock, shares issued 10,000 10,000
Preferred stock, shares outstanding 10,000 10,000
Series B Preferred Stock [Member]    
Preferred stock, par value per share $ 0.001 $ 0.001
Preferred stock, shares authorized 25,000 25,000
Preferred stock, shares issued 18,025 18,025
Preferred stock, shares outstanding 18,025 18,025
Series C Preferred Stock [Member]    
Preferred stock, par value per share $ 0.001 $ 0.001
Preferred stock, shares authorized 25,000 25,000
Preferred stock, shares issued 14,425 14,425
Preferred stock, shares outstanding 14,425 14,425
Series D Preferred Stock [Member]    
Preferred stock, par value per share $ 0.001 $ 0.001
Preferred stock, shares authorized 90,000 90,000
Preferred stock, shares issued 90,000 90,000
Preferred stock, shares outstanding 90,000 90,000
Series E Preferred Stock [Member]    
Preferred stock, par value per share $ 0.001 $ 0.001
Preferred stock, shares authorized 10,000 10,000
Preferred stock, shares issued 10,000 10,000
Preferred stock, shares outstanding 10,000 10,000
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Condensed Consolidated Statements Of Operations (Unaudited) - USD ($)
3 Months Ended 6 Months Ended
Jun. 30, 2018
Jun. 30, 2017
Jun. 30, 2018
Jun. 30, 2017
Income Statement [Abstract]        
REVENUE $ 2,050,766 $ 723,817 $ 3,446,042 $ 1,209,925
REVENUE - related party 546,884 2,028,317
TOTAL REVENUE 2,597,650 723,817 5,474,359 1,209,925
OPERATING EXPENSES        
Salaries and outside services 1,462,011 784,862 2,952,351 1,563,455
Selling, general and administrative expenses 1,128,626 209,432 2,933,804 460,461
Stock based compensation 125,904 124,836 285,976 248,937
Depreciation and amortization 254,791 117,170 508,186 180,081
TOTAL OPERATING EXPENSES 2,971,332 1,236,300 6,680,317 2,452,934
LOSS FROM OPERATIONS BEFORE OTHER INCOME AND TAXES (373,682) (512,483) (1,205,958) (1,243,009)
OTHER INCOME (EXPENSE)        
Other expense 39,506 14,111 63,126 13,072
Loss on sale of fixed assets (1,567) (22,358) (1,567)
Gain on extinguishment of debt 5,750   5,750
Interest expense 59,336 33,024 102,437 63,783
TOTAL OTHER INCOME (EXPENSE) (93,092) (48,702) (182,171) (78,422)
LOSS FROM OPERATIONS BEFORE PROVISION FOR TAXES (466,774) (561,185) (1,388,129) (1,321,431)
PROVISION (BENEFIT) FOR INCOME TAXES (105,795) (400) (235,786) (400)
NET LOSS (360,979) (560,785) (1,152,343) (1,321,031)
PREFERRED DIVIDENDS 75,315 20,000 129,794 40,000
NET LOSS ATTRIBUTABLE TO COMMON SHAREHOLDERS $ (436,294) $ (580,785) $ (1,282,137) $ (1,361,031)
NET LOSS PER SHARE        
BASIC $ (0.00) $ (0.01) $ (0.01) $ (0.01)
DILUTED $ (0.00) $ (0.01) $ (0.01) $ (0.01)
WEIGHTED-AVERAGE COMMON SHARES OUTSTANDING        
BASIC 135,195,699 130,252,778 132,710,431 129,899,595
DILUTED 135,195,699 130,252,778 132,710,431 129,899,595
XML 16 R5.htm IDEA: XBRL DOCUMENT v3.10.0.1
Condensed Consolidated Statement Of Shareholders' Equity - 6 months ended Jun. 30, 2018 - USD ($)
Preferred Stock [Member]
Common Stock
Additional Paid-in Capital [Member]
Accumulated Deficit [Member]
Total
Balance Preferred Stock, shares at Dec. 31, 2017 142,450       142,450
Balance Common Stock, shares at Dec. 31, 2017   130,252,778     130,252,778
Balance, value at Dec. 31, 2017 $ 142 $ 130,252 $ 29,094,147 $ (22,622,935) $ 6,601,606
Conversion of convertible note, shares 6,026,301     6,026,301
Conversion of convertible note, value $ 6,027 18,079 $ 24,106
Dividend on Series A Preferred stock 40,000 40,000
Dividend on Series D Preferred stock (89,793) (89,793)
Stock based compensation 285,976 285,976
Net loss (1,152,343) $ (1,152,343)
Balance Preferred Stock, shares at Jun. 30, 2018 142,450       142,450
Balance Common Stock, shares at Jun. 30, 2018   136,279,079     136,279,079
Balance, value at Jun. 30, 2018 $ 142 $ 136,279 $ 29,268,409 $ (23,775,278) $ 5,629,552
XML 17 R6.htm IDEA: XBRL DOCUMENT v3.10.0.1
Condensed Consolidated Statements Of Cash Flows - USD ($)
6 Months Ended
Jun. 30, 2018
Jun. 30, 2017
CASH FLOWS FROM OPERATING ACTIVITIES:    
Net loss $ (1,152,343) $ (1,321,031)
Adjustment to reconcile net loss to net cash (used in) operating activities    
Depreciation and amortization 508,186 180,081
Bad debt expense 68,029 (41,467)
Stock based compensation 285,976 248,937
Loss on sale of fixed assets (22,358) (1,567)
Gain on extinguishment of debt 5,750
(Increase) Decrease in:    
Accounts receivable 158,810 43,908
Prepaid and other assets 43,804 1,898
Lease deposit 5,300
Increase (Decrease) in:    
Accounts payable 202,261 (17,488)
Accrued expenses 183,701 61,355
Capital lease obligation (16,503)
Deferred income 47,751 579,260
Deferred tax liability (235,786)
NET CASH USED IN OPERATING ACTIVITIES (300,034) (354,592)
CASH FLOWS FROM INVESTING ACTIVITIES:    
Purchase of property and equipment 41,304 6,025
Proceeds from the sale of property and equipment 20,658
NET CASH USED IN INVESTING ACTIVITIES (20,646) (6,025)
CASH FLOWS FROM FINANCING ACTIVITIES:    
Dividend paid 93,132 40,000
Net proceeds (payments) on line of credit 8,705 28,659
Payments on capital lease obligation 9,000
Payments on promissory notes 255,450
Proceeds from issuance of notes payable 1,141,000 386,000
NET CASH PROVIDED BY FINANCING ACTIVITIES 792,123 374,659
NET INCREASE IN CASH 471,443 14,042
CASH, BEGINNING OF PERIOD 272,321 16,827
CASH, END OF PERIOD 743,764 30,869
SUPPLEMENTAL DISCLOSURES OF CASH FLOW INFORMATION    
Interest paid 71,074 31,119
Taxes paid $ 16,156 $ 3,629
XML 18 R7.htm IDEA: XBRL DOCUMENT v3.10.0.1
Basis Of Presentation
6 Months Ended
Jun. 30, 2018
Accounting Policies [Abstract]  
Basis of Presentation

1.  BASIS OF PRESENTATION

The accompanying unaudited condensed consolidated financial statements of CloudCommerce, Inc. (“CloudCommerce,” “we,” “us,” or the “Company”), have been prepared in accordance with generally accepted accounting principles for interim financial information and with the instructions to Form 10-Q and Rule 10-01 of Regulation S-X.  Accordingly, they do not include all of the information and footnotes required by generally accepted accounting principles for complete financial statements. In the opinion of management, all normal recurring adjustments considered necessary for a fair presentation have been included.  Operating results for the three and six months ended June 30, 2018 are not necessarily indicative of the results that may be expected for the year ending December 31, 2018.  For further information, refer to the financial statements and footnotes thereto included in the Company's transition report Form 10-KT for the transition period from July 1, 2017 to December 31, 2017.

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Summary Of Significant Accounting Policies
6 Months Ended
Jun. 30, 2018
Accounting Policies [Abstract]  
Summary of Significant Accounting Policies

2.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

This summary of significant accounting policies of CloudCommerce is presented to assist in understanding the Company’s financial statements. The financial statements and notes are representations of the Company’s management, which is responsible for their integrity and objectivity. These accounting policies conform to accounting principles generally accepted in the United States of America and have been consistently applied in the preparation of the financial statements.

The Consolidated Financial Statements include the Company and its wholly owned subsidiaries, Indaba Group, Inc., a Delaware corporation (“Indaba”), Parscale Digital, Inc., a Nevada corporation (“Parscale Digital”), WebTegrity, Inc., a Nevada corporation, Data Propria, Inc., a Nevada corporation (“Data Propria”), Parscale Media, LLC, a Texas limited liability company (“Parscale Media”), and Giles Design Bureau, Inc., a Nevada corporation (“Giles Design Bureau”). All significant inter-company transactions are eliminated in consolidation.

Accounts Receivable

The Company extends credit to its customers, who are located nationwide. Accounts receivable are customer obligations due under normal trade terms. The Company performs continuing credit evaluations of its customers’ financial condition. Management reviews accounts receivable on a regular basis, based on contracted terms and how recently payments have been received to determine if any such amounts will potentially be uncollected. The Company includes any balances that are determined to be uncollectible in its allowance for doubtful accounts. After all attempts to collect a receivable have failed, the receivable is written off. The balance of the allowance account at June 30, 2018 and December 31, 2017 are $74,213 and $6,184 respectively.

On November 30, 2016, the Company entered into an agreement with a third party to sell the rights, with recourse, to accounts receivable amounts due from our customers to Indaba. Under the terms of the agreement, the Company may receive advances in amounts up to $400,000, based on the amounts we invoice our customers, for a period of one year. Because the Company maintains the collectability risk of all outstanding balances, we record the amounts due from customers as a secured borrowing arrangement, with the customer balances at fair value in accounts receivable, including an allowance for any balances at risk of collectability, and the amount due to the third party as a liability. On March 23, 2017, the Company amended the secured borrowing arrangement, which increased the maximum allowable balance by $100,000, to a total of $500,000. As of June 30, 2018, the balance due from this arrangement was $101,326.

On October 19, 2017, the Company entered into an agreement with a third party to sell the rights, with recourse, to accounts receiveable amounts due from our customers to Parscale Digital. Under the terms of the agreement, the Company may receive advances in amounts up to $500,000, based on the amounts we invoice our customers, for a period of one year. Because the Company maintains the collectability risk of all outstanding balances, we record the amounts due from customers as a secured borrowing arrangement, with the customer balances at fair value in accounts receivable, including an allowance for any balances at risk of collectability, and the amount due to the third party as a liability. On April 12, 2018, the Company amended the secured borrowing arrangement, which increased the maximum allowable balance by $250,000, to a total of $750,000. As of June 30, 2018, the balance due from this arrangement was $382,847.

Use of Estimates

The preparation of financial statements in conformity with generally accepted accounting principles requires management to make estimates and assumptions that affect the amounts reported in the accompanying financial statements. Significant estimates made in preparing these financial statements include revenue recognition, the allowance for doubtful accounts, long-lived assets, intangible assets, business combinations, the deferred tax valuation allowance, and the fair value of stock options and warrants. Actual results could differ from those estimates.

Cash and Cash Equivalents

The Company considers all highly liquid investments with an original maturity of three months or less to be cash equivalents. As of June 30, 2018, the Company held cash and cash equivalents in the amount of $743,764, which was held in the operating bank accounts. Of this amount, $709,668 was held in the CloudCommerce bank account. Since this amount exceeds the FDIC insured limit of $250,000, the balance at risk was $459,668.

Revenue Recognition

The Company recognizes income when the service is provided or when product is delivered. We present revenue, net of customer incentives. Most of the income is generated from professional services and site development fees. We provide online marketing services that we purchase from third parties. The gross revenue presented in our statement of operations includes digital advertising revenue. We also offer professional services such as development services.  The fees for development services with multiple deliverables constitute a separate unit of accounting in accordance with ASC 605-25, which are recognized as the work is performed. Upfront fees for development services or other customer services are deferred until certain implementation or contractual milestones have been achieved. If we have performed work for our clients, but have not invoiced clients for that work, then we record the value of the work in either deferred revenue, as a negative liability balance, or as an asset in costs in excess of billings. The terms of services contracts generally are for periods of less than one year. The deferred revenue and customer deposits as of June 30, 2018 and December 31, 2017 was $710,893 and $620,504, respectively.

We always strive to satisfy our customers by providing superior quality and service. Since we typically bill based on a Time and Materials basis, there are no returns for work delivered. When discrepancies or disagreements arise, we do our best to reconcile those by assessing the situation on a case-by-case basis and determining if any discounts can be given. Historically, no significant discounts have been granted.

Included in revenue are costs that are reimbursed by our clients, including third party services, such as photographers and stylists, furniture, supplies, and the largest component, digital advertising. We have determined, based on our review, that the amounts classified as reimbursable costs should be recorded as gross, due to the following factors:

·The Company is the primary obligor in the arrangement;
·We have latitude in establishing price;
·We have discretion in supplier selection; and
·The Company has credit risk.

During the six months ended June 30, 2018 and 2017, we included $1,813,527 and zero, respectively, in revenue, related to reimbursable costs.

The Company records revenue into the following five categories:

·Data Sciences – Includes polling, research, modeling, data fees, consulting and reporting.
·Design – Includes branding, photography, copyrighting, printing, signs and interior design.
·Development – Includes website coding.
·Digital Advertising – Includes ad spend, SEO management and digital ad support.
·Other – Includes domain name management, account management, email marketing, web hosting, email hosting, client training, reimbursed expenses and partner commissions.

For the six months ended June 30, 2018 and 2017, revenue was disaggregated into the five categories as follows:

   Six months ended June 30, 2018  Six months ended June 30, 2017
   Third Parties  Related Parties  Total  Third Parties  Related Parties  Total
Data Sciences  $226,100   $20,000   $246,100   $—     $—     $—   
Design   948,012    154,731    1,102,743    —      —      —   
Development   780,941    111,879    892,820    1,128,658    —      1,128,658 
Digital Advertising   1,013,738    1,544,015    2,557,753    —      —      —   
Other   477,251    197,692    674,943    81,267    —      81,267 
Total  $3,446,042   $2,028,317   $5,474,359   $1,209,925   $—     $1,209,925 

 

Research and Development

Research and development costs are expensed as incurred. Total research and development costs were zero for the six months ended June 30, 2018 and 2017.

Advertising Costs

The Company expenses the cost of advertising and promotional materials when incurred. Total advertising costs were $30,449 and $3,316 for the six months ended June 30, 2018 and 2017, respectively.

Fair value of financial instruments

The Company’s financial instruments, including cash and cash equivalents, accounts receivable, accounts payable, and accrued liabilities are carried at cost, which approximates their fair value, due to the relatively short maturity of these instruments. As of June 30, 2018 and December 31, 2017, the Company’s notes payable have stated borrowing rates that are consistent with those currently available to the Company and, accordingly, the Company believes the carrying value of these debt instruments approximates their fair value.

Fair value is defined as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. ASC Topic 820 established a three-tier fair value hierarchy which prioritizes the inputs used in measuring fair value. The hierarchy gives the highest priority to unadjusted quoted prices in active markets for identical assets or liabilities (level 1 measurements) and the lowest priority to unobservable inputs (level 3 measurements). These tiers include:

·Level 1, defined as observable inputs such as quoted prices for identical instruments in active markets;
·Level 2, defined as inputs other than quoted prices in active markets that are either directly or indirectly observable such as quoted prices for similar instruments in active markets or quoted prices for identical or similar instruments in markets that are not active; and
·Level 3, defined as unobservable inputs in which little or no market data exists, therefore requiring an entity to develop its own assumptions, such as valuations derived from valuation techniques in which one or more significant inputs or significant value drivers are unobservable.

As of June 30, 2018 and December 31, 2017, the Company had no assets or liabilities that are required to be valued on a recurring basis.

Property and Equipment

Property and equipment are stated at cost, and are depreciated or amortized using the straight-line method over the following estimated useful lives:

Furniture, fixtures & equipment  7 Years
Computer equipment  5 Years
Commerce server  5 Years
Computer software  3 - 5 Years
Leasehold improvements  Length of the lease

 

Depreciation expenses were $20,832 and $13,075 for the six months ended June 30, 2018 and 2017, respectively.

 

Impairment of Long-Lived Assets

The Company reviews its long-lived assets for impairment whenever events or changes in circumstances indicate that the carrying amount of the assets may not be fully recoverable. To determine recoverability of a long-lived asset, management evaluates whether the estimated future undiscounted net cash flows from the asset are less than its carrying amount. If impairment is indicated, the long-lived asset would be written down to fair value. Fair value is determined by an evaluation of available price information at which assets could be bought or sold, including quoted market prices, if available, or the present value of the estimated future cash flows based on reasonable and supportable assumptions.

Indefinite Lived Intangibles and Goodwill Assets 

The Company accounts for business combinations under the acquisition method of accounting in accordance with ASC 805, “Business Combinations,” where the total purchase price is allocated to the tangible and identified intangible assets acquired and liabilities assumed based on their estimated fair values. Significant estimates in valuing certain intangible assets include, but are not limited to, future expected cash flows from acquired customer lists, acquired technology, and trade names from a market participant perspective, useful lives and discount rates. Management’s estimates of fair value are based upon assumptions believed to be reasonable, but which are inherently uncertain and unpredictable and, as a result, actual results may differ from estimates. The purchase price is allocated using the information currently available, and may be adjusted, up to one year from acquisition date, after obtaining more information regarding, among other things, asset valuations, liabilities assumed and revisions to preliminary estimates. The purchase price in excess of the fair value of the tangible and identified intangible assets acquired less liabilities assumed is recognized as goodwill.

The Company tests for indefinite lived intangibles and goodwill impairment in the fourth quarter of each year and whenever events or circumstances indicate that the carrying amount of the asset exceeds its fair value and may not be recoverable. In accordance with its policies, the Company performed a qualitative assessment of indefinite lived intangibles and goodwill at December 31, 2017, and determined there was impairment of indefinite lived intangibles and goodwill from our Indaba acquisition. Accordingly, all intangible assets and goodwill related to the Indaba acquisition has been written off, amounting to $1,239,796.

Business Combinations 

The acquisition of subsidiaries is accounted for using the purchase method. The cost of the acquisition is measured at the aggregate of the fair value, at the acquisition date, of assets received, liabilities incurred or assumed, and equity instruments issued by the Company in exchange for control of the acquiree. Any costs directly attributable to the business combination are expensed in the period incurred. The acquiree’s identifiable assets and liabilities are recognized at their fair values at the acquisition date.

Goodwill arising on acquisition is recognized as an asset and initially measured at cost, being the excess of the cost of the business combination over the Company’s interest in the net fair value of the identifiable assets, liabilities and contingent liabilities recognized.

Concentrations of Business and Credit Risk

The Company operates in a single industry segment. The Company markets its services to companies and individuals in many industries and geographic locations. The Company’s operations are subject to rapid technological advancement and intense competition. Accounts receivable represent financial instruments with potential credit risk. The Company typically offers its customers credit terms. The Company makes periodic evaluations of the credit worthiness of its enterprise customers and other than obtaining deposits pursuant to its policies, it generally does not require collateral. In the event of nonpayment, the Company has the ability to terminate services. As of June 30, 2018, the Company held cash and cash equivalents in the amount of $743,764, which was held in the operating bank accounts. Of this amount, $709,668 was held in the CloudCommerce bank account. Since this amount exceeds the FDIC insured limit of $250,000, the balance at risk was $459,668.

Stock-Based Compensation

The Company addressed the accounting for share-based payment transactions in which an enterprise receives employee services in exchange for either equity instruments of the enterprise or liabilities that are based on the fair value of the enterprise’s equity instruments or that may be settled by the issuance of such equity instruments. The transactions are accounted for using a fair-value-based method and recognized as expenses in our statement of operations.

Stock-based compensation expense recognized during the period is based on the value of the portion of stock-based payment awards that is ultimately expected to vest. Stock-based compensation expense recognized in the consolidated statement of operations during the six months ended June 30, 2018, included compensation expense for the stock-based payment awards granted prior to, but not yet vested, as of June 30, 2018 based on the grant date fair value estimated. Stock-based compensation expense recognized in the statement of operations for the six months ended June 30, 2018 is based on awards ultimately expected to vest, or has been reduced for estimated forfeitures. Forfeitures are estimated at the time of grant and revised, if necessary, in subsequent periods if actual forfeitures differ from those estimates. The stock-based compensation expense recognized in the consolidated statements of operations during the six months ended June 30, 2018, and 2017 were $285,976 and $248,937, respectively.

Basic and Diluted Net Income (Loss) per Share Calculations

Income (Loss) per Share dictates the calculation of basic earnings per share and diluted earnings per share. Basic earnings per share are computed by dividing income available to common shareholders by the weighted-average number of common shares available. Diluted earnings per share is computed similar to basic earnings per share except that the denominator is increased to include the number of additional common shares that would have been outstanding if the potential common shares had been issued and if the additional common shares were dilutive. The shares for employee options, warrants and convertible notes were used in the calculation of the income per share.

For the six months ended June 30, 2018, the Company has excluded 154,800,000 shares of common stock underlying options, 10,000 Series A Preferred shares convertible into 100,000,000 shares of common stock, 18,025 Series B Preferred shares convertible into 450,625,000 shares of common stock, 14,425 Series C Preferred shares convertible into 144,250,000 shares of common stock, 90,000 Series D Preferred shares convertible into 225,000,000 shares of common stock, 10,000 Series E Preferred shares convertible into 20,000,000 shares of common stock and 39,158,500 shares of common stock underlying $277,801 in convertible notes, because their impact on the loss per share is anti-dilutive.

For the six months ended June 30, 2017, the Company has excluded 123,000,000 shares of common stock underlying options, 10,000 Series A Preferred shares convertible into 100,000,000 shares of common stock, 18,025 Series B Preferred shares convertible into 450,625,000 shares of common stock, and 23,421,500 shares of common stock underlying $93,686 in convertible notes, because their impact on the loss per share is anti-dilutive.

Dilutive per share amounts are computed using the weighted-average number of common shares outstanding and potentially dilutive securities, using the treasury stock method if their effect would be dilutive.

Recently Issued Accounting Pronouncements

  Management reviewed accounting pronouncements issued during the six months ended June 30, 2018, and the following pronouncements were adopted during the period.

In May 2014, the FASB issued ASU No. 2014-09, Revenue from Contracts with Customers (“ASU 2014-09”). The core principle of ASU 2014-09 is to recognize revenues when promised goods or services are transferred to customers in an amount that reflects the consideration to which an entity expects to be entitled for those goods or services. The standard is effective for annual periods beginning after December 15, 2017, and interim periods therein. The Company follows paragraph 606 of the FASB Accounting Standards Codification for revenue recognition and ASU 2014-09, adopting the pronouncements on January 1, 2018. The company considers revenue realized or realizable and earned when services are performed to such a degree that the performed service is delivered or deliverable to the client, or when a tangible item, such as interior décor or signage, is delivered to the client. Since the Company was already recognizing revenue in a manner consistent with paragraph 606 of the FASB Accounting Standards Codification, there was no material impact on prior year results.

ASU 2014-09 supersedes existing guidance on revenue recognition with a five-step model for recognizing and measuring revenue from contracts with customers. The objective of the new standard is to provide a single, comprehensive revenue recognition model for all contracts with customers to improve comparability within industries, across industries, and across capital markets. The underlying principle is that an entity will recognize revenue to depict the transfer of goods or services to customers at an amount that the entity expects to be entitled to in exchange for those goods or services. The guidance also requires a number of disclosures regarding the nature, amount, timing, and uncertainty of revenue and the related cash flows. The guidance can be applied retrospectively to each prior reporting period presented (full retrospective method) or retrospectively with a cumulative effect adjustment to retained earnings for initial application of the guidance at the date of initial adoption (modified retrospective method). The Company adopted the new standard effective January 1, 2018 using the modified retrospective method applied to those contracts that were not completed or substantially completed as of January 1, 2018. The timing and measurement of revenue recognition under the new standard is not materially different than under the old standard. The adoption of the new standard did not have an impact on the Company’s consolidated financial statements.

In January 2017, the FASB issued 2017-04, Intangibles - Goodwill and Other (Topic 350): Simplifying the Test for Goodwill Impairment. The amendments in this ASU simplify the subsequent measurement of goodwill by eliminating Step 2 from the goodwill impairment test and eliminating the requirement for a reporting unit with a zero or negative carrying amount to perform a qualitative assessment. Instead, under this pronouncement, an entity would perform its annual, or interim, goodwill impairment test by comparing the fair value of a reporting unit with its carrying amount and would recognize an impairment change for the amount by which the carrying amount exceeds the reporting unit’s fair value; however, the loss recognized is not to exceed the total amount of goodwill allocated to that reporting unit. In addition, income tax effects will be considered, if applicable. This ASU is effective for fiscal years, and interim periods within those fiscal years, beginning after December 15, 2019. Early adoption is permitted. The Company is currently evaluating the impact of this ASU on its consolidated financial statements and related disclosures.

Income Taxes

The Company uses the liability method of accounting for income taxes. Deferred tax assets and liabilities are recognized for the future tax consequences attributable to financial statements carrying amounts of existing assets and liabilities and their respective tax bases and operating loss and tax credit carry-forwards. The measurement of deferred tax assets and liabilities is based on provisions of applicable tax law. The measurement of deferred tax assets is reduced, if necessary, by a valuation allowance based on the amount of tax benefits that, based on available evidence, is not expected to be realized.

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Liquidity And Operations
6 Months Ended
Jun. 30, 2018
Organization, Consolidation and Presentation of Financial Statements [Abstract]  
Liquidity and Operations

3.    LIQUIDITY AND OPERATIONS

The Company had net loss of $1,152,343 for the six months ended June 30, 2018, and $1,321,031 for the six months ended June 30, 2017, and net cash used in operating activities of $300,034 and $354,592, in the same periods, respectively.

While the Company expects that its capital needs in the foreseeable future may be met by cash-on-hand and projected positive cash-flow, there is no assurance that the Company will be able to generate enough positive cash flow or have sufficient capital to finance its growth and business operations, or that such capital will be available on terms that are favorable to the Company or at all. In the current financial environment, it could become difficult for the Company to obtain working capital and other business financing.  There is no assurance that the Company would be able to obtain additional working capital through the private placement of common stock or from any other source.

Going Concern

The accompanying financial statements have been prepared on a going concern basis of accounting, which contemplates continuity of operations, realization of assets and liabilities and commitments in the normal course of business.  The accompanying financial statements do not reflect any adjustments that might result if the Company is unable to continue as a going concern.  The Company does not generate significant revenue, and has negative cash flows from operations, which raise substantial doubt about the Company’s ability to continue as a going concern.  The ability of the Company to continue as a going concern and appropriateness of using the going concern basis is dependent upon, among other things, an additional cash infusion. The Company has obtained funds from its shareholders since its inception. It is management’s plan to generate additional working capital from increasing sales from its desktop and mobile service offerings, and then continue to pursue its business plan and purposes.

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Business Acquisitions
6 Months Ended
Jun. 30, 2018
Business Combinations [Abstract]  
Business Acquisitions

4. BUSINESS ACQUISITIONS

Parscale Creative, Inc.

On August 1, 2017, the Company completed the acquisition of Parscale Creative, Inc., a Nevada corporation (“Parscale Creative”). As of that date, the Company’s wholly owned operating subsidiary, Parscale Digital, Inc., a Nevada corporation (“Parscale Digital”), merged with Parscale Creative, and the name of the combined subsidiary was changed to Parscale Digital. The total purchase price of $7,945,000, was paid in the form of the issuance of ninety thousand (90,000) shares of the Company's Series D Convertible Preferred Stock, at a liquidation preference of one hundred dollars ($100) per share, plus dividend payments based on 5% of adjusted revenue of Parscale Digital. Adjusted revenue is defined as total revenue, minus digital marketing media buys. Based on the growth of the Parscale Digital, the actual amount of the dividend payments is estimated to be in the range of $850,000 and $1,300,000, over 36 months, if we achieve 0.5% to 3% monthly adjusted revenue growth. The dividend payments are recorded as a reduction to additional paid in capital. For the period from acquisition, August 1, 2017 through December 31, 2017, we paid $106,260 related to the Series D Convertible Preferred dividend, and during the six months ended June 30, 2018, we paid $53,132. As of the date of closing, Brad Parscale, the 100% owner of Parscale Creative, was appointed to the Company’s Board of Directors. The Company assumed net liabilities of $535,000, related to this acquisition.

Under the purchase method of accounting, the transactions were valued for accounting purposes at $7,945,000, which was the fair value of Parscale Creative at the time of acquisition. The assets and liabilities of Parscale Creative were recorded at their respective fair values as of the date of acquisition. The acquisition date estimated fair value of the consideration transferred and purchase price allocation consisted of the following: 

Cash  $200,000 
Customer deposits and accrued expenses   (535,000)
Net tangible liabilities  $(335,000)
      
Non-compete agreements  $280,000 
Brand name   1,930,000 
Customer list   2,090,000 
Goodwill   4,720,000 
Deferred tax liability   (1,075,000)
Total purchase price  $7,945,000 

 

Issuance of series D convertible preferred stock  $7,610,000 
Net tangible liabilities   335,000 
Total purchase price  $7,945,000 
      

WebTegrity, LLC

On November 15, 2017, the Company completed the acquisition of WebTegrity, LLC, a Texas limited liability company (“WebTegrity”). As of that date, the Company’s operating subsidiary, Parscale Digital, Inc., a Nevada corporation, merged with WebTegrity and the name of the combined subsidiary remains unchanged as Parscale Digital. On April 16, 2018, we organized WebTegrity as a Nevada corporation, and split WebTegrity from Parscale Digital. The total purchase price of $900,000, was paid in the form of the issuance of ten thousand (10,000) shares of the Company's Series E Convertible Preferred Stock, at a liquidation preference of one hundred dollars ($100) per share.

Under the purchase method of accounting, the transactions were valued for accounting purposes at $900,000, which was the fair value of WebTegrity at the time of acquisition. The assets and liabilities of WebTegrity were recorded at their respective fair values as of the date of acquisition. The acquisition date estimated fair value of the consideration transferred and purchase price allocation consisted of the following:

Current assets  $78,000 
Fixed assets   30,000 
Liabilities   (48,000)
Net assets   60,000 
Brand name   130,000 
Customer list   280,000 
Goodwill   530,000 
Deferred tax liability   (100,000)
Total purchase price  $900,000 
      

 

Issuance of Series E Convertible Preferred Stock  $900,000 

The above Parscale Creative and WebTegrity acquisitions are based on a preliminary purchase price allocation, and include identifiable intangible assets, which were based on their estimated fair values as of the acquisition date. The excess of purchase price over the estimated fair value of the net tangible and identifiable intangible assets acquired was recorded as goodwill. The allocation of the purchase price required management to make significant estimates in determining the fair values of assets acquired and liabilities assumed, especially with respect to identifiable intangible assets. These estimated fair values were based on information obtained from management of the acquired companies and historical experience and, with respect to the long-lived tangible and intangible assets, were made with the assistance of an independent valuation firm.

Parscale Media, LLC

On August 1, 2017, the Company entered into a purchase agreement with Brad Parscale, to purchase Parscale Media, LLC, a website hosting business, formed under the laws of Texas. Under the terms of the agreement, the Company agreed to pay Mr. Parscale $1,000,000 in cash, upon closing the transaction, but in no event later than January 1, 2018.

On February 1, 2018, the Company entered into an amended purchase agreement which provided for the issuance of a promissory note with Mr. Parscale as consideration for the acquisition, under which the Company agreed to pay Mr. Parscale $1,000,000 in twelve equal installments, and interest of 4% on the promissory note. For the six months ended June 30, 2018, the Company made total payments of $255,450 on the promissory note, and included $13,930 in interest expense.

Current assets  $—   
Brand name   100,000 
Customer list   400,000 
Goodwill   625,000 
Deferred tax liability   (125,000)
Total purchase price  $1,000,000 
      

 

Pro forma results

The following tables set forth the unaudited pro forma results of the Company as if the acquisitions of Parscale Creative and WebTegrity had taken place on the first day of the period presented. These combined results are not necessarily indicative of the results that may have been achieved had the companies been combined as of the first day of the period presented.

  

Six months ended,

June 30, 2018

 

Six months ended,

June 30, 2017

Total revenues  $5,474,359   $4,427,416 
Net income (loss)   (1,152,343)   255,460 
Basic and diluted net earnings per common share  $(0.01)  $0.00 

 

XML 22 R11.htm IDEA: XBRL DOCUMENT v3.10.0.1
Intangible Assets
6 Months Ended
Jun. 30, 2018
Intangible Assets  
Intangible Assets

5.INTANGIBLE ASSETS

Domain Name

On June 26, 2015, the Company purchased the rights to the domain “CLOUDCOMMERCE.COM”, from a private party at a purchase price of $20,000, plus transaction costs of $202, which is used as the main landing page for the Company. The total recorded cost of this domain of $20,202 has been included in other assets on the balance sheet. As of June 30, 2018, we have determined that this domain has an indefinite useful life, and as such, is not included in depreciation and amortization expense. The Company will assess this intangible asset annually for impairment, in addition to it being classified with indefinite useful life.

Trademark

On September 22, 2015, the Company purchased the trademark rights of “CLOUDCOMMERCE”, from a private party at a purchase price of $10,000. The total recorded cost of this trademark of $10,000 has been included in other assets on the balance sheet. The trademark expires in 2020 and may be renewed for an additional 10 years. As of September 30, 2015, we determined that this intangible asset has a definite useful life of 174 months, and as such, will be included in depreciation and amortization expense. For the six months ended June 30, 2018 and 2017, the Company included $345 and $345, respectively, in depreciation and amortization expense related to this trademark.

Non-Compete Agreements

On October 1, 2015, the Company acquired Indaba from three members of the limited liability company. At that time, we retained two of the members, who served as the Chief Executive Officer and Chief Technology Officer of Indaba. Both employees have non-compete agreements in place to protect the Company against the risk of either employee leaving Indaba to compete directly with us. We have calculated the value of those non-compete agreements at $201,014, with a useful life of two years, which coincides with the term of the non-compete agreement. This amount was included in depreciation and amortization expense until September 30, 2017. For the six months ended June 30, 2018 and 2017, the Company included zero and $50,254, respectively, in depreciation and amortization expense related to these non-compete agreements.

On August 1, 2017, the Company signed a merger agreement with Brad Parscale, in which Parscale Creative merged with and into Parscale Digital. The terms of the merger agreement include a non-compete agreement with Brad Parscale, for a period of three years. The Company has placed a value of this non-compete agreement at $280,000, amortized over a period of 36 months. For the six months ended June 30, 2018, we have included $46,667 in amortization expense related to this non-compete agreement. As of June 30, 2018, the balance on this intangible asset was $194,444.

Customer List

On October 1, 2015, the Company acquired Indaba, and have calculated the value of the customer list at $447,171, with a useful life of 3 years. This amount was to be included in depreciation and amortization expense until September 30, 2018. During the six months ended December 31, 2017, we determined that the Customer List intangible asset was impaired. Therefore, we have written off the remaining balance at December 31, 2017, totaling $111,793. As of June 30, 2018 the balance is zero.

On August 1, 2017, the Company acquired Parscale Creative, and have calculated the value of the customer list at $2,090,000, with a useful life of 3 years. For the six months ended June 30, 2018, we included $339,972 in depreciation and amortization expense related to the customer list, and as of June 30, 2018, the remaining balance of this intangible asset was $1,381,712.

On November 15, 2017, the Company acquired WebTegrity, and have calculated the value of the customer list at $280,000, with a useful life of 3 years. For the six months ended June 30, 2018, we included $44,815 in depreciation and amortization expense related to the customer list, and as of June 30, 2018, the remaining balance of this intangible asset was $200,497.

On February 1, 2018, the Company acquired Parscale Media, and have calculated the value of the customer list at $400,000, with a useful life of 3 years. For the six months ended June 30, 2018, we included $55,556 in depreciation and amortization expense related to the customer list, and as of June 30, 2018, the remaining balance of this intangible asset was $344,444.

Brand Name

On August 1, 2017, the Company acquired Parscale Creative, and have calculated the value of the brand name at $1,930,000, which is included in other assets on the balance sheet. As of June 30, 2018, we have determined that this brand name has an indefinite useful life, and as such, is not included in depreciation and amortization expense. The Company will assess this intangible asset annually for impairment, in addition to it being classified with an indefinite useful life.

On November 15, 2017, the Company acquired WebTegrity, and have calculated the value of the brand name at $130,000, which is included in other assets on the balance sheet. As of June 30, 2018, we have determined that this brand name has an indefinite useful life, and as such, is not included in depreciation and amortization expense. The Company will assess this intangible asset annually for impairment, in addition to it being classified with an indefinite useful life.

On February 1, 2018, the Company acquired Parscale Media, and have calculated the value of the brand name at $100,000, which is included in other assets on the balance sheet. As of June 30, 2018, we have determined that this brand name has an indefinite useful life, and as such, is not included in depreciation and amortization expense. The Company will assess this intangible asset annually for impairment, in addition to it being classified with an indefinite useful life.

Goodwill

On August 1, 2017, the Company acquired Indaba, and have calculated the value of the goodwill at $1,128,003, which was included in other assets on the balance sheet at June 30, 2017. During the six months ended December 31, 2017, we determined that the goodwill related to the Indaba acquisition was impaired. Therefore, all remaining goodwill was written off. The amount of the write off was $1,128,003.

On August 1, 2017, the Company acquired Parscale Creative, and have calculated the value of the goodwill at $4,720,000, which is included in other assets on the balance sheet. The Company will assess this intangible asset for impairment, if an event occurs that may effect the fair value, or at least annually.

On November 15, 2017, the Company acquired WebTegrity, and have calculated the value of the goodwill at $530,000, which is included in other assets on the balance sheet. The Company will assess this intangible asset for impairment, if an event occurs that may effect the fair value, or at least annually.

On February 1, 2018, the Company acquired Parscale Media, and have calculated the value of the goodwill at $625,000, which is included in other assets on the balance sheet. The Company will assess this intangible asset for impairment, if an event occurs that may effect the fair value, or at least annually.

The Company’s intangible assets consist of the following:

   June 30, 2018  December 31, 2017
   Gross  Accumulated Amortization  Net  Gross  Accumulated Amortization  Net
Customer list   2,770,000    (843,346)   1,926,654    2,370,000    (403,003)   1,966,997 
Non-compete agreement   280,000    (85,556)   194,444    280,000    (38,889)   241,111 
Domain name and trademark   30,201    (1,896)   28,305    30,201    (1,552)   28,649 
Brand name   2,160,000    —      2,160,000    2,060,000    —      2,060,000 
Goodwill   5,875,000    —      5,875,000    5,250,000    —      5,250,000 
Total   11,115,201    (930,798)   10,184,403    9,990,201    (443,444)   9,546,757 

Total amortization expense charged to operations for the six months ended June 30, 2018 and 2017 was $487,354 and $125,127, respectively. The following table of remaining amortization of finite life intangible assets, for the years ended December 31, includes the intangible assets acquired, in addition to the CloudCommerce trademark:

 2018   $488,253 
 2019    976,506 
 2020    646,953 
 2021    11,801 
 2022 and thereafter    5,690 
 Total   $2,129,203 

 

XML 23 R12.htm IDEA: XBRL DOCUMENT v3.10.0.1
Credit Facilities
6 Months Ended
Jun. 30, 2018
Credit Facilities  
Credit Facilities

6. CREDIT FACILITIES       

Secured Borrowing

On November 30, 2016, Indaba entered into a 12 month agreement with a third party to sell the rights to amounts due from our customers, in exchange for a borrowing facility in amounts up to a total of $400,000. The agreement was amended on March 23, 2017, which increased the allowable borrowing amount by $100,000, to a maximum of $500,000. On November 30, 2017, the agreement auto renewed for another twelve months. The proceeds from the facility are determined by the amounts we invoice our customers. The Company evaluated this facility in accordance with ASC 860, classifying it as a secured borrowing arrangement. As such, we record the amounts due from customers in accounts receivable and the amount due to the third party as a liability, presented as a “line of credit” on the Balance Sheet. The principal borrowed through this facility is secured by the accounts receivable balances, in addition to the other assets of the Company. During the term of this facility, the third party lender has a first priority security interest in the Company, and therefore, we will require such third party lender’s written consent to obligate the Company further or pledge our assets against additional borrowing facilities. Because of this position, it may be difficult for the Company to secure additional secured borrowing facilities. The cost of this secured borrowing facility is 0.05% of the daily balance. During the six months ended June 30, 2018 and 2017, the Company included $15,079 and $31,161, respectively, in interest expense, related to this secured borrowing facility, and as of June 30, 2018 and December 31, 2017, the outstanding balances were $101,326 and $296,631, respectively.

On October 19, 2017, Parscale Digital entered into a 12 month agreement with a third party to sell the rights to amounts due from our customers, in exchange for a borrowing facility in amounts up to a total of $500,000. The agreement was amended on April 12, 2018, which increased the allowable borrowing amount by $250,000, to a maximum of $750,000. The proceeds from the facility are determined by the amounts we invoice our customers. The Company evaluated this facility in accordance with ASC 860, classifying it as a secured borrowing arrangement. As such, we record the amounts due from customers in accounts receivable and the amount due to the third party as a liability, presented as a “line of credit” on the Balance Sheet. The principal borrowed through this facility is secured by the accounts receivable balances, in addition to the other assets of the Company. During the term of this facility, the third party lender has a first priority security interest in the Company, and will, therefore, we will require such third party lender’s written consent to obligate the Company further or pledge our assets against additional borrowing facilities. Because of this position, it may be difficult for the Company to secure additional secured borrowing facilities. The cost of this secured borrowing facility is 0.05% of the daily balance. During the six months ended June 30, 2018 and 2017, the Company included $16,712 and zero, respectively, in interest expense, related to this secured borrowing facility, and as of June 30, 2018 and December 31, 2017, the outstanding balances were $382,847 and $178,837, respectively.

XML 24 R13.htm IDEA: XBRL DOCUMENT v3.10.0.1
Convertible Notes Payable
6 Months Ended
Jun. 30, 2018
Debt Disclosure [Abstract]  
Convertible Notes Payable

7.    CONVERTIBLE NOTES PAYABLE

During the quarter ended December 31, 2015, the Company signed an addenda to each of its outstanding convertible notes, fixing the conversion price at $0.004. Before the addenda, the conversion price for each of the notes was tied to the trading price of the Company’s common stock. Because of that fluctuation, the Company was required to report derivative gains and losses each quarter, which was included in earnings, and an overall derivative liability balance on the balance sheet. Since the addenda, the Company has eliminated the derivative liability balance on the balance sheet and discontinued the gain/loss reporting on the income statement.

On March 25, 2013, the Company issued a convertible promissory note (the “March 2013 Note”) in the amount of up to $100,000, at which time an initial advance of $50,000 was received to cover operational expenses. The lender, a related party, advanced an additional $20,000 on April 16, 2013, $15,000 on May 1, 2013 and $15,000 on May 16, 2013, for a total draw of $100,000. The terms of the March 2013 Note, as amended, allow the lender to convert all or part of the outstanding balance plus accrued interest, at any time after the effective date, at a conversion price of $0.004 per share. The March 2013 Note bears interest at a rate of 10% per year and matures on March 25, 2018. The Company is working with the lender to extend the maturity date. On May 23, 2014, the lender converted $17,000 of the outstanding balance and accrued interest of $1,975 into 4,743,699 shares of common stock. On October 14, 2014, the lender converted $17,000 of the outstanding balance and accrued interest of $2,645 into 4,911,370 shares of common stock. On April 17, 2018, the lender converted $16,000 of the outstanding balance and accrued interest of $8,106 into 6,026,301 shares of common stock. The balance of the March 2013 Note, as of June 30, 2018 was $75,856, which includes $25,856 of accrued interest.

On April 20, 2018, the Company issued a convertible promissory note (the “April 2018 Note”) in the amount of up to $200,000, at which time an initial advance of $200,000 was received to cover operational expenses. The terms of the April 2018 Note, as amended, allow the lender, a related party, to convert all or part of the outstanding balance plus accrued interest, at any time after the effective date, at a conversion price of $0.01 per share. The April 2018 Note bears interest at a rate of 5% per year and matures on April 20, 2021. The balance of the April 2018 Note, as of June 30, 2018 was $201,945, which includes $1,945 of accrued interest.

XML 25 R14.htm IDEA: XBRL DOCUMENT v3.10.0.1
Notes Payable
6 Months Ended
Jun. 30, 2018
Notes Payable  
Notes Payable

8.    NOTES PAYABLE

On July 31, 2017, the Company signed an exchange agreement with the holder of our notes, which exchanged ten convertible notes, totaling $1,485,914, for 14,425 shares of Series C Preferred stock. Each share of Series C Preferred stock has a face value of $100 and is convertible into common stock at a price of $0.01 per share. At the time of the exchange, all accrued interest was forgiven. The following notes were converted:

(a) On January 12, 2016, the Company borrowed $100,000 from Bountiful Capital, LLC to cover operating costs. The loan was offered interest free on a short term basis, and was due February 12, 2016. On July 31, 2017, the principal balance of $100,000 was exchanged for Series C Preferred stock, leaving a balance of zero as of July 31, 2017. The other notes exchanged with Bountiful Capital, LLC, are noted below.

(b) On April 18, 2016, the Company issued a promissory note (the “April 2016 Note”) in the amount of up to $500,000, at which time an initial advance of $35,500 was received to cover operational expenses. The lender advanced an additional $41,000 on May 2, 2016, $35,000 on May 17, 2016, $160,000 on May 19, 2016, $34,000 on June 1, 2016, $21,000 on June 21, 2016, $33,500 on June 30, 2016, $10,000 on July 15, 2016, $33,000 on July 29, 2016, $35,500 on August 16, 2016, $28,000 on August 31, 2016, $33,500 on September 14, 2016, for a total draw of $500,000. The April 2016 Note bears interest at a rate of 5% per year and is payable upon demand, but in no event later than 60 months from the effective date of each tranche. On July 31, 2017, the principal balance of $500,000 was exchanged for Series C Preferred stock, and all accrued interest was forgiven, leaving a balance of zero as of July 31, 2017.

(c) On October 3, 2016, the Company issued a promissory note (the “October 2016 Note”) in the amount of up to $500,000, at which time an initial advance of $36,000 was received to cover operational expenses. The lender advanced an additional $48,000 on October 17, 2016, $34,000 on October 31, 2016, $27,000 on November 15, 2016, $34,000 on November 30, 2016, $28,500 on December 16, 2016, $21,000 on January 3, 2017, $50,000 on January 17, 2017, $29,000 on January 31, 2017, $15,000 on February 2, 2017, $30,000 on February 16, 2017, $29,000 on March 1, 2017, $28,000 on March 16, 2017, $46,500 on April 3, 2017, $23,500 on April 17, 2017, and $20,500 on May 2, 2017, for a total draw of $500,000. The October 2016 Note bears interest at a rate of 5% per year and is payable upon demand, but in no event later than 60 months from the effective date of each tranche. On July 31, 2017, the principal balance of $500,000 was exchanged for Series C Preferred stock, and all accrued interest was forgiven, leaving a balance of zero as of July 31, 2017.

(d) On May 16, 2017, the Company issued a promissory note (the “May 16, 2017 Note”) in the amount of $38,000, at which time the entire balance of $38,000 was received to cover operational expenses. The May 16, 2017 Note bears interest at a rate of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date. On July 31, 2017, the principal balance of $38,000 was exchanged for Series C Preferred stock, and all accrued interest was forgiven, leaving a balance of zero as of July 31, 2017.

(e) On May 30, 2017, the Company issued a promissory note (the “May 30, 2017 Note”) in the amount of $46,000, at which time the entire balance of $46,000 was received to cover operational expenses. The May 30, 2017 Note bears interest at a rate of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date. On July 31, 2017, the principal balance of $46,000 was exchanged for Series C Preferred stock, and all accrued interest was forgiven, leaving a balance of zero as of July 31, 2017.

(f) On June 14, 2017, the Company issued a promissory note (the “June 14, 2017 Note”) in the amount of $26,000, at which time the entire balance of $26,000 was received to cover operational expenses. The June 14, 2017 Note bears interest at a rate of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date. On July 31, 2017, the principal balance of $26,000 was exchanged for Series C Preferred stock, and all accrued interest was forgiven, leaving a balance of zero as of July 31, 2017.

(g) On June 29, 2017, the Company issued a promissory note (the “June 29, 2017 Note”) in the amount of $23,500, at which time the entire balance of $23,500 was received to cover operational expenses. The June 29, 2017 Note bears interest at a rate of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date. On July 31, 2017, the principal balance of $23,500 was exchanged for Series C Preferred stock, and all accrued interest was forgiven, leaving a balance of zero as of July 31, 2017.

(h) On July 10, 2017, the Company issued a promissory note (the “July 10, 2017 Note”) in the amount of $105,000, at which time the entire balance of $105,000 was received to cover operational expenses. The July 10, 2017 Note bears interest at a rate of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date. On July 31, 2017, the principal balance of $105,000 was exchanged for Series C Preferred stock, and all accrued interest was forgiven, leaving a balance of zero as of July 31, 2017.

(i) On July 14, 2017, the Company issued a promissory note (the “July 14, 2017 Note”) in the amount of $50,500, at which time the entire balance of $50,500 was received to cover operational expenses. The July 14, 2017 Note bears interest at a rate of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date. On July 31, 2017, the principal balance of $50,500 was exchanged for Series C Preferred stock, and all accrued interest was forgiven, leaving a balance of zero as of July 31, 2017.

(j) On July 30, 2017, the Company issued a promissory note (the “July 30, 2017 Note”) in the amount of $53,500, at which time the entire balance of $53,500 was received to cover operational expenses. The July 30, 2017 Note bears interest at a rate of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date. On July 31, 2017, the principal balance of $53,500 was exchanged for Series C Preferred stock, and all accrued interest was forgiven, leaving a balance of zero as of July 31, 2017.

Subsequent to July 31, 2017, the Company entered into the following new notes payable:

On August 3, 2017, the Company issued a promissory note (the “August 3, 2017 Note”) in the amount of $25,000, at which time the entire balance of $25,000 was received to cover operational expenses. The August 3, 2017 Note bears interest at a rate of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date. The balance of the August 3, 2017 Note, as of June 30, 2018 is $26,332, which includes $1,332 of accrued interest.

On August 15, 2017, the Company issued a promissory note (the “August 15, 2017 Note”) in the amount of $34,000, at which time the entire balance of $34,000 was received to cover operational expenses. The August 15, 2017 Note bears interest at a rate of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date. The balance of the August 15, 2017 Note, as of June 30, 2018 is $35,695, which includes $1,695 of accrued interest.

On August 28, 2017, the Company issued a promissory note (the “August 28, 2017 Note”) in the amount of $92,000, at which time the entire balance of $92,000 was received to cover operational expenses. The August 28, 2017 Note bears interest at a rate of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date. The balance of the August 28, 2017 Note, as of June 30, 2018 is $96,272, which includes $4,272 of accrued interest.

On September 28, 2017, the Company issued a promissory note (the “September 28, 2017 Note”) in the amount of $63,600, at which time the entire balance of $63,600 was received to cover operational expenses. The September 28, 2017 Note bears interest at a rate of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date. The balance of the September 28, 2017 Note, as of June 30, 2018 is $66,013, which includes $2,413 of accrued interest.

On October 11, 2017, the Company issued a promissory note (the “October 11, 2017 Note”) in the amount of $103,500, at which time the entire balance of $103,500 was received to cover operational expenses. The October 11, 2017 Note bears interest at a rate of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date. The balance of the October 11, 2017 Note, as of June 30, 2018 is $107,215, which includes $3,715 of accrued interest.

On October 27, 2017, the Company issued a promissory note (the “October 27, 2017 Note”) in the amount of $106,000, at which time the entire balance of $106,000 was received to cover operational expenses. The October 27, 2017 Note bears interest at a rate of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date. The balance of the October 27, 2017 Note, as of June 30, 2018 is $109,572, which includes $3,572 of accrued interest.

On November 15, 2017, the Company issued a promissory note (the “November 15, 2017 Note”) in the amount of $62,000, at which time the entire balance of $62,000 was received to cover operational expenses. The November 15, 2017 Note bears interest at a rate of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date. The balance of the November 15, 2017 Note, as of June 30, 2018 is $63,928, which includes $1,928 of accrued interest.

On November 27, 2017, the Company issued a promissory note (the “November 27, 2017 Note”) in the amount of $106,000, at which time the entire balance of $106,000 was received to cover operational expenses. The November 27, 2017 Note bears interest at a rate of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date. The balance of the November 27, 2017 Note, as of June 30, 2018 is $109,122, which includes $3,122 of accrued interest.

On November 30, 2017, the Company issued a promissory note (the “November 30, 2017 Note”) in the amount of $30,000, at which time the entire balance of $30,000 was received to cover operational expenses. The November 30, 2017 Note bears interest at a rate of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date. The balance of the November 30, 2017 Note, as of June 30, 2018 is $30,871, which includes $871 of accrued interest.

On December 19, 2017, the Company issued a promissory note (the “December 19, 2017 Note”) in the amount of $42,000, at which time the entire balance of $42,000 was received to cover operational expenses. The December 19, 2017 Note bears interest at a rate of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date. The balance of the December 19, 2017 Note, as of June 30, 2018 is $43,110, which includes $1,110 of accrued interest.

On January 3, 2018, the Company issued a promissory note (the “January 3, 2018 Note”) in the amount of $49,000, at which time the entire balance of $49,000 was received to cover operational expenses. The January 3, 2018 Note bears interest at a rate of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date. The balance of the January 3, 2018 Note, as of June 30, 2018 is $50,195, which includes $1,195 of accrued interest.

On January 30, 2018, the Company issued a promissory note (the “January 30, 2018 Note”) in the amount of $72,000, at which time the entire balance of $72,000 was received to cover operational expenses. The January 30, 2018 Note bears interest at a rate of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date. The balance of the January 30, 2018 Note, as of June 30, 2018 is $73,489, which includes $1489 of accrued interest.

On February 1, 2018, the Company entered into an amended purchase agreement and promissory note with Mr. Parscale, which facilitated the closing of the Parscale Media transaction and established a revised payment arrangement, under which the Company agreed to pay Mr. Parscale $1,000,000 in twelve equal installments, which includes 4% interest. For the six months ended June 30, 2018, the Company made total payments of $255,450 on the promissory note, which includes $9,181 of interest expense. For the six months ended June 30, 2018, we included $13,930 in interest expense related to this liability.

On February 2, 2018, the Company issued a promissory note (the “February 2, 2018 Note”) in the amount of $85,000, at which time the entire balance of $85,000 was received to cover operational expenses. The February 2, 2018 Note bears interest at a rate of 5% per year and is payable upon demand, but in no event later than 36 months from the effective date. The balance of the February 2, 2018 Note, as of June 30, 2018 is $86,723, which includes $1,723 of accrued interest.

As of June 30, 2018 and December 31, 2017, the notes payable due to related parties totaled $1,657,020 and $670,819, respectively.

XML 26 R15.htm IDEA: XBRL DOCUMENT v3.10.0.1
Capital Stock
6 Months Ended
Jun. 30, 2018
Capital Stock  
Capital Stock

9.    CAPITAL STOCK

At June 30, 2018 the Company’s authorized stock consists of 2,000,000,000 shares of common stock, par value $0.001 per share. The Company is also authorized to issue 5,000,000 shares of preferred stock, par value of $0.001 per share.  The rights, preferences and privileges of the holders of the preferred stock will be determined by the Board of Directors prior to issuance of such shares. The conversion of certain outstanding preferred stock could have a significant impact on our common stockholders.

Series A Preferred

The Company has designated 10,000 shares of its preferred stock as Series A Preferred Stock. Each share of Series A Preferred Stock is convertible into 10,000 shares of the Company’s common stock. The holders of outstanding shares of Series A Preferred Stock shall be entitled to receive dividends, payable quarterly, out of any assets of the Corporation legally available therefor, at the rate of $8 per share per annum, payable in preference and priority to any payment of any dividend on the common stock. As of June 30, 2018, the Company has 10,000 shares of Series A Preferred Stock outstanding.

Series B Preferred

The Company has designated 25,000 shares of its preferred stock as Series B Preferred Stock. Each share of Series B Preferred Stock shall have a stated value of $100. The Series B Preferred Stock is convertible into shares of fully paid and non-assessable shares of the Company's common stock by dividing the stated value by a conversion price of $0.004 per share. Series B Preferred Stock shall not be entitled to vote, as a separate class or otherwise, on any matter presented to the stockholders of the Company for their action or consideration at any meeting of stockholders of the Company. As of June 30, 2018, the Company has 18,025 shares of Series B Preferred Stock outstanding.

Series C Preferred

The Company has designated 25,000 shares of its preferred stock as Series C Preferred Stock. Each share of Series C Preferred Stock shall have a stated value of $100. The Series C Preferred Stock is convertible into shares of fully paid and non-assessable shares of the Company's common stock by dividing the stated value by a conversion price of $0.01 per share. Series C Preferred Stock shall not be entitled to vote, as a separate class or otherwise, on any matter presented to the stockholders of the Company for their action or consideration at any meeting of stockholders of the Company. As of June 30, 2018, the Company has 14,425 shares of Series C Preferred Stock outstanding.

Series D Preferred

The Company has designated 90,000 shares of its preferred stock as Series D Preferred Stock. Each share of Series D Preferred Stock shall have a stated value of $100. The Series D Preferred Stock is convertible into common stock at a ratio of 2,500 shares of common stock per share of preferred stock, and pays a quarterly dividend, calculated as (1/90,000) x (5% of the Adjusted Gross Revenue) of the Company’s subsidiary Parscale Digital. Adjusted Gross Revenue shall mean the top line gross revenue of Parscale Digital, as calculated under GAAP (generally accepted accounting principles) less any reselling revenue attributed to third party advertising products or service, such as, but not limited to, search engine keyword campaign fees, social media campaign fees, radio or television advertising fees, and the like. Series D Preferred Stock shall not be entitled to vote, as a separate class or otherwise, on any matter presented to the stockholders of the Company for their action or consideration at any meeting of stockholders of the Company. As of June 30, 2018, the Company has 90,000 shares of Series D Preferred Stock outstanding.

Series E Preferred

The Company has designated 10,000 shares of its preferred stock as Series E Preferred Stock. Each share of Series E Preferred Stock shall have a stated value of $100. The Series E Preferred Stock is convertible into shares of fully paid and non-assessable shares of the Company's common stock by dividing the stated value by a conversion price of $0.05 per share. Series E Preferred Stock shall not be entitled to vote, as a separate class or otherwise, on any matter presented to the stockholders of the Company for their action or consideration at any meeting of stockholders of the Company. As of June 30, 2018, the Company has 10,000 shares of Series E Preferred Stock outstanding.

XML 27 R16.htm IDEA: XBRL DOCUMENT v3.10.0.1
Stock Options And Warrants
6 Months Ended
Jun. 30, 2018
Stock Options And Warrants  
Stock Options and Warrants

10.  STOCK OPTIONS AND WARRANTS

Stock Options

On July 10, 2003, the Company adopted the Warp 9, Inc. Stock Option Plan for directors, executive officers, and employees of and key consultants to the Company. Pursuant to the now terminated plan, the Company could issue 5,000,000 shares of common stock. The plan was administered by the Company’s Board of Directors, and options granted under the plan could be either incentive options or nonqualified options. Each option was exercisable in full or in installment and at such time as designated by the Board. Notwithstanding any other provision of the plan or of any option agreement, each option expired on the date specified in the option agreement, which date was to be no later than the tenth anniversary of the date on which the option was granted (fifth anniversary in the case of an incentive option granted to a greater-than-10% stockholder). The purchase price per share of the common stock under each incentive option was to be no less than the fair market value of the common stock on the date the option was granted (110% of the fair market value in the case of a greater-than-10% stockholder). The purchase price per share of the common stock under each nonqualified option was to be specified by the Board at the time the option is granted, and could be less than, equal to or greater than the fair market value of the shares of common stock on the date such nonqualified option was granted, but was to be no less than the par value of shares of common stock. The plan provided specific language as to the termination of options granted thereunder.

On August 1, 2017, we granted non-qualified stock options to purchase up to 10,000,000 shares of our common stock to Jill Giles, at a price of $0.01 per share. The stock options vest equally over a period of 36 months and expire August 1, 2022.

On September 18, 2017, we granted non-qualified stock options to purchase up to 1,800,000 shares of our common stock to three key employees, at a price of $0.05 per share. The stock options vest equally over a period of 36 months and expire September 18, 2022.

On January 3, 2018, we granted non-qualified stock options to purchase up to 20,000,000 shares of our common stock to three key employees, at a price of $0.04 per share. The stock options vest equally over a period of 36 months and expire January 3, 2023.

The Company used the historical industry index to calculate volatility, since the Company’s stock history did not represent the expected future volatility of the Company’s common stock. The fair value of options granted during the six months ended June 30, 2018 and year ended December 31, 2017, were determined using the Black Scholes method with the following assumptions:

 

   Six months ended  Year ended
   June 30, 2018  December 31, 2017
Risk free interest rate   5.00%   5.00%
Stock volatility factor   397%   397%
Weighted average expected option life   5 years    5 years 
Expected dividend yield   none    none 

 

A summary of the Company’s stock option activity and related information follows:

     Six Months ended
June 30, 2018
   Six Months ended
June 30, 2017
        Weighted average       Weighted average
    Options   exercise price   Options   exercise price
Outstanding -beginning of period     134,800,000     $ 0.013       123,000,000     $ 0.013  
Granted     20,000,000     $ 0.040       —       $ —    
Exercised     —       $ —         —       $ —    
Forfeited     —       $ —         —       $ —    
Outstanding - end of period     154,800,000     $ 0.017       123,000,000     $ 0.013  
Exercisable at the end of the period     125,738,995     $ 0.013       94,095,890     $ 0.012  
Weighted average fair value of                                
 options granted during the year           $ 800,000             $ —    

  

As of June 30, 2018 and December 31, 2017, the intrinsic value of the stock options was approximately $1,783,750 and $3,632,450, respectively. Stock option expense for the six months ended June 30, 2018 and 2017 was $285,976 and $248,937, respectively.

The Black Scholes option valuation model was developed for use in estimating the fair value of traded options, which do not have vesting restrictions and are fully transferable. In addition, option valuation models require the input of highly subjective assumptions, including the expected stock price volatility. Because the Company’s employee stock options have characteristics significantly different from those of traded options, and because changes in the subjective input assumptions can materially affect the fair value estimate, in management’s opinion, the existing models do not necessarily provide a reliable single measure of the fair value of its employee stock options.

The weighted average remaining contractual life of options outstanding, as of June 30, 2018 was as follows:

   Number of  Weighted Average
Exercise  options  remaining contractual
prices  outstanding  life (years)
$0.05    1,800,000    4.22 
$0.04    20,000,000    4.52 
$0.02    35,000,000    4.16 
$0.01    60,000,000    3.6 
$0.01    15,000,000    3.72 
$0.01    10,000,000    4.09 
$0.005    12,500,000    1.12 
$0.004    500,000    3.29 
      154,800,000      

  

Warrants

During the six months ended June 30, 2018 and 2017, the Company issued no warrants for services, and no warrants were outstanding.

XML 28 R17.htm IDEA: XBRL DOCUMENT v3.10.0.1
Related Parties
6 Months Ended
Jun. 30, 2018
Related Party Transactions [Abstract]  
Related Parties

11.  RELATED PARTIES

Bountiful Capital, LLC, loaned the Company $100,000 on January 12, 2016, $500,000 through multiple fundings on the April 2016 Note, $500,000 through multiple fundings on the October 2016 Note, $38,000 on May 16, 2017, $46,000 on May 30, 2017, $26,000 on June 14, 2017, $23,500 on June 29, 2017, $105,000 on July 10, 2017, $50,500 on July 14, 2017, $53,500 on July 30, 2017, $25,000 on August 3, 2017, $34,000 on August 16, 2017, $92,000 on August 28, 2017, $63,600 on September 28, 2017, $103,500 on October 11, 2017, $106,000 on October 27, 2017, $62,000 on November 15, 2017, $106,000 on November 27, 2017, $30,000 on November 30, 2017, $42,000 on December 19, 2017, $49,000 on January 3, 2018, $72,000 on January 30, 2018 and $85,000 on February 2, 2018, as unsecured promissory notes. The terms of the notes include interest of 5% and are due and payable upon demand, but in no case later than 36 months after the effective date. On July 31, 2017, notes payable amounting to $1,442,500 and accrued interest of $43,414 were converted into 14,425 shares of Series C preferred stock. At June 30, 2018, notes payable and accrued interest amount to $898,539. The Company’s chief financial officer, Greg Boden, also serves as the president of Bountiful Capital, LLC.

Brad Parscale has served on the board of directors of the Company since the acquisition of Parscale Creative on August 1, 2017. Mr. Parscale is also the owner of Parscale Strategy, LLC (“Parscale Strategy”), the largest customer of Parscale Digital. During the six months ended June 30, 2018, the Company earned $2,008,317 in revenue from providing services to Parscale Strategy, and as of June 30, 2018, Parscale Strategy had an outstanding accounts receivable of $148,024.

On August 1, 2017, Parscale Digital signed a lease with Giles-Parscale, Inc., a related party, to provide a workplace for the employees of Parscale Digital. Giles-Parscale, Inc., is wholly owned by Jill Giles, an employee of the Company. Details on this lease are included in Note 13.

On August 1, 2017, Parscale Digital signed a lease with Parscale Strategy for computer equipment and office furniture. Parscale Strategy is wholly owned by Brad Parscale, who serves on the CloudCommerce board of directors. Details of this lease are included in Note 13.

On February 1, 2018, the Company entered into an amended purchase agreement and promissory note with Mr. Parscale, which facilitated the closing of the Parscale Media transaction and established a revised payment arrangement, under which the Company agreed to pay Mr. Parscale $1,000,000 in twelve equal installments, which includes 4% interest. For the six months ended June 30, 2018, the Company made total payments of $255,450 on the promissory note, which includes $9,181 of interest expense.

On April 28, 2018, Data Propria entered into an agreement to lease approximately 2,073 square feet of office space located at 311 Sixth Street, San Antonio, TX 78215, for a period of twelve months, commensing May 1, 2018, at a cost of $4,000 per month, plus a pro rata share of building maintenance expenses. This lease was signed with a related party, Jill Giles, an employee of the Company.

XML 29 R18.htm IDEA: XBRL DOCUMENT v3.10.0.1
Concentrations
6 Months Ended
Jun. 30, 2018
Risks and Uncertainties [Abstract]  
Concentrations

12. CONCENTRATIONS

For the six months ended June 30, 2018 and 2017, the Company had one and three major customers who represented approximately 37% and 58% of total revenue. At June 30, 2018 and December 31, 2017, accounts receivable from two and four customers, represented approximately 19% and 56% of total accounts receivable, respectively. The customers comprising the concentrations within the accounts receivable are not the same customers that comprise the concentrations with the revenues discussed above.

XML 30 R19.htm IDEA: XBRL DOCUMENT v3.10.0.1
Commitments and Contingencies
6 Months Ended
Jun. 30, 2018
Commitments and Contingencies Disclosure [Abstract]  
Commitments

13.  COMMITMENTS

Operating Leases

As a result of the WebTegrity acquisition, we assumed a lease for office space used by the WebTegrity employees, at 14603 Huebner Road, Suite 3402, San Antonio, TX 78230. The lease was executed on March 20, 2017 for a period of 36 months, commencing March 20, 2017, at a rate of $2,750 per month.

On August 1, 2017, Parscale Digital signed a lease agreement with Giles-Parscale, Inc., a related party, which commenced on August 1, 2017, for approximately 8,290 square feet, at 321 Sixth Street, San Antonio, TX 78215, for $9,800 per month, plus a pro rata share of the common building expenses. The lease expires on July 31, 2022.

On April 15, 2016, the CloudCommerce signed a lease for approximately 1,800 square feet of office space at 1933 Cliff Dr., Suite 1, Santa Barbara, California 93109 for approximately $3,000 per month, on a month-to-month basis which lease commenced on March 1, 2016 and concluded February 15, 2018. On October 24, 2017, we executed a lease agreement for the same space, commencing March 1, 2018 for a period of 36 months, at a rate of $2,795 per month, plus a pro rata share of the common area maintenance.

On December 10, 2012, Indaba signed a lease, which commenced January 16, 2013 for approximately 3,300 square feet at 2854 Larimer Street, Denver, CO 80205, for approximately $3,500 per month. The original lease term expired February 28, 2016, but was extended until February 28, 2017, at a rate of $5,800 per month. This lease was further extended until February 28, 2018, at a rate of $5,850 per month. We did not renew this lease and moved out of the space by February 28, 2018. On February 12, 2018, we executed a lease agreement for office space at 1415 Park Avenue West, Denver, CO 80205, expiring August 14, 2018, at a cost of $800 per month. This lease was cancelled June 30, 2018.

The following is a schedule, by years, of future minimum lease payments required under the operating leases.

Years Ending December 31,  Amount
 2018   $117,667 
 2019    204,334 
 2020    160,584 
 2021    125,984 
 2022    68,600 

 

Total operating lease expense for the six months ended June 30, 2018 and 2017 was $118,957 and $52,801, respectively. The Company is also required to pay its pro rata share of taxes, building maintenance costs, and insurance in according to the lease agreement.

On May 21, 2014, the Company entered into a settlement agreement with the landlord of our previous location, to make monthly payments on past due rent totaling $227,052. Under the terms of the agreement, the Company will make monthly payments of $350 on a reduced balance of $40,250. Upon payment of $40,250, the Company will record a gain on extinguishment of debt of $186,802. As of June 30, 2018, the Company recorded the outstanding balance under this settlement agreement as a long-term accrued expense, with the current portion of the debt recorded in accrued expenses. As of June 30, 2018 and December 31, 2017, the Company owed $23,100 and $25,200 on the outstanding reduced payment terms, respectively.

Capital Lease

On August 1, 2017, Parscale Digital signed a lease agreement with Parscale Strategy, a related party, for the use of office equipment and furniture. The lease provides for a term of thirty-six (36) months, at a monthly payment of $3,000, and an option to purchase all items at the end of the lease for one dollar. We have evaluated this lease in accordance with ASC 840-30 and determined that it meets the definition of a capital lease.

The following is a schedule of the net book value of the capital lease. 

Assets  June 30, 2018  December 31, 2017
Leased equipment under capital lease,  $100,097   $100,097 
less accumulated amortization   (22,761)   (13,023)
Net  $77,336   $87,075 

 

Liabilities  June 30, 2018  December 31, 2017
Obligations under capital lease (current)  $33,200   $32,382 
Obligations under capital lease (noncurrent)   37,886    54,693 
Total  $71,086   $87,075 

 

The following is a schedule, by years, of future minimum lease payments required under the capital lease.

Years ended December 31,  Lease Payments  Imputed Interest  Present Value of Payments
 2018   $18,000   $(1,607)  $16,393 
 2019    36,000    (1,962)   34,038 
 2020    21,000    (345)   20,655 
 2021    —      —      —   
 2022    —      —      —   
     $75,000   $(3,914)  $71,086 
                  

 

The Company is required to pay its pro rata share of taxes, building maintenance costs, and insurance in accordance with the operating lease agreements of CloudCommerce, Parscale Digital, WebTegrity, Parscale Media, Giles Design Bureau and Data Propria.

Legal Matters

The Company may be involved in legal actions and claims arising in the ordinary course of business, from time to time, none of which at the time are considered to be material to the Company’s business or financial condition.

XML 31 R20.htm IDEA: XBRL DOCUMENT v3.10.0.1
Supplemental Statement Of Cash Flows Information
6 Months Ended
Jun. 30, 2018
Organization, Consolidation and Presentation of Financial Statements [Abstract]  
Supplemental Statement of Cash Flows Information

14. SUPPLEMENTAL STATEMENT OF CASH FLOWS INFORMATION

During the six months ended June 30, 2018, there were the following non-cash financing activities:

-On February 1, 2018, the Company acquired Parscale Media for $1,000,000 payable by a note over twelve months.
-On April 17, 2018, a lender converted a portion of the March 2013 Note into common stock. The conversion included $16,000 of principal, plus $8,106 of interest, which was converted into 6,026,301 common shares.

During the six months ended June 30, 2017, there were no non-cash financing activities.

XML 32 R21.htm IDEA: XBRL DOCUMENT v3.10.0.1
Subsequent Events
6 Months Ended
Jun. 30, 2018
Subsequent Events  
Subsequent Events

15.  SUBSEQUENT EVENTS

Management has evaluated subsequent events according to ASC TOPIC 855 as of the date of the financial statements and has determined that there are no reportable events.

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Summary Of Significant Accounting Policies (Policies)
6 Months Ended
Jun. 30, 2018
Accounting Policies [Abstract]  
Accounts Receivable

Accounts Receivable

The Company extends credit to its customers, who are located nationwide. Accounts receivable are customer obligations due under normal trade terms. The Company performs continuing credit evaluations of its customers’ financial condition. Management reviews accounts receivable on a regular basis, based on contracted terms and how recently payments have been received to determine if any such amounts will potentially be uncollected. The Company includes any balances that are determined to be uncollectible in its allowance for doubtful accounts. After all attempts to collect a receivable have failed, the receivable is written off. The balance of the allowance account at June 30, 2018 and December 31, 2017 are $74,213 and $6,184 respectively.

On November 30, 2016, the Company entered into an agreement with a third party to sell the rights, with recourse, to accounts receivable amounts due from our customers to Indaba. Under the terms of the agreement, the Company may receive advances in amounts up to $400,000, based on the amounts we invoice our customers, for a period of one year. Because the Company maintains the collectability risk of all outstanding balances, we record the amounts due from customers as a secured borrowing arrangement, with the customer balances at fair value in accounts receivable, including an allowance for any balances at risk of collectability, and the amount due to the third party as a liability. On March 23, 2017, the Company amended the secured borrowing arrangement, which increased the maximum allowable balance by $100,000, to a total of $500,000. As of June 30, 2018, the balance due from this arrangement was $101,326.

On October 19, 2017, the Company entered into an agreement with a third party to sell the rights, with recourse, to accounts receiveable amounts due from our customers to Parscale Digital. Under the terms of the agreement, the Company may receive advances in amounts up to $500,000, based on the amounts we invoice our customers, for a period of one year. Because the Company maintains the collectability risk of all outstanding balances, we record the amounts due from customers as a secured borrowing arrangement, with the customer balances at fair value in accounts receivable, including an allowance for any balances at risk of collectability, and the amount due to the third party as a liability. On April 12, 2018, the Company amended the secured borrowing arrangement, which increased the maximum allowable balance by $250,000, to a total of $750,000. As of June 30, 2018, the balance due from this arrangement was $382,847.

Use of Estimates

Use of Estimates

The preparation of financial statements in conformity with generally accepted accounting principles requires management to make estimates and assumptions that affect the amounts reported in the accompanying financial statements. Significant estimates made in preparing these financial statements include revenue recognition, the allowance for doubtful accounts, long-lived assets, intangible assets, business combinations, the deferred tax valuation allowance, and the fair value of stock options and warrants. Actual results could differ from those estimates.

Cash and Cash Equivalents

Cash and Cash Equivalents

The Company considers all highly liquid investments with an original maturity of three months or less to be cash equivalents. As of June 30, 2018, the Company held cash and cash equivalents in the amount of $743,764, which was held in the operating bank accounts. Of this amount, $709,668 was held in the CloudCommerce bank account. Since this amount exceeds the FDIC insured limit of $250,000, the balance at risk was $459,668.

Revenue Recognition

Revenue Recognition

The Company recognizes income when the service is provided or when product is delivered. We present revenue, net of customer incentives. Most of the income is generated from professional services and site development fees. We provide online marketing services that we purchase from third parties. The gross revenue presented in our statement of operations includes digital advertising revenue. We also offer professional services such as development services.  The fees for development services with multiple deliverables constitute a separate unit of accounting in accordance with ASC 605-25, which are recognized as the work is performed. Upfront fees for development services or other customer services are deferred until certain implementation or contractual milestones have been achieved. If we have performed work for our clients, but have not invoiced clients for that work, then we record the value of the work in either deferred revenue, as a negative liability balance, or as an asset in costs in excess of billings. The terms of services contracts generally are for periods of less than one year. The deferred revenue and customer deposits as of June 30, 2018 and December 31, 2017 was $710,893 and $620,504, respectively.

We always strive to satisfy our customers by providing superior quality and service. Since we typically bill based on a Time and Materials basis, there are no returns for work delivered. When discrepancies or disagreements arise, we do our best to reconcile those by assessing the situation on a case-by-case basis and determining if any discounts can be given. Historically, no significant discounts have been granted.

Included in revenue are costs that are reimbursed by our clients, including third party services, such as photographers and stylists, furniture, supplies, and the largest component, digital advertising. We have determined, based on our review, that the amounts classified as reimbursable costs should be recorded as gross, due to the following factors:

·The Company is the primary obligor in the arrangement;
·We have latitude in establishing price;
·We have discretion in supplier selection; and
·The Company has credit risk.

During the six months ended June 30, 2018 and 2017, we included $1,813,527 and zero, respectively, in revenue, related to reimbursable costs.

The Company records revenue into the following five categories:

·Data Sciences – Includes polling, research, modeling, data fees, consulting and reporting.
·Design – Includes branding, photography, copyrighting, printing, signs and interior design.
·Development – Includes website coding.
·Digital Advertising – Includes ad spend, SEO management and digital ad support.
·Other – Includes domain name management, account management, email marketing, web hosting, email hosting, client training, reimbursed expenses and partner commissions.

For the six months ended June 30, 2018 and 2017, revenue was disaggregated into the five categories as follows:

   Six months ended June 30, 2018  Six months ended June 30, 2017
   Third Parties  Related Parties  Total  Third Parties  Related Parties  Total
Data Sciences  $226,100   $20,000   $246,100   $—     $—     $—   
Design   948,012    154,731    1,102,743    —      —      —   
Development   780,941    111,879    892,820    1,128,658    —      1,128,658 
Digital Advertising   1,013,738    1,544,015    2,557,753    —      —      —   
Other   477,251    197,692    674,943    81,267    —      81,267 
Total  $3,446,042   $2,028,317   $5,474,359   $1,209,925   $—     $1,209,925 

 

Research and Development

Research and Development

Research and development costs are expensed as incurred. Total research and development costs were zero for the six months ended June 30, 2018 and 2017.

Advertising Costs

Advertising Costs

The Company expenses the cost of advertising and promotional materials when incurred. Total advertising costs were $30,449 and $3,316 for the six months ended June 30, 2018 and 2017, respectively.

Fair Value of Financial Instruments

Fair value of financial instruments

The Company’s financial instruments, including cash and cash equivalents, accounts receivable, accounts payable, and accrued liabilities are carried at cost, which approximates their fair value, due to the relatively short maturity of these instruments. As of June 30, 2018 and December 31, 2017, the Company’s notes payable have stated borrowing rates that are consistent with those currently available to the Company and, accordingly, the Company believes the carrying value of these debt instruments approximates their fair value.

Fair value is defined as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. ASC Topic 820 established a three-tier fair value hierarchy which prioritizes the inputs used in measuring fair value. The hierarchy gives the highest priority to unadjusted quoted prices in active markets for identical assets or liabilities (level 1 measurements) and the lowest priority to unobservable inputs (level 3 measurements). These tiers include:

·Level 1, defined as observable inputs such as quoted prices for identical instruments in active markets;
·Level 2, defined as inputs other than quoted prices in active markets that are either directly or indirectly observable such as quoted prices for similar instruments in active markets or quoted prices for identical or similar instruments in markets that are not active; and
·Level 3, defined as unobservable inputs in which little or no market data exists, therefore requiring an entity to develop its own assumptions, such as valuations derived from valuation techniques in which one or more significant inputs or significant value drivers are unobservable.

As of June 30, 2018 and December 31, 2017, the Company had no assets or liabilities that are required to be valued on a recurring basis.

Property and Equipment

Property and Equipment

Property and equipment are stated at cost, and are depreciated or amortized using the straight-line method over the following estimated useful lives:

Furniture, fixtures & equipment  7 Years
Computer equipment  5 Years
Commerce server  5 Years
Computer software  3 - 5 Years
Leasehold improvements  Length of the lease

 

Depreciation expenses were $20,832 and $13,075 for the six months ended June 30, 2018 and 2017, respectively.

Impairment of Long-Lived Assets

Impairment of Long-Lived Assets

The Company reviews its long-lived assets for impairment whenever events or changes in circumstances indicate that the carrying amount of the assets may not be fully recoverable. To determine recoverability of a long-lived asset, management evaluates whether the estimated future undiscounted net cash flows from the asset are less than its carrying amount. If impairment is indicated, the long-lived asset would be written down to fair value. Fair value is determined by an evaluation of available price information at which assets could be bought or sold, including quoted market prices, if available, or the present value of the estimated future cash flows based on reasonable and supportable assumptions.

Indefinite Lived Intangibles and Goodwill Assets

Indefinite Lived Intangibles and Goodwill Assets 

The Company accounts for business combinations under the acquisition method of accounting in accordance with ASC 805, “Business Combinations,” where the total purchase price is allocated to the tangible and identified intangible assets acquired and liabilities assumed based on their estimated fair values. Significant estimates in valuing certain intangible assets include, but are not limited to, future expected cash flows from acquired customer lists, acquired technology, and trade names from a market participant perspective, useful lives and discount rates. Management’s estimates of fair value are based upon assumptions believed to be reasonable, but which are inherently uncertain and unpredictable and, as a result, actual results may differ from estimates. The purchase price is allocated using the information currently available, and may be adjusted, up to one year from acquisition date, after obtaining more information regarding, among other things, asset valuations, liabilities assumed and revisions to preliminary estimates. The purchase price in excess of the fair value of the tangible and identified intangible assets acquired less liabilities assumed is recognized as goodwill.

The Company tests for indefinite lived intangibles and goodwill impairment in the fourth quarter of each year and whenever events or circumstances indicate that the carrying amount of the asset exceeds its fair value and may not be recoverable. In accordance with its policies, the Company performed a qualitative assessment of indefinite lived intangibles and goodwill at December 31, 2017, and determined there was impairment of indefinite lived intangibles and goodwill from our Indaba acquisition. Accordingly, all intangible assets and goodwill related to the Indaba acquisition has been written off, amounting to $1,239,796.

Business Combinations

Business Combinations 

The acquisition of subsidiaries is accounted for using the purchase method. The cost of the acquisition is measured at the aggregate of the fair value, at the acquisition date, of assets received, liabilities incurred or assumed, and equity instruments issued by the Company in exchange for control of the acquiree. Any costs directly attributable to the business combination are expensed in the period incurred. The acquiree’s identifiable assets and liabilities are recognized at their fair values at the acquisition date.

Goodwill arising on acquisition is recognized as an asset and initially measured at cost, being the excess of the cost of the business combination over the Company’s interest in the net fair value of the identifiable assets, liabilities and contingent liabilities recognized.

Concentrations of Business and Credit Risk

Concentrations of Business and Credit Risk

The Company operates in a single industry segment. The Company markets its services to companies and individuals in many industries and geographic locations. The Company’s operations are subject to rapid technological advancement and intense competition. Accounts receivable represent financial instruments with potential credit risk. The Company typically offers its customers credit terms. The Company makes periodic evaluations of the credit worthiness of its enterprise customers and other than obtaining deposits pursuant to its policies, it generally does not require collateral. In the event of nonpayment, the Company has the ability to terminate services. As of June 30, 2018, the Company held cash and cash equivalents in the amount of $743,764, which was held in the operating bank accounts. Of this amount, $709,668 was held in the CloudCommerce bank account. Since this amount exceeds the FDIC insured limit of $250,000, the balance at risk was $459,668.

Stock-Based Compensation

Stock-Based Compensation

The Company addressed the accounting for share-based payment transactions in which an enterprise receives employee services in exchange for either equity instruments of the enterprise or liabilities that are based on the fair value of the enterprise’s equity instruments or that may be settled by the issuance of such equity instruments. The transactions are accounted for using a fair-value-based method and recognized as expenses in our statement of operations.

Stock-based compensation expense recognized during the period is based on the value of the portion of stock-based payment awards that is ultimately expected to vest. Stock-based compensation expense recognized in the consolidated statement of operations during the six months ended June 30, 2018, included compensation expense for the stock-based payment awards granted prior to, but not yet vested, as of June 30, 2018 based on the grant date fair value estimated. Stock-based compensation expense recognized in the statement of operations for the six months ended June 30, 2018 is based on awards ultimately expected to vest, or has been reduced for estimated forfeitures. Forfeitures are estimated at the time of grant and revised, if necessary, in subsequent periods if actual forfeitures differ from those estimates. The stock-based compensation expense recognized in the consolidated statements of operations during the six months ended June 30, 2018, and 2017 were $285,976 and $248,937, respectively.

Basic and Diluted Net Income (Loss) Per Share Calculations

Basic and Diluted Net Income (Loss) per Share Calculations

Income (Loss) per Share dictates the calculation of basic earnings per share and diluted earnings per share. Basic earnings per share are computed by dividing income available to common shareholders by the weighted-average number of common shares available. Diluted earnings per share is computed similar to basic earnings per share except that the denominator is increased to include the number of additional common shares that would have been outstanding if the potential common shares had been issued and if the additional common shares were dilutive. The shares for employee options, warrants and convertible notes were used in the calculation of the income per share.

For the six months ended June 30, 2018, the Company has excluded 154,800,000 shares of common stock underlying options, 10,000 Series A Preferred shares convertible into 100,000,000 shares of common stock, 18,025 Series B Preferred shares convertible into 450,625,000 shares of common stock, 14,425 Series C Preferred shares convertible into 144,250,000 shares of common stock, 90,000 Series D Preferred shares convertible into 225,000,000 shares of common stock, 10,000 Series E Preferred shares convertible into 20,000,000 shares of common stock and 39,158,500 shares of common stock underlying $277,801 in convertible notes, because their impact on the loss per share is anti-dilutive.

For the six months ended June 30, 2017, the Company has excluded 123,000,000 shares of common stock underlying options, 10,000 Series A Preferred shares convertible into 100,000,000 shares of common stock, 18,025 Series B Preferred shares convertible into 450,625,000 shares of common stock, and 23,421,500 shares of common stock underlying $93,686 in convertible notes, because their impact on the loss per share is anti-dilutive.

Dilutive per share amounts are computed using the weighted-average number of common shares outstanding and potentially dilutive securities, using the treasury stock method if their effect would be dilutive.

Recently Issued Accounting Pronouncements

Recently Issued Accounting Pronouncements

  Management reviewed accounting pronouncements issued during the six months ended June 30, 2018, and the following pronouncements were adopted during the period.

In May 2014, the FASB issued ASU No. 2014-09, Revenue from Contracts with Customers (“ASU 2014-09”). The core principle of ASU 2014-09 is to recognize revenues when promised goods or services are transferred to customers in an amount that reflects the consideration to which an entity expects to be entitled for those goods or services. The standard is effective for annual periods beginning after December 15, 2017, and interim periods therein. The Company follows paragraph 606 of the FASB Accounting Standards Codification for revenue recognition and ASU 2014-09, adopting the pronouncements on January 1, 2018. The company considers revenue realized or realizable and earned when services are performed to such a degree that the performed service is delivered or deliverable to the client, or when a tangible item, such as interior décor or signage, is delivered to the client. Since the Company was already recognizing revenue in a manner consistent with paragraph 606 of the FASB Accounting Standards Codification, there was no material impact on prior year results.

ASU 2014-09 supersedes existing guidance on revenue recognition with a five-step model for recognizing and measuring revenue from contracts with customers. The objective of the new standard is to provide a single, comprehensive revenue recognition model for all contracts with customers to improve comparability within industries, across industries, and across capital markets. The underlying principle is that an entity will recognize revenue to depict the transfer of goods or services to customers at an amount that the entity expects to be entitled to in exchange for those goods or services. The guidance also requires a number of disclosures regarding the nature, amount, timing, and uncertainty of revenue and the related cash flows. The guidance can be applied retrospectively to each prior reporting period presented (full retrospective method) or retrospectively with a cumulative effect adjustment to retained earnings for initial application of the guidance at the date of initial adoption (modified retrospective method). The Company adopted the new standard effective January 1, 2018 using the modified retrospective method applied to those contracts that were not completed or substantially completed as of January 1, 2018. The timing and measurement of revenue recognition under the new standard is not materially different than under the old standard. The adoption of the new standard did not have an impact on the Company’s consolidated financial statements.

In January 2017, the FASB issued 2017-04, Intangibles - Goodwill and Other (Topic 350): Simplifying the Test for Goodwill Impairment. The amendments in this ASU simplify the subsequent measurement of goodwill by eliminating Step 2 from the goodwill impairment test and eliminating the requirement for a reporting unit with a zero or negative carrying amount to perform a qualitative assessment. Instead, under this pronouncement, an entity would perform its annual, or interim, goodwill impairment test by comparing the fair value of a reporting unit with its carrying amount and would recognize an impairment change for the amount by which the carrying amount exceeds the reporting unit’s fair value; however, the loss recognized is not to exceed the total amount of goodwill allocated to that reporting unit. In addition, income tax effects will be considered, if applicable. This ASU is effective for fiscal years, and interim periods within those fiscal years, beginning after December 15, 2019. Early adoption is permitted. The Company is currently evaluating the impact of this ASU on its consolidated financial statements and related disclosures.

Income Taxes

Income Taxes

The Company uses the liability method of accounting for income taxes. Deferred tax assets and liabilities are recognized for the future tax consequences attributable to financial statements carrying amounts of existing assets and liabilities and their respective tax bases and operating loss and tax credit carry-forwards. The measurement of deferred tax assets and liabilities is based on provisions of applicable tax law. The measurement of deferred tax assets is reduced, if necessary, by a valuation allowance based on the amount of tax benefits that, based on available evidence, is not expected to be realized.

XML 34 R23.htm IDEA: XBRL DOCUMENT v3.10.0.1
Summary Of Significant Accounting Policies (Tables)
6 Months Ended
Jun. 30, 2018
Summary Of Significant Accounting Policies  
Schedule of Five Categories of Revenue

For the six months ended June 30, 2018 and 2017, revenue was disaggregated into the five categories as follows:

   Six months ended June 30, 2018  Six months ended June 30, 2017
   Third Parties  Related Parties  Total  Third Parties  Related Parties  Total
Data Sciences  $226,100   $20,000   $246,100   $—     $—     $—   
Design   948,012    154,731    1,102,743    —      —      —   
Development   780,941    111,879    892,820    1,128,658    —      1,128,658 
Digital Advertising   1,013,738    1,544,015    2,557,753    —      —      —   
Other   477,251    197,692    674,943    81,267    —      81,267 
Total  $3,446,042   $2,028,317   $5,474,359   $1,209,925   $—     $1,209,925 

 

Schedule of Property and Equipment

Property and equipment are stated at cost, and are depreciated or amortized using the straight-line method over the following estimated useful lives:

Furniture, fixtures & equipment  7 Years
Computer equipment  5 Years
Commerce server  5 Years
Computer software  3 - 5 Years
Leasehold improvements  Length of the lease

 

XML 35 R24.htm IDEA: XBRL DOCUMENT v3.10.0.1
Business Acquisitions (Tables)
6 Months Ended
Jun. 30, 2018
Schedule of Unaudited Pro Forma Results of Acquisition of Parscale Creative

The following tables set forth the unaudited pro forma results of the Company as if the acquisitions of Parscale Creative and WebTegrity had taken place on the first day of the period presented. These combined results are not necessarily indicative of the results that may have been achieved had the companies been combined as of the first day of the period presented.

  

Six months ended,

June 30, 2018

 

Six months ended,

June 30, 2017

Total revenues  $5,474,359   $4,427,416 
Net income (loss)   (1,152,343)   255,460 
Basic and diluted net earnings per common share  $(0.01)  $0.00 

 

Parscale Creative, Inc. [Member]  
Schedule of Estimated Fair Value of the Consideration Transferred

The acquisition date estimated fair value of the consideration transferred and purchase price allocation consisted of the following:

 

Cash  $200,000 
Customer deposits and accrued expenses   (535,000)
Net tangible liabilities  $(335,000)
      
Non-compete agreements  $280,000 
Brand name   1,930,000 
Customer list   2,090,000 
Goodwill   4,720,000 
Deferred tax liability   (1,075,000)
Total purchase price  $7,945,000 

 

Issuance of series D convertible preferred stock  $7,610,000 
Net tangible liabilities   335,000 
Total purchase price  $7,945,000 
      

 

WebTegrity, LLC [Member]  
Schedule of Estimated Fair Value of the Consideration Transferred

The acquisition date estimated fair value of the consideration transferred and purchase price allocation consisted of the following:

Current assets  $78,000 
Fixed assets   30,000 
Liabilities   (48,000)
Net assets   60,000 
Brand name   130,000 
Customer list   280,000 
Goodwill   530,000 
Deferred tax liability   (100,000)
Total purchase price  $900,000 
      

 

Issuance of Series E Convertible Preferred Stock  $900,000 
Parscale Media, LLC [Member]  
Schedule of Estimated Fair Value of the Consideration Transferred

 

Current assets  $—   
Brand name   100,000 
Customer list   400,000 
Goodwill   625,000 
Deferred tax liability   (125,000)
Total purchase price  $1,000,000 
 
XML 36 R25.htm IDEA: XBRL DOCUMENT v3.10.0.1
Intangible Assets (Tables)
6 Months Ended
Jun. 30, 2018
Disclosure Intangible Assets Tables Abstract  
Schedule of Acquired Intangible Assets

The Company’s intangible assets consist of the following:

   June 30, 2018  December 31, 2017
   Gross  Accumulated Amortization  Net  Gross  Accumulated Amortization  Net
Customer list   2,770,000    (843,346)   1,926,654    2,370,000    (403,003)   1,966,997 
Non-compete agreement   280,000    (85,556)   194,444    280,000    (38,889)   241,111 
Domain name and trademark   30,201    (1,896)   28,305    30,201    (1,552)   28,649 
Brand name   2,160,000    —      2,160,000    2,060,000    —      2,060,000 
Goodwill   5,875,000    —      5,875,000    5,250,000    —      5,250,000 
Total   11,115,201    (930,798)   10,184,403    9,990,201    (443,444)   9,546,757 
Schedule of Amortization of Finite Life Intangible Assets

The following table of remaining amortization of finite life intangible assets, for the years ended December 31, includes the intangible assets acquired, in addition to the CloudCommerce trademark:

 2018   $488,253 
 2019    976,506 
 2020    646,953 
 2021    11,801 
 2022 and thereafter    5,690 
 Total   $2,129,203 

 

XML 37 R26.htm IDEA: XBRL DOCUMENT v3.10.0.1
Stock Options And Warrants (Tables)
6 Months Ended
Jun. 30, 2018
Stock Options And Warrants Tables  
Summary of Fair Value Assumptions of Options

The fair value of options granted during the six months ended June 30, 2018 and year ended December 31, 2017, were determined using the Black Scholes method with the following assumptions:

 

   Six months ended  Year ended
   June 30, 2018  December 31, 2017
Risk free interest rate   5.00%   5.00%
Stock volatility factor   397%   397%
Weighted average expected option life   5 years    5 years 
Expected dividend yield   none    none 

 

Summary of Stock Option Activity

A summary of the Company’s stock option activity and related information follows:

     Six Months ended
June 30, 2018
   Six Months ended
June 30, 2017
        Weighted average       Weighted average
    Options   exercise price   Options   exercise price
Outstanding -beginning of period     134,800,000     $ 0.013       123,000,000     $ 0.013  
Granted     20,000,000     $ 0.040       —       $ —    
Exercised     —       $ —         —       $ —    
Forfeited     —       $ —         —       $ —    
Outstanding - end of period     154,800,000     $ 0.017       123,000,000     $ 0.013  
Exercisable at the end of the period     125,738,995     $ 0.013       94,095,890     $ 0.012  
Weighted average fair value of                                
 options granted during the year           $ 800,000             $ —    

  

Summary of Weighted Average Remaining Contractual Life of Options Outstanding

The weighted average remaining contractual life of options outstanding, as of June 30, 2018 was as follows:

   Number of  Weighted Average
Exercise  options  remaining contractual
prices  outstanding  life (years)
$0.05    1,800,000    4.22 
$0.04    20,000,000    4.52 
$0.02    35,000,000    4.16 
$0.01    60,000,000    3.6 
$0.01    15,000,000    3.72 
$0.01    10,000,000    4.09 
$0.005    12,500,000    1.12 
$0.004    500,000    3.29 
      154,800,000      

  

XML 38 R27.htm IDEA: XBRL DOCUMENT v3.10.0.1
Commitments and Contingencies (Tables)
6 Months Ended
Jun. 30, 2018
Commitments And Contingencies  
Schedule of Future Minimum Rental Payments for Operating lease

The following is a schedule, by years, of future minimum lease payments required under the operating leases.

Years Ending December 31,  Amount
 2018   $117,667 
 2019    204,334 
 2020    160,584 
 2021    125,984 
 2022    68,600 
Schedule of Net Book Value of Capital Lease

The following is a schedule of the net book value of the capital lease. 

Assets  June 30, 2018  December 31, 2017
Leased equipment under capital lease,  $100,097   $100,097 
less accumulated amortization   (22,761)   (13,023)
Net  $77,336   $87,075 

 

Liabilities  June 30, 2018  December 31, 2017
Obligations under capital lease (current)  $32,382   $32,382 
Obligations under capital lease (noncurrent)   37,804    54,693 
Total  $71,086   $87,075 
Schedule of Future Minimum Lease Payments for Capital Lease

The following is a schedule, by years, of future minimum lease payments required under the capital lease.

Years ended December 31,  Lease Payments  Imputed Interest  Present Value of Payments
 2018   $18,000   $(1,607)  $16,393 
 2019    36,000    (1,962)   34,038 
 2020    21,000    (345)   20,655 
 2021    —      —      —   
 2022    —      —      —   
     $75,000   $(3,914)  $71,086 
                 
XML 39 R28.htm IDEA: XBRL DOCUMENT v3.10.0.1
Summary Of Significant Accounting Policies (Schedule Of Five Categories Of Revenue) (Details) - USD ($)
3 Months Ended 6 Months Ended
Jun. 30, 2018
Jun. 30, 2017
Jun. 30, 2018
Jun. 30, 2017
Third parties $ 2,050,766 $ 723,817 $ 3,446,042 $ 1,209,925
Related parties 546,884 2,028,317
Total $ 2,597,650 $ 723,817 5,474,359 1,209,925
Data Sciences [Member        
Third parties     226,100
Related parties     20,000
Total     246,100
Design [Member        
Third parties     948,012
Related parties     154,731
Total     1,102,743
Development [Member        
Third parties     780,941 1,128,658
Related parties     111,879
Total     892,820 1,128,658
Digital Advertising [Member        
Third parties     1,013,738
Related parties     1,544,015
Total     2,557,753
Other [Member        
Third parties     477,251 81,267
Related parties     197,692
Total     $ 674,943 $ 81,267
XML 40 R29.htm IDEA: XBRL DOCUMENT v3.10.0.1
Summary Of Significant Accounting Policies (Schedule Of Property And Equipment) (Details)
6 Months Ended
Jun. 30, 2018
Furniture, Fixtures & Equipment [Member]  
Property, Plant and Equipment [Line Items]  
Property and equipment estimated useful lives in years 7 years
Computer Equipment [Member]  
Property, Plant and Equipment [Line Items]  
Property and equipment estimated useful lives in years 5 years
Commerce Server [Member]  
Property, Plant and Equipment [Line Items]  
Property and equipment estimated useful lives in years 5 years
Computer Software [Member] | Minimum [Member]  
Property, Plant and Equipment [Line Items]  
Property and equipment estimated useful lives in years 3 years
Computer Software [Member] | Maximum [Member]  
Property, Plant and Equipment [Line Items]  
Property and equipment estimated useful lives in years 5 years
Leasehold Improvements [Member]  
Property, Plant and Equipment [Line Items]  
Property and equipment estimated useful lives description

Length of the lease

XML 41 R30.htm IDEA: XBRL DOCUMENT v3.10.0.1
Business Acquisitions (Schedule Of Estimated Fair Value Of The Consideration Transferred) (Details) - USD ($)
Feb. 01, 2018
Nov. 15, 2017
Aug. 01, 2017
Parscale Creative, Inc. [Member]      
Business Acquisition [Line Items]      
Cash     $ 200,000
Customer deposits and accrued expenses     535,000
Net tangible liabilities     (335,000)
Non-compete agreements     280,000
Brand name     1,930,000
Customer list     2,090,000
Goodwill     4,720,000
Deferred tax liability     1,075,000
Total purchase price     7,945,000
Issuance of Convertible Preferred Stock     7,610,000
Net tangible liabilities     335,000
Total purchase price     $ 7,945,000
WebTegrity, LLC [Member]      
Business Acquisition [Line Items]      
Current assets   $ 78,000  
Fixed assets   30,000  
Liabilities   48,000  
Net assets   60,000  
Brand name   130,000  
Customer list   280,000  
Goodwill   530,000  
Deferred tax liability   100,000  
Total purchase price   900,000  
Issuance of Convertible Preferred Stock   900,000  
Total purchase price   $ 900,000  
Parscale Media, LLC [Member]      
Business Acquisition [Line Items]      
Current assets    
Brand name 100,000    
Customer list 400,000    
Goodwill 625,000    
Deferred tax liability 125,000    
Total purchase price $ 1,000,000    
XML 42 R31.htm IDEA: XBRL DOCUMENT v3.10.0.1
Business Acquisitions (Schedule Of Unaudited Pro Forma Results Of Acquisition Of Parscale Creative) (Details) - Parscale Creative And WebTegrity [Member] - USD ($)
6 Months Ended
Jun. 30, 2018
Jun. 30, 2017
Business Acquisition, Pro Forma Information, Nonrecurring Adjustment [Line Items]    
Total revenues $ 5,474,359 $ 4,427,416
Net income (loss) $ (1,152,343) $ 255,460
Basic and diluted net earnings per common share $ (0.01) $ (0.00)
XML 43 R32.htm IDEA: XBRL DOCUMENT v3.10.0.1
Intangible Assets (Schedule Of Acquired Intangible Assets) (Details) - USD ($)
Jun. 30, 2018
Dec. 31, 2017
Finite-Lived Intangible Assets [Line Items]    
Intangible assets, Gross $ 11,115,201 $ 9,990,201
Intangible assets, Accumulated Amortization 930,798 443,444
Intangible assets, Net 10,184,403 9,546,757
Customer List [Member]    
Finite-Lived Intangible Assets [Line Items]    
Intangible assets, Gross 2,770,000 2,370,000
Intangible assets, Accumulated Amortization 843,346 403,003
Intangible assets, Net 1,926,654 1,966,997
Non-Compete Agreements [Member]    
Finite-Lived Intangible Assets [Line Items]    
Intangible assets, Gross 280,000 280,000
Intangible assets, Accumulated Amortization 85,556 38,889
Intangible assets, Net 194,444 241,111
Domain Name And Trademark [Member]    
Finite-Lived Intangible Assets [Line Items]    
Intangible assets, Gross 30,201 30,201
Intangible assets, Accumulated Amortization 1,896 1,552
Intangible assets, Net 28,305 28,649
Brand Name [Member]    
Finite-Lived Intangible Assets [Line Items]    
Intangible assets, Gross 2,160,000 2,060,000
Intangible assets, Accumulated Amortization
Intangible assets, Net 2,160,000 2,060,000
Goodwill [Member]    
Finite-Lived Intangible Assets [Line Items]    
Intangible assets, Gross 5,875,000 5,250,000
Intangible assets, Accumulated Amortization
Intangible assets, Net $ 5,875,000 $ 5,250,000
XML 44 R33.htm IDEA: XBRL DOCUMENT v3.10.0.1
Intangible Assets (Schedule Of Amortization Of Finite Life Intangible Assets) (Details) - Intangible Assets [Member]
Jun. 30, 2018
USD ($)
For the years ended December 31:  
2018 $ 488,253
2019 976,506
2020 646,953
2021 11,801
2022 and thereafter 5,690
Total $ 2,129,203
XML 45 R34.htm IDEA: XBRL DOCUMENT v3.10.0.1
Stock Options And Warrants (Schedule Of Fair Value Assumptions Of Options) (Details) - Stock Option [Member]
6 Months Ended 12 Months Ended
Jun. 30, 2018
Dec. 31, 2017
Fair Value Assumptions Of Options - Black Scholes Model    
Risk free interest rate 5.00% 5.00%
Stock volatility factor 397.00% 397.00%
Weighted average expected option life 5 years 5 years
Expected dividend yield none none
XML 46 R35.htm IDEA: XBRL DOCUMENT v3.10.0.1
Stock Options And Warrants (Summary Of Stock Option Activity) (Details) - $ / shares
6 Months Ended
Jun. 30, 2018
Jun. 30, 2017
Options    
Outstanding -beginning of period 134,800,000 123,000,000
Granted 20,000,000
Exercised
Forfeited
Outstanding - end of period 154,800,000 123,000,000
Exercisable at the end of the period 125,738,995 94,095,890
Weighted average exercise price    
Outstanding -beginning of period $ 0.013 $ 0.013
Granted 0.040
Exercised
Forfeited
Outstanding - end of period 0.017 0.013
Excercisable at the end of the period 0.013 0.012
Weighted average fair value of options granted during the year $ 800,000
XML 47 R36.htm IDEA: XBRL DOCUMENT v3.10.0.1
Stock Options And Warrants (Summary Of Weighted Average Remainining Contractual Life Of Options) (Details) - $ / shares
6 Months Ended
Jun. 30, 2018
Dec. 31, 2017
Jun. 30, 2017
Dec. 31, 2016
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]        
Number of options outstanding 154,800,000 134,800,000 123,000,000 123,000,000
Stock Options [Member] | Exercise Price 0.050 [Member]        
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]        
Excerise prices $ 0.050      
Number of options outstanding 1,800,000      
Weighted Average remaining contractual life (years) 4 years 2 months 19 days      
Stock Options [Member] | Exercise Price 0.040 [Member]        
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]        
Excerise prices $ 0.040      
Number of options outstanding 20,000,000      
Weighted Average remaining contractual life (years) 4 years 6 months 7 days      
Stock Options [Member] | Exercise Price 0.015 [Member]        
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]        
Excerise prices $ 0.015      
Number of options outstanding 35,000,000      
Weighted Average remaining contractual life (years) 4 years 1 month 28 days      
Stock Options [Member] | Exercise Price 0.013 [Member]        
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]        
Excerise prices $ 0.013      
Number of options outstanding 60,000,000      
Weighted Average remaining contractual life (years) 3 years 7 months 6 days      
Stock Options [Member] | Exercise Price 0.013 [Member]        
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]        
Excerise prices $ 0.013      
Number of options outstanding 15,000,000      
Weighted Average remaining contractual life (years) 3 years 8 months 19 days      
Stock Options [Member] | Exercise Price 0.010 [Member]        
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]        
Excerise prices $ 0.010      
Number of options outstanding 10,000,000      
Weighted Average remaining contractual life (years) 4 years 1 month 2 days      
Stock Options [Member] | Exercise Price 0.005 [Member]        
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]        
Excerise prices $ 0.005      
Number of options outstanding 12,500,000      
Weighted Average remaining contractual life (years) 1 year 1 month 13 days      
Stock Options [Member] | Exercise Price 0.004 [Member]        
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]        
Excerise prices $ 0.004      
Number of options outstanding 500,000      
Weighted Average remaining contractual life (years) 3 years 3 months 14 days      
XML 48 R37.htm IDEA: XBRL DOCUMENT v3.10.0.1
Commitments and Contingencies (Schedule Of Future Minimum Rental Payments For Operating Lease) (Details) - Lease Payments [Member]
Jun. 30, 2018
USD ($)
Years Ending December 31,  
2018 $ 117,667
2019 204,334
2020 160,584
2021 125,984
2022 $ 68,600
XML 49 R38.htm IDEA: XBRL DOCUMENT v3.10.0.1
Commitments and Contingencies (Schedule Of Net Book Value Of Capital Lease) (Details) - USD ($)
Jun. 30, 2018
Dec. 31, 2017
Assets    
Leased equipment under capital lease, $ 100,097 $ 100,097
less accumulated amortization 22,761 13,023
Net 77,336 87,075
Liabilities    
Obligations under capital lease (current) 32,382 32,382
Obligations under capital lease (noncurrent) 37,804 54,693
Total $ 71,086 $ 87,075
XML 50 R39.htm IDEA: XBRL DOCUMENT v3.10.0.1
Commitments and Contingencies (Schedule Of Future Minimum Lease Payments For Capital Lease) (Details)
Jun. 30, 2018
USD ($)
Imputed Interest [Member]  
Years Ending December 31,  
2018 $ 1,607
2019 1,962
2020 345
2021
2022
Total 3,914
Lease Payments [Member]  
Years Ending December 31,  
2018 18,000
2019 36,000
2020 21,000
2021
2022
Total 75,000
Present Value Of Payments [Member]  
Years Ending December 31,  
2018 16,393
2019 34,038
2020 20,655
2021
2022
Total $ 71,086
XML 51 R40.htm IDEA: XBRL DOCUMENT v3.10.0.1
Summary Of Significant Accounting Policies (Narrative) (Details) - USD ($)
6 Months Ended
Apr. 12, 2018
Oct. 19, 2017
Mar. 23, 2017
Nov. 30, 2016
Jun. 30, 2018
Dec. 31, 2017
Jun. 30, 2017
Allowance for accounts receivable         $ 74,213 $ 6,184  
Accounts receivable, net - related party         148,024 398,410  
CloudCommerce bank account balance         709,668    
FDIC insured limit         250,000    
FDIC balance at risk         459,668    
Reimbursable costs included in revenue         1,813,527   $ 0
Research and development costs         0   0
Advertising costs         30,449   3,316
Depreciation expenses         $ 20,832   $ 13,075
Stock Options [Member]              
Antidilutive securities excluded from computation of earnings per share         154,800,000   123,000,000
Series A Preferred Stock [Member]              
Antidilutive securities excluded from computation of earnings per share         10,000   10,000
Series A Preferred Stock [Member] | Common Stock              
Common shares issuable upon conversion of preferred shares         100,000,000   100,000,000
Series B Preferred Stock [Member]              
Antidilutive securities excluded from computation of earnings per share         18,025   18,025
Series B Preferred Stock [Member] | Common Stock              
Common shares issuable upon conversion of preferred shares         450,625,000   450,625,000
Series C Preferred Stock [Member]              
Antidilutive securities excluded from computation of earnings per share         14,425    
Series C Preferred Stock [Member] | Common Stock              
Common shares issuable upon conversion of preferred shares         144,250,000    
Series D Preferred Stock [Member]              
Antidilutive securities excluded from computation of earnings per share         90,000    
Series D Preferred Stock [Member] | Common Stock              
Common shares issuable upon conversion of preferred shares         225,000,000    
Series E Preferred Stock [Member]              
Antidilutive securities excluded from computation of earnings per share         10,000    
Series E Preferred Stock [Member] | Common Stock              
Common shares issuable upon conversion of preferred shares         20,000,000    
Convertible Notes [Member]              
Antidilutive securities excluded from computation of earnings per share         39,158,500   23,421,500
Convertible note outstanding value excluded from computation of earnings per share         $ 277,801   $ 93,686
Indaba Group, LLC [Member]              
Intangible assets and goodwill written off related to acquisition           $ 1,239,796  
Agreement With Third Party For Accounts Receivables Due From Our Customers To Indaba [Member] | Accounts Receivable [Member]              
Terms of agreement with third party related to accounts receivable    

On March 23, 2017, the Company amended the secured borrowing arrangement, which increased the maximum allowable balance by $100,000, to a total of $500,000.

On November 30, 2016, the Company entered into an agreement with a third party to sell the rights, with recourse, to accounts receivable amounts due from our customers to Indaba. Under the terms of the agreement, the Company may receive advances in amounts up to $400,000, based on the amounts we invoice our customers, for a period of one year. Because the Company maintains the collectability risk of all outstanding balances, we record the amounts due from customers as a secured borrowing arrangement, with the customer balances at fair value in accounts receivable, including an allowance for any balances at risk of collectability, and the amount due to the third party as a liability.

     
Accounts receivable, net - related party         101,326    
Agreement With Third Party For Accounts Receivables Due From Our Customers To Parscale Digital [Member] | Accounts Receivable [Member]              
Terms of agreement with third party related to accounts receivable

On April 12, 2018, the Company amended the secured borrowing arrangement, which increased the maximum allowable balance by $250,000, to a total of $750,000.

On October 19, 2017, the Company entered into an agreement with a third party to sell the rights, with recourse, to accounts receiveable amounts due from our customers to Parscale Digital. Under the terms of the agreement, the Company may receive advances in amounts up to $500,000, based on the amounts we invoice our customers, for a period of one year. Because the Company maintains the collectability risk of all outstanding balances, we record the amounts due from customers as a secured borrowing arrangement, with the customer balances at fair value in accounts receivable, including an allowance for any balances at risk of collectability, and the amount due to the third party as a liability.

         
Accounts receivable, net - related party         $ 382,847    
XML 52 R41.htm IDEA: XBRL DOCUMENT v3.10.0.1
Business Acquisitions (Narrative) (Details) - USD ($)
5 Months Ended 6 Months Ended
Nov. 15, 2017
Aug. 01, 2017
Dec. 31, 2017
Jun. 30, 2018
Jun. 30, 2017
Business Acquisition, Equity Interests Issued or Issuable [Line Items]          
Dividend paid       $ 93,132 $ 40,000
Parscale Creative, Inc. [Member]          
Business Acquisition, Equity Interests Issued or Issuable [Line Items]          
Business acquisition total purchase price   $ 7,945,000      
Assumed net liabilities in business acquisition   $ 535,000      
Parscale Digital, Inc. [Member]          
Business Acquisition, Equity Interests Issued or Issuable [Line Items]          
Contingent consideration description related to dividend payments  

Based on 5% of adjusted revenue of Parscale Digital. Adjusted revenue is defined as total revenue, minus digital marketing media buys. Based on the growth of the Parscale Digital, the actual amount of the dividend payments is estimated to be in the range of $850,000 and $1,300,000, over 36 months, if we achieve 0.5% to 3% monthly adjusted revenue growth.

     
Business acquisition ownership percentage owned by Mr.Brad Parscale       100.00%  
Assumed net liabilities in business acquisition       $ 535,000  
Parscale Digital, Inc. [Member] | Series D Convertible Preferred Stock [Member]          
Business Acquisition, Equity Interests Issued or Issuable [Line Items]          
Business acquisition, shares issued   90,000      
Preferred stock liquidation price per share   $ 100      
Dividend paid     $ 106,260 $ 53,132  
WebTegrity, LLC [Member]          
Business Acquisition, Equity Interests Issued or Issuable [Line Items]          
Business acquisition total purchase price $ 900,000        
WebTegrity, LLC [Member] | Series E Convertible Preferred Stock [Member]          
Business Acquisition, Equity Interests Issued or Issuable [Line Items]          
Business acquisition, shares issued 10,000        
Preferred stock liquidation price per share $ 100        
Parscale Media, LLC [Member] | Mr.Brad Parscale, Director Of The Company [Member]          
Business Acquisition, Equity Interests Issued or Issuable [Line Items]          
Agreed amount to pay under purchase agreement   $ 1,000,000      
XML 53 R42.htm IDEA: XBRL DOCUMENT v3.10.0.1
Intangible Assets (Narrative) (Details) - USD ($)
1 Months Ended 6 Months Ended
Feb. 01, 2018
Nov. 15, 2017
Aug. 01, 2017
Oct. 01, 2015
Sep. 30, 2015
Sep. 22, 2015
Jun. 26, 2015
Aug. 01, 2017
Jun. 30, 2018
Dec. 31, 2017
Jun. 30, 2017
Finite lived intangible assets, gross                 $ 11,115,201 $ 9,990,201  
Amortization expenses for finite lived intangible assets                 487,354   $ 125,127
Finite lived intangible assets, net                 10,184,403 9,546,757  
Trademark Rights - CLOUDCOMMERCE [Member]                      
Finite lived intangible asset purchase price           $ 10,000          
Finite lived intangible asset renewal terms          

The trademark expires in 2020 and may be renewed for an additional 10 years.

         
Finite lived intangible asset useful life         174 months            
Amortization expenses for finite lived intangible assets                 345   345
Non-Compete Agreements [Member] | Indaba Group, LLC [Member]                      
Finite lived intangible assets, gross       $ 201,014              
Finite lived intangible asset renewal terms      

This amount was included in depreciation and amortization expense until September 30, 2017.

             
Finite lived intangible asset useful life       2 years              
Amortization expenses for finite lived intangible assets                 0   $ 50,254
Non-Compete Agreements Signed With Mr.Brad Parscale [Member] | Parscale Creative, Inc. [Member]                      
Finite lived intangible assets, gross     $ 280,000         $ 280,000      
Finite lived intangible asset renewal terms    

Amortized over a period of 36 months.

               
Amortization expenses for finite lived intangible assets                 46,667    
Agreement period     3 years                
Finite lived intangible assets, net                 194,444    
Customer List [Member] | Indaba Group, LLC [Member]                      
Finite lived intangible assets, gross       $ 447,171              
Finite lived intangible asset renewal terms      

This amount will be included in depreciation and amortization expense until September 30, 2018.

             
Finite lived intangible asset useful life       3 years              
Finite lived intangible assets, net                 0    
Written off of remining balance                   111,793  
Customer List [Member] | Parscale Creative, Inc. [Member]                      
Finite lived intangible assets, gross     $ 2,090,000         $ 2,090,000      
Finite lived intangible asset useful life               3 years      
Amortization expenses for finite lived intangible assets                 339,972    
Finite lived intangible assets, net                 1,381,712    
Customer List [Member] | WebTegrity, LLC [Member]                      
Finite lived intangible assets, gross   $ 280,000                  
Finite lived intangible asset useful life   3 years                  
Amortization expenses for finite lived intangible assets                 44,815    
Finite lived intangible assets, net                 200,497    
Customer List [Member] | Parscale Media, LLC [Member]                      
Finite lived intangible assets, gross $ 400,000                    
Finite lived intangible asset useful life 3 years                    
Amortization expenses for finite lived intangible assets                 55,556    
Finite lived intangible assets, net                 344,444    
Goodwill [Member]                      
Finite lived intangible assets, gross                 5,875,000 5,250,000  
Finite lived intangible assets, net                 $ 5,875,000 5,250,000  
Other Assets [Member] | Trademark Rights - CLOUDCOMMERCE [Member]                      
Finite lived intangible assets, gross           $ 10,000          
Other Assets [Member] | Goodwill [Member] | Indaba Group, LLC [Member]                      
Finite lived intangible assets, gross     1,128,003         $ 1,128,003      
Written off of remining balance                   $ 1,128,003  
Other Assets [Member] | Goodwill [Member] | Parscale Creative, Inc. [Member]                      
Finite lived intangible assets, gross     4,720,000         4,720,000      
Other Assets [Member] | Goodwill [Member] | WebTegrity, LLC [Member]                      
Finite lived intangible assets, gross   $ 530,000                  
Other Assets [Member] | Goodwill [Member] | Parscale Media, LLC [Member]                      
Finite lived intangible assets, gross $ 625,000                    
Domain Name - CLOUDCOMMERCE.COM [Member]                      
Indefinite intangible asset purchase price             $ 20,000        
Indefinite lived intangible assets transaction cost             202        
Domain Name - CLOUDCOMMERCE.COM [Member] | Other Assets [Member]                      
Indefinite intangible asset value             $ 20,202        
Brand Name [Member] | Other Assets [Member] | Parscale Creative, Inc. [Member]                      
Indefinite intangible asset value     $ 1,930,000         $ 1,930,000      
Brand Name [Member] | Other Assets [Member] | WebTegrity, LLC [Member]                      
Indefinite intangible asset value   $ 130,000                  
Brand Name [Member] | Other Assets [Member] | Parscale Media, LLC [Member]                      
Indefinite intangible asset value $ 100,000                    
XML 54 R43.htm IDEA: XBRL DOCUMENT v3.10.0.1
Credit Facilities (Narrative) (Details) - USD ($)
3 Months Ended 6 Months Ended
Apr. 12, 2018
Oct. 19, 2017
Mar. 23, 2017
Nov. 30, 2016
Jun. 30, 2018
Jun. 30, 2017
Jun. 30, 2018
Jun. 30, 2017
Dec. 31, 2017
Line of Credit Facility [Line Items]                  
Interest expense         $ 59,336 $ 33,024 $ 102,437 $ 63,783  
Line of credit         484,173   484,173   $ 475,468
Indaba [Member] | Secured Borrowing With Third Party [Member]                  
Line of Credit Facility [Line Items]                  
Line of credit facility description    

The agreement was amended on March 23, 2017, which increased the allowable borrowing amount by $100,000, to a maximum of $500,000.

On November 30, 2016, the Indaba entered into a 12 month agreement with a third party to sell the rights to amounts due from our customers, in exchange for a borrowing facility in amounts up to a total of $400,000.

         
Line of credit facility maximum borrowing capacity     $ 500,000 $ 400,000          
Line of credit facility borrowing capacity description      

The proceeds from the facility are determined by the amounts we invoice our customers.

         
Line of credit facility collateral terms      

The principal borrowed through this facility is secured by the accounts receivable balances, in addition to the other assets of the Company.

         
Line of credit facility restriction terms      

During the term of this facility, the third party lender has a first priority security interest in the Company, and therefore, we will require such third party lender’s written consent to obligate the Company further or pledge our assets against additional borrowing facilities.

         
Line of credit facility interest description      

The cost of this secured borrowing facility is 0.05% of the daily balance.

         
Interest expense             15,079 31,161  
Line of credit         101,326   101,326   296,631
Parscale Digital [Member] | Secured Borrowing With Third Party [Member]                  
Line of Credit Facility [Line Items]                  
Line of credit facility description  

Parscale Digital entered into a 12 month agreement with a third party to sell the rights to amounts due from our customers, in exchange for a borrowing facility in amounts up to a total of $500,000.

             
Line of credit facility maximum borrowing capacity $ 750,000 $ 500,000              
Line of credit facility borrowing capacity description  

The proceeds from the facility are determined by the amounts we invoice our customers.

             
Line of credit facility collateral terms  

The principal borrowed through this facility is secured by the accounts receivable balances, in addition to the other assets of the Company.

             
Line of credit facility restriction terms  

During the term of this facility, the third party lender has a first priority security interest in the Company, and therefore, we will require such third party lender’s written consent to obligate the Company further or pledge our assets against additional borrowing facilities.

             
Line of credit facility interest description  

The cost of this secured borrowing facility is 0.05% of the daily balance.

             
Interest expense             16,712 $ 0  
Line of credit         $ 382,847   $ 382,847   $ 178,837
Increased in line of credit facility maximum borrowing capacity $ 250,000                
XML 55 R44.htm IDEA: XBRL DOCUMENT v3.10.0.1
Convertible Notes Payable (Narrative) (Details) - USD ($)
2 Months Ended 6 Months Ended
Apr. 20, 2018
Apr. 17, 2018
Oct. 14, 2014
May 23, 2014
May 16, 2013
May 01, 2013
Apr. 16, 2013
Mar. 25, 2013
May 16, 2013
Jun. 30, 2018
Jun. 30, 2017
Dec. 31, 2015
Debt Instrument [Line Items]                        
Proceeds from issuance of notes payable                   $ 1,141,000 $ 386,000  
Convertible Notes Payable [Member]                        
Debt Instrument [Line Items]                        
Debt instrument conversion price                       $ 0.004
Convertible Promissory Note Dated March 25, 2013 - The March 2013 Note [Member]                        
Debt Instrument [Line Items]                        
Debt instrument conversion price               $ 0.004        
Debt instrument face amount               $ 100,000        
Proceeds from issuance of notes payable         $ 15,000 $ 15,000 $ 20,000 $ 50,000 $ 100,000      
Debt instrument interest rate               10.00%        
Debt instrument maturity date               Mar. 25, 2018        
Debt instrument carrying amount                   75,856    
Accrued interest included in carrying value of debt                   25,856    
Convertible Promissory Note Dated March 25, 2013 - The March 2013 Note [Member] | Common Stock                        
Debt Instrument [Line Items]                        
Debt conversion original debt amount   $ 16,000 $ 17,000 $ 17,000                
Accrued interest portion of debt converted   $ 8,106 $ 2,645 $ 1,975                
Debt conversion converted instrument, shares   6,026,301 4,911,370 4,743,699                
Convertible Promissory Note Dated April 20, 2018 - The April 2018 Note [Member]                        
Debt Instrument [Line Items]                        
Debt instrument conversion price $ 0.01                      
Debt instrument face amount $ 200,000                      
Proceeds from issuance of notes payable $ 200,000                      
Debt instrument interest rate 5.00%                      
Debt instrument maturity date Apr. 20, 2021                      
Debt instrument carrying amount                   201,945    
Accrued interest included in carrying value of debt                   $ 1,945    
XML 56 R45.htm IDEA: XBRL DOCUMENT v3.10.0.1
Notes Payable (Narrative) (Details) - USD ($)
5 Months Ended 6 Months Ended 7 Months Ended
Jul. 31, 2017
May 02, 2017
Apr. 17, 2017
Apr. 03, 2017
Mar. 16, 2017
Mar. 01, 2017
Feb. 16, 2017
Feb. 02, 2017
Jan. 31, 2017
Jan. 17, 2017
Jan. 03, 2017
Dec. 16, 2016
Nov. 30, 2016
Nov. 15, 2016
Oct. 31, 2016
Oct. 17, 2016
Oct. 03, 2016
Sep. 14, 2016
Aug. 31, 2016
Aug. 16, 2016
Jul. 29, 2016
Jul. 15, 2016
Jun. 30, 2016
Jun. 21, 2016
Jun. 01, 2016
May 19, 2016
May 17, 2016
May 02, 2016
Apr. 18, 2016
Jan. 12, 2016
Sep. 14, 2016
Jun. 30, 2018
Jun. 30, 2017
May 02, 2017
Debt Instrument [Line Items]                                                                    
Proceeds from issuance of notes payable                                                               $ 1,141,000 $ 386,000  
Series C Preferred Stock [Member]                                                                    
Debt Instrument [Line Items]                                                                    
Preferred stock face value                                                               $ 100    
Ten Convertible Notes [Member] | Series C Preferred Stock [Member] | Bountiful Capital, LLC - A Company Related To Greg Boden, CFO Of The Company [Member]                                                                    
Debt Instrument [Line Items]                                                                    
Debt conversion original debt amount $ 1,485,914                                                                  
Debt conversion converted instrument, shares 14,425                                                                  
Preferred stock face value $ 100                                                                  
Debt conversion price $ 0.01                                                                  
Notes Payable Dated January 12, 2016 [Member] | Bountiful Capital, LLC - A Company Related To Greg Boden, CFO Of The Company [Member]                                                                    
Debt Instrument [Line Items]                                                                    
Proceeds from issuance of notes payable                                                           $ 100,000        
Debt instrument interest terms                                                          

The loan was offered interest free on a short term basis.

       
Debt instrument maturity date                                                           Feb. 12, 2016        
Debt instrument carrying amount inclusive of accrued interest $ 0                                                                  
Notes Payable Dated January 12, 2016 [Member] | Series C Preferred Stock [Member] | Bountiful Capital, LLC - A Company Related To Greg Boden, CFO Of The Company [Member]                                                                    
Debt Instrument [Line Items]                                                                    
Debt conversion original debt amount 100,000                                                                  
Promissory Note Dated April 18, 2016 - The April 2016 Note [Member] | Bountiful Capital, LLC - A Company Related To Greg Boden, CFO Of The Company [Member]                                                                    
Debt Instrument [Line Items]                                                                    
Proceeds from issuance of notes payable                                   $ 33,500 $ 28,000 $ 35,500 $ 33,000 $ 10,000 $ 33,500 $ 21,000 $ 34,000 $ 160,000 $ 35,000 $ 41,000 $ 35,500   $ 500,000      
Debt instrument carrying amount inclusive of accrued interest 0                                                                  
Debt instrument face amount                                                         $ 500,000          
Debt instrument interest rate                                                         5.00%          
Debt instrument maturity description                                                        

It is payable upon demand, but in no event later than 60 months from the effective date of each tranche.

         
Promissory Note Dated April 18, 2016 - The April 2016 Note [Member] | Series C Preferred Stock [Member] | Bountiful Capital, LLC - A Company Related To Greg Boden, CFO Of The Company [Member]                                                                    
Debt Instrument [Line Items]                                                                    
Debt conversion original debt amount 500,000                                                                  
Promissory Note Dated October 03, 2016 - The October 2016 Note [Member] | Bountiful Capital, LLC - A Company Related To Greg Boden, CFO Of The Company [Member]                                                                    
Debt Instrument [Line Items]                                                                    
Proceeds from issuance of notes payable   $ 20,500 $ 23,500 $ 46,500 $ 28,000 $ 29,000 $ 30,000 $ 15,000 $ 29,000 $ 50,000 $ 21,000 $ 28,500 $ 34,000 $ 27,000 $ 34,000 $ 48,000 $ 36,000                                 $ 500,000
Debt instrument carrying amount inclusive of accrued interest 0                                                                  
Debt instrument face amount                                 $ 500,000                                  
Debt instrument interest rate                                 5.00%                                  
Debt instrument maturity description                                

It is payable upon demand, but in no event later than 60 months from the effective date of each tranche.

                                 
Promissory Note Dated October 03, 2016 - The October 2016 Note [Member] | Series C Preferred Stock [Member] | Bountiful Capital, LLC - A Company Related To Greg Boden, CFO Of The Company [Member]                                                                    
Debt Instrument [Line Items]                                                                    
Debt conversion original debt amount $ 500,000                                                                  
XML 57 R46.htm IDEA: XBRL DOCUMENT v3.10.0.1
Notes Payable (Narrative) (Details1) - USD ($)
6 Months Ended
Jul. 31, 2017
Jul. 10, 2017
Jun. 29, 2017
Jun. 14, 2017
May 30, 2017
May 16, 2017
Jun. 30, 2018
Jun. 30, 2017
Debt Instrument [Line Items]                
Proceeds from issuance of notes payable             $ 1,141,000 $ 386,000
Bountiful Capital, LLC - A Company Related To Greg Boden, CFO Of The Company [Member] | Convertible Promissory Note Dated May 16, 2017 - The May 16, 2017 Note [Member]                
Debt Instrument [Line Items]                
Debt instrument face amount           $ 38,000    
Proceeds from issuance of notes payable           $ 38,000    
Debt instrument interest rate           5.00%    
Debt instrument description          

Payable upon demand, but in no event later than 36 months from the effective date.

   
Debt instrument carrying amount inclusive of accrued interest $ 0              
Bountiful Capital, LLC - A Company Related To Greg Boden, CFO Of The Company [Member] | Convertible Promissory Note Dated May 16, 2017 - The May 16, 2017 Note [Member] | Series C Preferred Stock [Member]                
Debt Instrument [Line Items]                
Debt conversion original debt amount 38,000              
Bountiful Capital, LLC - A Company Related To Greg Boden, CFO Of The Company [Member] | Convertible Promissory Note Dated May 30, 2017 - The May 30, 2017 Note [Member]                
Debt Instrument [Line Items]                
Debt instrument face amount         $ 46,000      
Proceeds from issuance of notes payable         $ 46,000      
Debt instrument interest rate         5.00%      
Debt instrument description        

Payable upon demand, but in no event later than 36 months from the effective date.

     
Debt instrument carrying amount inclusive of accrued interest 0              
Bountiful Capital, LLC - A Company Related To Greg Boden, CFO Of The Company [Member] | Convertible Promissory Note Dated May 30, 2017 - The May 30, 2017 Note [Member] | Series C Preferred Stock [Member]                
Debt Instrument [Line Items]                
Debt conversion original debt amount 46,000              
Bountiful Capital, LLC - A Company Related To Greg Boden, CFO Of The Company [Member] | Convertible Promissory Note Dated June 14, 2017 - The June 14, 2017 Note [Member]                
Debt Instrument [Line Items]                
Debt instrument face amount       $ 26,000        
Proceeds from issuance of notes payable       $ 26,000        
Debt instrument interest rate       5.00%        
Debt instrument description      

Payable upon demand, but in no event later than 36 months from the effective date.

       
Debt instrument carrying amount inclusive of accrued interest 0              
Bountiful Capital, LLC - A Company Related To Greg Boden, CFO Of The Company [Member] | Convertible Promissory Note Dated June 14, 2017 - The June 14, 2017 Note [Member] | Series C Preferred Stock [Member]                
Debt Instrument [Line Items]                
Debt conversion original debt amount 26,000              
Bountiful Capital, LLC - A Company Related To Greg Boden, CFO Of The Company [Member] | Convertible Promissory Note Dated June 29, 2017 - The June 29, 2017 Note [Member]                
Debt Instrument [Line Items]                
Debt instrument face amount     $ 23,500          
Proceeds from issuance of notes payable     $ 23,500          
Debt instrument interest rate     5.00%          
Debt instrument description    

Payable upon demand, but in no event later than 36 months from the effective date.

         
Debt instrument carrying amount inclusive of accrued interest 0              
Bountiful Capital, LLC - A Company Related To Greg Boden, CFO Of The Company [Member] | Convertible Promissory Note Dated June 29, 2017 - The June 29, 2017 Note [Member] | Series C Preferred Stock [Member]                
Debt Instrument [Line Items]                
Debt conversion original debt amount 23,500              
Bountiful Capital, LLC - A Company Related To Greg Boden, CFO Of The Company [Member] | Convertible Promissory Note Dated July 10, 2017 - The July 10, 2017 Note [Member]                
Debt Instrument [Line Items]                
Debt instrument face amount   $ 105,000            
Proceeds from issuance of notes payable   $ 105,000            
Debt instrument interest rate   5.00%            
Debt instrument description  

Payable upon demand, but in no event later than 36 months from the effective date.

           
Debt instrument carrying amount inclusive of accrued interest 0              
Bountiful Capital, LLC - A Company Related To Greg Boden, CFO Of The Company [Member] | Convertible Promissory Note Dated July 10, 2017 - The July 10, 2017 Note [Member] | Series C Preferred Stock [Member]                
Debt Instrument [Line Items]                
Debt conversion original debt amount $ 105,000              
XML 58 R47.htm IDEA: XBRL DOCUMENT v3.10.0.1
Notes Payable (Narrative) (Details2) - USD ($)
6 Months Ended
Sep. 28, 2017
Aug. 28, 2017
Aug. 15, 2017
Aug. 03, 2017
Jul. 31, 2017
Jul. 30, 2017
Jul. 14, 2017
Jun. 30, 2018
Jun. 30, 2017
Debt Instrument [Line Items]                  
Proceeds from issuance of notes payable               $ 1,141,000 $ 386,000
Convertible Promissory Note Dated July 14, 2017 - The July 14, 2017 Note [Member] | Bountiful Capital, LLC - A Company Related To Greg Boden, CFO Of The Company [Member]                  
Debt Instrument [Line Items]                  
Debt instrument face amount             $ 50,500    
Proceeds from issuance of notes payable             $ 50,500    
Debt instrument interest rate             5.00%    
Debt instrument description            

Payable upon demand, but in no event later than 36 months from the effective date.

   
Debt instrument carrying amount inclusive of accrued interest         $ 0        
Convertible Promissory Note Dated July 14, 2017 - The July 14, 2017 Note [Member] | Series C Preferred Stock [Member] | Bountiful Capital, LLC - A Company Related To Greg Boden, CFO Of The Company [Member]                  
Debt Instrument [Line Items]                  
Debt conversion original debt amount         50,500        
Convertible Promissory Note Dated July 30, 2017 - The July 30, 2017 Note [Member] | Bountiful Capital, LLC - A Company Related To Greg Boden, CFO Of The Company [Member]                  
Debt Instrument [Line Items]                  
Debt instrument face amount           $ 53,500      
Proceeds from issuance of notes payable           $ 53,500      
Debt instrument interest rate           5.00%      
Debt instrument description          

Payable upon demand, but in no event later than 36 months from the effective date.

     
Debt instrument carrying amount inclusive of accrued interest         0        
Convertible Promissory Note Dated July 30, 2017 - The July 30, 2017 Note [Member] | Series C Preferred Stock [Member] | Bountiful Capital, LLC - A Company Related To Greg Boden, CFO Of The Company [Member]                  
Debt Instrument [Line Items]                  
Debt conversion original debt amount         $ 53,500        
Convertible Promissory Note Dated August 03, 2017 - The August 3, 2017 Note [Member] | Bountiful Capital, LLC - A Company Related To Greg Boden, CFO Of The Company [Member]                  
Debt Instrument [Line Items]                  
Debt instrument face amount       $ 25,000          
Proceeds from issuance of notes payable       $ 25,000          
Debt instrument interest rate       5.00%          
Debt instrument description      

Payable upon demand, but in no event later than 36 months from the effective date.

         
Debt instrument carrying amount inclusive of accrued interest               26,332  
Accrued interest               1,332  
Convertible Promissory Note Dated August 15, 2017 - The August 15, 2017 Note [Member] | Bountiful Capital, LLC - A Company Related To Greg Boden, CFO Of The Company [Member]                  
Debt Instrument [Line Items]                  
Debt instrument face amount     $ 34,000            
Proceeds from issuance of notes payable     $ 34,000            
Debt instrument interest rate     5.00%            
Debt instrument description    

Payable upon demand, but in no event later than 36 months from the effective date.

           
Debt instrument carrying amount inclusive of accrued interest               35,695  
Accrued interest               1,695  
Convertible Promissory Note Dated August 28, 2017 - The August 28, 2017 Note [Member] | Bountiful Capital, LLC - A Company Related To Greg Boden, CFO Of The Company [Member]                  
Debt Instrument [Line Items]                  
Debt instrument face amount   $ 92,000              
Proceeds from issuance of notes payable   $ 92,000              
Debt instrument interest rate   5.00%              
Debt instrument description  

Payable upon demand, but in no event later than 36 months from the effective date.

             
Debt instrument carrying amount inclusive of accrued interest               96,272  
Accrued interest               4,272  
Convertible Promissory Note Dated September 28, 2017 - The September 28, 2017 Note [Member] | Bountiful Capital, LLC - A Company Related To Greg Boden, CFO Of The Company [Member]                  
Debt Instrument [Line Items]                  
Debt instrument face amount $ 63,600                
Proceeds from issuance of notes payable $ 63,600                
Debt instrument interest rate 5.00%                
Debt instrument description

Payable upon demand, but in no event later than 36 months from the effective date.

               
Debt instrument carrying amount inclusive of accrued interest               66,013  
Accrued interest               $ 2,413  
XML 59 R48.htm IDEA: XBRL DOCUMENT v3.10.0.1
Notes Payable (Narrative) (Details3) - USD ($)
6 Months Ended
Feb. 02, 2018
Jan. 30, 2018
Jan. 03, 2018
Dec. 19, 2017
Nov. 30, 2017
Nov. 27, 2017
Nov. 15, 2017
Oct. 27, 2017
Oct. 11, 2017
Jun. 30, 2018
Jun. 30, 2017
Debt Instrument [Line Items]                      
Proceeds from issuance of notes payable                   $ 1,141,000 $ 386,000
Bountiful Capital, LLC - A Company Related To Greg Boden, CFO Of The Company [Member] | Convertible Promissory Note Dated October 11, 2017 - The October 11, 2017 Note [Member]                      
Debt Instrument [Line Items]                      
Debt instrument face amount                 $ 103,500    
Proceeds from issuance of notes payable                 $ 103,500    
Debt instrument interest rate                 5.00%    
Debt instrument description                

Payable upon demand, but in no event later than 36 months from the effective date.

   
Debt instrument carrying amount inclusive of accrued interest                   107,215  
Accrued interest                   3,715  
Bountiful Capital, LLC - A Company Related To Greg Boden, CFO Of The Company [Member] | Convertible Promissory Note Dated October 27, 2017 - The October 27, 2017 Note [Member]                      
Debt Instrument [Line Items]                      
Debt instrument face amount               $ 106,000      
Proceeds from issuance of notes payable               $ 106,000      
Debt instrument interest rate               5.00%      
Debt instrument description              

Payable upon demand, but in no event later than 36 months from the effective date.

     
Debt instrument carrying amount inclusive of accrued interest                   109,572  
Accrued interest                   3,572  
Bountiful Capital, LLC - A Company Related To Greg Boden, CFO Of The Company [Member] | Convertible Promissory Note Dated November 15, 2017 - The November 15, 2017 Note [Member]                      
Debt Instrument [Line Items]                      
Debt instrument face amount             $ 62,000        
Proceeds from issuance of notes payable             $ 62,000        
Debt instrument interest rate             5.00%        
Debt instrument description            

Payable upon demand, but in no event later than 36 months from the effective date.

       
Debt instrument carrying amount inclusive of accrued interest                   63,928  
Accrued interest                   1,928  
Bountiful Capital, LLC - A Company Related To Greg Boden, CFO Of The Company [Member] | Convertible Promissory Note Dated November 27, 2017 - The November 27, 2017 Note [Member]                      
Debt Instrument [Line Items]                      
Debt instrument face amount           $ 106,000          
Proceeds from issuance of notes payable           $ 106,000          
Debt instrument interest rate           5.00%          
Debt instrument description          

Payable upon demand, but in no event later than 36 months from the effective date.

         
Debt instrument carrying amount inclusive of accrued interest                   109,122  
Accrued interest                   3,122  
Bountiful Capital, LLC - A Company Related To Greg Boden, CFO Of The Company [Member] | Convertible Promissory Note Dated November 30, 2017 - The November 30, 2017 Note [Member]                      
Debt Instrument [Line Items]                      
Debt instrument face amount         $ 30,000            
Proceeds from issuance of notes payable         $ 30,000            
Debt instrument interest rate         5.00%            
Debt instrument description        

Payable upon demand, but in no event later than 36 months from the effective date.

           
Debt instrument carrying amount inclusive of accrued interest                   30,871  
Accrued interest                   871  
Bountiful Capital, LLC - A Company Related To Greg Boden, CFO Of The Company [Member] | Convertible Promissory Note Dated December 19, 2017 - The December 19, 2017 Note [Member]                      
Debt Instrument [Line Items]                      
Debt instrument face amount       $ 42,000              
Proceeds from issuance of notes payable       $ 42,000              
Debt instrument interest rate       5.00%              
Debt instrument description      

Payable upon demand, but in no event later than 36 months from the effective date.

             
Debt instrument carrying amount inclusive of accrued interest                   43,110  
Accrued interest                   1,110  
Bountiful Capital, LLC - A Company Related To Greg Boden, CFO Of The Company [Member] | Convertible Promissory Note Dated January 03, 2018 - The January 3, 2018 Note [Member]                      
Debt Instrument [Line Items]                      
Debt instrument face amount     $ 49,000                
Proceeds from issuance of notes payable     $ 49,000                
Debt instrument interest rate     5.00%                
Debt instrument description    

Payable upon demand, but in no event later than 36 months from the effective date.

               
Debt instrument carrying amount inclusive of accrued interest                   50,195  
Accrued interest                   1,195  
Bountiful Capital, LLC - A Company Related To Greg Boden, CFO Of The Company [Member] | Convertible Promissory Note Dated January 30, 2018 - The January 30, 2018 Note [Member]                      
Debt Instrument [Line Items]                      
Debt instrument face amount   $ 72,000                  
Proceeds from issuance of notes payable   $ 72,000                  
Debt instrument interest rate   5.00%                  
Debt instrument description  

Payable upon demand, but in no event later than 36 months from the effective date.

                 
Debt instrument carrying amount inclusive of accrued interest                   73,489  
Accrued interest                   1,489  
Bountiful Capital, LLC - A Company Related To Greg Boden, CFO Of The Company [Member] | Convertible Promissory Note Dated February 2, 2018 - The February 2, 2018 Note [Member]                      
Debt Instrument [Line Items]                      
Debt instrument face amount $ 85,000                    
Proceeds from issuance of notes payable $ 85,000                    
Debt instrument interest rate 5.00%                    
Debt instrument description

Payable upon demand, but in no event later than 36 months from the effective date.

                   
Debt instrument carrying amount inclusive of accrued interest                   86,723  
Accrued interest                   $ 1,723  
XML 60 R49.htm IDEA: XBRL DOCUMENT v3.10.0.1
Capital Stock (Narrative) (Details)
6 Months Ended
Jun. 30, 2018
$ / shares
Series A Preferred Stock [Member]  
Preferred stock conversion terms

Each share of Series A Preferred stock is convertible into 10,000 shares of the Company’s common stock.

Preferred stock dividend terms

The holders of outstanding shares of Series A Preferred Stock shall be entitled to receive dividends, payable quarterly, out of any assets of the Corporation legally available therefor, at the rate of $8 per share per annum, payable in preference and priority to any payment of any dividend on the common stock.

Series B Preferred Stock [Member]  
Preferred stock conversion terms

The Series B Preferred Stock is convertible into shares of fully paid and non-assessable shares of the Company's common stock by dividing the Stated Value by a conversion price of $0.004 per share.

Preferred stock stated or face value per share $ 100
Preferred stock voting rights

Series B Preferred Stock shall not be entitled to vote, as a separate class or otherwise, on any matter presented to the stockholders of the Company for their action or consideration at any meeting of stockholders of the Company.

Series C Preferred Stock [Member]  
Preferred stock conversion terms

The Series C Preferred Stock is convertible into shares of fully paid and non-assessable shares of the Company's common stock by dividing the stated value by a conversion price of $0.01 per share.

Preferred stock stated or face value per share $ 100
Preferred stock voting rights

Series C Preferred Stock shall not be entitled to vote, as a separate class or otherwise, on any matter presented to the stockholders of the Company for their action or consideration at any meeting of stockholders of the Company.

Series D Preferred Stock [Member]  
Preferred stock conversion terms

The Series D Preferred Stock is convertible into common stock at a ratio of 2,500 shares of common stock per share of preferred stock, and pays a quarterly dividend, calculated as (1/90,000) x (5% of the Adjusted Gross Revenue) of the Company’s subsidiary Parscale Digital.

Preferred stock stated or face value per share $ 100
Preferred stock voting rights

Series D Preferred Stock shall not be entitled to vote, as a separate class or otherwise, on any matter presented to the stockholders of the Company for their action or consideration at any meeting of stockholders of the Company.

Series E Preferred Stock [Member]  
Preferred stock conversion terms

The Series E Preferred Stock is convertible into shares of fully paid and non-assessable shares of the Company's common stock by dividing the stated value by a conversion price of $0.05 per share.

Preferred stock stated or face value per share $ 100
Preferred stock voting rights

Series E Preferred Stock shall not be entitled to vote, as a separate class or otherwise, on any matter presented to the stockholders of the Company for their action or consideration at any meeting of stockholders of the Company.

XML 61 R50.htm IDEA: XBRL DOCUMENT v3.10.0.1
Stock Options And Warrants (Narrative) (Details) - USD ($)
Jan. 03, 2018
Sep. 18, 2017
Aug. 01, 2017
Jul. 10, 2003
Jun. 30, 2018
Dec. 31, 2017
Jun. 30, 2017
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]              
Options exercise price         $ 0.013   $ 0.012
Non-Qualified Stock Options [Member] | Jill Giles [Member]              
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]              
Total common stock shares could be issued under stock option plan     10,000,000        
Options exercise price     $ 0.01        
Vesting period     36 months        
Expiration date     Aug. 01, 2022        
Non-Qualified Stock Options [Member] | Three Key Employees [Member]              
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]              
Total common stock shares could be issued under stock option plan 20,000,000 1,800,000          
Options exercise price $ 0.04 $ 0.05          
Vesting period 36 months 36 months          
Expiration date Jan. 03, 2023 Sep. 18, 2022          
Stock Option [Member]              
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]              
Intrinsic value of the stock options         $ 1,783,750 $ 3,632,450  
Stock Option Plan - July 10, 2003 [Member]              
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]              
Total common stock shares could be issued under stock option plan       5,000,000      
Description of stock option plan      

Pursuant to the now terminated plan, the Company was authorized to issue 5,000,000 shares of common stock. The plan was administered by the Company’s Board of Directors (the “Board”), and options granted under the plan could be either incentive options or nonqualified options. Each option was exercisable in full or in installment and at such time as designated by the Board. Notwithstanding any other provision of the plan or of any option agreement, each option expired on the date specified in the option agreement, which date was to be no later than the tenth anniversary of the date on which the option was granted (fifth anniversary in the case of an incentive option granted to a greater-than-10% stockholder). The purchase price per share of the common stock under each incentive option was to be no less than the fair market value of the common stock on the date the option was granted (110% of the fair market value in the case of a greater-than-10% stockholder). The purchase price per share of the common stock under each nonqualified option was to be specified by the Board at the time the option is granted, and could be less than, equal to or greater than the fair market value of the shares of common stock on the date such nonqualified option was granted, but was to be no less than the par value of shares of common stock.

     
XML 62 R51.htm IDEA: XBRL DOCUMENT v3.10.0.1
Related Parties (Narrative) (Details) - USD ($)
3 Months Ended 6 Months Ended
Apr. 28, 2018
Feb. 01, 2018
Jul. 31, 2017
Jun. 30, 2018
Jun. 30, 2017
Jun. 30, 2018
Jun. 30, 2017
Dec. 31, 2017
Related Party Transaction [Line Items]                
Notes payable, related party       $ 1,657,020   $ 1,657,020   $ 670,819
Revenue from providing services to Parscale strategy       546,884 2,028,317  
Accounts receivable from Parscale strategy       148,024   148,024   $ 398,410
Payments on promissory notes           255,450  
Interest expenses       59,336 $ 33,024 102,437 $ 63,783  
Bountiful Capital, LLC - A Company Related To Greg Boden, CFO Of The Company [Member] | Ten Convertible Notes [Member] | Series C Preferred Stock [Member]                
Related Party Transaction [Line Items]                
Debt conversion converted instrument amount     $ 1,442,500          
Accrued interest portion of debt converted     $ 43,414          
Bountiful Capital, LLC - A Company Related To Greg Boden, CFO Of The Company [Member] | Promissory Notes [Member]                
Related Party Transaction [Line Items]                
Notes payable, related party       898,539   898,539    
Parscale Strategy, LLC - A Largest Customer Of Parscale Digital Owned By Mr.Brad Parscale, Director Of The Company [Member]                
Related Party Transaction [Line Items]                
Revenue from providing services to Parscale strategy           2,008,317    
Accounts receivable from Parscale strategy       $ 148,024   148,024    
Mr.Brad Parscale, Director Of The Company [Member] | Promissory Note Dated February 01, 2018 [Member]                
Related Party Transaction [Line Items]                
Debt instrument face amount   $ 1,000,000            
Note payable period   12 months            
Debt instrument interest rate   4.00%            
Payments on promissory notes           255,450    
Interest portion included in payments on promissory note           49,181    
Interest expenses           $ 13,930    
Jill Giles, An Employee Of The Company [Member] | Lease Agreement Commencing On May 01, 2018 [Member] | Data Propria [Member]                
Related Party Transaction [Line Items]                
Operating lease terms

On April 28, 2018, Data Propria entered into an agreement to lease approximately 2,073 square feet of office space located at 311 Sixth Street, San Antonio, TX 78215, for a period of twelve months, commencing May 1, 2018, at a cost of $4,000 per month, plus a pro rata share of building maintenance expenses.

             
Monthly rent $ 4,000              
Lease period 12 months              
XML 63 R52.htm IDEA: XBRL DOCUMENT v3.10.0.1
Concentrations (Narrative) (Details) - Number
6 Months Ended 12 Months Ended
Jun. 30, 2018
Jun. 30, 2017
Dec. 31, 2017
Total Revenue [Member] | One Major Customers [Member]      
Concentration Risk [Line Items]      
Customer concentration percentage 37.00%    
Number of customer 1    
Total Revenue [Member] | Three Major Customers [Member]      
Concentration Risk [Line Items]      
Customer concentration percentage   58.00%  
Number of customer   3  
Accounts Receivable [Member] | Two Customers [Member]      
Concentration Risk [Line Items]      
Customer concentration percentage 19.00%    
Number of customer 2    
Accounts Receivable [Member] | Four Customers [Member]      
Concentration Risk [Line Items]      
Customer concentration percentage     56.00%
Number of customer     4
XML 64 R53.htm IDEA: XBRL DOCUMENT v3.10.0.1
Commitments and Contingencies (Narrative) (Details) - USD ($)
6 Months Ended
Feb. 12, 2018
Nov. 15, 2017
Oct. 24, 2017
Aug. 01, 2017
Feb. 28, 2017
Apr. 15, 2016
Feb. 28, 2016
May 21, 2014
Dec. 10, 2012
Jun. 30, 2018
Jun. 30, 2017
Dec. 31, 2017
Other Commitments [Line Items]                        
Total operating lease expenses                   $ 118,957 $ 52,801  
Lease Assumed On Acquisition Of WebTegrity Dated November 15, 2017 [Member]                        
Other Commitments [Line Items]                        
Operating lease terms  

As a result of the WebTegrity acquisition, we assumed a lease for office space used by the WebTegrity employees, at 14603 Huebner Road, Suite 3402, San Antonio, TX 78230. The lease was executed on March 20, 2017 for a period of 36 months, commencing March 20, 2017, at a rate of $2,750 per month.

                   
Monthly rent   $ 2,750                    
Lease Agreements With Giles-Parscale, Inc., Commenced On August 01, 2017 [Member] | Giles-Parscale, Inc., - Wholly Owned By Jill Giles, An Employee Of The Company [Member] | Parscale Digital [Member]                        
Other Commitments [Line Items]                        
Operating lease terms      

On August 1, 2017, Parscale Digital signed a lease agreement with Giles-Parscale, Inc., a related party, which commenced on August 1, 2017, for approximately 8,290 square feet, at 321 Sixth Street, San Antonio, TX 78215, for $9,800 per month, plus a pro rata share of the common building expenses.

               
Monthly rent       $ 9,800                
Lease expiration date       Jul. 31, 2022                
Lease Agreements For Office Space Commenced On March 01, 2016 [Member]                        
Other Commitments [Line Items]                        
Operating lease terms    

On October 24, 2017, we executed a lease agreement for the same space, commencing March 1, 2018 for a period of 36 months, at a rate of $2,795 per month, plus a pro rata share of the common area maintenance.

   

On April 15, 2016, the CloudCommerce signed a lease for approximately 1,800 square feet of office space at 1933 Cliff Dr., Suite 1, Santa Barbara, California 93109 for approximately $3,000 per month, on a month-to-month basis which lease commenced on March 1, 2016 and concluded February 15, 2018.

           
Monthly rent     $ 2,795     $ 3,000            
Lease expiration date           Feb. 15, 2018            
Lease period     36 months                  
Lease Agreement Commenced On January 16, 2013 [Member] | Indaba [Member]                        
Other Commitments [Line Items]                        
Operating lease terms                

On December 10, 2012, Indaba signed a lease, which commenced January 16, 2013 for approximately 3,300 square feet at 2854 Larimer Street, Denver, CO 80205, for approximately $3,500 per month.

     
Monthly rent         $ 5,850   $ 5,800   $ 3,500      
Lease expiration date                 Feb. 28, 2016      
Extended lease expiration date         Feb. 28, 2018   Feb. 28, 2017          
Lease Agreement For Office Space Dated February 12, 2018 [Member]                        
Other Commitments [Line Items]                        
Operating lease terms

On February 12, 2018, we executed a lease agreement for office space at 1415 Park Avenue West, Denver, CO 80205, expiring August 14, 2018.

                     
Monthly rent $ 800                      
Settlement With A Prior Landlord [Member]                        
Other Commitments [Line Items]                        
Total amount due in settlement with landlord               $ 227,052        
Committed amount in settlement with landlord               40,250        
Monthly payment of committed amount in settlement               $ 350        
Description of settlement terms with landlord              

Upon payment of $40,250, the Company will record a gain on extinguishment of debt of $186,802.

       
Outstanding amount owed with related to settlement agreement                   $ 23,100   $ 25,200
Capital Lease Agreement For Use Of Office Equipment And Furniture [Member] | Parscale Strategy, LLC - A Largest Customer Of Parscale Digital Owned By Mr.Brad Parscale, Director Of The Company [Member] | Parscale Digital [Member]                        
Other Commitments [Line Items]                        
Capital lease terms      

On August 1, 2017, Parscale Digital signed a lease agreement with Parscale Strategy, a related party, for the use of office equipment and furniture. The lease provides for a term of thirty-six (36) months, at a monthly payment of $3,000, and an option to purchase all items at the end of the lease for one dollar. We have evaluated this lease in accordance with ASC 840-30 and determined that it meets the definition of a capital lease.

               
Monthly capital lease payment       $ 3,000                
XML 65 R54.htm IDEA: XBRL DOCUMENT v3.10.0.1
Supplemental Statement Of Cash Flows Information (Narrative) (Details)
Feb. 01, 2018
USD ($)
Mr.Brad Parscale, Director Of The Company [Member] | Promissory Note Dated February 01, 2018 [Member]  
Non-cash financing activities:  
Notes issued for consideration of acquisition $ 1,000,000
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