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Summary of Significant Accounting Policies (Tables)
6 Months Ended
Jun. 30, 2015
Accounting Policies [Abstract]  
Estimated Fair Value of Financial Instruments
  June 30, 2015   December 31, 2014
 

Carrying

Amount

  Fair Value  

Carrying

Amount

  Fair Value
Cash and cash equivalents $ 390,112   $ 390,112   $ 738,725   $ 738,725
Receivables $ 1,349,065   $ 1,349,065   $ 925,506   $ 925,506
Accounts Payable $ 1,905,258   $ 1,905,258   $ 819,918   $ 819,918
Derivative Liability $ 0   $ 0   $ 152,849   $ 152,849
Trade Receivables and Credit Policy
 

June 30,

2015

 

December 31,

2014

Trade Receivables $ 1,307,881   $ 951,396
Other $ 41,184   $ (25,890)
Allowance for doubtful accounts $ (0)   $ (0)
Totals $ 1,349,065   $ 925,506
Inventory Valuation
 

June 30,

2015

 

December 31,

2014

Labels and packaging $ 186,305   $ 170,435
Raw materials $ 249,847   $ 308,333
Finished goods $ 1,722,701   $ 2,004,834
Totals $ 2,158,853   $ 2,483,602
Earnings (Loss) Per Share
    Three Months Ended   Six Months Ended
    2015   2014   2015   2014
Basic weighted average Common Shares   13,371,791   12,886,401   13,089,814   12,883,026
Stock options (exercise price – $0.573-$2.50/share)   110,514   382,258   168,203   413,280
Warrants (exercise price – $0.001-$2.25/share)   0   418,095   0   418,491
Total common stock equivalents   13,482,305   13,686,754   13,258,017   13,714,797