Condensed Consolidated Statements of Operations (Unaudited) (USD $)	3 Months Ended		9 Months Ended
	Sep. 30, 2013	Sep. 30, 2012	Sep. 30, 2013	Sep. 30, 2012
Revenue:
Product revenue (net of returns and discounts)	$ 2,724,711	$ 2,341,140	$ 7,169,142	$ 6,958,331
Royalty revenue	25,237	22,439	91,761	83,105
Other revenue	9,391	93,389	34,732	135,103
Total revenue	2,759,339	2,456,968	7,295,635	7,176,539
Cost of sales	1,136,350	931,095	3,138,916	2,763,694
Gross profit	1,622,989	1,525,873	4,156,719	4,412,845
Operating expenses:
Selling and marketing	1,244,907	1,181,459	1,856,106	2,067,514
Salaries and labor related expenses	577,302	393,303	1,622,635	1,420,976
Administration	425,683	357,782	1,294,841	1,003,303
Depreciation and amortization	18,916	21,256	71,271	57,000
Total operating expenses	2,266,808	1,953,800	4,844,853	4,548,793
Loss from operations	(643,819)	(427,927)	(688,134)	(135,948)
Gain on sale of product lines	0	0	0	499,525
Other income (expense)	80,724	9,615	(121,153)	(21,883)
Financing expense	(7,889)	(91,277)	(63,223)	(379,403)
Interest expense	(10,615)	(6,934)	(23,200)	(205,485)
Loss before income taxes	(581,599)	(516,523)	(895,710)	(243,194)
Income tax benefit/(expense)	(73,608)	(2,244)	110,606	(114,543)
Net Loss	$ (655,207)	$ (518,767)	$ (785,104)	$ (357,737)
Net loss per common share, Basic	$ (0.05)	$ (0.04)	$ (0.06)	$ (0.03)
Net loss per common share, Diluted	$ (0.05)	$ (0.04)	$ (0.06)	$ (0.03)
Weighted average shares outstanding, Basic	12,878,216	12,622,756	12,730,371	10,591,630
Weighted average shares outstanding, Diluted	12,878,216	12,622,756	12,730,371	10,591,630