Summary of Significant Accounting Policies (Details Narrative) (USD $)	1 Months Ended	2 Months Ended	3 Months Ended		9 Months Ended		12 Months Ended
	Mar. 31, 2013	Feb. 28, 2013	Sep. 30, 2013	Sep. 30, 2012	Sep. 30, 2013	Sep. 30, 2012	Dec. 31, 2012
Accounting Policies [Abstract]
Integrated common stock issued to shareholders of iSatori upon merger							8,410,973
Gain on investment		$ 7,000					$ 6,000
Allowance for customer returns					47,000		68,000
Unsecured note receivable	118,608
Unsecured note receivable, maturity date	May 01, 2017
Unsecured note receivable, allowance	25,978
Revenue recognition, returns, allowances and discounts			484,296	454,520	1,492,824	1,246,203
Leases, rent expense			20,716	14,240	62,147	42,720
Leases, term					Feb. 01, 2017
Leases, description					A new lease was signed on November 1, 2012 which included the expansion of the lease space to a total of 10,044 square feet to accomodate growth. The Company assumed the new addition in February, 2013.
Leases, future payments			276,210		276,210
Marketing, deferred advertising costs			12,242		12,242		3,641
Marketing, expense			1,005,858	1,040,914	1,330,788	1,591,968
Research and development costs			$ 68,071	$ 9,410	$ 155,836	$ 22,201