Summary of Significant Accounting Policies (Details 3) (USD $)	Sep. 30, 2013	Dec. 31, 2012
Inventory Valuation
Labels and packaging	$ 191,267	$ 129,640
Raw materials	71,372	0
Finished goods	1,362,279	1,162,465
Total inventories	$ 1,624,918	$ 1,292,105

The amount of FIFO (first in first out) inventory present at the reporting date when inventory is also valued using different valuation methods.

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Amount after valuation and LIFO reserves of inventory expected to be sold, or consumed within one year or operating cycle, if longer.

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Amount before valuation and LIFO reserves of raw materials expected to be sold, or consumed within one year or operating cycle, if longer.

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Gross amount of components used by the entity which are bought from another entity rather than produced by the entity.

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