Summary of Significant Accounting Policies (Tables)

9 Months Ended

Sep. 30, 2013

Accounting Policies [Abstract]

Estimated Fair Value of Financial Instruments

	September 30, 2013				December 31, 2012
	Carrying Amount		Fair Value		Carrying Amount		Fair Value
Cash and cash equivalents	$	1,040,139	$	1,040,139	$	1,655,453	$	1,655,453
Investments	$	0	$	0	$	965,886	$	965,886
Receivables	$	1,958,755	$	1,958,755	$	1,240,736	$	1,240,736
Accounts Payable	$	1,109,982	$	1,109,982	$	518,150	$	518,150
Derivative Liability	$	685,495	$	685,495	$	701,852	$	701,852

Trade Receivables and Credit Policy

	September 30, 2013		December 31, 2012
Trade Receivables	$	1,864,016	$	898,009
Other	$	94,739	$	342,727
Allowance for doubtful accounts	$	<0>	$	<0>
Totals	$	1,958,755	$	1,240,736

Inventory Valuation

	September 30, 2013		December 31, 2012
Labels and packaging	$	191,267	$	129,640
Raw Materials	$	71,372	$	0
Finished goods	$	1,362,279	$	1,162,465
Totals	$	1,624,918	$	1,292,105

Concentration of Credit Risk

	September 30, 2013		September 30, 2012
Customer	% of Revenues	A/R balance	% of Revenues	A/R balance
A	31%	48%	30%	38%
B	14%	16%	11%	12%
C	11%	1%	15%	9%

	September 30, 2013		September 30, 2012
Vendor	% of Purchases	A/P balance	% of Purchases	A/P balance
A	62%	43%	46%	42%
B	11%	0%	18%	12%