Summary of Significant Accounting Policies (Details 4) (USD $)	Mar. 31, 2013	Dec. 31, 2012	Dec. 31, 2011
Amortized intangible assets:
Website	$ 146,862	$ 146,862	$ 116,057
Patents	341	341	341
Trademarks	3,830	3,830	3,830
Total intangible assets, gross	151,033	151,033	120,228
Accumulated Amortization	(122,754)	(120,179)	(116,919)
Total intangible assets, net	$ 28,279	$ 30,854	$ 3,309

Accumulated amount of amortization of assets, excluding financial assets and goodwill, lacking physical substance with a finite life.

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 350

-SubTopic 30

-Section 50

-Paragraph 2

-Subparagraph (a)(1)

-URI http://asc.fasb.org/extlink&oid=7658586&loc=d3e16323-109275

Reference 2: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Statement of Financial Accounting Standard (FAS)

-Number 142

-Paragraph 45

-Subparagraph a(1)

-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

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Gross carrying amount before accumulated amortization as of the balance sheet date of the costs pertaining to the exclusive legal rights granted to the owner of the patent to exploit an invention or a process for a period of time specified by law. Such costs may have been expended to directly apply and receive patent rights, or to acquire such rights.

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