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Significant Accounting Policies (Narrative) (Details) (USD $)
3 Months Ended 6 Months Ended 12 Months Ended
Jun. 30, 2013
Jun. 30, 2012
Jun. 30, 2013
Jun. 30, 2012
Dec. 31, 2012
Dec. 31, 2011
Cash and Cash Equivalents            
Total cash balance not insured by the FDIC $ 321,023   $ 321,023   $ 38,847 $ 909,182
Restricted cash           140,700   
Property, Plant and Equipment [Line Items]            
Loss on disposal of assets (186,621) (1,799) (136,621) (1,640) 512 (362)
Research and Development            
Research and development 168,939 464,847 394,313 1,021,414 1,754,163 2,410,249
Advertising Expenses            
Advertising expense         353,168 68,703
Customer One [Member]
           
Revenue, Major Customer [Line Items]            
Percentage of revenues from major customer     87.00% 86.00%    
Customer One [Member] | Sales Revenue, Major Customer [Member]
           
Revenue, Major Customer [Line Items]            
Percentage of revenues from major customer         85.00% 89.00%
Leasehold Improvements [Member]
           
Property, Plant and Equipment [Line Items]            
Loss on disposal of assets     (40,824)      
Furniture and Fixtures [Member]
           
Property, Plant and Equipment [Line Items]            
Loss on disposal of assets     (25,685)      
Equipment [Member]
           
Property, Plant and Equipment [Line Items]            
Loss on disposal of assets     $ (70,112)      
Minimum [Member]
           
Property, Plant and Equipment [Line Items]            
Estimated useful life     3 years   3 years  
Maximum [Member]
           
Property, Plant and Equipment [Line Items]            
Estimated useful life     5 years   5 years