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Segments and Geographic Information (Details 2) (USD $)
In Millions, unless otherwise specified
3 Months Ended 12 Months Ended
Feb. 02, 2013
Oct. 27, 2012
Jul. 28, 2012
Apr. 28, 2012
Jan. 28, 2012
Oct. 29, 2011
Jul. 30, 2011
Apr. 30, 2011
Feb. 02, 2013
Jan. 28, 2012
Jan. 29, 2011
Consolidated net sales by major product categories                      
Consolidated net sales $ 1,524 $ 1,014 $ 892 $ 978 $ 1,404 $ 996 $ 857 $ 953 $ 4,408 $ 4,210 $ 4,031
General and children's crafts
                     
Consolidated net sales by major product categories                      
Consolidated net sales                 2,082 1,908 1,791
Home decor and seasonal
                     
Consolidated net sales by major product categories                      
Consolidated net sales                 890 837 805
Framing
                     
Consolidated net sales by major product categories                      
Consolidated net sales                 836 804 794
Scrapbooking
                     
Consolidated net sales by major product categories                      
Consolidated net sales                 $ 600 $ 661 $ 641