OPERATING SEGMENTS Level 1 (Notes)

12 Months Ended

Jul. 31, 2012

OPERATING SEGMENTS [Abstract]

Segment Reporting Disclosure [Text Block]

OPERATING SEGMENTS

We have two reportable operating segments derived from the different characteristics of our two major customer groups: Retail and Wholesale Products Group and Business to Business Products Group. Net sales and operating income for each segment are provided below. As the result of a change in management organization in fiscal 2011, our sports field products are now included in the Retail and Wholesale Products Group.  Prior year segment net sales and operating income have also been restated to reflect this change.  The organizational change was intended to better serve our customers and the segment information presented reflects the information regularly reviewed by our chief operating decision maker.

Revenues by product line are not provided because it would be impracticable to do so. The accounting policies of the segments are the same as those described in the Note 1 of the Notes to the Consolidated Financial Statements.

We do not rely on any segment asset allocations and we do not consider them meaningful because of the shared nature of our production facilities; however, we have estimated the segment asset allocations below for those assets for which we can reasonably determine. The unallocated asset category is the remainder of our total assets. The asset allocation is estimated and is not a measure used by our chief operating decision maker about allocating resources to the operating segments or in assessing their performance. The corporate expenses line represents certain unallocated expenses, including primarily salaries, wages and benefits, purchased services, rent, utilities and depreciation and amortization associated with corporate functions such as research and development, information systems, finance, legal, human resources and customer service. Corporate expenses also include the annual incentive plan bonus accrual.

							July 31,
							Assets
							2012			2011			2010
							(in thousands)
Business to Business Products							$	44,250		$	40,635		$	41,773
Retail and Wholesale Products							79,658			81,049			69,248
Unallocated Assets							50,359			51,709			42,961
Total Assets							$	174,267		$	173,393		$	153,982
	Year Ended July 31,
	Net Sales						Income
	2012		2011		2010		2012			2011			2010
	(in thousands)
Business to Business Products	$	85,456	$	74,479	$	71,991	$	28,643		$	19,504		$	19,925
Retail and Wholesale Products	155,225		152,276		147,059		2,098			10,439			11,669
Total Sales	$	240,681	$	226,755	$	219,050
Corporate Expenses							(19,039		)	(16,234		)	(18,045		)
Capacity Rationalization Charges							(1,623		)	—			—
Income from Operations							10,079			13,709			13,549
Total Other Expense, Net							(1,718		)	(1,568		)	(735		)
Income before Income Taxes							8,361			12,141			12,814
Income Taxes							(2,263		)	(3,090		)	(3,356		)
Net Income							$	6,098		$	9,051		$	9,458

The following is a summary of financial information by geographic region for the years ended July 31 (in thousands):

	2012			2011			2010
Sales to unaffiliated customers by:
Domestic	$	229,382		$	214,239		$	205,322
Foreign subsidiaries	$	11,299		$	12,516		$	13,728
Sales or transfers between geographic areas:
Domestic	$	4,440		$	4,949		$	4,830
Income (Loss) before income taxes:
Domestic	$	9,382		$	12,815		$	13,318
Foreign subsidiaries	$	(1,021	)	$	(674	)	$	(504	)
Net Income (Loss):
Domestic	$	6,974		$	9,618		$	9,977
Foreign subsidiaries	$	(876	)	$	(567	)	$	(519	)
Identifiable assets:
Domestic	$	165,565		$	163,696		$	144,558
Foreign subsidiaries	$	8,702		$	9,697		$	9,424

Our largest customer accounted for the following percentage of consolidated net sales and net accounts receivable:

	2012	2011	2010
Net sales for the years ended July 31	22%	21%	20%
Net accounts receivable as of July 31	32%	33%	32%