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OPERATING SEGMENTS Largest Customer (Details)
12 Months Ended
Jul. 31, 2012
Jul. 31, 2011
Jul. 31, 2010
Revenue, Major Customer      
Net Sales for the years ended July 31 22.00% 21.00% 20.00%
Net Accounts Receivable as of July 31 32.00% 33.00% 32.00%