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SELECTED QUARTERLY FINANCIAL DATA (UNAUDITED) (Tables)
 12 Months Ended
Jul. 31, 2012
SELECTED QUARTERLY FINANCIAL DATA (UNAUDITED) [Abstract]  
Schedule of Quarterly Financial Information [Table Text Block]
A summary of selected information for fiscal years 2012 and 2011 is as follows:

 
 
Fiscal 2012 Quarter Ended
 
 
 
 
October 31
 
January 31
 
April 30
 
July 31
 
Total
 
 
(in thousands except per share amounts)
Net Sales
 
$
59,582

 
$
60,203

 
$
59,780

 
$
61,116

 
$
240,681

Gross Profit
 
$
14,203

 
$
14,554

 
$
14,705

 
$
15,543

 
$
59,005

Net Income (Loss)
 
$
1,075

 
$
3,239

 
$
1,892

 
$
(108
)
 
$
6,098

Net Income (Loss) Per Share
 
 
 
 
 
 
 
 
 
 
Basic Common
 
$
0.16

 
$
0.49

 
$
0.28

 
$
(0.02
)
 
$
0.92

Basic Class B Common
 
$
0.12

 
$
0.36

 
$
0.21

 
$
(0.01
)
 
$
0.70

Diluted
 
$
0.15

 
$
0.45

 
$
0.26

 
$
(0.02
)
 
$
0.85

Dividends Per Share
 
 
 
 
 
 
 
 
 
 
Common
 
$
0.1700

 
$
0.1700

 
$
0.1700

 
$
0.1800

 
$
0.6900

Class B
 
$
0.1275

 
$
0.1275

 
$
0.1275

 
$
0.1350

 
$
0.5175

Common Stock Price Range
 
 
 
 
 
 
 
 
 
 
High
 
$
21.00

 
$
21.61

 
$
22.44

 
$
22.39

 
 
Low
 
$
16.87

 
$
19.00

 
$
19.39

 
$
18.29

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Fiscal 2011 Quarter Ended
 
 
 
 
October 31
 
January 31
 
April 30
 
July 31
 
Total
 
 
(in thousands except per share amounts)
Net Sales
 
$
56,285

 
$
57,201

 
$
55,538

 
$
57,731

 
$
226,755

Gross Profit
 
$
13,208

 
$
12,492

 
$
11,907

 
$
12,433

 
$
50,040

Net Income
 
$
2,519

 
$
1,777

 
$
1,860

 
$
2,895

 
$
9,051

Net Income Per Share
 
 
 
 
 
 
 
 
 
 
Basic Common
 
$
0.38

 
$
0.27

 
$
0.28

 
$
0.43

 
$
1.36

Basic Class B Common
 
$
0.30

 
$
0.20

 
$
0.22

 
$
0.33

 
$
1.06

Diluted
 
$
0.35

 
$
0.25

 
$
0.26

 
$
0.40

 
$
1.26

Dividends Per Share
 
 
 
 
 
 
 
 
 
 
Common
 
$
0.1600

 
$
0.1600

 
$
0.1600

 
$
0.1700

 
$
0.6500

Class B
 
$
0.1200

 
$
0.1200

 
$
0.1200

 
$
0.1275

 
$
0.4875

Common Stock Price Range
 
 
 
 
 
 
 
 
 
 
High
 
$
22.20

 
$
23.00

 
$
22.17

 
$
22.39

 
 
Low
 
$
18.73

 
$
18.81

 
$
18.74

 
$
19.11