Segment Reporting

9 Months Ended

Apr. 30, 2012

Segment Reporting [Abstract]

Segment Reporting Disclosure

SEGMENT REPORTING

We have two operating segments: (1) Retail and Wholesale Products and (2) Business to Business Products. These segments are managed separately because each business has different customer characteristics. Net sales and operating income for each segment are provided below. Revenues by product line are not provided because it would be impracticable to do so. The accounting policies of the segments are the same as those described in Note 1 of the consolidated financial statements included in our Annual Report on Form 10-K for the fiscal year ended July 31, 2011.

We do not rely on any operating segment asset allocations and we do not consider them meaningful because of the shared nature of our production facilities; however, we have estimated the segment asset allocations below for those assets for which we can reasonably determine. The unallocated asset category is the remainder of our total assets. The asset allocation is estimated and is not a measure used by our chief operating decision maker about allocating resources to the operating segments or in assessing their performance. The corporate expenses line includes certain unallocated expenses, primarily salaries, wages and benefits, purchased services, rent, utilities and depreciation and amortization associated with corporate functions such as research and development, information systems, finance, legal, human resources and customer service. Corporate expenses also include the estimated annual incentive plan bonus accrual.

	Assets
	April 30, 2012		July 31, 2011
	(in thousands)
Business to Business Products	$	41,916	$	40,635
Retail and Wholesale Products	79,886		81,049
Unallocated Assets	50,136		51,709
Total Assets	$	171,938	$	173,393

	For the Nine Months Ended April 30,
	Net Sales				Operating Income
	2012		2011		2012			2011
	(in thousands)
Business to Business Products	$	64,167	$	55,432	$	20,918		$	14,620
Retail and Wholesale Products	115,398		113,592		2,279			7,977
Total Net Sales/Operating Income	$	179,565	$	169,024	23,197			22,597
Less:
Corporate Expenses					13,276			12,519
Interest Expense, net of Interest Income					1,535			1,420
Income before Income Taxes					8,386			8,658
Income Taxes					(2,180		)	(2,502		)
Net Income					$	6,206		$	6,156

	For the Three Months Ended April 30,
	Net Sales				Operating Income
	2012		2011		2012			2011
	(in thousands)
Business to Business Products	$	21,930	$	18,406	$	7,051		$	4,819
Retail and Wholesale Products	37,850		37,132		440			2,311
Total Net Sales/Operating Income	$	59,780	$	55,538	7,491			7,130
Less:
Corporate Expenses					4,336			3,993
Interest Expense, net of Interest Income					521			513
Income before Income Taxes					2,634			2,624
Income Taxes					(742		)	(764		)
Net Income					$	1,892		$	1,860