SCHEDULE II Valuation and Qualifying Accounts (Details) (USD $) In Thousands, unless otherwise specified	12 Months Ended
	Oct. 31, 2013	Oct. 31, 2012	Oct. 31, 2011
Allowance for doubtful accounts and notes receivable reserves
Movement in allowance for doubtful accounts and notes receivable reserves and accrued advertising and marketing programs
Balance at the beginning of the period	$ 3,733	$ 2,040	$ 3,904
Charged to costs and expense	123	2,160	6
Other		12	55
Deductions	431	479	1,925
Balance at the end of the period	3,425	3,733	2,040
Accrued advertising and marketing programs
Movement in allowance for doubtful accounts and notes receivable reserves and accrued advertising and marketing programs
Balance at the beginning of the period	56,264	47,161	43,095
Charged to costs and expense	287,217	214,474	190,021
Deductions	279,290	205,371	185,955
Balance at the end of the period	$ 64,191	$ 56,264	$ 47,161