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SEC USE ONLY

DOCUMENT SEQUENCE NO.

CUSIP NUMBER

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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 144

NOTICE OF PROPOSED SALE OF SECURITIES
PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933

ATTENTION:Transmit for filing 3 copies of this form concurrently with either placing an order with a broker to execute sale or executing a sale 
directly with a market maker.

1(a) NAME OF ISSUER(Please type or print)		(b) IRS IDENT. NO.		(c)  S.E.C. FILE NO.
Acxiom Corporation		71-0581897		0-13163
1(d)  ADDRESS OF ISSUER       STREET         CITY             STATE            ZIP CODE						(e) TELEPHONE NO.
1 Information Way              Little Rock                AR                 72202						AREA CODE	NUMBER
						(501)	342-1000
2(a) NAME OF PERSON FOR WHOSE ACCOUNT THE SECURITIES ARE TO BE SOLD	(b) IRS IDENT. NO.		(c) RELATIONSHIP TO       ISSUER		(d) ADDRESS  STREET   CITY   STATE   ZIP CODE
Timothy Watts			Delivery Center Organization Leader		1 Information Way Little Rock, AR  72202

INSTRUCTION: The person filing this notice should contact the issuer to obtain the I.R.S. Identification Number and the S.E.C. File Number.

3(a)	(b)	SEC USE ONLY	(c)	(d)	(e)	(f)	(g)
Title of the Class of Securities To Be Sold	Name and Address of Each Broker Through Whom the Securities are to be Offered or Each Market Maker who is Acquiring the Securities	Broker-Dealer File Number	Number of Shares or Other Units To Be Sold (See instr. 3(c))	Aggregate Market Value (See instr. 3(d))	Number of Shares or Other Units Outstanding (See instr. 3(e))	Approximate Date of Sale (See instr. 3(f)) (MO. DAY YR.)	Name of Each Securities Exchange (See instr. 3(g))
Common Stock, $.10 par value	E*Trade (etrade.com)		21,246	$516,278	85,972,312	4/12/04	NASDAQ

INSTRUCTIONS:

1.  (a) Name of Issuer
     (b) Issuer's I.R.S. Identification Number
     (c) Issuer's SEC file number, if any
     (d) Issuer's address, including zip code
     (e) Issuer's telephone number, including area code
2.  (a) Name of person for whose account the securities are to be sold
     (b) Such person's I.R.S. identification number, if such person is an entity
     (c) Such person's relationship to the Issuer(e.g., officer, director, 10% stockholder or member of immediate family of any of the foregoing)
     (d) Such person's address, including zip code 3.  (a) Title of the class of securities to be sold
     (b) Name and address of each broker through whom the securities are intended to be sold
     (c) Number of shares or other units to be sold (if debt securities, give the aggregate face amount)
     (d) Aggregate market value of the securities to be sold as of a specified date within 10 days prior to filing of this notice
     (e) Number of shares or other units of the class outstanding, or if debt securities the face amount thereof outstanding, as shown by the most recent report or statement published by the issuer
     (f) Approximate date on which the securities will be sold
     (g) Name of each securities exchange, if any, on which the securities are intended to be sold

Potential persons who are to respond to the collection of information contained in this form are not
required to respond unless the form displays a currently valid OMB control number.

TABLE I - SECURITIES TO BE SOLD

Furnish the following information with respect to the acquisition of securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

Title of the Class	Date you Acquired		Nature of Acquisition Transaction	Name of Person from Whom Acquired (If gift, also give date donor acquired)		Amount of Securities Acquired	Date of Payment	Nature of Payment
Common Stock, $.10 par value	4/12/04		Exercise of Stock Option Grants	Acxiom Corporation		21,246	4/12/04	Cash
INSTRUCTIONS:		1. If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.			2. If within two years after the acquisition of the securities the person for whose account they are to be sold had any short positions, put or other option to dispose of securities referred to in paragraph (d)(3) of Rule 144, furnish full information with respect thereto.

TABLE II - SECURITIES SOLD DURING THE PAST 3 MONTHS

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

Name and Address of Seller		Title of Securities Sold		Date of Sale		Amount of Securities Sold	Gross Proceeds
REMARKS:
INSTRUCTIONS:			ATTENTION:
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.			The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed.
	April 12, 2004				/s/ Catherine L. Hughes Attorney-in-Fact for Timothy Watts
	Date of Notice				Signature

This notice shall be signed by the person for whose account the securities are to be sold. At least one copy of the notice shall be mutually signed. Any copies not manually signed shall bear typed or printed signatures.

ATTENTION: Intentional misstatements or omissions of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

EX-24

                                                                      EXHIBIT 24

                                POWER OF ATTORNEY


The undersigned hereby constitutes and appoints Catherine L. Hughes and Jerry C.
Jones,   or  either  of  them,   signing   singly,   as  his  true  and   lawful
attorneys-in-fact,  for such period of time that the  undersigned is required to
file reports  pursuant to Rule 144 of the  Securities  Act of 1933  ("Securities
Act") due to his affiliation with Acxiom Corporation, to:

     (1)  execute for and on behalf of the  undersigned  Form 144 in  accordance
          with Rule 144 of the Securities Act and the rules thereunder;

     (2)  do and perform  any and all acts for and on behalf of the  undersigned
          which may be necessary to complete the  execution of any such Form 144
          and the timely filing of such form with the United  States  Securities
          and Securities  Commission and any other authority as required by law;
          and

     (3)  take any other action of any type  whatsoever in  connection  with the
          foregoing which, in the opinion of such  attorneys-in-fact,  may be of
          benefit  to,  in the  best  interest  of or  legally  required  by the
          undersigned,  it being understood that the documents  executed by such
          attorneys-in-fact  on behalf of the undersigned pursuant to this Power
          of  Attorney  shall be in such form and shall  contain  such terms and
          conditions as such attorneys-in-fact may approve in their discretion.

The undersigned hereby grants to such attorneys-in-fact full power and authority
to do every act  requisite,  necessary  and proper to be done in the exercise of
any of the  rights  and  powers  herein  granted,  as fully to all  intents  and
purposes as the undersigned could do if personally  present,  with full power of
substitution,  hereby  ratifying and confirming all that such  attorneys-in-fact
shall  lawfully do or cause to be done by virtue of this Power of  Attorney  and
the rights and powers herein  granted.  The  undersigned  acknowledges  that the
foregoing  attorneys-in-fact,  in serving in such capacity at the request of the
undersigned,  are not  assuming  any of the  undersigned's  responsibilities  to
comply with Rule 144 of the Securities Act.

IN WITNESS  WHEREOF,  the  undersigned  has caused  this Power of Attorney to be
executed as of this 1st day of April, 2004.


                                            /s/ Timothy Watts
                                          --------------------------------------
                                          Signature

                                            Timothy Watts
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                                          Print Name