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ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES: - Narrative (Details) - USD ($)
$ in Thousands
12 Months Ended
Mar. 31, 2020
Mar. 31, 2019
Mar. 31, 2018
Apr. 01, 2019
Property, Plant and Equipment [Line Items]        
Unbiled amounts included in accounts receivable $ 5,000 $ 2,500    
CARES Act, bad debt expense 3,500      
Recognition of capitalized contract cost 5,300 4,300    
Right-of-use asset (see Note 2) 17,830 0    
Advertising expense $ 9,800 $ 8,200 $ 8,300  
Revenue Benchmark [Member] | Customer Concentration Risk [Member]        
Property, Plant and Equipment [Line Items]        
Concentration risk, percentage 35.00%      
Revenue Benchmark [Member] | Customer Concentration Risk [Member] | Interpublic Group of Companies        
Property, Plant and Equipment [Line Items]        
Concentration risk, percentage 14.00%      
Accounting Standards Update 2016-02        
Property, Plant and Equipment [Line Items]        
Right-of-use asset (see Note 2)       $ 22,900
Short-term lease liabilities (See Note 2)       8,400
Long-term lease liabilities       17,900
Deferred rent       $ (3,400)
Minimum | Incentive Stock Option        
Property, Plant and Equipment [Line Items]        
Exercise price as a percentage of the per-share market value of the Company's shares at the date of grant 100.00%      
Minimum | Leasehold improvements        
Property, Plant and Equipment [Line Items]        
Estimated useful life 5 years      
Minimum | Data processing equipment        
Property, Plant and Equipment [Line Items]        
Estimated useful life 2 years      
Minimum | Office furniture and other equipment        
Property, Plant and Equipment [Line Items]        
Estimated useful life 3 years      
Maximum | Incentive Stock Option        
Property, Plant and Equipment [Line Items]        
Duration of stock options granted 10 years      
Maximum | Nonqualified Options        
Property, Plant and Equipment [Line Items]        
Exercise price as a percentage of the per-share market value of the Company's shares at the date of grant 100.00%      
Duration of stock options granted 10 years      
Maximum | Leasehold improvements        
Property, Plant and Equipment [Line Items]        
Estimated useful life 7 years      
Maximum | Data processing equipment        
Property, Plant and Equipment [Line Items]        
Estimated useful life 5 years      
Maximum | Office furniture and other equipment        
Property, Plant and Equipment [Line Items]        
Estimated useful life 7 years