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INTANGIBLE ASSETS: (Tables)
12 Months Ended
Mar. 31, 2020
Goodwill and Intangible Assets Disclosure [Abstract]  
Schedule of amortization activity of intangible assets The following table shows the amortization activity of intangible assets (dollars in thousands):
March 31, 2020March 31, 2019
Developed technology, gross$66,451  $54,000  
Accumulated amortization(54,713) (49,625) 
Net developed technology$11,738  $4,375  
Customer relationship/Trade name, gross$42,993  $35,800  
Accumulated amortization(33,109) (26,128) 
Net customer/trade name$9,884  $9,672  
Publisher/Data supply relationships, gross$39,800  $23,800  
Accumulated amortization(16,222) (9,255) 
Net publisher relationship$23,578  $14,545  
Total intangible assets, gross$149,244  $113,600  
Total accumulated amortization(104,044) (85,008) 
Total intangible assets, net$45,200  $28,592  
Schedule of estimated future amortization expenses related to purchases and other intangible assets The following table presents the estimated future amortization expenses related to purchased intangible assets (dollars in thousands): 
Fiscal Year:
2021$17,363  
202214,092  
202311,683  
20242,062  
$45,200