GOODWILL AND INTANGIBLE ASSETS:

9 Months Ended

Dec. 31, 2019

Goodwill and Intangible Assets Disclosure [Abstract]

Goodwill for the nine months ended December 31, 2019 (dollars in thousands) was as follows:


	Total
Balance at March 31, 2019	$	204,656
Acquisition of Faktor	3,110
Acquisition of DPM	89,942
Change in foreign currency translation adjustment	72
Balance at December 31, 2019	$	297,780

Goodwill by geography as of December 31, 2019 was:


	Total
U.S.	$	294,563
APAC	3,217
Balance at December 31, 2019	$	297,780

The amounts allocated to intangible assets from acquisitions include developed technology, customer relationships, trade names, and publisher relationships. Amortization lives for those intangibles range from two years to six years. The following table shows the amortization activity of intangible assets (dollars in thousands):


	December 31, 2019		March 31, 2019
Developed technology, gross (Software)	$	78,500	$	54,000
Accumulated amortization	(54,796)		(49,625)
Net developed technology	$	23,704	$	4,375

Customer relationship/Trade name, gross (Other assets, net)	$	41,000	$	35,800
Accumulated amortization	(30,992)		(26,128)
Net customer/trade name	$	10,008	$	9,672

Publisher relationship, gross (Other assets, net)	$	30,800	$	23,800
Accumulated amortization	(13,106)		(9,255)
Net publisher relationship	$	17,694	$	14,545

Total intangible assets, gross	$	150,300	$	113,600
Total accumulated amortization	(98,894)		(85,008)
Total intangible assets, net	$	51,406	$	28,592

Total amortization expense related to intangible assets for the nine months ended December 31, 2019 and 2018 was $13.9 million and $13.0 million, respectively. The following table presents the estimated future amortization expenses related to purchased intangible assets. The amount for 2020 represents the remaining three months ending March 31, 2020. All other periods represent fiscal years ending March 31 (dollars in thousands):


Fiscal Year:
2020	$	5,356
2021	17,650
2022	14,342
2023	11,933
2024	2,125

	$	51,406