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SEGMENT INFORMATION: (Tables)
9 Months Ended
Dec. 31, 2017
Segment Reporting [Abstract]  
Schedule of information by business segment
The following table presents information by business segment (dollars in thousands): 
 
 
For the three months ended
 
For the nine months ended
 
 
December 31,
 
December 31,
 
 
2017
 
2016
 
2017
 
2016
Revenues: 
 
 
 
 
 
 
 
 
Marketing Services
 
$
94,457

 
$
101,177

 
$
280,093

 
$
316,571

Audience Solutions
 
84,436

 
83,399

 
238,984

 
235,669

Connectivity
 
55,978

 
38,736

 
153,548

 
103,140

Total segment revenues
 
$
234,871

 
$
223,312

 
$
672,625

 
$
655,380

 
 
 
 
 
 
 
 
 
Gross profit(1):
 
 

 
 

 
 

 
 

Marketing Services
 
$
35,798

 
$
37,494

 
$
101,476

 
$
109,440

Audience Solutions
 
52,821

 
53,120

 
148,352

 
143,030

Connectivity
 
37,914

 
23,091

 
100,730

 
60,509

Total segment gross profit
 
$
126,533

 
$
113,705

 
$
350,558

 
$
312,979

 
 
 
 
 
 
 
 
 
Income from operations(1):
 
 

 
 

 
 

 
 

Marketing Services
 
$
22,063

 
$
21,127

 
$
63,721

 
$
61,109

Audience Solutions
 
33,112

 
34,572

 
91,151

 
89,640

Connectivity
 
6,808

 
1,877

 
12,475

 
3,831

Total segment income from operations
 
$
61,983

 
$
57,576

 
$
167,347

 
$
154,580

(1) Gross profit and income from operations reflect only the direct and allocable controllable costs of each segment and do not include allocations of corporate expenses (primarily general and administrative expenses) and gains, losses, and other items, net. Additionally, segment gross profit and income from operations do not include non-cash stock compensation expense and purchased intangible asset amortization.

Reconciliation of total operating segment gross profit to total gross profit and total operating segment income from operations to loss from operations
The following table reconciles total segment gross profit to gross profit and total operating segment income from operations to income from operations (dollars in thousands): 
 
 
For the three months ended
 
For the nine months ended
 
 
December 31,
 
December 31,
 
 
2017
 
2016
 
2017
 
2016
Total segment gross profit
 
$
126,533

 
$
113,705

 
$
350,558

 
$
312,979

 
 
 
 
 
 
 
 
 
Less:
 
 
 
 
 
 
 
 
Purchased intangible asset amortization
 
5,971

 
4,621

 
17,958

 
12,588

Non-cash stock compensation
 
1,611

 
2,240

 
4,927

 
4,403

Gross profit
 
$
118,951

 
$
106,844

 
$
327,673

 
$
295,988

 
 
 
 
 
 
 
 
 
Total segment income from operations
 
$
61,983

 
$
57,576

 
$
167,347

 
$
154,580

 
 
 
 
 
 
 
 
 
Less:
 
 
 
 
 
 
 
 
Corporate expenses (principally general and administrative)
 
23,862

 
24,184

 
75,582

 
75,342

Separation and transformation costs included in general and administrative
 
5,214

 
4,118

 
17,775

 
5,573

Gains, losses and other items, net
 
(41
)
 
2,111

 
3,521

 
2,725

Purchased intangible asset amortization
 
5,971

 
4,621

 
17,958

 
12,588

Non-cash stock compensation
 
15,919

 
13,427

 
46,707

 
33,955

Income from operations
 
$
11,058

 
$
9,115

 
$
5,804

 
$
24,397