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SEGMENT INFORMATION: Segment Information (Details) - USD ($)
$ in Thousands
3 Months Ended 6 Months Ended
Sep. 30, 2017
Sep. 30, 2016
Sep. 30, 2017
Sep. 30, 2016
Segment Reporting Information [Line Items]        
Revenues $ 225,240 $ 217,267 $ 437,754 $ 432,068
Gross Profit 110,168 97,162 208,722 189,144
Operating Income (Loss) 453 7,120 (5,254) 15,282
Operating Segments        
Segment Reporting Information [Line Items]        
Revenues 225,240 217,267 437,754 432,068
Gross Profit 117,933 102,321 224,026 199,274
Operating Income (Loss) 57,086 51,472 105,364 97,004
Operating Segments | Marketing Services        
Segment Reporting Information [Line Items]        
Revenues 94,042 105,679 185,636 215,394
Gross Profit 34,320 34,480 65,678 71,946
Operating Income (Loss) 21,874 19,837 41,658 39,982
Operating Segments | Audience Solutions        
Segment Reporting Information [Line Items]        
Revenues 78,814 78,526 154,548 152,270
Gross Profit 48,321 47,998 95,531 89,910
Operating Income (Loss) 29,497 29,972 58,039 55,068
Operating Segments | Connectivity        
Segment Reporting Information [Line Items]        
Revenues 52,384 33,062 97,570 64,404
Gross Profit 35,292 19,843 62,817 37,418
Operating Income (Loss) $ 5,715 $ 1,663 $ 5,667 $ 1,954