SEGMENT INFORMATION: (Tables)

6 Months Ended

Sep. 30, 2016

SEGMENT INFORMATION:

Schedule of information by business segment

The following table presents information by business segment (dollars in thousands):

	For the quarter ended				For the six months ended
	September 30,				September 30,
	2016		2015		2016		2015
Revenues:
Marketing Services	$	105,679	$	112,979	$	215,394	$	220,705
Audience Solutions		78,526		72,122		152,270		140,672
Connectivity		33,062		22,244		64,404		42,863
Total segment revenues	$	217,267	$	207,345	$	432,068	$	404,240
Gross profit(1):
Marketing Services	$	34,480	$	37,545	$	71,946	$	73,579
Audience Solutions		47,998		39,170		89,910		75,994
Connectivity		19,843		13,499		37,418		25,452
Total segment gross profit	$	102,321	$	90,214	$	199,274	$	175,025
Income (loss) from operations(1):
Marketing Services	$	19,837	$	17,908	$	39,982	$	34,761
Audience Solutions		29,972		25,190		55,068		49,277
Connectivity		1,663		(1,068)		1,954		(1,859)
Total segment income from operations	$	51,472	$	42,030	$	97,004	$	82,179

Gross profit and Income (loss) from operations reflect only the direct and allocable controllable costs of each segment and do not include allocations of corporate expenses (primarily general and administrative expenses) and gains, losses, and other items, net. Additionally, Gross profit and Income (loss) from operations do not reflect non-cash stock compensation expense and purchased intangible asset amortization.

Reconciliation of total operating segment gross profit to total gross profit and total operating segment income from operations to loss from operations

	For the quarter ended				For the six months ended
	September 30,				September 30,
	2016		2015		2016		2015
Total segment gross profit	$	102,321	$	90,214	$	199,274	$	175,025
Less:
Purchased intangible asset amortization		3,890		3,754		7,967		7,508
Non-cash stock compensation		1,269		349		2,163		778
Accelerated amortization		—		78		—		1,520
Gross profit	$	97,162	$	86,033	$	189,144	$	165,219
Total segment income from operations	$	51,472	$	42,030	$	97,004	$	82,179
Less:
Corporate expenses (principally general and administrative)		26,769		23,563		51,158		49,041
Separation and transformation costs included in general and administrative		1,455		6,098		1,455		9,512
Gains, losses and other items, net		300		2,504		614		3,311
Impairment of goodwill and other		—		729		—		729
Purchased intangible asset amortization		3,890		3,754		7,967		7,508
Non-cash stock compensation		11,938		7,360		20,528		15,483
Accelerated amortization		—		78		—		1,520
Income (loss) from operations	$	7,120	$	(2,056)	$	15,282	$	(4,925)