GOODWILL: (Tables)

3 Months Ended

Jun. 30, 2016

GOODWILL:

Schedule of goodwill by operating segment and activity and by component included in each segment

The following table summarizes Goodwill activity, by segment, for the three months ended June 30, 2016 (dollars in thousands).

	Marketing		Audience
	Services		Solutions		Connectivity		Total
Balance at March 31, 2016	$	124,586	$	273,430	$	94,729	$	492,745
Allant adjustment		—		19		—		19
Change in foreign currency translation adjustment		(115)		—		(51)		(166)
Balance at June 30, 2016	$	124,471	$	273,449	$	94,678	$	492,598

Goodwill by component included in each segment as of June 30, 2016 was:

	Marketing		Audience
	Services		Solutions		Connectivity		Total
U.S.	$	116,594	$	273,449	$	91,164	$	481,207
APAC		7,877		—		3,514		11,391
Balance at June 30, 2016	$	124,471	$	273,449	$	94,678	$	492,598