SEGMENT INFORMATION:

12 Months Ended

Mar. 31, 2016

SEGMENT INFORMATION:

SEGMENT INFORMATION:

17.SEGMENT INFORMATION:

The Company reports segment information consistent with the way management internally disaggregates its operations to assess performance and to allocate resources.

During the first quarter of fiscal 2016, the Company realigned its organizational structure to better reflect its business strategy. On May 20, 2015, the Company entered into a definitive agreement to sell its ITO business to Charlesbank Capital Partners and M/C Partners to more sharply focus on growing our Marketing & Data Services businesses. The sale was completed on July 31, 2015.  As a result of this transaction and the organizational realignment, information that our chief operating decision maker regularly reviews for purposes of allocating resources and assessing performance changed. Thus, beginning in fiscal year 2016, the Company began reporting its financial performance based on the following new segments: Marketing Services and Audience Solutions, and Connectivity. During the third quarter of fiscal 2016, the operational and financial activities to separate Marketing Services and Audience Solutions were completed and as a result are now reported as separate operating segments. Prior period amounts have been adjusted to conform to the way the Company internally managed and monitored segment performance during the current fiscal year.

Revenue and cost of revenue are generally directly attributed to the segments. Certain revenue contracts are allocated among the segments based on the relative value of the underlying products and services. Cost of revenue, excluding non-cash stock compensation expense and purchased intangible asset amortization, is directly charged in most cases and allocated in certain cases based upon proportional usage.

Operating expenses, excluding non-cash stock compensation expense and purchased intangible asset amortization, are attributed to the segment groups as follows:

· Research and development expenses are primarily directly recorded to each segment group based on identified products supported.

· Sales and marketing expenses are primarily directly recorded to each segment group based on products supported and sold.

· General and administrative expenses are generally not allocated to the segments unless directly attributable.

· Gains, losses and other items, net are not allocated to the segment groups.

We do not track our assets by operating segments. Consequently, it is not practical to show assets by operating segment.

The following table presents information by business segment (dollars in thousands).  The prior-year segment information has been restated to conform to the new segment presentation:

	2016			2015			2014
Revenues:
Marketing Services	$	449,772		$	446,103		$	465,572
Audience Solutions	297,846			303,836			325,932
Connectivity	102,470			54,972			13,649
Total segment revenues	$	850,088		$	804,911		$	805,153
Gross profit(1):
Marketing Services	$	152,258		$	156,395		$	150,533
Audience Solutions	167,715			158,386			162,369
Connectivity	61,199			13,322			(11,688		)
Total segment gross profit	$	381,172		$	328,103		$	301,214
Income (loss) from operations(1):
Marketing Services	$	74,371		$	81,247		$	83,771
Audience Solutions	109,598			115,078			119,950
Connectivity	(3,298		)	(40,069		)	(46,767		)
Total segment income from operations	$	180,671		$	156,256		$	156,954
Depreciation and amortization:
Marketing Services	$	9,988		$	12,280		$	7,763
Audience Solutions	12,909			12,652			14,991
Connectivity	19,932			16,469			3,061
Corporate	42,634			39,046			31,085
Total depreciation and amortization	$	85,463		$	80,447		$	56,900

(1) Gross profit and Income (loss) from operations reflect only the direct and allocable controllable costs of each segment and do not include allocations of corporate expenses (primarily general and administrative expenses) and gains, losses, and other items, net. Additionally, Gross profit and Income (loss) from operations do not reflect non-cash stock compensation expense and purchased intangible asset amortization.

The following table reconciles total operating segment gross profit to gross profit and total operating segment income from operations to loss from operations:

	2016			2015			2014
Total segment gross profit	$	381,172		$	328,103		$	301,214
Less:
Purchased intangible asset amortization	15,466			11,454			—
Non-cash stock compensation	2,150			1,459			1,578
Corporate expenses	1,850			4,316			—
Gross profit	$	361,706		$	310,874		$	299,636
Total segment income from operations	$	180,671		$	156,256		$	156,954
Less:
Corporate expenses	127,844			126,570			99,818
Gains, losses and other items, net	12,132			22,600			17,168
Impairment of goodwill and other	6,829			—			24,953
Purchased intangible asset amortization	15,466			11,454			252
Non-cash stock compensation	31,463			28,316			13,206
Income (loss) from operations	$	(13,063	)	$	(32,684	)	$	1,557