6.GOODWILL:

Goodwill by operating segment and activity for the years ended March 31, 2016 and 2015 was as follows (dollars in thousands).

	Marketing Services and Audience Solutions			Marketing Services			Audience Solutions			Connectivity		Total
Balance at March 31, 2014	$	286,876		$	—		$	—		$	—	$	286,876

Acquisition of LiveRamp	213,093			—			—			—		213,093
Change in foreign currency translation adjustment	(2,607		)	—			—			—		(2,607		)

Balance at March 31, 2015	$	497,362		$	—		$	—		$	—	$	497,362

Brazil Impairment	(502		)	—			—			—		(502		)
Reallocation of segments	(496,860		)	124,627			277,516			94,717		—
Acquisition of Allant	—			—			1,377			—		1,377
APAC Audience Solutions Impairment	—						(5,413		)			(5,413		)
Change in foreign currency translation adjustment	—			(41		)	(50		)	12		(79		)

Balance at March 31, 2016	$	—		$	124,586		$	273,430		$	94,729	$	492,745

Year end balances in the table above are net of accumulated impairment losses of $120.1 million and $114.2 million at March 31, 2016 and 2015, respectively.

Goodwill by component included in each segment as of March 31, 2016 was:

	Marketing Services		Audience Solutions		Connectivity		Total
U.S.	$	116,594	$	273,430	$	91,164	$	481,188
APAC	7,992		—		3,565		11,557

Balance at March 31, 2016	$	124,586	$	273,430	$	94,729	$	492,745