SEGMENT INFORMATION: (Tables)

9 Months Ended

Dec. 31, 2015

SEGMENT INFORMATION:

Schedule of information by business segment

The following table presents information by business segment (dollars in thousands). 

	For the quarter ended December 31						For the nine months ended December 31
	2015			2014			2015			2014
Revenues:
Marketing Services	$	115,725		$	114,403		$	336,430		$	336,441
Audience Solutions	77,046			75,933			217,718			227,020
Connectivity	28,422			17,910			71,285			35,716
Total operating segment revenues	$	221,193		$	208,246		$	625,433		$	599,177
Gross profit(1):
Marketing Services	$	38,561		$	41,572		$	112,139		$	120,275
Audience Solutions	45,265			39,215			121,258			116,245
Connectivity	16,130			5,858			41,582			5,088
Total operating segment gross profit	$	99,956		$	86,645		$	274,979		$	241,608
Income (loss) from operations(1):
Marketing Services	$	20,309		$	21,859		$	55,070		$	63,263
Audience Solutions	30,723			28,919			80,000			84,484
Connectivity	(1,015		)	(7,802		)	(2,874		)	(34,043		)
Total operating segment income from operations	$	50,017		$	42,976		$	132,196		$	113,704

(1) Gross profit and Income (loss) from operations reflect only the direct and allocable controllable costs of each segment and do not include allocations of corporate expenses (primarily general and administrative expenses) and gains, losses, and other items, net. Additionally, Gross profit and Income (loss) from operations do not reflect non-cash stock compensation expense and purchased intangible asset amortization (both of which were previously allocated to segments, principally Connectivity).

Reconciliation of total operating segment gross profit to total gross profit and total operating segment income from operations to total (loss) from operations

	For the quarter ended December 31						For the nine months ended December 31
	2015			2014			2015			2014
Total operating segment gross profit	$	99,956		$	86,645		$	274,979		$	241,608
Less:
Purchased intangible asset amortization	3,754			3,783			11,262			7,673
Non-cash stock compensation	666			423			1,442			1,087
Corporate expenses	78			—			1,598			—
Gross profit	$	95,458		$	82,439		$	260,677		$	232,848
Total operating segment income from operations	$	50,017		$	42,976		$	132,196		$	113,704
Less:
Corporate expenses	34,533			29,652			94,606			96,408
Gains, losses and other items, net	4,058			3,381			8,098			11,342
Purchased intangible asset amortization	3,754			3,783			11,262			7,673
Non-cash stock compensation	8,046			8,450			23,529			20,100
Loss from operations	$	(374	)	$	(2,290	)	$	(5,299	)	$	(21,819	)