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GOODWILL: (Tables)
 9 Months Ended
Dec. 31, 2015
GOODWILL:  
Schedule of changes in the carrying amount of goodwill by operating segment and component within each segment

 

This table sets forth the carrying amount of goodwill, by operating segment, at December 31, 2015, and the changes in those balances (dollars in thousands).

 

 

 

Marketing
Services and 
Audience Solutions

 

Marketing
Services

 

Audience
Solutions

 

Connectivity

 

Total

 

Balance at March 31, 2015

 

$
402,645

 

$

—

 

$

—

 

$
94,717

 

$
497,362

 

 

 

 

 

 

 

 

 

 

 

 

 

Impairment

 
(502

)

—

 

—

 

—

 
(502

)

Reallocation of segments

 
(402,143

)
124,627

 
277,516

 

—

 

—

 

Acquisition of addressable television assets of Allant

 

—

 

—

 
1,377

 

—

 
1,377

 

Change in foreign currency translation adjustment

 

—

 
(291

)
(219

)
(99

)
(609

)

 

 

 

 

 

 

 

 

 

 

 

 

Balance at December 31, 2015

 

$

—

 

$
124,336

 

$
278,674

 

$
94,618

 

$
497,628

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Goodwill by component included in each segment as of December 31, 2015 was:

 

 

 

Marketing
Services

 

Audience
Solutions

 

Connectivity

 

Total

 

 

 

U.S.

 

$
116,594 

 

$
273,430 

 

$
91,164 

 

$
481,188 

 

 

 

APAC

 
7,742 

 
5,244 

 
3,454 

 
16,440 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Balance at December 31, 2015

 

$
124,336 

 

$
278,674 

 

$
94,618 

 

$
497,628